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Marketing Cell, BTCL. Bangladesh Telecommunications Company Limited
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Page 1: Services of BTCL

Marketing Cell, BTCL.

Bangladesh Telecommunications Company Limited

Page 2: Services of BTCL

BTCL is the largest fixed telephone service provider

1 mil.

subscribers

countrywide

Page 3: Services of BTCL
Page 4: Services of BTCL

PSTN ScenarioTelephone Capacity: 13.7 lacTelephone Connection: 9.9

lacUpazillas Covered: 456Growth Centres Covered: 25Total Exchanges: 693Monthly average income per

telephone was Tk 356 in June, 2011.

RODS (Replacemnt of Old Digital Telephone System ) Tel. 239072; ADSL   35000

Page 5: Services of BTCL

Telephone Call Charge for Local/ Nation Wide Dialing (NWD)

BTCL to BTCL (Local/ Nationwide)

Tk. 0.30 /min 8AM-8PM

Tk. 0.10 /min 8PM-8AM

BTCL to other Landphone (PSTN) / Cellphone

Tk.0.80 /min

Line Rent Multi Exchange Area (Dhaka, Chittagong, Khulna)

Tk. 160

Zilla Sadar Tk. 120

Upazilla & Growth Centre. Tk. 80 Monthly

Monthly Free Call (BTCL to BTCL)

50 unitEffective from:01  July 200926 October 2012 :

Page 6: Services of BTCL

Capacity /ConnectionRegion Capacity Connectio

nUsage

Dhaka City 565409 465821 82%

Rest of Dhaka 158359 105644 67%

Chittagong 241240 164093 68%

Sylhet 78894 46909 59%

Rangpur 93408 55917 60%

Rajshahi 67824 43803 65%

Khulna 121020 86593 72%

Barisal 39232 21714 55%

Total 1365386 990494 73%

Page 7: Services of BTCL

Value Added Service(Not available in all Exchanges)

      Service Charge

Hotline Tk. 200 /Month

Conferencing Tk. 100 /Month   

Call Forwarding Tk. 50 /Month

Call History (Call details)

Tk. 50 /Month 

Call to Busy Subscribers Tk. 50 /Month

 Wake Up Alarm Tk. 50 /Month 

 Don't Disturb Message Tk. 30 /Month  

Absence Message Tk. 20 /Month  

Call Waiting Tk. 20 /Month 

 Abbreviated Dialing Tk. 20 /Month 

Page 8: Services of BTCL

IN based Value Added Services:

Page 9: Services of BTCL

Free Phone Service (FPS): This is BTCL’s toll free phone service. FPS

subscriber pays bills of incoming calls. So the callers can make free call to an FPS number.

This service is suitable for different service providers, enterprises, customer care centers and call centers, where people can make calls free of cost.

In June 2011, there were 7 FPS subscribers, whereas the capacity was 500. Revenue collected from FPS subscribers in 2010-11 was Tk 1.8 lac.

Page 10: Services of BTCL

Pre-Paid Telephony (PPT): The PPT (Prepaid Telephony) Service enables

the subscriber to transfer the balance of a Prepaid Card to the account of a telephone number.

When subscriber makes Prepaid Phone call by this telephone, the call will be charged to the prepaid account of this telephone number.

In june 2011, there were 71 PPT subscribers whereas the capacity was 10,000.

Revenue collected from PPT subscribers in 2010-11 was Tk 0.7 lac.

Page 11: Services of BTCL

Pre-Paid Service (PPS): The PPS service allows a user to make any call

(local, Nationwide or International) from any telephone set by using a scratch card.

This call will be charged to the card number (account number in IN system) and will not be included in telephone bill. 

Pre-paid cards of Tk 200 and Tk 500 are available in Dhaka GPO, City Banks, Dhaka Banks and Basic Banks. Revenue collected from pre-paid card sale in 2010-11 was Tk 12.3 lac.

Page 12: Services of BTCL

Data & Internet Services:

Page 13: Services of BTCL

Narrowband and Broadband

All the telephone subscriber of BTCL can enjoy dial-up Internet service

Page 14: Services of BTCL

Click2Net:  Dial-up Internet is available from BTCL

telephone in all over the country. Telephone line is engaged when user is logged in internet.

User has to dial 0101234 and log-on with user ID: bcl, password: btcl. Highest speed is 56Kbps,

Theoretically. This service allows low speed internet access to 1 million subscribers in all over the country. Charge is same as voice call charge, that is Tk 0.30 per minute.  

Page 15: Services of BTCL

Technology : ADSL

Access network is copper based.

In 42 district cities and 12 upazila towns over copper cable access network using ADSL technology

Capacity /Connection: 47,000 /12,000

Brand : Bcube

Speed: 236 kbps / 512 kbps / 1 mbps

I can talk while my brother can serf the net.

Thanks to ADSL.

Broadband over legacy copper wire.

Page 16: Services of BTCL
Page 17: Services of BTCL
Page 18: Services of BTCL
Page 19: Services of BTCL

Blink:  Broadband link is provided through DDN

(Digital Data Network), which is spread throughout 73 locations in 41 District head quarters. The service is suitable for point to point 64Kbps to 2Mbps dedicated data communication line. This service will be discontinued in future as newly introduced VPN provides higher speed at much lower cost

Page 20: Services of BTCL

IPLC (International Private Leased Circuit):BTCL provides IPLC backhaul from Cox’s

Bazar to any domestic location in the country and also local loop from BTCL exchange to customer premise. 

Page 21: Services of BTCL

IPLC costingIPLC costing

IPLC cost has 3(three) / 4(four) cost segmentTotal cost = Backhaul cost at local end + wet-segment

(through SMW4 submarine cable, under the sea) or satellite segment cost (half or full circuit) + backhaul cost at the distant end.

At present IPLC through SMW4 submarine cable is more popular than that of Satellite as the cost through submarine is much more cheaper.

In Bangladesh end SEA-ME-WE-4 is owned by BSCCL and backhaul is owned by Backhaul Service Provider license holders by BTRC and BTCL is one of them.

Local Backhaul Wet Segment Cost Distant Backhaul Cost

Page 22: Services of BTCL

•IPLC: International Private Leased Circuit• IPLC is used for data and corporate voice of an international company, offices destined in two countries e.g. Huawei has its corporate office at Shenzhen, China and Dhaka, Bangladesh. They can apply for, say 2 Mbps, IPLC between Shenzhen and Dhaka• IPLC can not be connected to any PSTN network.

IPLSIPLS

Page 23: Services of BTCL

Total Cost for E1 from Banani, Dhaka to Paris, FranceLocal Backhaul Cost

a) Banani to Mohakhali – Provided by local backhaul service provider (A)

a) Mohakhali to Cox’s Bazar CLS (BTCL)i) OTC or NRCRegistration fee =Tk. 5000/=

Installtion Charge = Tk. 10,000/=

ii) MRC (without discount) Say, distance between Dhaka and Cox’s Bazar 425km

0-25 km =Tk. 4000/= 26-50 km @ Tk 165= Tk. 165x25 =Tk. 4125/= 51-100 km @Tk. 140= Tk.140x50 =Tk. 7000/= 101-200 km @ Tk. 105= Tk.105x 100 =Tk. 10500/= 201-300km @ Tk. 63 = Tk. 63x100 = Tk. 6300/= rest 100 km @ Tk. 21= Tk. 21x100 = Tk. 2100/= Total = Tk.

34,025/=

Page 24: Services of BTCL

c) Cox’s Bazar CLS to Marseilles CLS (SMW4)

OTC or NRC Registration fee = US$285 or BDT 20,000/= Installation Charge = US$300 or BDT 21000/=

MRC (Monthly Recurring Charge)US$ 1701 or BDT 119070/=

d) Distant Backhaul Charge (D)

Total costing (NRC)for E1 from Banani, Dhaka to Paris, France

NRC = A(NRC)+ Tk.15000+Tk.41000+D (NRC)

Total costing (MRC) for E1 for Banani, Dhaka to Paris, France

1) for backhaul = BDT 34025/= 2) For full circuit = BDT117070/= 3) For distant backhaul= D (MRC)

Page 25: Services of BTCL

c) Cox’s Bazar CLS to Marseilles CLS (SMW4)

OTC or NRC Registration fee = US$285 or BDT 20,000/= Installation Charge = US$300 or BDT 21000/=

MRC (Monthly Recurring Charge) i) for half circuit = US$ 1134 or BDT 79380/= ii) for full circuit =US$ 1701 or BDT 119070/= Note : For half circuit, France telecom (FT) will charge for half

circuit

d) Distant Backhaul Charge (D)

Total costing (NRC)for E1 from Banani, Dhaka to Paris, France

NRC = A(NRC)+ Tk.15000+Tk.41000+D (NRC) for full circuit NRC= A(NRC) + Tk.15000+Tk 41000+ NRC for FT+D (NRC) for

half circuit

Total costing (MRC) for E1 for Banani, Dhaka to Paris, France 1) for backhaul = BDT 34025/= 2) for half circuit = BDT 79380/= + MRC for FT for half circuit 3) For full circuit = BDT117070/= 4) For distant backhaul= D (MRC) d) Backhaul cost for distant end (D)

Page 26: Services of BTCL

OSS OSS (One Stop Shopping) agreement can

be signed between two parties. If there is OSS agreement between exists

between BTCL and BSCCL, subscriber may contact with any of BTCL or BSCCL.

BTCL or BSCCL will invoice the total amount to the subscriber adding mark-up and after collecting the total amount one will keep its own share and give the partners share to its partner

Page 27: Services of BTCL

Backhaul CostFor BTCL there are two cost segment of backhaul

charge.One Time Charge (OTC) or Non-recurring Charge

(NRC) which includes Registration charge and Installation charge.

Monthly Recurring Charge (MRC).

Page 28: Services of BTCL

SEA-ME-WE 4 (SMW4) CapacityThe unit of SMW4 capacity is MIU-KmMIU- Minimum Investment Unit, Minimum

Investment Unit of SMW4 is STM 1Capacity through SMW4 can be opened through

JAC (Jointly Assigned Capacity) and WAC (Wholly Assigned Capacity)

Wet segment cost can be half circuit basis or full circuit basis. Half circuit cost is for circuits which are opened through JAC and full circuit cost is for circuits which are opened through WAC

Page 29: Services of BTCL

Example of costing

• Suppose one customer wants to take 1(one) E1 as IPLC from Banani, Dhaka to Bangladesh to Paris, France

Segments of costing :

• Local Backhaul Cost• Banani to Mohakhali– provided by outsourced company (A)• Mohakhali to Cox’s Bazar CLS – provided by BTCL (B)

• Wet-segment cost (provided by BSCCL) (C)• Cox’s Bazar CLS to Marseilles CLS on half circuit or JAC basis

or• Cox’s Bazar CLS to Marseilles CLS on half circuit or WAC basis

• Distant Backhaul Cost (D)

Total Cost = A+B+C+D

Banani –Mohakhali

Dhaka, Wet Segment

CostMarseilles-Paris-Paris office,

France Dhaka – Cox`s Bazar ˆ

Page 30: Services of BTCL

Schematic Diagram of IPLC connection

SMW4

Page 31: Services of BTCL

France

ParisParisBanani

Dhaka

Cox`s BazarMarseilles

a)

b)

c)

d)

Mohakhali

Segments effecting IPLC charge.Segments effecting IPLC charge.Linking Paris office with Dhaka, Bangladesh OfficeLinking Paris office with Dhaka, Bangladesh Office

SMW4 Cable

Total= a + b + c +d

Marketing, BTCL

Page 32: Services of BTCL

Leased Line Connectivity:BTCL has a countrywide robust transmission

network consisting of 41000 Km of optical fiber and many digital microwave stations. The inter-operator connectivity and inter-organizational connectivity with bandwidth in the range of E1, E3, STM-1, STM-4 etc. are leased out with competitive charges.   

Page 33: Services of BTCL

MirIGW

M&HICX

BTCLICX

GETCOICX

NovotelIGW

Bangla TracIGW

MangoIIG

BSCCLSubmarin

eCable

BTCLTAX

BTCLExchang

es

BTCLExchang

es

BTCLExchang

esBTCLExchange

s

BTCLIGW

New ICXNew ICX

MobileOperator

MobileOperator

MobileOperator

MobileOperator

Page 34: Services of BTCL

IGW (International Gateway) ServiceBTCL has long been working as the

international voice carrier and operating international gateways.

The legitimate voice calls originated from and terminated to the Access Network Service (ANS) Providers’ network are exchanged through BTCL IGW.

Page 35: Services of BTCL

ICX (Inter-Operator Connection Exchange)  Service:   BTCL provides ICX services to

route domestic inter-operator calls. 

Page 36: Services of BTCL

IIG (International Internet Gateway) Service:  ISPs, BWA Operators and Mobile

Operators having ISP licenses are connected through optical fiber with BTCL IIG nodes for providing them Internet transit facility.

Page 37: Services of BTCL

Country Domain: BTCL is the only provider of .bd country

code top level domain registration service. Charge is Tk 1500 for 2 years. http://www.btcl.gov.bd/home/main/services/dotbd_whois_FAQ.php

Page 38: Services of BTCL

Co-location service: Other operators can rent some racks at

BTCL offices if required to keep and operate their equipment. Co-location service is available at Mogbazar telephone exchange and Mohakhali Satellite earth-station building.

Page 39: Services of BTCL

Infrastructure Sharing Service:  BTCL has countrywide active and passive

infrastructure facility down to Upazilla and Growth Center level. This infrastructure can be leased out/ rented under the Infrastructure Sharing Guidelines issued by BTRC.

Page 40: Services of BTCL

Licenses as Operator BTCL holds all licenses of entire telecom arena

excepting Mobile Service. 1. PSTN license.2. International Gateway (IGW).3. Interconnection Exchange (ICX).4. International Internet Gateway (IIG).5. Internet Service Provider (ISP). 

Page 41: Services of BTCL

ABBREVIATIONBSCCL: Bangladesh Submarine Company

Limited.IN : Intelligent Network.

Page 42: Services of BTCL

Thank you• Md. Aminul Hassan, GM, P&D• Md. Alimuzzaman, DE, SEC, P&D.• Zahirul Alam, DE, MEP.