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1. SERVING LOCALLY GROWN: THE SMITHSONIAN AMERICAN ART MUSEUMS
EXPERIMENT WITH GOING LOCAL K. Tierney Sneeringer, Smithsonian
American Art Museum
2. Overview
Major Findings
Washington, D.C.
Smithsonian American Art Museum and Luce Foundation Center
Going Local at the Museum
Conclusion
3.
Connecting with local artists
Going beyond your collection
Museums in a touristy city arent just for tourists.
4. Major Findings
Programs featuring local presenters are attracting more local
visitors
Young adults are more likely to attend the music program
People are hearing about the programs by word of mouth and
social media outlets
5. Washington, D.C.
6. Smithsonian American Art Museum
7. Luce Foundation Center
8. Luce Foundation Center, continued Draw & Discover
Scavenger Hunts
9. Going Local at the Museum
10. Artist Talks From The Washington Post
11. Luce Unplugged
12. Luce Unplugged Survey Results Google Map of zip codes
listed on Luce Unplugged surveys
13. Luce Unplugged Survey Results, cont.
14. Luce Unplugged Survey Results, cont.
15. Major Findings
Programs featuring local presenters are attracting more local
visitors
Young adults, visitors ages 18 to 30, are more likely to attend
the music program
People are hearing about the programs by word of mouth and
social media outlets