Media Release For immediate release September 2012 Caroma brings Pearl perfection to the bathroom Reece, Australia’s leading name in bathrooms, is excited to reveal the extensive new Caroma Pearl range of stunning bathroom products. Following the success of the Pearl toilet suite, Reece continues its collaboration with Caroma to launch the highly anticipated Caroma Pearl range additions, which now include elegant baths and basins. Internationally recognised as a champion of innovative, sustainable design, Dr Steve Cummings - Research and Development Manager at Caroma Industries Limited, Fellow of the Design Institute of Australia and DIA Design Hall of Fame member - played a pivotal role in working with Reece on the design direction of the Pearl range. “During the earliest conceptual stage of the project, we were careful to identify the future design directional trend that we believed was moving towards fluid, understated forms with softer blending of surfaces and lines - the Caroma Pearl range fully embodies that trend,” said Dr. Steve Cummings. Fluid, organic style basins and captivatingly smooth baths define the Caroma Pearl collection. With Australians looking for a softer, more sophisticated look in the bathroom, the Caroma Pearl range is perfect for any contemporary home. The range also considers Australians with mobility and accessibility requirements. “With the independent living and care markets seeing rapid growth, we have ensured that the basins comply with Australian Standards for access and mobility whilst still maintaining a designer aesthetic, and not looking at all institutional. Everyone deserves a highly pleasurable bathroom environment,” said Dr. Cummings. The Caroma Pearl range is designed to suit the Australian lifestyle, and with this in mind, Caroma has taken the range on the road to see what the country thinks of its bath and basin additions. Caroma Pearl Range
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Media Release For immediate releaseSeptember 2012
Caroma brings Pearl perfection to the bathroomReece, Australia’s leading name in bathrooms, is excited to reveal the extensive new Caroma Pearl range of stunning bathroom products.
Following the success of the Pearl toilet suite, Reece continues its collaboration with Caroma to launch the highly anticipated Caroma Pearl range additions, which now include elegant baths and basins.
Internationally recognised as a champion of innovative, sustainable design, Dr Steve Cummings - Research and Development Manager at Caroma Industries Limited, Fellow of the Design Institute of Australia and DIA Design Hall of Fame member - played a pivotal role in working with Reece on the design direction of the Pearl range.
“During the earliest conceptual stage of the project, we were careful to identify the future design directional trend that we believed was moving towards fluid, understated forms with softer blending of surfaces and lines - the Caroma Pearl range fully embodies that trend,” said Dr. Steve Cummings.
Fluid, organic style basins and captivatingly smooth baths define the Caroma Pearl collection. With Australians looking for a softer, more sophisticated look in the bathroom, the Caroma Pearl range is perfect for any contemporary home. The range also considers Australians with mobility and accessibility requirements.
“With the independent living and care markets seeing rapid growth, we have ensured that the basins comply with Australian Standards for access and mobility whilst still maintaining a designer aesthetic, and not looking at all institutional. Everyone deserves a highly pleasurable bathroom environment,” said Dr. Cummings.
The Caroma Pearl range is designed to suit the Australian lifestyle, and with this in mind, Caroma has taken the range on the road to see what the country thinks of its bath and basin additions. Caroma Pearl Range
Media Release September 2012
Caroma Pearl
The Caroma Pearl roadshow is currently touring the east coast of Australia and will reach Victoria and South Australia later this year. From the Gold Coast suburb of Oxenford, to the beautiful beach town of Ballina, NSW, Caroma Pearl has impressed at every location. Australians are appreciating the touch of luxury the range offers.
Belinda Geels, Reece Bathroom Marketing Manager, is excited to provide in-demand, elegant solutions to Australian homeowners.
“We wanted to collaborate with Caroma to create stunning products designed specifically with the local market in mind.
It is always exciting to offer contemporary on-trend styles to Australian homeowners.”
To explore the full Caroma Pearl range range visit www.reece.com.au.
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Caroma Pearl Roadshow Truck Interior
Caroma Pearl Roadshow Truck Exterior
For more information, please contact:Sarah van KempenTrout Creative Thinking(03) 9288 9300 [email protected]
Caroma Pearl Wall Basin Right Hand Shelf
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