7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
1/160akpraht(bmk
Rirv abi @is adh
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
2/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Rirv abi `isadh7 @isadhahd ixpir aihbis tljt
brijti vj cui@mahd fusahiss as j cmt caoi pcjyahd lmboiy( Pm fi subbisseuc# ymu hii` j soacci` jh`
wicc+fjcjhbi` tijk( Qmu hii` j djki pcjh tljt `aribts ymu tmwjr`s subbiss# jh`
ivirymhi mh tli tijk hii`s tm ohmw tli rmci tliy pcjy ah ixibutahd tli djki
pcjh( Cits fi lmhist# kahus tli pj`s# fad wmm`ih stabos jh` tli vjramus typis me
bliboahd# tljt smuh`s j cmt caoi wljt ymu `m tm fuac` j subbisseuc fusahiss# radlt=
Pli kmst akpmrtjht tlahd j lmboiy pcjyir bjh `m mhbi tliy lat tli
abi as djah bmhtrmc me tli pubo# jh` watl tli licp me tliar tijkkjtis#
dua`i tli pubo jbrmss tli abi tm sbmri j dmjc( Tjyhi Dritzoy# tli
Drijt Mhi# wjs ixtrikicy dmm` jt tljt( Tlih li wjs jsoi` tm
ixpcjah lmw li fibjki sm dmm`# li sja`# A sojti tm wliri tli pubo
as dmahd tm fi# hmt wliri at ljs fiih(
Pljt qumti fibmkis sadhaeabjht emr fusahissis wlih ymu rijcazi tljt ah
j fusahiss bmhtixt tli pubo as rijccy ymur bustmkir fjsi(
Ah j fcmd pmst emr tli Ljrvjr` Fusahiss Vivaiw# jutlmr Vjva Rjwlhiy ixpcjahs
tljt fusahissis mpirjti ah jh ihvarmhkiht me bmhstjht bljhdi( Jh` wlaci
bustmkirs jri birtjahcy hmt sakpci# tliy bjh fi fmtl cmdabjc jh` arrjtamhjc#
kmtavjti` fy mppmrtuhaty jh` ikmtamh# eucc me bmhtrj`abtamh# akpjbti` fy
ibmhmkab bmh`atamhs# jh` metih `aeeabuct tm `ieahi# tliy kmri mr ciss rikjah tli
sjki mvir taki(: Pljt fiahd tli bjsi# Rjwlhiy prmpmsis# Ae ymu wjht tm ohmw
lmw tm fi fist pmsatamhi` emr fusahiss subbiss# ymu ljvi tm uh`irstjh` wliri
_ymur bustmkirs[ jri dmahd(
6
Rm wljt bjh ymu `m tm fibmki kmri subbisseuc jt jhtabapjtahd wliri tli pubos
dmahd tm fi= Kjy wi lukfcy suddist `rjetahd j Dritzoy= Jh` fy Dritzoy# wi
kijh sirvabi `isadh( Tljt as at= ^ut sakpcy# wlih ymu ljvi twm bmeeii slmps radlt
hixt tm ijbl mtlir tljt sicc tli sjki prm`ubt jt tli sjki prabi# sirvabi `isadh as
tli rijsmh wly ymu wjco ahtm mhi slmp jh` hmt tli mtlir(2
Jt ats lijrt# sirvabi isadh as jfmut uh`irstjh`ahd bustmkir filjvamr# jh` usahd
tljt uh`irstjh`ahd tm `isadh hiw meeirahds# mr bljhdi ixastahd mhis# tm `icavir j
fittir ixpiraihbi emr bustmkirs( Ah tm`jys lypir+bmkpitatavi ihvarmhkiht wliri
prm`ubts jh` sirvabis jri quabocy bmkkm`atazi`# sirvabi `isadh prmva`is j kijhs
me brijtahd bustmkazi` bmhsukir ixpiraihbis tljt `ravi uhrijcazi` vjcui jh`
ahbrijsi VMA(
: Rjwlhiy# Vjva( ^impci Jri tli ^ubo( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` Fusahiss Rblmmc ^ufcaslahd# >: Ript(6>::( Tif( 69 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>::->1-pimpci]jri]tli]pubo(ltkc8 (
6 Afa`2 Rtabo`mrh# Kjro# jh` Gjomf Rblhia`ir( Plas As Rirvabi @isadh Plahoahd7 Fjsabs + Pmmcs + Bjsis( Jkstir`jk7 FAR#6>:6( ^raht(
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
3/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Pli ibmhmkab bjsi emr sirv abi `isadhJutlmr Gmsipl ahi cjys mut tli ibmhmkab bjsi emr sirvabi `isadh ah las PI@
Pjco Tljt bmhsukirs wjht( Ah las prisihtjtamh# ^ahi bljrts tli ivmcutamh me
ibmhmkab vjcui mvir taki(0 Li accustrjtis at tlas wjy7
Bmkkm`ataisPlas as wliri at jcc stjrti`( Mradahjccy# bmkkm`atais ahvmcvi`
ixtrjbtahd tlahds ,brmps ermk tli drmuh`# eruat ermk triis# itb(! jh` siccahdtlik( Pli vjcui bmkis ermk ljvahd tli bmkkm`atais tm sicc mr trj`i
Ixjkpci7 J bmeeii fijh( Js j bmkkm`aty at ljs j vjcui me 6 tm 2(
Dmm`sDmm`s wiri tli hixt ivmcutamh me ibmhmkab vjcui( Dmm`s ahvmcvi`
tjoahd bmkkm`atais jh` turhahd tlik ahtm smkitlahd( Pli ibmhmkab vjcui
bmkis ermk wljts put ahtm kjoahd tli eahasli` dmm`(
Ixjkpci7 ^jbojdi` bmeeii ,rmjsti`# drmuh` jh` pjbojdi` mh j slice!( Js
j dmm`# tljt sjki bmeeii fijh hmw ljs j vjcui me :> tm :9(
RirvabisRirvabis ivicmpi` ermk tjoahd dmm`s jh` bustmkazahd tlik#
cij`ahd tm tli fartl me j sirvabi+fjsi` ibmhmky( Mhbi j sirvabi fibmkisbmkkmh# lmwivir# at stjrts tm fibmki bmkkm`atazi`(
Ixjkpci7 Friwi` bmeeii( Hmw# js j risuct me piremrkahd tli
sirvabi me friwahd# tli vjcui me tli bmeeii as 9> tm $: emr j bup(
IxpiraihbisIxpiraihbi# tli mutbmki me sirvabi `isadh# as wljt
risucts wlih ymu bustmkazi j sirvabi( Plas as wliri tli hiw
ibmhmkab vjcui as fiahd brijti`tlaho jfmut tli rasi ah vjcui ermk
tli sakpci friwi` bmeeii sirvabi suppcai` fy Furdir Oahd tm tli
ixpiraihbi me kiitahd emr bmeeii jt Rtjrfubos(
Ixjkpci7 Rtjrfubos# wliri tli ixpiraihbi ljs j vjcui me $6 tm$9 pir `raho(
Rirvabi `isadh as j kijhs me jcadhahd ymur mrdjhazjtamh ah tirks me
pimpci# aherjstrubturi# jh` mtlir rismurbis# tm fist ihjfci at tm kmvi
ermk meeirahd dmm`s jh` sirvabis tm meeirahd ixpiraihbis( Ah tm`jys ibmhmky#
bmhsukirs ljvi tmhs me blmabis emr fmtl dmm`s jh` sirvabis( Mrdjhazjtamhs tljt
prmva`i jutlihtab ixpiraihbis# wliri bmhsukirs cijvi eiicahd fittir jfmut
tliksicvis jh`# tliriemri tli frjh`# jri tli mrdjhazjtamhs tljt wacc prmspir(
Pli jutlihtab pjrt me tljt iqujtamh as gust js akpmrtjht js tli ixpiraihbi pjrt(
^ahi pmahts mut# jutlihtabaty as fibmkahd tli hiw bmhsukir sihsafacaty
tli fuyahd bratiraj fy wlabl bmhsukirs jri blmmsahd wlm _tliyri[ dmahd tm fuy
ermk# jh` wljt tliyri dmahd tm fuy(9 Plas as wliri sirvabi `isadh bjh rijccy
brijti akpjbt( Ae `mhi prmpircy# ymuri isadhahd ymur ixpiraihbi bmhsa`irahd lmw
0 ^ahi# Gmsipl( Gmsipl ^ahi7 Tljt Bmhsukirs Tjht( PI@7 A`ijs wmrtl Rprij`ahd( PI@ Bmhirihbis# CCB# Gjh(6>>1( Tif( 69 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-gmsipl]pahi]mh]wljt]bmhsukirs]wjht(ltkc8 (
9 ^ahi# Gmsipl( Gmsipl ^ahi7 Tljt Bmhsukirs Tjht( PI@7 A`ijs wmrtl Rprij`ahd( PI@ Bmhirihbis# CCB# Gjh(6>>1( Tif( 69 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-gmsipl]pahi]mh]wljt]bmhsukirs]wjht(ltkc8 (
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
4/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
bustmkirs wacc ahtirjbt watl ymu jbrmss tli ihtari bmkpjhy( rmva`ahd j bmhsastiht
ixpiraihbi jbrmss jcc tmubl pmahts as vatjc tm fuac`ahd jutlihtabaty( Pli oiy as tm
jbt caoi ymu# jh` `m wljt ymu sjy ymucc `m jt ijbl pmaht ah tli ixpiraihbi( Pljt
bmkkuhabjtis jutlihtabaty( Ejac tm `m tljt# jh` ^ahi sjys# Pljts wlih ymuri
pirbiavi` js ejoi# js j plmhy bmkpjhyj`virtasahd tlahds tljt ymuri hmt(5
Rirvabi `isadh# caoi jhy kjgmr fusahiss ahatajtavi# wacc riquari ahvistkiht( ^itir
Kirlmcz# prisa`iht me J`jptavi ^jtl jh` jh ahtirhjtamhjccy ribmdhazi` tlmudlt
cij`ir mh usir ixpiraihbi# ikpljsazis tljt pmaht ah las Ljrvjr` Fusahiss Vivaiw
jrtabci tatci` Bustmkir Ixpiraihbi As jh Ahvistkiht# Hmt j Bmst( Li sjys7
Pypabjccy# `isadh as bmhsa`iri` j bmstj hibissjry icikiht m fusahiss#
tli ixpihsi m wlabl slmuc` fi kjhjdi` tm fi js skjcc js pmssafci( Fut
wlih ymu rijcazi tljt subbissuc `isadh ljs jh akpjbt# `ravahd liritmmri
uhrijcazi` vjcui# ymu kust tlaho m at js jh ahvistkiht# joah tm kjroitahd
mr prm`ubt `ivicmpkiht# wliri wljt kjttirs as j riturh# jh` wliri
spih`ahd ciss bjh jbtujccy fi `itrakihtjc tm ymur tmp+ jh` fmttmk+cahis(4
Kirlmcz ixpcjahs tljt tli bmkpjhais tljt uh`irstjh` tlas prahbapci fist jri
jfci tm bmhhibt bmri fusahiss prmfciks# bustmkir filjvamr# jh` eahjhbajc
kitrabs(< Ah mtlir wmr`s# bmkpjhais tljt ahvist ah sirvabi `isadh# jcadhahd
tliar mrdjhazjtamhs tm akprmvi tli ahtirjbtamh fitwiih tli mrdjhazjtamh jh`
ats bustmkirs# wacc stjrt tm rijcazi uhtjppi` vjcui ermk smcvahd bmri fusahiss
prmfciks ah wjys tljt akprmvi tli bustmkir ixpiraihbi(
Kirlmcz mutcahis j prmbiss emr quabocy a`ihtaeyahd fusahiss mppmrtuhatais
jh` `itirkahahd tli pmtihtajc eahjhbajc akpjbt me usahd sirvabi `isadh tm
jblaivi tli `isari` filjvamr bljhdi( Li bjccs at tli cahoahd icipljhts#
jh` at dmis j cattci smkitlahd caoi tlas71
Fusahiss Mppmrtuhaty Tljt as tli spibaeab mppmrtuhaty=
@isari` Filjvamr Tljt ixjbtcy jri ymu lmpahd ymur bustmkir wacc `m=
Filjvamr KitrabTljts ymur tjrdit kitrab emr ymur isari` filjvamr= Tljt
bmuc` at jkmuht tm ah tirks me uhats=
Ujcui Kitrab Tljts tli vjcui ah mccjrs me tli isari` filjvamr=
Eahjhbajc Mutbmki Qmur Filjvamr Kitrab kuctapcai` fy ymur Ujcui Kitrab
iqujcs ymur eahjhbajc mutbmki(
5 Afa`4 Kirlmcz# ^itir( Bustmkir Ixpiraihbi As jh Ahvistkiht# Hmt j Bmst( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`
Fusahiss Rblmmc ^ufcaslahd# :1 Kjy 6>>1( Tif( 69 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-kirlmcz-6>>1->9-bustmkir+ixpiraihbi+as+jh+ahvistkiht+hmt+j+bmst(ltkc8(
< Afa`1 Afa`
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
5/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Liris Kirlmczs ixjkpci# slmwahd lmw ymu bmuc` quabocy djudi tli
akpjbt me ahvistahd ah j suddisti` atiks jrij pramr tm blibo mut mh
jh i+bmkkirbi wifsati7:>
Fusahiss Mppmrtuhaty Ahbrijsi purbljsis pir vasat(
@isari` FiljvamrBustmkirs purbljsi mhi j``atamhjc atik pir vasat(
Filjvamr Kitrab 9) me vasats cij` tm jh j``atamhjc sjci( Tatl 6>#>>> vasatspir wiio# tljt iqujtis tm :>>> j``atamhjc atiks pir wiio(
Ujcui Kitrab Jvirjdi atik prabi as $:6(40(
Eahjhbajc Mutbmki $:6#40> me j``atamhjc rivihui pir wiio(
Pli cahoahd icipljhts as j sakpci tmmc ymu bjh usi tm qujhtaey tljt
uhtjppi` vjcui tljt Kirlmcz kihtamhs( Jh` wacc tljt ahvistkiht yaic`
j riturh= ^ut sakpcy# tli uhtjppi` vjcui bjh fi sufstjhtajc( Mrjbci
Bmrpmrjtamhs kmst ribiht Bustmkir Ixpiraihbi Akpjbt Vipmrt rivijcs
tljt jh jstmuh`ahd Afa`:: Mrjbci Bmrpmrjtamh( 6>:: Bustmkir Ixpiraihbi Akpjbt Vipmrt( Vip( Mrjbci Bmrpmrjtamh# Gjh( 6>:6( Tif( 6:2( 3lttp7--www(mrjbci(bmk-us-prm`ubts-jppcabjtamhs-bust+ixp+akpjbt+ripmrt+ipss+:95>012(p`8 (:6 Afa`:2 Mrjbci Bmrpmrjtamh( 6>:: Bustmkir Ixpiraihbi Akpjbt Vipmrt( Vip( Mrjbci Bmrpmrjtamh# Gjh( 6>:6( Tif( 6:2( 3lttp7--www(mrjbci(bmk-us-prm`ubts-jppcabjtamhs-bust+ixp+akpjbt+ripmrt+ipss+:95>012(p`8 (:0 Afa`
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
6/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Ritt ahd ymur dmjcs jh` `mahd ym ur risijrblAe ymu wjht tm uh`irstjh` smkimhi# wjco j kaci ah tliar slmis( Ats j bmkkmh
sjyahd tljt wivi jcc lijr` emr yijrs( Fut tli sibrit tm ats stjyahd pmwir as ats
sakpci trutl( Yh`irstjh`ahd smkimhi# jh` uh`irstjh`ahd tliar kmtavjtamh# tjois
taki jh` stu`y( Rirvabi `isadh as fuact mh tljt prjbtabi( Fut fiemri ymu stjrt# ats
akpmrtjht tm ohmw wliri ymuri lij`i`( Tlaci ats trui tljt sirvabi `isadh as
jfmut tjoahd j lmcastab vaiw me lmw ymur bustmkir ahtirjbts watl ymur bmkpjhy#ats akpmrtjht# js ^itir Kirlmcz pmahti` mut# tm a`ihtaey tli bmri fusahiss
prmfciks tljt ymuri tryahd tm `ajdhmsi fiemri ymu stjrt(
Mhi wjy tm stjrt wmuc` fi tm tlaho jfmut wljt stmps ymur bustmkirs ermk
bmkkattahd tm purbljsi ermk ymu= Mfvamuscy tli pmaht me brijtahd drijt bustmkir
ixpiraihbis as tm bmhvirt tlmsi ixpiraihbis ahtm purbljsis( Rm js ymu fidah tm
tlaho jfmut tli dmjcs me ymur sirvabi `isadh ieemrts# bmhsa`ir wljt bustmkir
hii`s ymu kust sjtasey tm kmtavjti tlik tm bmkkat tm j purbljsi(
Kirlmcz# ah jhmtlir fcmd pmst emr tli Ljrvjr` Fusahiss Vivaiw# jrtabucjtis tlrii
spibaeab sits me riquarikihts tljt bustmkirs hii` tm sjtasey fiemri tliycc fi
pripjri` tm bmkkat tm j purbljsi(:9 Pliy jri7
Euhbtamhjc @mis tli prm`ubt mr sirvabi kiit ky fjsab hii`s=
AhticcibtujcPlrmudl bmkpjrasmh# Ak bmhea`iht Ak dittahd tli fist ijc=
Ikmtamhjc Bmuc` A ljvi j ricjtamhslap watl tlas frjh`=
Kirlmcz emuh` tljt uhtac bmhsukirs wiri jfci tm sjtasey jcc tlrii sits
me riquarikihts# tliy wmuc` dm tlrmudl tli kmtamhs fut hivir bmkkat
tm purbljsahd( Ah tli bmhtixt me sirvabi `isadh# wlih ymu jhjcyzi ymur
bustmkirs ahtirjbtamhs watl ymur bmkpjhy# cmmo emr tli jrijs wliri
bustmkirs siik tm fi mh tli pjtl tm purbljsahd# jh` tlih `rmp mee(
Tlih cmmoahd jt bustmkir ixpiraihbi watl ymur frjh` ermk j lmcastab pirspibtavi#
jri tliy jfci tm euceacc jcc tlrii sits me riquarikihts= Mr `m ymu hii` tm prmva`i j
kijhs emr kiitahd j euhbtamhjc# ahticcibtujc# mr ikmtamhjc riquarikiht jcmhd tliwjy= Jhswirahd tljt quistamh kjy fi tli oiy tm brijtahd tli vjcujfci ixpiraihbi
ymur bustmkirs jri cmmoahd emr tljt jccmws tlik tm bmkkat tm purbljsahd( Mhbi
ymu ljvi smki ahatajc dmjcs mr tjrdits ah pcjbi# ats taki tm stjrt wjcoahd ah ymur
bustmkirs slmis jh` kjppahd tli gmurhiy(
:9 Kirlmcz# ^itir( Ats Hmt Tlm Qmur Bustmkirs Jri# Ats Lmw Pliy Filjvi( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# :: Eif( 6>>1( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-kirlmcz-6>>1->6-ats+hmt+wlm+ymur+bustmkirs+jri(ltkc8 (
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
7/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Bustmkir gmurhiy kjppahdMhi me tli rijcatais me fusahiss subbiss as js ymur bmkpjhy drmws# j skjccir jh`
skjccir pirbihtjdi me ymur ikpcmyiis jbtujccy ahtirjbt watl bustmkirs( Plas bjh
cij` tm j hjturjc# drj`ujc `itjblkiht ermk wljt ats rijccy caoi tm ahtirjbt watl
jh` fuy ermk ymur bmkpjhy( Rahbi sirvabi `isadh as jcc jfmut uh`irstjh`ahd
ymur bustmkirs filjvamr jh` prmva`ahd tlik watl ixpiraihbis tljt prmva`i
vjcui emr tlik# cmsahd tmubl watl wljt tliar ixpiraihbis jri caoi as `jhdirmus(
Pljts ixjbtcy wly sm kjhy bmkpjhais tljt ikfrjbi sirvabi `isadh jcsm ikfrjbi
bustmkir gmurhiy kjppahd(
Ljrciy Kjhhahd# bm+jutlmr me Mutsa`i Ah7 Pli ^mwir me ^uttahd Bustmkirs jt tli
Bihtir me Qmur Fusahiss# ixpcjahs tli akpmrtjhbi me bustmkir gmurhiy kjppahd ah
las ribiht fcmd pmst emr tli Ljrvjr` Fusahiss Vivaiw7
Tljts tli fist wjy tm mptakazi ymur bustmkir ixpiraihbi=
Tly hmt ax at wliri at ljppihs= Akprmvi tli ixpiraihbi
mh ymur wifsati( Akprmvi tli ixpiraihbi ah ymur ritjac
cmbjtamhs mr bjcc bihtirs( Plas strjtidy kjois piribt sihsi#
jh` at jcadhs habicy watl tli wjy ymur bmkpjhy as prmfjfcy
mrdjhazi`watl tli wifsati# ritjac cmbjtamhs# jh` bmhtjbt
bihtirs ijbl ah tliar hijt cattci sacm(
Fut fjsi` mh mur risijrbl# tlas hjturjc strjtidy `misht
wmro fibjusi at cjbos jhy uh`irstjh`ahd m tli cjrdir# brmss+
bljhhic gmurhiys tljt ymur bustmkirs tjoi(:5
Ah tli pmst# Kjhhahd ixpcjahs tli kjppahd prmbiss as jfmut `itirkahahd bustmkir
dmjcs# pirbiptamhs jh` filjvamrs ah j lmcastab wjy( Li sjys# Bustmkir gmurhiy
kjps vasujccy accustrjti tlmsi eah`ahds fy slmwahd tli sirais me ivihts tljt kjoi
up j bustmkirs ahtirjbtamhs watl j eark mvir taki( Pli kjps licp bmkpjhais eah`
prmfciks tljt mbbur ah tli wlati spjbi js j bustmkir pjssis ermk mhi bljhhic
tm jhmtlir(:4
:5 Kjhhahd# Ljrciy( Bustmkir Ixpiraihbi Rlmuc` Fi ^jrt m Qmur Fusahiss( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# 61 Jud( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
8/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Ti kihtamhi` Rtjrfubos ijrcair js jh ixjkpci me jh ixpiraihbi virsus j dmm`
mr sirvabi( Liris jh ixjkpci bustmkir gmurhiy kjp `ivicmpi` fy Cattci Rprahds
@isadh `mbukihtahd tli bustmkir ixpiraihbi jt j Rtjrfubos cmbjtamh# hmtahd fmtl
pmsatavi jh` hidjtavi jspibts me tli vasat7::>( ^lmtmdrjpl( Cattcisprahds`isadh(bmk( Cattci Rprahds @isadh( Fy Cattci Rprahds@isadh( Cattci Rprahds @isadh# 6< Kjr( 6>:>( Tif( 6< Kjr( 6>:2( 3lttp7--mc`(cattcisprahds`isadh(bmk-wp+bmhtiht-tlikis-CR@)6>tliki-akjdis-ixpiraihbikjp:(p`8(
:1 Pikoah# Frubi( CIDMs Fuac`ahd Fcmbo Emr Dmm` Ixpiraihbis( Bustmkir Ixpiraihbi Kjttirs( Pikoah Drmup# 2Kjr( 6>>1( Tif( 6< Kjr( 6>:2( 3lttp7--ixpiraihbikjttirs(wmr`priss(bmk-6>>1->2->2-cidms+fuac`ahd+fcmbo+mr+dmm`+ixpiraihbis-8(
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
9/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Kjhhahd pmahts tm j bmupci me ixjkpcis me bmkpjhais wlm ljvi ieeibtavicy
utacazi` bustmkir gmurhiy kjppahd tm fittir uh`irstjh` tliar bustmkirs jh` lmw
tliy bjh brijti fittir ixpiraihbis emr tlik7
Ei`Ix6>
Pli slappahd dajht wiht sm ejr js tm brijti j Bljhhic Rtrjtidy jh`
Mrblistrjtamh Pijk ah 6>>< tljt wjs mrdjhazi` mutsa`i me jhy me tli
ixastahd bmkpjhy sacm( Pli tijk utacazi` bustmkir gmurhiy kjppahd tm
uh`irstjh` wljt bustmkirs ixpiraihbi` wlih tliy trjhsatamhi` ermk mhi
bljhhic watlah tli bmkpjhy tm jhmtlir# caoi ermk tli wifsati tm j cmbjc
Ei`Ix cmbjtamh mr j plmhi jdiht(
Pli kjppahd prmbiss licpi` tli tijk bcijrcy a`ihtaey mppmrtuhatais emr
akprmvikiht ah jcc jrijs me tli bmkpjhy( Rahbi tli Bljhhic Rtrjtidy jh`
Mrblistrjtamh Pijk `misht ixast ah jhy sacmi` uhat# ats fiih jfci tm kmri
ieeibtavicy bmmr`ahjti tli ieemrts emr akprmvikiht jbrmss tli bmkpjhy
bljhhics( Ei`Ixs embus mh tli bustmkir ixpiraihbi as pjyahd mee# jh` tli
bmkpjhy wjs ribihtcy vmti` tli ah`ustry cij`ir ah bustmkir ixpiraihbi
jbbmr`ahd tm tli 6>:2 Pikoah Ixpiraihbi Vjtahds Rurviy# jh jhhujc surviy
me tih tlmusjh` Y(R( bmhsukirs tljt rjhos twm luh`ri` jh` emrty+sax
bmkpjhais ah hahitiih ah`ustrais(6:
Uardah Ki`aj66
Uardah Ki`aj# tli cjrdist Uardah bmkpjhy ah tli wmrc`# mpirjtis
j kmfaci hitwmro# prmva`is frmj`fjh` sirvabi# jh` lmki plmhi
jh` pjy PU sirvabis( Pli bljccihdi emr Uardah Ki`aj wjs tm brijti
j bmhsastiht jh` vjcujfci ixpiraihbi jbrmss kuctapci bljhhics
jh` prm`ubt cahis( Pli bmkpjhy ikfjroi` mh jh jddrissavi
bustmkir gmurhiy kjppahd prmgibt embusi` mh sax spibaeab
bustmkir gmurhiys watlah tliar bmkpjhy# ahbcu`ahd sufsbrafahd#
pjyahd# jh` bustmkir suppmrt( Kjhhahd isbrafis tli ivir+
ivmcvahd bustmkir gmurhiy kjp js# j dajht sliit me frmwh futblir pjpir
bmviri` ah ri` paibis me tjpi jh` kucta+bmcmri` staboy hmtis( At cahos jcc sax
gmurhiys tmditlir ah j bmhtahumus ecmw tljt brmssis eavi euhbtamhjc sacms
watlah tli fusahiss(62
6> Kjhhahd# Ljrciy( Bustmkir Ixpiraihbi Rlmuc` Fi ^jrt m Qmur Fusahiss( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# 61 Jud( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->:2 Pikoah Ixpiraihbi Vjtahds( Ei`Ix Cij`s ^jrbic@icaviry Rirvabis ah 6>:2 Pikoah Ixpiraihbi Vjtahds( Pikoah Drmup# 6: Kjr( 6>:2( Tif( 6< Kjr( 6>:2( 3lttp7--ixpiraihbikjttirs(wmr`priss(bmk-6>:2->2-6:-i`ix+cij`s+pjrbic+`icaviry+ah`ustry+ah+6>:2+tikoah+ixpiraihbi+rjtahds-8(
66 Kjhhahd# Ljrciy( Bustmkir Ixpiraihbi Rlmuc` Fi ^jrt m Qmur Fusahiss( Ljrvjr` Fusahiss Vivaiw( Ljrvjr`Fusahiss Rblmmc ^ufcaslahd# 61 Jud( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
10/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Uardah Ki`aj usis bustmkir gmurhiy kjppahd ah bmhguhbtamh watl tli
Hit ^rmkmtir Rbmri systik tm trjbo lmw tliar bljhdis tm tli bustmkir
ixpiraihbi bljhdis tliar bustmkirs mpahamh me tli bmkpjhy( Rahbi
ikfjroahd mh tli ahatajtavi# Uardah Ki`aj ljs siih jh iadltiih+pmaht
ahbrijsi ah tliar hit prmkmtir sbmri60# wlabl riprisihts j sadhaeabjht
akprmvikiht ah bustmkir mpahamh( Ah j``atamh# bustmkir blurh ljs fiih
ri`ubi` fy jh akprissavi twihty pirbiht(69
Kjppahd tli bustmkir gmurhiy davis ymu j lmcastab vaiw me lmw ymur bmkpjhy
trijts bustmkirs# jh` wacc davi ymu ahsadlt ahtm wljt tli mvirjcc ixpiraihbi me
fuyahd ermk ymur bmkpjhy as caoi( Pli oiy tjoijwjy liri as tm embus mh tli
bustmkirs ixpiraihbis jh` hmt mh ymur mwh ahtirhjc mrdjhazjtamhjc strubturi(
Eax tli prmfciks tljt bustmkirs ixpiraihbi js tliy trjhsatamh ermk mhi fusahiss
bljhhic tm jhmtlir tm brijti j trucy vjcujfci bustmkir ixpiraihbi(
@isadh pirsmhjsHmw tljt ymuvi dmt j kjp me ymur bustmkirs ahtirjbtamhs watl ymurbmkpjhy# j kjp tljt ymu bjh usi tm a`ihtaey mppmrtuhatais tm akprmvi tliar
mvirjcc ixpiraihbi# ats vatjc tm `ieahi gust ixjbtcy wlm ymur bustmkirs rijccy
jri( J `isadh pirsmhj as gust tljt( Meeabajccy# ats `ieahi` js7
Km`ics m oiy filjvamrs# jttrafutis# kmtavjtamhs# jh` dmjcs m j
bmkpjhys tjrdit bustmkirs( J pirsmhj as brijti` rmk prakjry risijrbl
watl rijc bustmkirs jh` tjois tli mrk m j vava` hjrrjtavi `isbraptamh m
j sahdci pirsmh wlm riprisihts j filjvamrjc sidkiht( Mrdjhazjtamhs usipirsmhjs tm dua i tli `isadh m prm`ubts# bljhhics# jh` kissjdahd(65
Mhi me tli oiy jspibts me tljt `ieahatamh as tli ejbt tljt pirsmhjs jri brijti`
ermk prakjry risijrbl( @isadh pirsmhjs slmuc` fi jh ikfm`akiht me wljt ymur
risijrbl ticcs ymu( Qmuri frahdahd ymur bustmkirs tm caei# fut tli trabo as tm `m sm
ah j wjy tljt jbburjticy sidkihts bustmkirs fy filjvamrs( Rtivi Kuc`ir# @aribtmr
me Ysir Ixpiraihbi % Jhjcytabs emr H^V @adatjc Rirvabis# ah las fmmo Pli Ysir As
Jcwjys Vadlt7 J ^rjbtabjc Dua`i tm Brijtahd jh` Ysahd ^irsmhjs emr tli Tif sjys
tlas jfmut `isadh pirsmhjs# ^irsmhjs jri ixpjh`ahd ermk j `isadh tmmc ymu usitm `iba`i lmw tm akpcikiht j strjtidy ahtm j strjtidab tmmc ymu usi tm licp `ieahi
j strjtidy ah tli earst pcjbi(64
60 Rjtkitrax Rystiks# Ahb( Uardah Ki`aj7 Ikfrjbahd tli Hit ^rmkmtir @asbapcahi jt Uardah Ki`aj + ^uttahd tliBustmkir jt tli Lijrt m tli Fusahiss( Rjtkitrax( Rjtkitrax Rystiks# Ahb(# 6>:>( Tif( 6< Kjr( 6>:2( 3lttp7--www(sjtkitrax(bmk-`mbukihts-p`s-UardahKi`aj+BjsiRtu`y(p`8 (
69 Rjtkitrax Rystiks# Ahb( Uardah Ki`aj7 Ikfrjbahd tli Hit ^rmkmtir @asbapcahi jt Uardah Ki`aj + ^uttahd tliBustmkir jt tli Lijrt m tli Fusahiss( Rjtkitrax( Rjtkitrax Rystiks# Ahb(# 6>:>( Tif( 6< Kjr( 6>:2( 3lttp7--www(sjtkitrax(bmk-`mbukihts-p`s-UardahKi`aj+BjsiRtu`y(p`8 (
65 Vjpa`i( Pli Euturi m Bustmkir Ixpiraihbi( Pli Euturi m Bustmkir Ixpiraihbi( Rca`iRljri Ahb(# 2> Kjy6>:6( Tif( 6< Kjr( 6>:2( 3lttp7--www(sca`isljri(hit-rjpa`iuo-tli+uturi+m+bustmkir+ixpiraihbi8 (
64 Kuc`ir# Rtivi# jh` Wav Qjjr( Pli Ysir As Jcwjys Vadlt7 J ^rjbtabjc Dua`i tm Brijtahd jh Ysahd ^irsmhjs mr tliTif( Firoiciy# BJ7 Hiw Va`irs# 6>>4( ^raht(
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
11/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Tlih `ivicmpahd j `isadh pirsmhj# ymu wjht tm kjoi tlik js `itjaci` js ymu
bjh( Vijccy ecisl tlik mut# jh` kjoi tlik js rijc js pmssafci( Ahbcu`i j pabturi
tljts riprisihtjtavi me tli drmup tli pirsmhj riprisihts( Davi lak mr lir j
hjki# jh` `itjac tliar fjbodrmuh`( Tliri `m tliy cavi= Tljt `m tliy `m emr j
cavahd= Tljts tliar ejkacy caoi= Tljt jri tliar lmffais= Kmst akpmrtjhtcy# wljt
as tliar ixpiraihbi dmjc watl ymur bmkpjhy= Tljt jri tliy lmpahd emr ermk
ymur frjh`=
Jdjah# tli pirsmhjs jri tliri tm licp ymu `ivicmp ymur spibaeab strjtidy ah
bmhguhbtamh watl tli bustmkir gmurhiy kjp( Js Kuc`ir puts at# ^irsmhjs davi
ymu j vjcujfci erjkiwmro emr brijtahd jh` pramratazahd fusahiss ahatajtavis# jh` j
wjy tm ihjfci kmri ieeibtavi astrafutamh jh` jcadhkiht me strjtidy tlrmudlmut
tli mrdjhazjtamh(6:2 0akpraht# Ahb( Jcc radlts risirvi`
D( Cyhh Rlmstjbo# sihamr vabi prisa`iht ah bljrdi me tli ^ravjti Bcaihts Drmup
jt Fjhoirs Prust Bmkpjhy jh` emrkir bljar me tli Jkirabjh Kjroitahd
Jssmbajtamhs spibajc tjso emrbi mh sirvabi kjroitahd# kjois tli bjsi emr sirvabi
fcuiprahts ah jh jrtabci sli jutlmri` emr Ljrvjr` Fusahiss Vivaiw( Ah tli jrtabci#
sli ikpljsazis tli akpmrtjhbi me tjoahd tli sjki `asbapcahi` jpprmjbl tm
`isadhahd sirvabis js kmst bmkpjhais `m tm `isadhahd prm`ubts( Rli sjys# Fittir
sirvabi `isadh prmva`is tli oiy tm kjroit subbiss# jh` kmri akpmrtjht#
tm drmwtl(61
Pli sirvabi fcuipraht as `isadhi` tm dua`i bmkpjhais tlrmudl ixpcmrahd jcc me
tli assuis ricjti` tm brijtahd jh` kjhjdahd j sirvabi( Ah mr`ir tm brijti j sirvabi
fcuipraht# ymu hii` tm72>
A`ihtaey prmbissis Tljt jri tli tlahds tljt wacc bmhstatuti
j sirvabi=
Asmcjti ejac pmahts Tliri bmuc` tlahds dm wrmhd jh` wljt
wmuc` ljppih ae tliy `a`=
Istjfcasl tli taki erjki Tljts tli stjh`jr` ixibutamh
taki emr tli sirvabi ymuri `isadhahd= Qmu wmuc` usi tlas emr
bjcbucjtahd tli bmst me piremrkahd tli sirvabi(
Jhjcyzi prmeatjfacaty Tljt `mis ymur prmeatjfacaty cmmo caoi
uh`ir hmrkjc barbukstjhbis= Lmw wmuc` icjys jeeibt ymur
prmeatjfacaty=
Drjplabjccy cjy tlisi icikihts mut tm brijti j catirjc fcuipraht me lmw tli sirvabi
wmuc` fi piremrki`( Jt tli `isadh stjdi# tli oiy as tm bmhsa`ir iviry ahtirjbtamh
fitwiih ymur bustmkirs jh` ymur bmkpjhy( Plahds tljt jri bmhsa`iri` tm
fi dmm` pirsmhjc sirvabi# caoi j drijt jttatu`i jh` jttihtavihiss# slmuc` fi
ahbmrpmrjti` ahtm tli larahd# trjahahd jh` piremrkjhbi kijsurikiht prjbtabis
me tli bmkpjhy(2:
Pli rijc j`vjhtjdi me tli sirvabi fcuipraht as tljt at jccmws ymu tm kjp mut
tli ihtari sirvabi jh` ats vjramus bustmkir ahtirjbtamhs mh pjpir jh` tist ymur
jssukptamhs( Vijccy wjco tlrmudl at tlmrmudlcy tm eah` tli fuds jh` ribtaey tlik
fiemri tli sirvabi ivih kjois at mee tli pjpir( Plas wacc sjvi ymu taki jh`
kmhiy# jh` jcsm prmtibt ymur frjh` ermk `icavirahd pmmr ixpiraihbis tm ymur
bustmkirs( Bmhsa`ir tistahd tli sirvabi js j prmtmtypi# jh` atirjtahd quabocy
fjsi` mh eii`fjbo(
61 Rlmstjbo# D( Cyhh( @isadhahd Rirvabis Pljt @icavir( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` Fusahiss Rblmmc^ufcaslahd# Gjh( :1:2( 3lttp7--lfr(mrd-:1:-`isadhahd+sirvabis+tljt+`icavir-jr-:8 (
2> Afa`2: Rlmstjbo# D( Cyhh( @isadhahd Rirvabis Pljt @icavir( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` Fusahiss Rblmmc
^ufcaslahd# Gjh( :1:2( 3lttp7--lfr(mrd-:1:-`isadhahd+sirvabis+tljt+`icavir-jr-:8 (
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
13/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Ljh`ahd ymur bustmkirs tli bmhtrmcsRpijoahd me eii`fjbo# tli cjst oiy jspibt me sirvabi `isadh tm oiip ah kah` as
tli pjrt wliri ymu blibo ymur prmdriss jh` kjoi j`gustkihts js ymu atirjti
ymur hiw `isadh( Tivi istjfcasli` tljt sirvabi `isadh bjh fi j bratabjc
ahvistkiht emr ymur mrdjhazjtamh# licpahd tm jcadh ymur bmkpjhy jh` ats
bustmkirs tm brijti ixpiraihbis tljt prmva`i rijc vjcui( Jcadh as tli oiy
wmr` liri( At kijhs tm frahd ahtm bmmpirjtamh mr jdriikiht watl j pjrtabucjrdrmup# pjrty# bjusi# itb(26 Ah tli bjsi me sirvabi `isadh# tljts jh ixtrikicy
jpprmprajti ieahatamh# fibjusi tm ieeibtavicy utacazi sirvabi isadh# ymucc fi
bmmpirjtahd watl ymur bustmkirs tm `isadh j kutujccy fihieabajc ixpiraihbi(
Jh` ah mr`ir tm `m tljt# ymucc hii` tm castih jh` davi ymur bustmkirs j birtjah
`idrii me bmhtrmc mvir ymur frjh` js ymu atirjti(
Davahd up bmhtrmc bjh smuh` eradltihahd# fut sirvabi `isadh as j bmccjfmrjtavi
jhakjc( At mhcy wmros ae ymu embus mh castihahd jh` cijrhahd jfmut ymur bustmkirs
jh` uh`irstjh`ahd tliar filjvamrs( Ohmwahd wlm tliy jri# wljt tliy wjht# jh`wljt ymu bjh `m tm kjoi tliar ixpiraihbi kmri kikmrjfci as tli dmjc me sirvabi
`isadh( Mhbi ymuri jfci tm jhswir tlmsi quistamhs# ymu kjy eah` tljt tli risucts
riquari ymu tm davi ymur bustmkirs kmri mr ciss bmhtrmc mvir ymur frjh`(
Pak Cifiriblt# blaie kjroitahd meeabir me HFFG jh` emuh`ir me tli jwjr`
wahhahd @isadh Kah` praht jh` mhcahi kjdjzahi# `itjacs tli bmhbipt me
usieuccy cmsahd bmhtrmc me ymur frjh`( Ah las PI@ Pjco# 2 wjys tm ,usieuccy!
cmsi bmhtrmc me ymur frjh`# Cifiriblt `isbrafis twm viry `aeeiriht
jpprmjblis emr lmw mrdjhazjtamhs bjh usi vjryahd jkmuhts me bmhtrmc wlih`isadhahd tliar ixpiraihbis# uctakjticy kjoahd bustmkirs ljppair(
Davi bustmkirs kmri bmhtrmcJs wivi `asbussi`# sirvabi `isadh as j `icafirjti bmmpirjtavi ieemrt
fitwiih j fusahiss jh` ats bustmkirs embusi` mh brijtahd vjcujfci ixpiraihbis
tljt kjoi bustmkirs ljppair jh`# js j risuct# `aeeirihtajti tli frjh` ermk
bmkpitatmrs( Ah las tjco# Cifiriblt prmva`is j eiw ixjkpcis me frjh`s tljt djvi
bustmkirs jh uhpribi`ihti` civic me bmhtrmc mvir tliar fusahissis ah jh ieemrt tm
brijti j uhaqui bustmkir ixpiraihbi(
Vj`amlij`s ricijsi me Ah Vjahfmws22
Cifiriblt pmahts tm tlas ixjkpci js jh ixtriki bmccjfmrjtamh watl
bustmkirs ah tirks me prabahd( Tlih Vj`amlij` ricijsi` Ah Vjahfmws ah
26 Jcadh( @iehatamh m Jcadh( @abtamhjry(bmk# h(`( Tif( 65 Kjr( 6>:2( 3lttp7--`abtamhjry(riirihbi(bmk-frmwsi-jcadh8(
22 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
14/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
tli ejcc me 6>>4# tli fjh` `iba`i` tm meeir at mhcahi mhcy watl j pjy+js+ymu+
caoi km`ic( Emr j cakati` taki# bmhsukirs bmuc` `mwhcmj` tli jcfuk jh`
pjy wljtivir tliy tlmudlt at wjs wmrtl# ivih ae tljt prabi wjs erii(
Pli ixpirakiht brijti` j cmt me fuzz emr tli jcfuk# jh` ahatajc sjcis wiri
up ermk privamus Vj`amlij` ricijsis( Pli fjh` rijcazi` tliy bmuc` brijti
j fittir jh` kmri ixbatahd ixpiraihbi emr tliar bustmkirs fy icakahjtahd
tli prabi fjrrair tm castihahd tm tliar hiw kusab jh` turhahd tli bmhtrmc me
prabahd mvir tm tliar ejhs(
Pli cjuhbl me Kabrmsmet Oahibt20
Cifiriblt ladlcadlts tli bjsi me Kabrmsmets pmpucjr Oahibt kmtamh
bmhtrmccir emr ats \fmx djkahd systik( Tlih tli `ivabi wjs
ahatajccy ricijsi`# at wjs quabocy ljboi`( Kabrmsmets earst rijbtamh
wjs tm eadlt tli ljbos jh` erjhtabjccy pufcasl smetwjri up`jtis tm
bmkfjt tlik(
Fut tli smetwjri dajht ih`i` up bljhdahd bmursi mhbi at rijcazi` tljt
jccmwahd tli ljbos wjs jbtujccy brijtahd j fittir ixpiraihbi emr ats
bustmkirs( At suppmrti` tli djkahd bmkkuhaty fy jccmwahd emr kmri
euhbtamhjcaty# at brijti` fuzz emr tli prm`ubt# jh` at licpi` brijti j sihsi
me bm+mwhirslap fitwiih tli bmkpjhy jh` ats djkahd bustmkirs( Pli
ljbojfacaty me tli Oahibt ljs spjwhi` jh ihtari ibmsystik jrmuh` tli
`ivabi# sakacjr tm Jppcis Jpp Rtmri( At siiks bcijr# jbbmr`ahd tm j ribiht
Hiw Qmro Pakis jrtabci# tljt tli mpihhiss me tli Oahibt bmhtrafuti` tm
at dittahd ahtm tli Duahhiss Fmmo me Tmrc` Vibmr`s emr ejstist+siccahd
bmhsukir `ivabi ivir(29 Jh` ats stacc rmccahd
Davi bustmkirs ciss bmhtrmcYh`irstjh`ahd bustmkir filjvamr bjh smkitakis cij` tm surprasahd risucts( Emr
ixjkpci# smkitakis tli radlt jhswir as tm davi ymur bustmkirs ciss bmhtrmc mvir
tliar ixpiraihbi( Pljt kadlt fi ixjbtcy wljt tliyri cmmoahd emr( Pm kjoi tli
pmaht# Cifiriblt meeirs j sakpci mfsirvjtamh# Davahd pimpci ciss bmhtrmc kadlt fi
j wmh`ireuc wjy tm bmuhtir tli jfuh`jhbi me blmabi jh` kjoi tlik ljppair(25
Li meeirs twm pmwireuc ixjkpcis me lmw sirvabi `isadh ljs cij` tm drijt
bustmkir ixpiraihbis fy cakatahd blmabi(
20 Afa`29 Tjcoir# Vmf( Erijos# Diios jh` Kabrmsmt7 Lmw Oahibt Rpjwhi` j Bmkkirbajc Ibmsystik( Pli Hiw Qmro
Pakis( Pli Hiw Qmro Pakis# >2 Guhi 6>:6( Tif( 6< Kjr( 6>:2( 3lttp7--www(hytakis(bmk-6>:6->5->2-kjdjzahi-lmw+oahibt+spjwhi`+j+bmkkirbajc+ibmsystik(ltkc=pjdiwjhti`;jcc8 (
25 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
15/16 6>:2 0akpraht# Ahb( Jcc radlts risirvi`
Hixtpi`atamh24
Pli sirvabi ermk Jkirabjh Ixpriss `isadhi` emr trjvic ihtlusajsts ah
tliar 6>s jh` 2>s brijtis jh ixbatahd vjbjtamh ixpiraihbi wliri tli
`istahjtamh jh` atahirjry jri bmkpciticy uhohmwh uhtac tli gmurhiy
fidahs( Pli atahirjry as rivijci` `jacy vaj j skjrtplmhi jpp( Pli sirvabi
brijtis j bmkpciticy bustmkazi` jh` uhaqui ixpiraihbi fy tjoahd bmhtrmc
bmkpciticy jwjy ermk tli bustmkir(2< Pli sirvabi ljs sahbi rjboi` up mvir
twm kaccamh caois mh Ejbifmmo(21
Ahtirecmrj0>
Pli YO+fjsi` ecmrast kmhatmri` Pwattir cmmoahd emr usirs wlm wiri
ljvahd j fj` `jy( Tlih tliy emuh` mhi# tliy siht tlik j erii
fmuquit me ecmwirs( J drijt ixpiraihbi wliri tli bustmkir lj`
hm bmhtrmc mvir tli mutbmki# fut at kj`i tlik ljppair jbbmr`ahd
tm tliar gmymus ripcais fjbo tm tli bmkpjhy( Pli bjkpjadh ci` tm
tlmusjh`s me smbajc kihtamhs wlabl licpi` fmmst Ahtirecmrj ah sijrbl
rjhoahds js wicc(0:
Tlaci ats bcijr tljt bmhtrmc as j oiy pjrt me subbisseuccy akpcikihtahd sirvabi
`isadh# Cifiriblt bmhbcu`is las prisihtjtamh watl tli sjki pmaht tljt
Gmsipl ^ahi kj`i jt tli ih` me las7 Tlih ihdjdahd bustmkirs# li ikpljsazis#
Jt tli ih` me tli `jy# js lypir bmhhibtavaty jh` trjhspjrihby ixpmsi bmkpjhais
filjvamr ah frmj` `jycadlt# stjyahd trui tm tliar trui sicvis as tli mhcy sustjahjfci
vjcui prmpmsatamh(06 Jutlihtabaty kjttirs# ispibajccy wlih ymu fidah tm davi
drijtir bmhtrmc mvir ymur frjh` tm ymur bustmkirs( Rirvabi `isadh riquaris
mpihhiss ah mr`ir tm rijccy trjhsemrk prm`ubts jh` sirvabis ahtm ixpiraihbis(
BmhbcusamhTi stjrti` tlas Fcui ^jpir tjcoahd jfmut lmboiy# jh` tli akpmrtjhbi me fiahd
jfci tm jhtabapjti wliri tli pubo as DMAHD tm fi( Ah lmboiy# tljts ivirytlahd(
Ah fusahiss# tljt sjki prahbapci jppcais( Pli oiy as tm ohmw ymur bustmkir tm tli
24 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(
PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (
2< KbBrjboih# Drjht( Pli Vivmcutamh Ahsa`i JkIxs Hixtpi`atamh( Ljrvjr` Fusahiss Vivaiw( Ljrvjr` FusahissRblmmc ^ufcaslahd# 5 Eif( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--fcmds(lfr(mrd-bs-6>:6->6-jkirabjh]ixpriss]ljs]cjuhbli`(ltkc8(
21 Rblka`# Bmrahhi( Ihtirprasi Djkaebjtamh( Ihtirprasi Djkaebjtamh fy AtzBmrahhi( Rca`iRljri Ahb(# 65 Ript(6>::( Tif( 6< Kjr( 6>:2( 3lttp7--www(sca`isljri(hit-atzBmrahhi-ihtirprasi+djkaebjtamh+fy+atzbmrahhi8 (
0> Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (
0: Issix# Kaoi( Ysahd Erii Rtu tm Civirjdi RIM jh` Mhcahi Frjh` Fuac`ahd(Ommzjabmk( Ommzja Ct`(# 9 Jpr(6>::( Tif( 6< Kjr( 6>:2( 3lttp7--www(ommzja(bmk-fcmd-sijrbl+kjroitahd-usahd+rii+stu+tm+civirjdi+sim+jh`+mhcahi+frjh`+fuac`ahd+495-8 (
06 Cifiriblt# Pak( Pak Cifiriblt7 2 Tjys tm ,usiuccy! Cmsi Bmhtrmc m Qmur Frjh`( PI@7 A`ijs wmrtl Rprij`ahd(PI@ Bmhirihbis# CCB# Mbt( 6>:6( Tif( 65 Kjr( 6>:2( 3lttp7--www(ti`(bmk-tjcos-tak]cifiriblt]2]wjys]tm]usiuccy]cmsi]bmhtrmc]m]ymur]riputjtamh(ltkclttp8 (
7/28/2019 Service Design Blue Paper by promotional products retailer 4imprint
16/16
0akpraht sirvis kmri tljh :>>#>>> fusahissis watl ahhmvjtavi prmkmtamhjc atiks tlrmudlmut tli Yhati` Rtjtis#
Bjhj`j# Yhati` Oahd`mk jh` Aricjh`( Ats prm`ubt meeirahds ahbcu`i davijwjys# fusahiss daets# pirsmhjcazi` daets#
ikfrma`iri` jppjric# prmkmtamhjc pihs# trjvic kuds# tmti fjds# wjtir fmttcis# ^mst+at Hmtis# bustmk bjcih`jrs#
jh` kjhy mtlir prmkmtamhjc atiks( Emr j``atamhjc ahemrkjtamh# cmd mh tm www(0akpraht(bmk(
pmaht me uh`irstjh`ahd tliar filjvamr jh` kmtavjtamhs( Ae ymu bjh dit tliri#
ymu bjh jhtabapjti wliri tliyri lij`i` jh` kiit tlik tliri watl jh jkjzahd
ixpiraihbi tljt kjois tlik ljppair jfmut ymur frjh`(
Rirvabi `isadh as tli jppcabjtamh me tljt bmhbipt( Js wi `asbussi`# tm`jy
ibmhmkab vjcui as fiahd brijti` fy ixpiraihbis7 Jutlihtab# bmhsastiht
ixpiraihbis tljt kjoi bmhsukirs ljppy( Rirvabi isadh prmva`is j
bmkprilihsavi jpprmjbl tm cijrhahd jfmut bustmkirs# tlih usahd wljt
ymu cijrh tm systikjtabjccy `isadh j bustmkazi` sirvabi tljt bjh fi
`icaviri` bmhsastihtcy tm brijti jh ixbiptamhjc bustmkir ixpiraihbi(
Pmmcs caoi bustmkir gmurhiy kjppahd# isadh pirsmhjs jh` tli sirvabi
fcuipraht wacc licp ymu uh`irstjh` ymur bustmkirs filjvamrs( Qmu bjh usi tljt
uh`irstjh`ahd tm brijti hiw bustmkazi` sirvabis tm kiit tli hii`s me ymur
bustmkirs# akprmvahd tli lmcastab ixpiraihbi me ahtirjbtahd watl ymur bmkpjhy(
^rm`ubts jh` sirvabis jri quabocy bmkkm`atazi` tm`jy# jh` sirvabi isadh prmva`is
j kijhs me `aeeirihtajtamh tlrmudl bustmkazi` bmhsukir ixpiraihbis tljt `ravi
uhrijcazi` vjcui jh` ahbrijsi VMA( Paki tm suat up jh` lat tli abi( Gust rikikfir#
kjoi suri tm sojti tm wliri tli pubo as dmahd tm fi(