Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS Autolib’ in Paris Autolib’ in Paris IMPACTS 11th International Conference Berlin 3 - 5 juin 2009 Session 5: Electromobility Showcase Patrick LEFEBVRE - Head Manager of Mobility Départment
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Service des Déplacements DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS Autolib’ in Paris IMPACTS 11th International Conference Berlin 3 - 5 juin 2009 Session.
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Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ in Autolib’ in ParisParis
IMPACTS11th International Conference
Berlin 3 - 5 juin 2009
Session 5: ElectromobilityShowcase
Patrick LEFEBVRE- Head Manager of Mobility Départment
Short trips, complementarily with alternative transport
Self-service cars : no reservation + easy to use
One-way : pick-up and drop-off anywhere in the city
Autolib’ = fleet of carbon-neutral hire cars
Autolib’Autolib’
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’Autolib’Different from ridesharingDifferent from ridesharing
ridesharing is connecting commuters, or travelers going the same way ;
… … and from car sharingand from car sharing with car sharing, you have to make a reservation, and to pick-up and drop-off the car at the same station ; no car sharing service with an entire carbon-neutral fleet.
Service des DéplacementsDIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Aim of the computerized systemAim of the computerized system
Access to vehicles: pick-up and drop-off points ; Monitoring vehicles use ; Booking drop-off destination ; Technical Management of the fleet ; Contact with users ; Geolocalisation of the whole scheme, Management of saturation/ resupply, Imputing consumption.
Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ –Autolib’ – Marketing StudyMarketing Study
30% 43% 13% 12% 3%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Très favorable Plutôt favorable Plutôt pas favorable Pas favorable du tout NSP
Interest of Suburbans for Autolib’: 39% favorable opinionInterest of Suburbans for Autolib’: 39% favorable opinion
10% 29% 23% 36% 2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Très intéressé Plutôt intéressé Plutôt pas intéressé Pas intéressé du tout NSP
Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ –Autolib’ – Marketing StudyMarketing Study
SUBURB
63%
20%
4%
9%3%
Hors cible Automobilistes avec changement de comportement
Automobilistes sans changement de comportement Non automobilistes avec résolution des problèmes
Non automobilistes sans résolution des problèmes
43%
19%
7%
21%
11%
PARIS
Main Autolib’s targets:
For the suburb: people who own a car For Paris: people who don’t own a car
Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ –Autolib’ – Marketing StudyMarketing Study
Expectations of Parisians about the Autolib features:
Guaranteed parking,
Vehicles availability,
Clean vehicles,
Size of the boot.
Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ –Autolib’ – Marketing StudyMarketing Study
High willingness to pay, Ex: monthly subscription 20€ and 7€ per 30 minutes = 24% of inhabitants = 240 000 potential subscribers.
High level of potential subscribers Ex: monthly subscription 0€ and 7€ per 30 minutes = 51% of inhabitants, more than the technical capacity of Autolib’.
in-between rate = to have many subscribers and to avoid saturation…
15 / 20 € per month5 /4 € per 30 minutes
+Special rates for families, companies
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DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ –Autolib’ – AreaArea
PRINCIPLES:
• Urban territory : 95% of the municipality have to be urbanized + importance of the territorial continuity of the area
• Density and Diversity of places: habitations, employment, shops..
• The size of the area is link to the capacity of the electric vehicles batteries
The City of Paris suggests to 80 suburbs cities to become member of the project
The cities will create a public body (“syndicat mixte” ) to manage Autolib’
5 workshops/5 themes with future members on volontary bases:-Appropriative dense network to reduce of risk of system fealures, to find solutions for extension of the network over time,..
- Synergies with others modes of Transports TC, car sharing, taxis, Vélib’, commercial vehicle spécific pass, transport package
- System régulation to maximize the risk of turnover VE on park station, technical solutions, attractive rates…, to limit the incivil behaviour, theft
- Possibilities for supplementary Services to improve the financial balance of the service and reduce the financial contribution of groups who are members of the union -marketing exposure for the brand name? -Selling statistics related to use? -Supplementary income operational and compatible with Autolib’s public service targets.
- Vehicle Features to identify vehicle features seen by the union as compulsory to the vehicle and to meet demand- sought for when calling for project tenders are decisive -Several technical solutions can be envisaged in terms of vehicles and recharging points, in line with the different ways of running the operation .
Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
AutolibAutolib’’
Think
Maranello
Venturi
Bolloré
Mitsubishi
Subaru
Smart
Peugeot
Renault
2007 2008 2009 2010 2011
Fiat
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DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’ –Autolib’ – BénéficesBénéfices
Expected bénéfices bénéfices :: Reduce the pollution in proximity area Reduce the noise of traffic cars Reduce road accidents Increase the mobility and the intermodality Availability for all type of trip
Réduce the place of the car
1 car in carsharing = 5 owns cars saled [Étude autopartage à Paris, Ville de Paris et Ademe, automne 2007]
Expected effects :- Decrease of the private park of 22 500 vehicles- Liberation of 18 000 parking places - Reduction of the 22 000 ton CO2 emissions a year
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Autolib’ –Autolib’ – ConclusionConclusion
AGENDA:AGENDA:
Foundation of the « Syndicat mixte »: summer 2009Foundation of the « Syndicat mixte »: summer 2009
Launch of the call for tender by the Syndicat Mixte : Launch of the call for tender by the Syndicat Mixte : before end 2009.before end 2009.
Launch of Autolib’: 2010/2011Launch of Autolib’: 2010/2011
Service des Déplacements
DIRECTION DE LA VOIRIE ET DES DEPLACEMENTS
Autolib’Autolib’
Thank You for your attentionThank You for your attention