Session 1 - MSTCCU'15

1st Session

Microsoft Tech Club’15

Cairo University

Prepared and Presented by:Heba T’Allah Waleed

What is Marketing?

Goals of Marketing.

Marketing Mix.

Marketing Process

Old Marketing

Old Customers

New Customers

Old Customers

New Customers

Marketing Mix

Tools that work together to :

1) satisfy customer needs.

2) build strong customer relationships.

The 4 Ps

People

Physical Evidence

Process

People

Process

1. Understand customers needs.

2. Create customer value.

3. Make marketing program.

4. Build strong customer relationship.

5. Capture value from customers.

UnderstandCustomerneeds

Createcustomervalue

MakeMarketingprogram

Build strong customer relationship

Capturevalue from

customers

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