Service · 2014. 4. 1. · &i.x.,-m i- .-%,mAy--A -; INFORMATION SERVICE DEPARTMENT MANAGEMENT MEETING EMP ALES GROWTH , , On February 17, 1969, the InEormatio~~ Serv5ce Department

VOLUME 111 Issue I1

Secre ta r ies from four Departments of GE v i s i t ed Cardozo High School i n Wash- ington, D. C., recent ly t o i n t e r e s t Secre ta r ia l s t d e n t s i n coming t o in- duetry a f t e r they graduate.

Pat Groholski, IISD, Secretary t o Manager Finance; Grace Lee, ISD, Secre- t a ry t o Manager Public Affairs Prograum; Beverly Wads, TEMPO, Secretary t o Elanager Systems Analysfs; and Veraa Stewart, Com- '

mmications Products Department, spoke to over 100 students about s ec re t a r i e s on the job i n industry. By ta lking about how they became secre ta r ies , sad what eash did on her job, our g i r l s wanted t o motivate some of the s tudents who eould qual i fy , t o apply fo r jobs with G.Z. They a l so gave an ~ s s i s t t o the teachers by emphasizing what it takes i n t y p i m and shorthand t o q m i i f y fo r industry jabs.

Information Systems

I Time-Sharing Service

Part of the trahhg of &nerd E l m hosbsses at recent exhibitions incIuded a quiz on the GompJmy. Below are eight qttestbas s e M from one of &we. 5 b H o n s . See how well you do, then a k d c the answers at the battom of the page.

1. THE GENERAL ELECTRIC COMPANY HAS OVER '

- . - - - - EMPLOYEES WORU,-WIDE. a. 100,0a) b. 2,000,000 c. 32iOtOla8 d. 5§@0

% 4

2. WHO FOUNDED CEEJEZtAL ELlElTUG lN 1 W

a. $!It% 'b;#Sba&m cq@3bi41bn d 4. THE W O W % JmsT l3IhwxmC uem WM D m B D BY GE FOR THE

OF P m A

5. SHARE OWNERS ZN THE GENEaAL ELECTRIC FAMILY NOW NUMBER OVEB a. 250,000 b. &mi!Iio~ C. 55,000 d. 2 million

6, THE ENCIRCLED I N W %EH FQUND ON PROW UCTS AND IN ADVl3BTXSIN.C IS CALLED -.-+ a. Symbol b. h i @ G. Momgram d Saal

/

7. THE FIRST 'l'EbECAST WAS FROM GE's STATION WCP WfTH A PLAY CALLED "gUEEIU3 hQESSENi' aR" ZN --.--- a. 19% d. 1949

" " S P n o D v c E s o m 8. TODAY GENERAL ELE 1 ---,.,--- PRODUCTS.

The question and answer period brought a l o t oE interested questions, B e GE sec ra t a r iw , were '&bf~ ea tell why they found theis jobs challmgfrw-F they akso gave tWt p a ~ ~ ~ r m l tipa f~x-hmir t o be aaocessful onae you g e t a jab i n industry.

- I _ all

* , / I T<. ' . , 8

A n t &: Petq ~ d e t r m d ~ , Yt.bingtm I W $ Les w n e , . . f & ~ ~ ~ ~ ~ i Gte- G e l b g . , St, Q o ~ f s;, Milee, armor, ~ihc%nnati; Dick Whitehurrt ). *. Be~k$ley. ,

Pravet John . 'Instructor;

~ 6 k l ' f t l & k , PPIO ~ i t o .

/ ; w tzLiwl , - f

I d 8 1 , I .

Ron Maut+rd ier, ~Retroi t ; Caxal radse ; Marsha Jacobs, Mmh'at tan; G.h+ Qeney, '.W&hi&gtoti $PC; Bar? Whi ttoek,

Wa%lcouve~O Roy:. Wney, Chicago. I I

Jiq4-m &*has+ ,Zn@f rue tor ; ~ ~ l i . ~ ? . B t 2asC; Gem ,Ven~q&arPd, ,-p- t-3 ci&srti; T r m r Jones, AlbyqLaggue;

I%o~&x; Clatys Spehr, S.tr '

er,- 1- OrZeahsf Gary mi&, - - .

I '

V+WW~F, Alheqwrque, Bra&@&, Rochest-; tbse ahd 14 ather locations provided stdent8 for- the l a s t Galeq and CAS classes in 1968.

. I - Hike O'~onnel1, Sr. Spec. s ixes rainf fag, says that fin "1969, b0tI-i khe .Sales arid CAS cou~@ss' w i l l be cub; b -weeks with co3t.cwBration on five major application areas.

. 8

Cming @oaa*-ome w e ~ ~ k updgre. ww1~3es' 4m S a h s m d (=&S, TraMng -poll &he *i-e&d kslcl&mim *or

- - pertinane subje~r ~8er.Cmr. I - - I - ,

Many TSD eiatployees were surprised on January 10, when they opened the ir f f r s e pay a$eeh o;E. 1969 to f b d anohher -&mre&ee i n tax deduations. Social Security tax@# inmeasad on January 2, frw f i e 196% rats 9% 4*6% te 4.8% sf the f;l~;st $ ~ $ O O ~ ~ & i!m, " , D . c ~ ~ w 90 a d SI were &loo aff~~t~ke .%--$41i$& inererdaaa, becam sa1arf.s paid ~ 5 ~ 9 *%d.a~$. .be c o m t d a@ bavl~g bean earn& La L9H ,gga purpases,

Thg effect of maximum annual

3

Ihe incrcsod L D ~ W arc' %&db -$$@,~t&j$~ tn- ' bsgaoed -carts dP etwefege artif' &i&ts, ' $&- l.cl@ing the addition of the E3eddtcare-2sogpmsC - . Qqause of the incrreilsiw impact uf Q o ~ i a l Security a& r&laZ@d , ~ I F E ~ S , lRi%tattoxae and m- pmr Reaour~gg, W l l , d%ar~i$yg@ to, 911 IfiD , em@oyee. a p&@ler ~ele tssWb~' ihe Sqcid Security M m n$.g trltr(l tign e*gilalngng- br$&e be&- fits under t £ e 'Outrent, ~ a c i a l ' ~ , ~ ~ ~ r i ; ~ y leg%&- lation. Any gpecific qmstidns-about kndiv5- dual Social Sec.~c.rity_problw gbould di- reeted to your local ~ ~ 4 i s ) l . ~ee&rit~ o$Zf ce,.

BY the way, this qay lie a good time, 41q verify thq aB9~?cp of ,y&qr. t6cpr+i of, obliaiags hetd by, the , $.sckal Securigy Piclpdni44 Br+sSon, In - B~XPA- note, ~ r y i a n d . ~t i s q i e ,recprd upon which poor social' ~ 6 c u ~ ; i t y >b?nefiti w i l l ! bn . b a s e : ,. 4 etat-nt d .yov+ wcwmr mag Qe reqgssgd , throu* 9~ l d h i l ifface. i $ t ~ ~ ~ t i o r + ~ *$ , &Q reoord &st b& lpade '3 ,?+&rq apd -15 d. tq- f o l l a i n g the qf the pertod bovged by ,&? e8rniaa;s repre. It is ta y o e gillvantag4 t&ak: th is rscstgrdLie, i q l e f i and wrrect. .

- r . I . , - .

The GB M$taiok IfricJt . M m U .IS f oak .Frf ce $96.554 P)fiaeg! for @he $an.& k g , @68 : '-PW UnSt PrOee (i2I3.5tl

NATlONAL ENGINEER'S WEEK

NE VOLUME 3 ISSUE 6 r WS- SHARE^ FEBRUARY 24,1969

The kind of imaginative hardware engineer- ing that contributes to a greatly improved time- sharing produce is the way Dr. J. C. Castle,

I

ENGINEERING CONTRIBUTION SPOTLIGHTED DURING

Manager-Engineering, describes the development of the MARK I1 AX system now in progress in the Hardware Engineering and MARK I1 Sof mare Engi-

KAPPA PRAISED FOR .U O F ACHIEVEMENT

neering Subsections. Dr. Castle commented in connection with NATIONAL ENGINEERS WEEK (Feb. 16 - 22).

The MARK I1 AX employs a GE-635 as its car tral system and uses a GE/PAc 4020 process con- trol computer as a central communications con- centrator. 'Honeywell 416's modified with hard- ware scanners serve as remote communications concentrators. An important advantage of the new system which may be 'operational as soon as this fall, is that the remote concentrators can be placed within local calling distance of sub- scribers, eliminating the necessity for any sub- scriber to use a long distance telephone line to reach the computer. Other advantages are greater reliability, higher speed, and ease of deployment. Although such capacity is not p l m ~ ed for the first MARK I1 AX offering, it should be possible in the future to accomodate user terminals with higher speeds.

In addition to the co~unications features of the MARK I1 AX, a new file capability will feature faster access, increased storage, and greater reliability.

VICE- PRESIDENT SMITH NAMED SUBSIDIARY DIRECTOR

George Kappa, Manager - Business Analysis and Planning, is shown above receiving-the con- gratulations of Dr. Feeney, General Manager of Information Networks Department. George di- rected a vigorous, well planned, campaign at Bethesda, which yielded over $10,000 in em- ployee gifts to the Washington Area United Givers Fund, double last year's gift. Perhaps George's most important achievement was the increase in participation by employees. His organization got 30% more employees to give to UGF than last year. Our Bethesda employees' contributions helped Washington area GE win UGF' s Outstanding Citizenship Award.

3 . Sanford Smith, Vice President. and In- I ISD'S 1st QUARTER CENTURY LUNCHEON formation Services Group Executive, has been named to the board of Directors of Business De- velopment and Services, Inc., a wholly owned subsidiary, established January 1, 1969. The subsidiary's purpose is to make selective, par- ticipating, minority investments in small growth companies which may benefit General Electric's overall business plans.

The office and headquarters of Business De- velopment Services, Inc., are located at 1 River Road, Schenectady, New York, 12305.

Carl Worlock and Tom Grieves were honored at a luncheon recently by Paul Sage, Informa- tion Services Division General Manager.

Dr. George Feeney presented Quarter Cen- tury Certificates to Tom and Carl, both of whom are at Networks' merations NWS-SHARE is published for General Electric Employees by Relations and Manpower Resources. Articles may be submitted to Phil Lewis, Editor, Home Office, 5th Floor, 7735 Old Georgetown Rd.

i- .-%,mAy--A -; &i.x.,-m , ,

INFORMATION SERVICE DEPARTMENT MANAGEMENT MEETING EMP ALES GROWTH

On February 17, 1969, the InEormatio~~ Serv5ce Department bald a Managemeat bfeetfng i n the home ofgice training fac i l f ty . Each Section emphasized the actions they were taking t o help Infolrma€ion Service Department dauble its sa les thjls year. For f i e Efrst t i m e , D i s t r i c t Managers were present, Impressiains of same of the managers, are reflected be.lm. -

piel Robusto, Manager - Hax theas t mgion

"The gobd t ha t t h i s met- ing dfd, derived £%om b x i a ~ i q zh& D i s t rke t Maaager~ toget* eo t rade experiences, t o see

'

ghe pwple at hedgurtrters, d he able to t e l l than what && m ~ l d is l i k e out there, &Lao, it was good to hear

plans about the haaka &f%w Ear the r ee t of tha hear ,If

a%Bi-1'3. X&W set 4% EPMae nicely with h i s dis;caaab).icm 6E tke qcgxiexztum of oxganizatianal change as the busi&, ts grows, and the ' G e t Tit aI Done Wow' phil.o~~@p%ty.

Jack Leonard, Maneager - New Jersey OnZfce

" O ~ B of a e major value punrely f a m u the rnf ormation s t a d p o i n t , wee meeting the people from the other Afs t r ic ts .I1

-im Hal Greenberg, Manager - So. California Dis t r i c t

"It was good to hear what the home of f ice people think, and exchange views with my col- 1 eagues ."

"I g a r t i cularly apprecia* ed hearing B i l l Eaton say that t h i s business i s one which must

be managed from the bottom up because it i s new, because it i g changing rapidly, and because the def tni t ion df customer needs has not yet been f01Ly e s t ~ b l i s h e d . ' ~

A 1 Jones, - Manager - Central , Region 4

"~rarmendous !I1 I 1 E s p e c i a idea to bring i n D i s t r i c t Maw gers. Saae of them had never been to Bei&%wda. !Chey are 'Mr . GE' to the customer. It was h p o r t a n t for them t o see the home off i ce contribution and point of view."

Month Jan. Fob. Mar. AF. May June July Aug. Sap(. oa. Nov. Dec.

Here Are S&S 'Prices' During ProgramL K PRICES

1963 78.216 77.257 73.601 77.202 81.790 81.169 ,, ram6 WmE 81.W 00.359 80.097 64.012

Ten Years FUND UNIT PRICES

Month 1967 1968 Jan. . . . . . . . . . . - 25.805 Feb. .......... - 24.52 Mar. .......... - %.W9 Apr. .......... - W.226 k y .......... - 27.393 June .......... - 221385 Jdy . . . . . . . . . .2$.170 27.534 Apa. . . . . . . . . . .25.555 26.739 Sew ........... 25579 27.494 Od. . . . . . . . . . .25.795 28.262 Nov. . . . . . . . . . .25.406 28.511 DH. . . . . . . . . . -2b.W 29.063

Volume 3 Issue 7 March 3, 1969

8 E FOURTH QUARTER SETS RECORD The Wall S t r ee t Journal reported tha t ne t

income of General E lec t r i c Co. i n 1968's fourth quarter rose nearly 10% to a record $122.8 m i l - l ion, o r $1.35 a common share, from the l i k e 1967 period's $112 mil l ion, or $1.24 a share.

The r e s u l t s were a b i t b e t t e r than the 8% in- crease estimated a month ago by Fred J. Borch, chairman and chief executive of f icer . As ex- pected, the increase wasn't qu i te enough t o 0- come a 1% decl ine i n earnings i n 1968's second quarter. Net income fo r the f u l l year f e l l a- b u t 1% t o $357.1 mil l ion, o r $3.95 a share, fran 1967's record $361.4 million, or $4.01 a share.

Fourth quarter s a l e s rose 8% t o $2.36 b i l - l i on from $2.17 b i l l i on . GE sa les f o r the year reached a record $8.38 b i l l i on , a l so up 87, from 1967's $7.74 b i l l i on .

Last year 's earnings were affected by the Federal tax surcharge and sharp increases i n la- bor and mater ials costs , Mr . Borch said. He a l - so noted t h a t the company1 s rapid sa l e s growth had limited earnings by requiring investments i n new plan ts and equipment. Such spending l a s t year totaled $514.7 million.

However, M r . Borch declared, "Our steady sa les growth over the pas t four years gives the Company i t s s t rongest , long-term opportunity t o improve earnings ."

Herb Payer, new Eastern Pennsylvania D i s - t r i c t Manager, recent ly presented the f ac t s about Time-Sharing t o the Philadelphia Market- ing Council. As p a r t of the Council's "Compu- t e r Night," Herb gave a 30 minute what, how & how much s l i d e presentation tha t generated a f l u r r y of questions and useful comments.

Herb says the Marketing Council provides a pa r t i cu l a r ly good sa l e s opportunity, not only because of the feedback produced, but a l so be- cause of propects referred by interested G E managers. The moral seems t o be: it never hur t s t o keep the r e s t of the Company informed ... especial ly when they of ten have customers who are r i p e Time-Sharing prospects.

N&W$?SRARE is published fo r General E lec t r i c ~ d + j r e e s by Relations and Manpower Resources. Ar t ic les may be submitted t o Phi l Lewis, Edi tor , Home Office, 5 th . Floor, 7735 Old Georgetown Rd.

1 s t CLASSES S E T HIGH STANDARDS Both a Sales and a CAS Training Class were

held simultaneously i n January, and they put the s t rained t ra in ing resources t o the wall. Mike 0' Connell j u s t reported back t o work f u l l time a f t e r h i s "happening," Gary Smith was i n the hospi ta l with pneumonia complications from the f lu , and Lynn White taught the new sa l e s t i ge r s on the f i r s t day and went to the hospi ta l f o r an operation on the next: She w i l l be out f o r another month .

Despite the l a s t minute sudden changes i n the schedule, the classes kept t h e i r s p i r i t s high and went out to knock'em dead.

JANUARY CAS CLASS Front Row (L-Rl Joe Bobik, Schenectady; Grace Canning, Schenectady; Ron Brown, (Best Instruc. t o r ) Knoxville; Carolyn Wilkinson, San Diego; Mark Levine (Class Genius), Manhattan; Chuck Hale, Detroit . Back Row (L-Rl John Southan, Ins t ruc tor ; Stan Sitko, Phila.; Karen Houghton, Phoenix; Steve Tucker (Best Revenue Generator), West Covina; Bob Schroeder, St. Louis; Doug Palmer, S a l t Lake City; Mike O'Connell, Instructor .

JANUARY SALES CLASS -- -

Front Row (L-R) Ed Taylor, Cleveland; J i m Canq (Best Salesman), Kansas City; Pete King, Phila.; John Clark, Phila,; Larry Ruderman, Manhattan; George Brennan, Portland.

Back Row (L-R) Liz Doerr, Ins t ruc tor ; Terry Ohlrich (Best Neophyte Salesman), West Covinq; J e r ry Harvey, Houston; Croft Henry, Manhattan, (Class Genius); Rafael Gomez, Mexico City; Russ Johnson, Detroi t ; Mike O'Connell, Instructor .

HOW AP&MS IS HELPING TO MAKE S G'ROW

by W i l l i a m R. Millager

The Information Service ~epa r tmen t ' s objec- t i ves t h i s year a r e twofold: f i r s t t o double the r a t e of revenue, and second t o f i l l the develop- ment pipel ine with new and improved serv ice of fe r - ings which w i l l provide even fur ther growth i n 1970 and beyond.

The AP&MS mission spans both of these objec- t ives . The advanced planning p a r t of the sec t ion ' s name r e fe r s t o the concern f o r the fu ture and the management systems pa r t r e l a t e s t o making the wheels turn f a s t e r and more accurately on today's problems. The theory i s t ha t we do not 3 the planning but see tha t i t i s doqe. We do not run the management system but see thb t there is one, and t h a t it func- t ions e f fec t ive ly . Our method is a c a t a l y t i c one-- the purpose is t o help the matrix of l i n e functions i n the department work as a unit .

I would say t h a t our major emphasis--in t he l e s s than a year t h a t we have been i n existence-- has been a n what I c a l l "targeted market business development ." We have worked fo r the evolution of t h i s concept i n the department, and for the develop ment of an implementation program. Beginning l a s t sunrmer t h i s has been moving along through several p ro jec ts and a c t i v i t i e s , a l l of which a re broadly cross-functional; i. e., they cut lacross marketing, applications, f i e l d s a l e s , and the other functions.

During the several months i n which our organi- zat ion has been sh i f t i ng and being reoriented to- ward the m d grea te r s i z e and complexity of our business, we were deeply involved, along with Gary Mueller and others, i n the appl icat ions development plan f o r the Appropriation Request. More recent ly, we spearheaded the d ra f t i ng of a detai led sa l e s plan f o r the department; of course, now t h a t Ken MacDonald heads Sales, he w i l l pick up tha t work. Currently we a re pa r t i c ipa t ing heavily i n def ini- t ion, and i n i t i a l implementation of what we c a l l the Targeted Indus t r ies Program i n which we have selected the petrolchemical, e l e c t r i c a l and elec- t ron ic equipment, f inanc ia l , and u t i l i t i e s markets f o r concentrated business development. This in- volves intensive ac t iv i ty , both a t headquarters and i n the f i e ld .

It is hard t o say where these a c t i v i t i e s w i l l lead because, i n some respects , they a re gap f i l - l e r s i n t h a t we have picked up major tasks which might wel l have been performed i n a l i n e organiza- t ion; but, time and/or resources have mkde our par t ic ipa t ion appropriate.

A s another major th rus t f o r 1969--particu- l a r l y as we ge t a l i t t l e fur ther along i n the year, so t h a t most of our pro jec ts t o develop 1969 revenue a re wel l along i n t o the implemen- t a t i o n stages--we expect t o develop intensive a c t i v i t i e s r e l a t i v e t o key ''advanced projects," moving our business i n t o present ly uncharted, po ten t ia l ly highly p ro f i t ab l e areas,

I would l i k e t o quote from a recent Hariratd Susiness School a r t i c l e because it happens t o natch some of my biases. "Most i n t e rna l new pm- iuct development tends t o play around the edges )f innovation. Its creat ions a r e tangents t o Zurrent product l i n e s instead of major business ievelopment breakthroughs ." The goal w i l l be to ident i fy a couple of business proposals which are not "tangents." The key i s market or ienta- tion ra ther than or ien ta t ion t o our present sys- tems and s k i l l s , although these obviously form the bas ic foundation of our capabi l i t i es . I n zffect , we intend t o go where the money is-- h i t h i n our broad department business scope.

One preliminary along these l i n e s i s tha t se have formed a Revenue Improvement Council composed of key subsection managers who w i l l re- ceive, evaluate, and see t o the implementation J£ worthy ideas wherever generated--for ngw and/ D r improved service offerings.

The biggest pluses t h a t t h i s department has a r e as follows: 1. We have people who crave act ion and change.

The people who a r e i n t h i s business a r e here because t h i s 2 where the act ion is.

2. We have a new dynamic organization (both nation and worldwide) which is designed fo r the present business and is creat ing with- i n i t s e l f cadres t o form new businesses as they may develop.

3. We have a service or ien ta t ion ; and the ser- vice sec tor is the f a s t e s t growth area f o r the economy during the next several decades. Remember t h a t t h i s time period spans our personal careers.

4. We have customer re la t ionships with the thought leaders among many indus t r ies i n the country. (People who use Time-Sharing a re thought leaders by defini t ion.) We have a b i l i t y t o f ind out what these custo- mers want, o r w i l l pay fo r , and t o br ing offer ings t o them through our established channels. These s t rengths fundamentally define AP&

MS's view of the broad business opportunity and channel our e f f o r t s t o address the department's objectives.

IT. R. Millager, Manager - Advanced Planning & !lanagentent Systems, &own here with John Bowen and Dick Shaman diseussing one of t h e i r projects.

Time-Sharing Service

-

Volume 3 Issue 8 March 10, 1969

TIME-SHARING IS SUBJECT OF LEAD I EASTERN REGION SALES/

ARTICLE IN CAMPUS MONOGRAM I SPORTS COMPETITION

The 1969 M O N O G R A M / C ~ ~ ~ U S Digest edi t ion has . . jus t been delivered t o college placement offices

across the United Sta tes . The twenty four page issue begins with an a r t i c l e e n t i t l e d "Personal Computers fo r Creative Professionals". This 4 page a r t i c l e emphasizes the use of Time-Sharing, the growth of the business, the speed of solu- t ions t o d i f f i c u l t problems, and the f a c i l i t y of absorbing the the concept. The a r t i c l e des- cr ibes many problem solving capab i l i t i e s such as: (1) INCREASED PRODUCTION. ' ere spec i f i c mention of numerical control machine tools the indicated through use of N/C controling tapes generated by Time-Sharing. @) EXTENDED CAPA- BILITIES. The a b i l i t y t o study i n d e t a i l a number of a l t e rna t ive plans and the e f f e c t on costs. Time t o reach a solut ion and numbers of people involved, makes decisions on the ba- sis of f a c t s a r e a l i t y through Time-Sharing. (3) AS A MACHINE AID. Cost programming and cos t estimating a re two important capab i l i t i e s of Time-Sharing, enabling quick turn around for otherwise ponderous calculat ions. (4) CLASS- ROOM WORTH. The MONOGRAM a r t i c l e lauds Time- Sharing's a b i l i t y t o continue the students ' logic pa t tern , and emphasize the pr inc ip les in- volved, ra ther than by time consuming computa- t ions.

ISD's General Manager, B i l l Eaton, i s quoted as saying, "Its use and potent ia l a re limited only by the imagination of people and few are r e s i s t ing i t s challenge t o the imagination."

Two years ago, the question going around the Eastern Region was "How do we impress on our people the Competitive nature of Time-Shar ing and make i t in te res t ing and enjoyable f o r them?"

The answer came i n October, 1967, when a touch footbal l game was played p i t t i n g the Iimg Island and New York o f f i ces against the Teanedc and Philadelphia off ices. Teanecklphiladelphia won and Eastern Region's Sales/Sprots Competi- t ion was born.

Since t h a t f i r s t touch footbal l game, Tea- necklphiladelphia displayed t h e i r a t h l e t i c p m ess by winning a s o f t b a l l game against Long Is- land/New York i n June, 1968, a t a p icnic f o r employees and t h e i r families. But i n Oct..last year, the Long Island Office, more determined than ever t o put themselves i n the win column; challenged the Teaneck Office t o a touch foot- b a l l game and succeeded i n t h e i r quest, 14-16.

The competition has two objectives: (1) t o maintain the s p i r i t of competition among the s a l e s ..offices of the Eastern Region, and (2) o f fe r an opportunity f o r a l l ISD, IND, and FED personnel t o meet on an informal bas is and get t o know each other.

Symbol of supremacy i n the sa les /spor ts com p e t i t i o n i s a la rge trophy cup presently ondis- play i n the o f f i ce of A1 Schneider, Long Island Office Manager. The ru les of the competition s t a t e t h a t the cup w i l l res ide i n the o f f i c e of the v ic tor ious team, and- t h a t i t is subject t o challenge i n any spor t a t any time.

A s for the fu ture of the championship, the Region i s planning t o expand pa r t i c ipa t ion this year t o include the Information Network Depart- ment and the Field Engineering Department, who did not play i n the f i r s t three games. And since the competition i s already red hot , the addit ion of two more e l i g i b l e challengers should make the Eastern Region Sales/Sports Competi- t ion one of the most c lose ly followed ISD ac- t i v i t i e s i n the country.

.

Victorious gathering around Eastern Region Sales/Sports Competition trophy includes (L-R) Stu Glick, Syossett Salesman; Dave O r r , D i s - t r i c t Manager; and A 1 Schneider, Syossett Of- f i c e Manager. Schneider gives "V" sign t o in- d ica te Syossett v ic tory over Teaneck i n touch footbal l game.

From time t o time, we have had requests for ce r t a in information regarding the components of our Group and others. Reproduced below is the f i r s t installment of a s e t of organizational charts which w i l l take us from the Corporate Office and Board of Directors through the Group l eve l and the Divisions. The next chart i n the s e r i e s w i l l show our Division, i t s Departments and the Sections within them. We hope t h i s information w i l l be of value t o you.

HOW G E N E R A L E L E C T R I C IS NOW ORGANIZED

Corporate Executive Oflice ~ F . J . Borch. Chairman 1 I and Chlef Exec. Officer I

Vire Chairmen & Exec. Officers

W. H. Dennlrr J. S. Parker H. L. Weiss

hce Presidents of Overall Cormrate Functional Com~on Corporate Planning - J. B. McKitterick Employee Relations - P. D. Moore Engineering - J. F. Young Finance - R. H. Jones Industrial Relations - V. 6. Day Legal & General Counsel - R. M. Estes. Secretary Management Manpower Dev. - R. L. Johnwn Manufacturing - H. B. Miller Marketing (L Public Affairs - D. S. Moore Research & Development - Dr. A. M. Bueche

R. E. Pfenning. Comptroller P. E. Wallendorf, Treasurer

~ l ~ ~ l : d g l ~ pi&q~plT--jqpi iFq DirdribunM Group

H. W. P a g e G. Neumann W. D. Dance C. E. Reed 0. L. Iknn D. D. Scarff H. Cross J. s. Smlth H. W. Cnuldthorpe R. W. Lewis Vice Preshdent V ~ c e Pres~denl Vice President Vlce President Vice President Vice President Vice President Vice President Vice President Vice President GrOllg Eeeutiue Group Execut~re Group Execut~ve Croup Executive Croup Executive Group Executive Group Executive Group Executive Group Executive Group Executive

& +S I' & I I

4 Divisions 3 Divisions 1 ~ v i s l o n s d Aircraft Enmne Operating

ik%%$iZ Support P Serv~ce -8. E. small AircraSt Engine Technical

F. W. Garr i5zFFi+ Enone - E. E. Hocd Mihtary Encine - E. Woil

hppliance & TV Distribution Finance and Service -L. E. Pankonin Appliance & TV Sal. -E. L. Stehle Kitchen Awllanre & Home i iundry

&s%% Air c'onditioning - J. H. Gauss T<blevision - I. L. ~ r i f f ~ n Internat. Appliance TV Operation

Appliance Compon. - F. H. Holt Chemical & Medical -R. Cutoff Blectronlc Compon. -L. C. Maier hdustry Components & Metallurpical - .I . T. Cast!es

Area Division - Far Area Division - East LPtin America

J R M e - R. E. Whitm er -=me* d o n i c - G. T. Bogard - D. E. Perry ilonstruction Materials Housewares -C. W. Moeller - W. H. Sahloff 'Contractor Equipment - R. B. Kurtz g!. Fcnhg. GE supply Compuly r e t orp - R. B. GlotZbWh -C. G. Klock eanadian GE CO. ~ t d .

Area Division - Advanced Develop. Eurow & Resources Plan. - H. P. Gough -R. M. Bloch

*s Adjustable Speed ormation Service Drives -R. C. Wilson Constant S p e e d e s Equipment - L. E. Wengert - J. W. Haanstra Industrial Process International Infor- Control mation Systems

-A. E. Peltosalo - L. T. Rader - Must r i a l Sales - S. W. Corbin Transportation Systems - B. W. Wyman '

- 8. P.- Steele hdustrinl & Marine Turbine -C. E. sutton Large Steam Turbine-Generator - D. E. Craig Nuclear Enerav -A. E. &hu6& 'Power Generation W e s -M. F. Kent --

h e r Distribution - C. J. Melom h e r Protection Md Conversim -C. W. Bell Power Trnnsmissibn

- H. B. Waldron

8 .

. - . cl

VOL. Ill. No. 17 Mav 19.1969

MAIAGERS OF DANISH TIME-SHARING LICENSEE

Qle Sttuqegaard, left, Genegal Manager of OK Data Corp. of Copenhagen, 9nd his Timdhring Center Manager J. E. Brammer, right, spent two days this week with Paul R. Leadley, General Manager of International Information Services Department, and his staff to review progress of OK Data, GE Time-Sharing licensee serving Denmark. Their visit to Bethesda, was part of a tour of the U.S. which also included a visit to the headquarters of a major GE computer user, Weyerhauser of Seattle, and a call at Corporate Headquarters in New York.

Mr. Brgmmar was with OUT Teaneck office prior to returning to his native Denmark.

FIRST GE-IUE SUBCOMMITTEE ON BENEFITS MET ON MAY 14

The Company-IUE subcommittee on pensions and insurance held its organizational meeting in New York on May 14, and set up a tentatiw schedule for additional meetings for next month-June 3 - 4,12 - 13,17 - 18, and 24 - 25.

More or fewer meetings will be scheduled, depending on progress, reported' E. Sidney Willis, Manager of Benefits for the Company and chairman of the General Electric members of the 8ub.codttee. Mr. Willis tenned the f i t session "fruitful." At the start, he wid:

"Although our contract is not open for negotiations until some time in August, Messrs. Shambo and Bddwin have agreed to a start of formal negotiations as early as Jdy 1 .,,

Information Systems

J.C.PENNEY COMPANY SIGNS FOR RETAIL INFORMATION SYSTEM

J. C. Penney Company, Inc,, announced rezently it has signed a wntract for approximately $10 million with General Electric Company to purchase a new computerized retail information system developed by GE.

The system is designed to speed customer service, eliminate clerical errors, aad herease the completeness of sales and merchandising information for store management.

Under the terms of the contract, the system will be expanded from the initial test installation at Penney's Glendale, Calif., store into approximately 50 more Los Angeles-area Penney stores starting hedia te ly . In addi- tion, Penney and GE will work together in the expansion and marketing of the system.

A unique on-line computer terminal at the point of d e is connected to a GE computer system in Penney9s data center at Buena Park, Calif. Through the aid of the computer, the system reduces paperwork, elimhwtes the need for handwriting &s receipts, and cuts out human calculating errors at the point of sale.

The terminal b made up of a ash drawer, a keyboard, and a sales rec~ipt printer. In addition, it has a reader for credit cards and merchrmb &ets, and ~lspwial display device which guides the d e ~ k thrmgb Eha steps of a sales transaction.

Dennison Manufacturing Company, Framingham, Mass., developed and produced tht! magne€ic~yencoded merchandise tickets employed in the system

A. Mulik Sayeedi, h p m Manager - Advance Requirements (APMvlS), spoke to the Professional Engineers Society of New Jersey at Atlantic City on May 9, 1969. His address was entitled "Time-Sharing and its Value to Professional Engineers."

Phil Lewis, Manager - Employee Communications and Public Aff'aira, Programs, gave a lecture entitled "A Career in Employee Relations," to Professor Jacob Stewart's sophomore, junior, and senior classes on management studies at Crmbling College (Louisiana) School of Business, May 9,1969.

Bob Miller, b h q e r of Numerical Control Program . Development has recently been elected Vice-Chairman of the Maryland Chapter of the Numerical Control Society. '

NEWS-SHARE is published by General Electric ISD, 7735 Old Georgetown Road. Bethexla, Md. 20014, for the benefit and information of its employees and their families. Articles and pictures may be submitted to: Philip G. Lewis, Editor,

Sales Support Campaign Launched In the third week of May, the first two of a series of

five sales support advertisements started to appear in the Wall Street Journal, Business Week, and Scientific American, featuring a "What If?" theme. The ads postu- lated how Time-Sharing could have helped General Custer. Sir Isaac Newton. and others victured in these ads.

After these attention getting devices, the ads feature a wide application of benefits of Time-Sharing to business needs. The campaign will continue for one year and will reach a readership of 2,500,000 including 150,000 readers outside the U.S.

These ads are directed toward the decision maker in middle management, i.e., the chief engineer, the superintendent of manufacturing, and their counterparts. These people often make the final decision whether their organization buys Time-Sharing and, if so, from whom. A series of direct mail prospecting pieces have also been prepared. These are built around the central adtheme.

A valuable feature of each ad is the toll-free telephone numbers for interested businessmen to call for more information. During this call, the important qualification questions may be asked, and thus the sales cycle shortened for the sales representative. From one of these contacts, he knows he has a "live one".

Ed Johnson, Acting Manager, Marketing Commu- nications, says, "Recent studies have shown us that we need to heighten the awareness of managers at these levels concerning Time-Sharing in general, and build a preference for GE Time-Sharing. Many of these managers are under the impression that most companies in the hardware business are also in the Time-Sharing business and do not realize that we are 'Number one' ".

These ads are designed to educate the middle manager so that more of the sales representatives' time may be spent on showing how our Time-Sharing services will help solve the customer's problem. Our representative will have more time to emphasize our big advantages of nation wide service to the customer, high reliability, advances in application packages, systems and customer assistance.

These are unparalleled in the Time-Sharing industry. Some expected spin-offs are; enhancing GE's image in the computer field and bringing to the attention of potential future employees that ISD is an exciting place to work and grow.

Look for our ads in the Wall Street Journal, Business Week, and Scientific American.

P B I Class Graduates . On November 5, at a graduation lunch-

ham, 12 recently appointed managers were lbnored, following their completion of .General Electric's Professional Business

ent (PBM ) course. ee-day seminar was conducted by

9. W. Marshall, Manager-Network System .QND); J. P. Dittbrenner, Manager-Em-

Relations, IND; M. J. MacGregor, ager-Relations and Manpower Resour-

e s ; and Jan Stockstill, Employee Relations Representative, Southern Region.

- Luncheon speaker, Bill Perry, Manager- Chmpensation and Manpower Develop- ,mat, congratulated the instructors and \*dents for their application to the course. 'Re mentioned that the course participants

the knowledge that managers in dif- ent types of businesses frequently expe-

,*ce many of the same challenges in t ;#ectively leading their personnel. ,& Another guest speaker, Allen Wright, #antiger-Employee and Community Rela- ,$bm for Federal Systems Operation, en- amraged the students to continue studying management techniques and particularly to %belop their individual effectiveness using @he PBM techniques. b

- M. J. MacGregor told the grou the ur- : h e of PBM was to turn the shiBent -lorn !%bat he was into the world's leading man- ;@@r." He praised the group as active ar- &&pants with obvious talent and saicf "I

wnfident you will be able to whip the '&m$hess problems you face by applying this -,#dent and the techniques we have just -&w-ned about."

PBM participants were: J. F. Gorman and 1 E. Mounts from Federal Systems; from - ISD: J. E. Parkhurst and C. B. Church; :&om IND: W. S. Hem hill, Resource Cen- 'hr! A. Broadway, Sou & east Region; R. H. !Penny, Data Systems Software; J. J. Penon, Hardware Engineering. Attending from S D were: M. W. DeWolfe and C. Layne .$ Falls Church; R. D. Farrell, Washington "Mes OfEce; B. K. Barnard, Baltimore Sales

' Office; A. M. Sayeedi, Utilities Applications; b.md B. Wilson. Marketing- --- -_ --

227 REMAPT Should Increase N/C Revenue REMAPT revenue is expected to increase

itenfold within a year as a result of the Z27 REMAPT system, which will be com- mercially available December 1, plus other

<planned Numerical Contro1 Applicaticms' r

programs, according to Bob Rittenberry, Manager-N/C Applications.

"This system has been more thoroughly debugged than any previous system, and includes features usually found only in APT systems - not in ADAPT systems ( REMAPT is essentially ADAPT). These features allow ISD to offer many prospec- tive customers a substitute for APT. For APT users, REMAPT not only reduces the 'time required to produce an N/C control tape, it also reduces the cost of producing that tape."

Details of the 227 REMAPT system are available through ISD Numerical Control Specialists, and files containing 227 REMAPT documentation are referenced in the library file LIBNC9'*, which users may LIST.

NC Socw Meeting at ISD Headquarters

A combined meeting of Baltimore and Washington chapters of the Numerical Control Society was held in the ISD Sales Training classrooms on October 21.

The primary goals of the meeting were a lesson in the use of the APT language, taught by Jim Childs of J. Childs Associ- ates, and actual workshop problems, using the REMMT system via the ISD terminals.

The session was received enthusiastically by the 20 attendees. There were five atten- dees from the Home Oflice: Bud Studley, Nancy Lipman, Bob Miller, Joe Domonkos and Dennis Gresko of the Washington IPC.

The University of Pittsburgh recently sponsored a Career Day program where Bill Regan, Manager, TSD, Pittsburgh Office, participated. Bill met and talked to twenty computer science majors scheduled for graduation in June 1970. - Thelvaersity of f ia~wis-mf- the - first universities to offer both undergraduate and graduate degrees in computer science,

At their November 13th meeting the Milwaukee Chapter of the American SO- ciety of Tool and Manufacturing Enghwrs heard Gary Wikcke, Sales Bepresent&ffva, Milwaukee CMJlce, explain T h e Time-She ing Computer in Mmdaduing."

Telephones Are Everybody's Business AU of the ladies and some of the gentle

men at the Home Office attended a one hour telephone Seminar on Thursday, NC vember 6th. Mrs. Joe Hamahan of th Washington, D.C. area telephone cornpan conducted the program which consisted c a flip-chart presentation on "telepholme tips and a film entitled "If an Elephant .k swers."

The presentation was organized u n d ~ the auspices of Frank Gibbins, Manage Personnel Practices.

Pictured abwe is Frmk Gibbim, Manager-Pm nel P r d e s , w#h Bonnie CaRNatth, who the four Tdqhone C ~ r t s ~ y 8Bsdone.

ATTENTION ! The slide-tape show Comptm S&

has just been updbted. All field locations with a copy of the shw

are urged t~ return the two slide trays am cassette tape to Phil Lewis at 7735 Olc Georgetown Road, Bethesda, Marylan~ 20014.

Corrections will be made without cost b you and the slides and tape will be retumec to your office promptly.

I 10 year: D. J. Clark, 1NQ. Network I n t s g r a h M. F. lowis, ISD, Lutbetn District , I

year:

-

Home Office personnel role-playing as prospects, students enact a sales call in a

a c e situation, while the rest of the rves via closed circuit television.

he tau ad mgatfone for Later the student participants review the videotape to improve their sales techni ues.

otr T i m e s h e The technical arrangements for %ese various instruction operations are handled by Jim Medley, Audio Visual Speci&-

Santa ISarbarb; 881 Chfisro, Syracw; bfn/ Dwoman, Wal&.rsm; Paul ConsoP)xt, tan; Liz, Doerr, Instructor.

FRONT ROW: George Parks, Fiftswrqh; Peggy Wilkinson, In&ruclor; Jean D e M , hris: Elaine Fortune, ManhaHan; Fred Waring, Chicago.

BACK ROW: Greg Thomas, Indianapdis; Pete McConnell, PiWburgh; Dick !khfls, Davenpotf ; Don Moore, Syracuse; J i m Gajniak, Ckiago; Cario Loi, 0ethescJa; Tom Caspari, Sf. Louis;-& Dawson, Indianapolis, lka Smith, Manager.

FRONT ROW: Don Bym, Fufanhattan; Dave Xawui, Teanec1;;- %US E - i , Lw AG&ss;

MichasEe Cahw, Manhattan; Rocjar Wilberg, . Chicegb; K. C. Hua, Manhuean.

BACK ROW: Lynn Whih, In;s)nrdor; Tim O'Donnell, Mernkttan;'bb khwdrfi, b n k - fan; Mkhad LwiW, M~snhattan: Paul Tumm, Boston; Bll Kcehnb, Teaneck; Jim Van Voom, St. Louis; Norm Geisen, SyosM; Gearge Cmmbie, Palo A h ; Liz Doerr, Lnairuetor.

FRONT ROW: Larry Lesser, Manhattan; Sam Anson, Manhattan; Nick Markus, Toledo; Jim Kern, Minneapolis; Larry Winnie, Grand Rapids. 4

BACK ROW: Carlton O'Neal, Washington; Dick Janson, Syosset: Jerry Goldstein, Man- haftiln; Bob Sommar, Phaenix; Dan Bauko, Bas- +on; Paul Brookover, Knoxville; h@& >tram, Chicago; Ike Smiih, Manager. L L -=.

FRONT ROWY Dave b&. Team~k ( l k ~ Jack Ba*, hff40: Lk b r r , I,&r&~i &d b&e4if1, kusgr:. H a s h y .ti&, O M ; PeGr ~ ~ o o n , Philsd~Iphia,