Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das Pittsburgh Post-Gazette THE FUTURE OF NEWS citizen SPEAKS Thursday, February 4, 2010
May 10, 2015
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Pittsburgh Post-Gazette
THE FUTURE OF NEWS
citizen SPEAKS
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
To discover gaps in daily rituals of students in order to create a news platform that facilitates dialogue toward moral discovery
HUNT STATEMENT
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Take people from online, individual actionto an offline, face-to-face dialogue. And make it mean something to them.
(IN OTHER WORDS.. .)
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Surveys 90+ responses; Gather General Patterns
Journals 5 participants; Daily account of Rituals
Directed-Storytelling 5 participants; deep exploration into meaning of news
Collage Activity 5 participants; reflection on past, present, and future rituals
RESEARCH OVERVIEW
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
SURVEY
There was nothing we did not expect
98% of those surveyed got their news from computers, no one reads the Post Gazette and interests are in National news rather then Local.
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
people are mostly 'ALONE’ while reading news
primary sources: - website NYTIMES/ iphones and emails
HEADLINESPittsburgh: comfortably Numb?Pittsburgh: the Good, Bad and Ugly.Formal education is for living, self education / awareness for fortune
JOURNALS
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
People are lonely, news attempts to fill a void
News is interesting because of the source, how it affects network
People interested in self-reflection what their news habits reveal
Context affects impact
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
DIRECTED STORYTELLING
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
COLLAGE ACTIVITY
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
Difficult to sense an overview of a typical day.
Participants mostly reflected on special rituals outside of Pittsburgh.
Sacrificed life in Pittsburgh as a “layover” for bigger, better things.
Desire to escape from school work/stress.
News accessed through the web as a source of killing time.
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
What we sawpeople look to past & future and sacrifice the present—it’s Pittsburgh is almost a “layover”
people enjoy sharing news and learn from each other.
people were conscious of their online identity & audience
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES
What we’ll makecreate a new ritual that has sense of community and is of value to an individual’s future
provide channels of sharing news & new ways of interacting
allow people to reflect on their behavior through analytics
What it meansrituals provide an important sense of catharsis and connection in stressful times
Sharing is a form of actionand am important news source
activity on and offline is a reflection of identity
SYNTHESIS
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Citizen Speaks is a new service layer for the Post Gazette that invites, people to speak up online and in person through article feedback channels and special-invite assemblies.
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES CONCEPT OVERVIEW
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
DEFINITION RESEARCH SYNTHESIS DESIGN OPPORTUNITIES SYSTEM OVERVIEW
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
PPG ONLINE AND MOBILE
PHYSICAL
INTERFACE
CITIZEN ACTIONS
LINE OF INTERACTION
LINE OF VISIBILITY
ONSTAGE ACTIONS
BACKSTAGE ACTIONS
SUPPORT
PROCESSES
LINE OF INTERNAL VISIBILITY
Receivesevent invite
System generatesguest list with
mix of opinions
Editors reviewguest list &issue invites
RSVPs yesto event
Reads articleand votes
Analyticsservice
Editors reviewvoting & select
event topics
PG news articlewith vote feature
Text messageinvite to event
Invite storedin Citizen Pass
Email reminderwith topic links
& location details
Receivesreminder
System tracks responses &
publishes RSVP
System issuesreminder
SERVICE BLUEPRINT
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
CITIZEN SPEAKS EVENT
PHYSICAL
INTERFACE
CITIZEN ACTIONS
LINE OF INTERACTION
LINE OF VISIBILITY
ONSTAGE ACTIONS
BACKSTAGE ACTIONS
SUPPORT
PROCESSES
LINE OF INTERNAL VISIBILITY
Guest list info &Citizen passes
on mobile devices
Arrives at event,icebreakers
Finds seatat table
Debate &discussion with
other guests
Elects candidateto write draft
Writes draftof column, sendsfor group editing
Editors andreporters greetand make intros
Editors andreporters movepeople to tables
Editors andreporters facilitate
conversation
Editors andreporters conduct
election
Oversees andassists withgroup edit
Event signage,name tages
Round tableswith name cards
Various writingtools and online
resources
Group editinginterface
Music cuessignal
seating time
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
CITIZEN SPEAKS EDITION
CITIZEN ACTIONS
PHYSICAL INTERFACE
ONSTAGE ACTIONS
BACKSTAGE ACTIONS
SUPPORT
PROCESSES
LINE OF INTERACTION
LINE OF VISIBILITY
LINE OF INTERNAL VISIBILITY
Receives newsof published
column
Text messagepublication notice
Reads andshares news
Editors sendspecial supplement
to press
Newspapersprinted &delivered
Physicalnewspaper
Reviews updatedprofile activityand analytics
Editors reviewreading activityon supplement
AnalyticsService
Citizen Passweb or mobile
interface
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
TRADITIONAL SALES MODEL EXISTING
STAGE OFFER CONSIDERATION SELECTION
SEE PG ADS CONSIDER SUBSCIPTION
SUBSCIRBE
POOL SIZE
TIME
Thursday, February 4, 2010
Design for Service | Fall 09 Alex Laskaris James Liu John Kim Sarah Phares Satyajit Das
EXPERIENCE CYCLE PROPOSED
COMPELLING
GENERATIVE EMBEDDED
ORIENTATINGREVERBERATING
ORIENT
Engaging and intuitive
system for voicing
opinion on articles
ADVOCATE
Share published
articles and online
activities with friends
INTERACTEXTEND
ATTRACT
multiple entry points:
Thursday, February 4, 2010