S:\Erd\Local Authorities\Presentations\Induction On Nw Region Feb2010

An overview of Arts Council work in the North West

Anthony Preston

Head of Resource Development

Senior Manager -Regional Planning

(from April)

DCMS agencies, Local authorities,

business, Learning and skills (post 16),

economy, regeneration, tourism, priority

places, housing and spatial planning,

creative industries,improvement and

efficiency, Cultural Olympiad Legacy

The North West

6.9 million people; 14k sq km

£60bn economy

BME population 4.9%

Largest number of deprived wards

Largest number of regularly funded arts organisations outside London

Regularly Funded Organisations in the North West

Total 110

Over 3 Years - £70 million approx

A number have regional remit or work across a county area, eg 4 rural touring networks

Majority based in Manchester, Liverpool, with groupings (16) in Lancaster, South Lakeland, Barrow

Of the 41 local authority areas, RFO’s are based in 16 of these only, with a number of these with only 1

Strategic partnerships and initiatives

Partnerships

Our current key partners include

Local authorities 41 (23 top tier)- across departments- not just culture

Other NDPB’s - cultural agencies

North West Development Agency

Government Office North West

Tourism Boards, Urban Regen Co’s, HCA, Housing Market Renewal, business and skills agencies

MAA- Multi Area Agreement clusters

The sub-regions

Cheshire

Cumbria

Greater Manchester

Lancashire

Merseyside

Priority Areas- Manchester, Liverpool, Pennine Lancs, West Cumbria

Blackpool/Fylde MAA

Local authorities and Arts Councilworking in partnership

Infrastructure

and provision

Arts relating to other Council

priorities and funding routes

Influencing Funding

Joint clients

There are often many points of contact between ACE and Local

Authorities…working with Elected Members, LSP’s, Cultural services, Children’s, Safer Stronger, Health, Economy etc

Networks

Chief Culture and Leisure Officers Groups (CCLOG’s)

Local Authority Arts officer groups

Artists and arts orgs

Sub Regional Economic Partnerships

Various themed and sector specific groups – arts and health, young people, art galleries, arts centres, dance and physical activity,studios and workspaces, arts orgs and artists, creative industries support in specific geographic locations

Local Strategic Partnerships and Local Area Agreements- Arts contribution to

Safer & stronger communities

Economy

Health & older people

Children & young people

Cultural indicators which relate directly to the arts- collected by phone in

Active People Survey twice per year, about 1000 per top tier authority

Of the National 198 plus statutory indicators

NI 9 Use of libraries

NI 11 engagement in the arts

NI 10 visits to art galleries and museums

Identified other indicators where arts can make a key contribution eg positive activities, obesity,satisfaction with place

The Creative Economy contribution to the National economy in 2004 was estimated to be worth 7.3% of GVA, £60 billion, with 2 million jobs in the creative industries. ( DCMS definition)

In the North West

The Workforce - 59,580 people

(9% of Creative & Cultural Skills UK workforce)

5,880 businesses contributing

£1.65B GVA to the UK economy

Average GVA per head is £36,570

The North West average is £32,800

Contributing to new Local Economic Assessments, Promoting Creative Industries with local authorities

Fusion project in Burnley. Photo: Brian Slater

More key regional partnership activities-

Regional Cultural Agencies

RS 2010 - strategies/ influence/ advocacyLocal Government improvementPlace shaping- priority placesCultural Olympiad

Above includes; NW Cultural Improvement and Efficiency Partnership, commissioning, Culture and Sport Strategic Dialogues, responding to ‘red flag’ CAA authorities, work with LAA’s and MAA’s, Legacy Trust Programme, eg We Play

Living Places and Sea Change

Responding to the recession

Keeping out towns and cities alive-DCLG Empty Shops

Worklessness, skills and Talent-Future Jobs,Creative Apprenticeships

Support for Arts Orgs- Memo of Understanding with Business Link, Arts and Business

Sustain

Visitor Economy Strategic work such as;

Manchester International Festival

Liverpool Biennial

Lakes Alive

Blackpool 365 Festival

Chester Cultural Tourism offer

Preston Guild

Economic and Regeneration work such as;

Media City

Digital and Creative Industries support and development- Creative Lancashire, Baltic Triangle, South X SW

Public Realm/Design- Housing Market Renewal Areas, new public capital schemes in health(LIFT) and education (BSF), public art posts, GMPTE Arts Strategy

Promoting New business practice- commissioning opportunities, efficiencies- Thrive, LARC

FIN

DCMS Survey-Taking part in the arts - Attendance

61.3% of adults in the North West attend at least one arts event per year

Overall attendance in England is 66.5%

Lower socio-economic groups

48.2% of adults from lower SEGs in the North West attend the arts

The national attendance figure for this group is 52.4%.

Taking part in the arts - Participation

47.7% of all adults in the North West actively participate in the arts. Average in England 53.4% DCMS Taking Part

Lower socio-economic groups (SEGs)

35.6% of adults from lower SEGs in the North West participate -

6.3% below the England average (41.9%).

Half of the top tier authorities in NW are below National average for NI 11-arts participation and engagement

Engagement, Audience Development, Diversity -Some key projects:

New Audience development Agency for region (previously Arts About Manchester)

• Supporting regularly funded organisations to develop and deliver their own race, disability and gender equality action plans

• Rolling out the national arts audience segmentation research to support arts organisations to better understand their audiences and increase participation, and supporting NI 11

• Supporting the Find Your Talent pathfinders in Bolton and Liverpool to develop a 5 hour cultural offer for children and young people

• Creating Arts Engagement posts to increase public engagement in the arts in terms of attendance and participation in key local authoriy areas

More key projects:

• Supporting the delivery of the young people’s Arts Award in our region

• Visual arts and disability equality research to articulate and raise awareness as to the skills, talents and challenges of visual artists who are disabled.

• Supporting North West schools to access and achieve Artsmark, our national accreditation scheme for schools with high level of provision in the arts

The overall segmentation

Urban arts eclectic 5% (3% NW)

Some engagement

Not currently engaged

Highly engaged

participate onlyattend &

may also participate

Traditional culture vultures 4%

(3%NW)

Fun, fashion and friends 18%

(15%NW)

Mature explorers 11% (9%NW)

Dinner and a show 20% (21%NW)

Bedroom DJs 3% (3%NW)

Family & community focused 11%

(11%NW)

Mid-life hobbyists 4% (5%NW)

Retired arts and crafts 3% (3%NW)

Time-poor dreamers 7% (7%NW)

A quiet pint with the match 8%

(10%NW)

Older and home-bound 6% (7%NW)

Limited means, nothing fancy 2%

(3%NW)