SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 YEARS · New #80 Extensions? YES, PLEASE! Now available in all application types and lengths. Introducing the Babe Maintenance Kit!

September/October 2020

"SERVING THE PROFESSIONAL HAIR STYLIST FOR OVER 30 YEARS"

New #80 Extensions?YES, PLEASE!

Now available in all application types and lengths.

Introducing the Babe Maintenance Kit!

The MUST-HAVE ESSENTIALS for every hair extension client!

Buy one for $29.95or two for $45

Promotion runs from Sept. 1 to Oct. 31. The kit includes a full size hair extension brush, maintenance card, Babe shower

cap, hair scrunchie, Babe rhinestone clips and a branded bag.

HAIR EXTENSIONS ®

Technical Assistance - 1.800.245.6323

NEWDYNAMIC BRUNETTE

$9.77reg. $13.9516.9 fl oz/ 500 ml

DYNAMIC BLONDEBANISH THEBRASS!

SHAMPOO

$7.67reg. $10.9516.9 fl oz/ 500 ml

SERUM

$9.07reg. $12.95

4.75 fl oz/ 140 ml

CONDITIONER

$9.77reg. $13.95

16.9 fl oz/ 500 ml

NEWDYNAMIC RED

$9.77reg. $13.9516.9 fl oz/ 500 ml

SEPTEMBER/OCTOBER 2020 PROMOTIONS

framesiprofessional.com Technical Assistance - 1.800.245.6323

MILAN

F R AM E S ICOLORLOVER

®

SAVE 30%

60ml

$5.66 reg. $8.49

SHAMPOO & CONDITIONER 16.9 fl oz/ 500 ml2-PHASECONDITIONER8.5 fl.oz./250 ml

SSC

PGGLUTENFREE

PARABEN FREE

SODIUM CHLORIDE

FREE

VSULFATE/ DEA FREE

VEGAN

PBPLANT BASED

SAVE 20% - 50%

DIAMOND & CLAY

$14.48reg. $28.95

NO DUST

$15.16reg. $18.95

CREAM PLUS

$7.98reg. $15.95

7.5 fl.oz. / 150ml500g

MOISTURE RICH $8.37 reg. $11.95 PRIMER 11 $9.07 reg. $12.95

VOLUME BOOST $8.37 reg. $11.95

SHAMPOO & CONDITIONER

16.9 fl oz/ 500 ml

CURL DEFINE $8.37 reg. $11.95

CLEANSINGCONDITIONER

16.9 fl oz/ 500 ml

NOSUDS $8.37 reg. $11.95

ANTI-HUMIDITY SERUM

3.4 fl oz/ 100 ml

STOP FRIZZ $9.44 reg. $13.49

SHAMPOO & CONDITIONER

16.9 fl oz/ 500 ml

SMOOTH SHINE $8.37 reg. $11.95

SUPER DRY ACCELERATOR

8.5 fl.oz./250 ml

FLASH DRY $9.07 reg. $12.95

SSC

PGGLUTENFREE

PARABEN FREE

SODIUM CHLORIDE

FREE

VSULFATE/ DEA FREE

VEGAN

PBPLANT BASED

SEPTEMBER ONLYSAVE 30%

SHAMPOO CONDITIONER MASQUE PRIMER 11 PRIMER 11 INTENSE

16.9 fl oz/ 500 ml 16.9 fl oz/ 500 ml 16.9 fl oz/ 500 ml 8.5 fl oz/ 250 ml 8.5 fl oz/ 250 ml

2 educationWhether in the spotlight or in everyday life, milk_shake® lifestylingo�ers a complete range of styling products

array of looks.

#shape#fix

#volumize#define

WHAT’S YOUR HAIR FEELING TODAY? GAME CHANGING PRODUCTSChoose the most suitable product for your style and create your look. Combine and find the solution that allows you to simplify your daily routine and give shape to your hair with eclectic hair styles that are on trend and suitable for any occasion.

milk_shake® lifestylingperfect styling products for you

Z110MATM4777 MS LIFESTYLING Total range catalogue EN.indd 2 04/02/20 09:48

whats hot 3

Whether in the spotlight or in everyday life, milk_shake® lifestylingo�ers a complete range of styling products

array of looks.

#shape#fix

#volumize#define

WHAT’S YOUR HAIR FEELING TODAY? GAME CHANGING PRODUCTSChoose the most suitable product for your style and create your look. Combine and find the solution that allows you to simplify your daily routine and give shape to your hair with eclectic hair stylesthat are on trend and suitable for any occasion.

milk_shake® lifestylingperfect styling products for you

Z110MATM4777 MS LIFESTYLING Total range catalogue EN.indd 2 04/02/20 09:48

NEW Lifestyling products3 lifestyling curl shaper 6.8 oz $14.003 lifestyling fixing paste 3.4 oz $13.003 lifestyling powder pop 0.18 oz $14.003 lifestyling blow-dry primer 6.8 oz $12.00FREE products3 lifestyling medium hold gel 6.8 oz $12.006 lifestyling medium hold gel 10ml $0.606 lifestyling curl shaper 10ml $0.601 lifestyling brochure 1 easel card

Now $159.00 / Reg. $202.20

NEW Lifestyling Try Me Kit1 lifestyling curl shaper 6.8 oz $14.001 lifestyling fixing paste 3.4 oz $13.001 lifestyling powder pop 0.18 oz $14.001 lifestyling blow-dry primer 6.8 oz $12.001 lifestyling medium hold gel 6.8 oz $12.001 lifestyling brochure

Now $53.00 / Reg. $65.00

/ inspiringCURL SHAPERshaping fluid for curly hair

Ideal for defined and enduring curls. Intensifies natural texture, defining curls and perfecting soft waves. Guarantees shine and color protection plus anti-frizz results.Use: Apply to clean, damp hair and proceed with styling.

HOLD VOL SHINE

/ memorablePOWDER POPvolumizing powder for hair

A light and weightless styling powder for volume with a matte finish.Use: Distribute a small quantity to roots of dry hair or hands and proceed with styling.

/ impressiveFIXING PASTEstrong hold paste for hair

Gives texture and structure with a strong, flexible hold. Easy to apply and workable.Use: Take a small quantity of product and work it between the palms of the hands. Distribute over damp or dry hair, then shape as desired

/ supremeMEDIUM HOLD GELmedium hold styling gelProvides hold to create defined styles with incredible shine. Adds structure to fine hair and gives body and definition to curls while shining and smoothing frizzy hair. Quick to dry and doesn’t leave residue.Use: Work a small quantity through the fingers and apply to damp or dry hair.

HOLD VOL SHINE

HOLD VOL SHINE

/ dazzlingBLOW-DRY PRIMERpre-styling lotion for hair

Pump up body and texture. Unique dispenser transforms product into a soft foam that distributes evenly over hair. Protects from heat, reduces drying time, helps hairstyles last longer and prevents color-fading.Use: Dose the necessary quantity and apply to clean, damp hair. Proceed with the desired style.

HOLD VOL SHINE

HOLD VOL SHINE

4 lifestyling

MEDIUM Hold Hairspray + MINIS 3 lifestyling medium hold spray 16.8 oz $12.00SAVE 50%6 lifestyling medium hold spray 3.4 oz $6.00

Now $54.00 / Reg. $72.00

STRONG Hold Hairspray + MINIS 3 lifestyling strong hold spray 16.8 oz $12.00SAVE 50% 6 lifestyling strong hold spray 3.4 oz $6.00

Now $54.00 / Reg. $72.00

VIDEO EDUCATIONLearn 5 new styling techniques developed by celebrity hair stylist Franco Gobbi featuring new Lifestyling products.

WHERE?

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k-respect 5

NEW SHADES Intro Deal 15 Color Whipped Cream 3.4 oz* $8.00FREE products5 Color Whipped Cream 3.4 oz $8.001 color whipped cream desk expo 1 brochure

Now $120.00 / Reg. $160.00

*4 pieces of each shade

NEW SHADES Try Me Kit5 Color Whipped Cream 3.4 oz* $8.001 brochure

Now $36.00 / Reg. $40.00

*one of each new shade

Indulge in the softness ofmilk_shake®

color whipped cream

INTRODUCING 5 NEW SHADESrose brown / light blue / light pink / intense grey / light grey

/ revives color in color-treated hair while maintaining longer intensity/ gives a touch of intense shine to natural hair color/ gently tones lightened or very light hair while nourishing and conditioning hair

SAvE

10%SAvE

25%

6 retail opportunities

THE NEWmilk_shake® WOODEN EXPO

is the perfect opportunity to increase retail business in your salon.

Leverage all of its potential: _ showcase new products _ highlight promotions _ feature a particular range that you want to promote _ dedicate an exclusive space to the products your clients love most

WOODEN EXPO IS YOUR RETAIL SUPPORTMinimal design enhances all products and amplifies retail potential. Measurements: 18"X14"X71"

Natural Pine MaterialLean on the wall or be free-standing

Top Sellers + Wooden Expo3 silver shine shampoo 10.1 oz $11.503 silver shine light shampoo 10.1 oz $11.503 silver shine conditioner 8.4 oz $12.503 silver shine whipped cream 6.8 oz $11.503 color maintainer shampoo 10.1 oz $10.003 color maintainer conditioner 10.1 oz $10.003 deep color maintainer balm 5.9 oz $11.003 integrity nourishing shampoo 10.1 oz $12.503 integrity nourishing conditioner 10.1 oz $12.503 moisture plus shampoo 10.1 oz $11.503 moisture plus conditioner 8.4 oz $12.503 moisture plus whipped cream 6.8 oz $11.50FREE products3 leave In conditioner 11.8 oz $10.503 whipped cream 6.8 oz $10.503 incredible milk 5.1 oz $11.50FREE marketing materials1 Wooden Floor Expo $120.001 milk_shake OPEN/CLOSED sign $5.0044 foil pack samples $0.501 milk_shake brochure $1.00

Now $415.00 / Reg. $660.00

+FREE

45 retail productsINVESTMENT: $415.00

REVENUE: $1026.00

YOUR PROFIT: $611.00

8 treatments

MIlK MASKMilk powder protein compound combines with the natural care mask base for a deep treatment that nourishes hair and produces shiny, soft, healthy results. Suitable for dry/damaged hair.

YOGURT MASKRich in nourishing proteins, lactic acid and vitamins, the natural care yogurt mask combines with the natural care mask base to nourish hair. The acidity of the compound protects hair color. Suitable for natural/color treated hair.

COCOA MASKThis is a natural anti-oxidant for strong nourishment. The delicious cocoa scent combines with the mask base to give a deep conditioning treatment. Suitable for natural/coarse hair.

PAPAYA MASKRich in essential vitamins and minerals, papaya and the mask base combine for a deep treatment. Revitalizes and hydrates for shiny, soft, healthy results. Suitable for fine/dull hair.

milk_shake natural masks1 natural care mask 12x15gr $24.001 natural restructuring mask base 33.8 oz $20.001 mask info chart

Now $22.00 / Reg. $44.00

Discover a range of delectable hair treatments that leave hair looking gorgeous and smelling divine.

There's a mask for every hair type, from the milk mask for dry or damaged hair,, yogurt mask for normal or colored hair, cocoa mask for normal or coarse hair and papaya mask for fine or dull hair. Results are instantaneous. Each treatment was carefully crafted for maximum hydration, nourishment, color protection and softness.

MASK BASEThe milk base contains avocado, rice oil, honey, fruit extracts and a vitamin E hydrating agent to stop free radicals and protect color from fading.

How to: Whip up your chosen mask powder with the special restructuring mask base in a bowl to create a creamy strand smoothie. Apply to damp hair, leave on for 5-10 minutes, comb and rinse to reveal soft, shiny hair.

Save

50%

scalp care 9

milk_shake ®

scalpcare

Scalp Care SAVE 25%*1 purifying blend shampoo 10.1 oz1 normalizing blend shampoo 10.1 oz1 energizing blend shampoo 10.1 oz1 energizing blend conditioner 10.1 oz

Now $9.00 / Reg. $12.00

*mix and match, minimum order 6 pieces

Energizing Blend Treatmentenergizing blend treatment 4 x 12ml

Now $15.00 / Reg. $24.00

hair thickener scalp treatment

An energizing and strengthening lotion restores fullness, thickness, and luster to fine, thinning and fragile hair. This innovative formula contains a special blend of selected naturally derived active ingredients with stimulating properties including organic rosemary, organic sage extracts and Fioravanti balm.

energizing blend treatment 1oz

Now $12.00 / Reg. $16.00

/// /// Fall is the right time to include treatments that fight hair loss enhance hair growth and increase density.

SaVe 38%

SaVe 25%

liter sale SAVE 35%

purifying blend shampoo 33.8 oznormalizing blend shampoo 33.8 ozenergizing blend shampoo 33.8 ozenergizing blend conditioner 33.8 oz

Now $16.90 each / Reg. $26.00

Innovation for scalp disorders

10 pure pigments

CREATIVE COLOR + FREE PURE PIGMENTS18 creative permanent color 3.4 oz $8.00FREE products6 Illuminate Pure Pigment Violet 3.4 oz* $19.00

Now $144.00 / Reg. $258.00

*one of each shade

milk_shake® illuminate pure pigment is a concentrated color for both untreated and color-treated hair. Use with milk_shake® illuminate quick light. Adds versatility to the lightening process, strenghtens color tones and illuminates hair with creative chromatic effects.

AVAIlABlE IN 6 VIBRANT SHADES:GOLD RED BLUE VIOLET COPPER BROWN

CREATE THREE-DIMENSIONAL LIGHT AND COLOR EFFECTS

milk_shake® illuminate pure pigment

spectacular color tones to personalize hair

“milk_shake Illuminate pure pigments are the perfect way to bring your color to life using milk_shake creative permanent color, milk_shake Smoothies semi-permanent or No Inhibition multicolor. Your creativity is as unlimited as your dreams.”

Pure pigments can be mixed to enhance, recreate intense reflection, or simply have fun with new fashionable shades.

Mixing ratioLevels 1-4 – add 30% of pure pigments to your color formula (EX; 30 g of color, 9 g pure pigment)Levels 5-7 – add 20 % of pure pigment to your color formula (EX; 30 g of color, 6 g pure pigment)Levels 7-10 – add 10% of pure pigment to your color formula (EX: 30 g of color, 3 g of pure pigment)

JUST A FEW DROPS WILL MAKE YOUR COLOR ROCK AND ROLL

hair color 11

We know your time matters.

The first permanent colorthat guarantees maximum results

in just 9 minutes.36 intense and radiant color shades

/ Advanced technology combines with balanced pigments to guarantee the sameresults as a regular permanent color in reduced processing time

/ maximum grey coverage

/ conditioning base that guarantees soft, shiny hair

/ darkens or lifts

/ mixing ratio 1:1 (1:2 for high lifters) with milk_shake® oxidizers

9 MINUTE COLOR INTRO DEAL 36 9 minute color 3.4 oz $8.00FREE products4 Milk_Shake oxidizing emulsion 33.8 oz $8.5014 Color Whipped Cream 3.4 oz $8.001 9 minute color chart $50.001 9 minute color technical book1 9 minute color shades mixing chart 14 Color Client Cards

Now $288.00 / Reg. $484.00

9 MINUTE COLOR TRY ME KIT 6 9 minute color 3.4 oz $8.00FREE products1 milk_shake oxidizing emulsion 33.8 oz $8.501 9 minute color paper chart $7.001 9 minute color technical book

Now $48.00 / Reg. $63.50