Service Marketing Ppt

PRESENTED BY:- GOURAV BARKIYA

RADHIKA NANDNI SAXENA

Introduction about DELHI TRANSPORTATION CORPORATION 8 p’s of transportation Other similar transporatation services

Govt. of India, Ministry of Transport took over the local bus services of Delhi in May 1948 in the name of Delhi Transport Service . A Delhi Road Transport Authority was constituted under the Road Transport Corporation Act, 1950. This Authority became undertaking of Municipal Corporation of Delhi by an Act of Parliament in April, 1958.

It is the largest compressed natural gas-powered bus service operator in the world

Product refers to the service offering,they are in terms of

a)Attractiveness of the offering b)Facilities available and associated

level of the quality c)Accessibility in terms of the ease of

getting potential customer.

Green Card Get a DTC Pass Hire a Bus Delhi-Lahore Bus Service Interstate Bus Routes Reserving a DTC Bus Fare Stages and Fare Charts Special Services of Delhi NCR to IGI Airport City Bus Routes Sight Seeing Tours

The pricing in service industry is fairly complex issue because the price charged by various independent service provider

It is an strategic objective. Price is determined by cost basis ,

competition basis,demand basis.

S.No. Particulars Standard Floor Buses (Rs.)

Low Floor Non-AC Buses  (Rs.)

Low Floor AC Buses (Rs.)

1. Minimum charges per bus per day Rs. 2000/- (detention charges to be charged extra)

Rs. 3000/- (excluding detention charges)

Rs. 8000/- (excluding detention charges)

2. Charges per KM (Garage to Garage) 40/- 60/-  75/-

3. Detention charges per hour  250/- 400/- 800/-

4. Night charges per bus per night (between 2300 hrs. to 0400 hours)

250/- 400/- 600/-

5. Minimum cancellation charges per bus 500/- 750/- 1000/-

WHAT ARE THE PRESCRIBED RATES FOR SPECIAL HIRE SERVICES ?

Cont………

The services mostly sold directly from producer to consumer.

The DTC buses operate around 34 depots. and the inter-state buses operate from the Three Inter State Bus Terminals in Kashmiri Gate, Sarai Kale Khan and Anand Vihar.

Promotional activities must be used to built the image and reputation to differentiate from the competitors.

Mainly the news and newspapers are responsible for it, now a days which works is word of mouth

Construction of bus depot at 8 different parts of Delhi DWARKA OKHLA NARELA KHANJHAWNA ROHINI

MV BNNN

The people component reflect the important role played by individual in the provision of service.

A well form organisation structure. At service available driver and conductor. At DTC office ticket booking , lose property

report, other complaints are handles efficiently

The physical evidence employed to describe the service product and its distinguishing qualities.

Buses itself are the physical evidence Ticket provided Tickets given in prebooking The bus stop and depos situated at different

place of the Delhi

In a service organisation the system by which the target audience receive delivery of the service constitute the process.

Designing of service process include:- customer participation,location of service

delivery,high/low contact services, degree of standardisation, complexity of services.

In services management, improving productivity is a requisite in cost management; but quality, as defined by the customer, is essential for a service to differentiate itself from other providers.

Production include DTC internal management to make the cost efficient services and quality lies in timing of buses at stops , comfort while travelling.

Region where lost property can be deposited: South East & Interstate West North and Rural