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SERVING LOCALLY GROWN: THE SMITHSONIAN AMERICAN ART MUSEUM’S EXPERIMENT WITH GOING LOCAL K. Tierney Sneeringer, Smithsonian American Art Museum
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Serving Locally Grown

Nov 12, 2014

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  • 1. SERVING LOCALLY GROWN: THE SMITHSONIAN AMERICAN ART MUSEUMS EXPERIMENT WITH GOING LOCAL K. Tierney Sneeringer, Smithsonian American Art Museum
  • 2. Overview
    • Major Findings
    • Washington, D.C.
    • Smithsonian American Art Museum and Luce Foundation Center
    • Going Local at the Museum
    • Conclusion
  • 3.
    • Connecting with local artists
    • Going beyond your collection
    Museums in a touristy city arent just for tourists.
  • 4. Major Findings
    • Programs featuring local presenters are attracting more local visitors
    • Young adults are more likely to attend the music program
    • People are hearing about the programs by word of mouth and social media outlets
  • 5. Washington, D.C.
  • 6. Smithsonian American Art Museum
  • 7. Luce Foundation Center
  • 8. Luce Foundation Center, continued Draw & Discover Scavenger Hunts
  • 9. Going Local at the Museum
  • 10. Artist Talks From The Washington Post
  • 11. Luce Unplugged
  • 12. Luce Unplugged Survey Results Google Map of zip codes listed on Luce Unplugged surveys
  • 13. Luce Unplugged Survey Results, cont.
  • 14. Luce Unplugged Survey Results, cont.
  • 15. Major Findings
    • Programs featuring local presenters are attracting more local visitors
    • Young adults, visitors ages 18 to 30, are more likely to attend the music program
    • People are hearing about the programs by word of mouth and social media outlets
  • 16.
    • Connecting with local artists
    • Going beyond your collection
  • 17. THANK YOU! Contact: [email protected]