Managing in a Digital World
Jan 14, 2015
Managing in a Digital World
deep changes in the
economy
CFO of the year
CFO magazine
1998 - Scott Sullivan
WorldCom
1999 - Andrew Fastow
Enron
2000 - Mark Swartz
Tyco
sponsor Arthur Andersen
ethical issue?
shifts in the economy
from industrial economy
to knowledge economy
making the same stuff better and cheaper is not enough
access to capital market is not as important
knowledge economy
things actions
possession experience
single meaning
multiple meanings
OR AND
foreground background
noun verb
2 + 2 = 4
2 x 2 = 4
when rule changes
everything changes
even if they look familiar
Starbucks vs.
Dunkin’ Donuts
What are you selling?
All bags are not created equal!
Mon Blancvs.BicThere is Mont
Blanc
and the rest...
the economy of
scarcity
physical asset
physical products
the economy of
generativity
digital assets
digital products
near zero, if not 0,marginal cost
fungible
new organizing forms
vertically integrated firms
m-form
centralized control
TO
distributed
networked
peer-to-peercoordinated
new forms of organizing
open source movement
democratization of decision making
gateway
privileged access to information
platform
open access
participation in production
weak central control
distributed coordination
collective intelligence
it is NOT aboutTECHNOLOGY
how we organize
yet
technology IS essential
new role for leadership
enablement of coordination
importance of platform
competition of
ideas
revolution
why don’t we see it?
traditional frame and beliefs
obscures the real potentials
existing structures and infrastructure
path dependent behaviors
lack of imaginations
it’s about seeing what’s possible
be a maverick
questions?