Serenata@Mail

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Serenata@mail Solution Overview

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Serenata Company Update

Partners

Very strong customer base: 2,000 world class customers including Radisson

Edwardian, Taj, Neue Dorint, Four Seasons, LHW, SLH, Lindner, Red Roof, Shangri-La, Raffles, many more

Most recent wins:

NetHotel CRM

Taj Hotels, Resorts & Palaces, 78+ Hotels, India

Dorint Hotels & Resorts, 36+ Hotels, Germany

Red Roof Inns, 350+ Hotels, USA

The Dorchester Collection

Orient Express

Serenata @mail

Four Seasons (chain wide)

Shangri-La (chain wide)

Kempinski hotels (chain wide)

Radisson SAS

Mövenpick Hotels

Frasers Hospitality

Dorchester

Orient Express

Robinson Club

Ritz Carlton

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“Serenata @mail offers an inexpensive e-marketing solution that allows the direct marketing of HTML documents straight out of the Front Office, SPA, Sales & Catering or CRS system.

…thus empowering hotels to create additional revenue while at the same time cutting down cost for marketing and reservation handling.

What is Serenata @mail?

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Which Systems are supported by Serenata @mail?

TAC/Reservation AssistentSPA Soft

Fidelio V6, V7 und V8, Opera PMS, protel PMS, Starlight PMS, Brilliant PMS, Epitome PMS, Springer Miller PMS und many more

Trust Voyager CRSMicros-Fidelio ORS

Microsoft Excel fully supported as data source for @mail Mailings

Microsoft Word fully supported as data source for @mail Mailings

ResPak

Fidelio Sales & CateringOpera Sales & CateringDelphi Sales & Catering

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E-Mail/Fax/SMS Communication straight from your PMS, S&C, SPA, etc.

Interactive, brochure quality confirmations in multiple languages

Pre-arrival, Post-stay, Thank you messages, Promotions, Last minute specials, etc.

Automatic Upgrade Offers Add images, links, attachments Facebook, Twitter, Tripadvisor Integration

Serenata @mail - Summary

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HTML Emails straight from Opera PMS and many others

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Easy and inexpensive

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Reservation Confirmation today without Serenata @mail

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Reservation Confirmation today without Serenata @mail

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Layout according to CI requirements

SophisticatedHTML-format

One “Look & Feel”

Confirm exact stay details

Reservation Confirmation with Serenata @mail

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Seasonal F&B promotions

Direct access to hotel content

Dynamic up-sell of rooms

Interactive links

Reservation Confirmation Continue

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Serenata @mail and Four Seasons

PMS Profil Information

PMS Profil Information

Reservation Details

Rate or Package code Detail

Specials Detail

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…continued

Click through to F&B outlet

Other Click through destinations

Serenata @mail and Four Seasons

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Park Plaza and @mail

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Kempinski Hotels

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Shangri-La - Multilingual Capabilities

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Multilingual

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Example of Blackberry/SMS Confirmation

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InterContinental Hotel Berlin – Pre-Arrival Information

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InterContinental Berlin – Thank-You Email

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Four Seasons – Pre-Arrival Information

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Radisson - Pre-Arrival Email with Upgrade Offer

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More Examples – Pre-Arrival Information

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One&Only – Thank-You Email

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Hotel Kitzhof – @mail Newsletter

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Return on Investment

Increased revenue from up and cross sell increased room nights Single database, centrally managed = low TCO No interfaces from Micros-Fidelio required Save time and cost handling all correspondences Higher and faster conversion of prospects than your competition All guest data remain in-house and are fully protected Customer retention and rebooking

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Thank you very much for your attention!