SERVICE SECTOR IN TRAVEL INDUSTRY • Tour operators, along with travel agents and ground handling agents, make up the travel industry, which are traditionally the main channels of distribution for the tourism industry. • What is necessary to become a travel agency?
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SERVICE SECTOR IN TRAVEL INDUSTRY
• Tour operators, along with travel agents and ground handling agents, make up the travel industry, which are traditionally the main channels of distribution for the tourism industry.
• What is necessary to become a travel agency?
• A travel agency license is necessary to operate as a travel agent
• A copy of audited accounts and/or financial projection must be provided with application
• Must prove employees hold IATA certificates
• Must prove that they have paid a bond(usually 4% of projected income), in order to protect customers in case the agency goes out of business
• Department of Transport issues the licence if they are satisfied
JOB TITLES OF TRAVEL INDUSTRY
• Travel Agent/Consultant: deals with reservations, information, customer care
• Receptionists: customer care and administration
• Accounts Clerks: look after the financial side, e.g. bills payable, bills receivable, accounts, deposits, credit etc.
• It is quite simple to provide customers with information about flights, ferries etc. It is more complex to provide information regarding a package.
• Must know detail about package, including resort locality, amenities, transfers, types of apartments, weather, local customs etc.
• Information collected over years by experience, familiarisation with literature and even resort visits
7 P’s
Product Price Promotion Place People Physical evidence
Process
PRODUCT
Fleet size
Aircrafts
International foray
Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72.
After acquiring the deccan kingfisher has started a new fleet known as kingfisher red.
Here we emphasis on the kingfisher airlines.
PRICE
The price segments that kingfisher targets is the higher income group as well as the upper middle class background.
There are a few segments that are majorly for the youth and the high lifestyle segments.
Sec A, sec B+ socio economic class mainly in the age group of 25-45 years are the main segments for which there is a specific prices offered by kingfisher.
Some of the services offered by kingfisher do emphasis on their policy to target those segments which are willing to pay for luxury.
PROMOTION
There are many events and advertisements through which kingfisher airlines is promoted.
There are multiple touch points and finer promotional services working for the promotional activities.
Loyalty and frequent flyer programs are also carried out.
Exposure at non-corporate event
Participation in International Airshows
Endorsing celebrities like Katrina Kaif and Yana Gupta
PLACE
Covers even the toughest terrains in the country, and the services ranges
from Ahmadabad to Agartala and to the major cities such as Delhi,
Bangalore, and Chennai etc.
The main strategy that kingfisher follows is to target the metro cities or