Celebrating Twenty Three Years of Vibrant Impressions in Historic Castle Rock Approximately 25,000 participants will delight in the artistic impressions of more than 178 artists from across the country. Continual live main stage entertainment, featuring popular musicians, will provide a complimentary backdrop to this year’s program. We will also feature strolling entertainers, the Artfest Store; a silent auction; student chalk art competition and the Imagination Zone for children. There is something for everyone at the 23rd annual Colorado Artfest at Castle Rock – the weekend of September 8th and 9th. View 2012 Commemorative print- page 19. "Get Connected to the Region's Best Business Network" "Get Connected to the Region's Best Business Network" "Get Connected to the Region's Best Business Network" "Get Connected to the Region's Best Business Network" SERVING THE BUSINESS COMMUNITY SINCE 1955•REPRESENTING 12,226 SERVING THE BUSINESS COMMUNITY SINCE 1955•REPRESENTING 12,226 MEMBER EMPLOYEES MEMBER EMPLOYEES•SEPT. 2012 VOLUME 17, NUMBER 9 •SEPT. 2012 VOLUME 17, NUMBER 9 this issue CEO Focus P.2 AreaNewsletters Recognized P.4 Upcoming Business Training P.5 Fair Parade Winners P.17 Upcoming Events P.21 Sights and Sounds of the Colorado Artfest at Castle Rock
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Celebrating Twenty Three Years of Vibrant Impressions in Historic Castle Rock
Approximately 25,000 participants will delight in the artistic impressions of more than 178 artists from
across the country. Continual live main stage entertainment, featuring popular musicians, will provide a
complimentary backdrop to this year’s program.
We will also feature strolling entertainers, the Artfest Store; a silent auction; student chalk art
competition and the Imagination Zone for children.
There is something for everyone at the 23rd annual Colorado Artfest at Castle Rock –
the weekend of September 8th and 9th. View 2012 Commemorative print- page 19.
"Get Connected to the Region's Best Business Network""Get Connected to the Region's Best Business Network""Get Connected to the Region's Best Business Network""Get Connected to the Region's Best Business Network"
SERVING THE BUSINESS COMMUNITY SINCE 1955•REPRESENTING 12,226 SERVING THE BUSINESS COMMUNITY SINCE 1955•REPRESENTING 12,226 MEMBER EMPLOYEESMEMBER EMPLOYEES•SEPT. 2012 VOLUME 17, NUMBER 9•SEPT. 2012 VOLUME 17, NUMBER 9
this issue
CEO Focus P.2
AreaNewsletters Recognized P.4
Upcoming Business Training P.5
Fair Parade Winners P.17
Upcoming Events P.21
Sights and Sounds of the
Colorado Artfest at Castle Rock
2
Success continues to be seen—and Castle Rock is the
Winner!
Priorities for the Town of Castle Rock continue to focus on eco-
nomic development which includes primary employment, ex-
pansion of the tax base, attraction of goods and services neces-
sary to achieve the community vision of a self-suff icient commu-
nity and providing an outstanding business climate tha t encour-
ages, attracts and supports economic investments and activity.
Not one organization can be successful in achieving all these
goals of economic vitality, especially in a recovering ma rket, but after four years the Castle
Rock Economic Partnership (CREP) has made some major strides. CREP is a public/ private
collaborative partnership among the Town, Chamber, Castle Rock Economic Development
Council (CR EDC), Downtown Development Authority and Downtown Merchants Associa-
tion. This type of collaborative team approach to community economic development is
neither easy nor common. This is one of the reasons we were again named the 2012 Best
Economic Development program in Colorado for the second time.
Highlighting the Town’s quality of life and commitment to bringing in new businesses is
why Money Magazine’s August issue fea tured Castle Rock as 2012 Best Places to Live in
America (ranked #16). CNNMoney annually chooses its top 100 places based on job op-
portunities, school quality, crime rates, health care and available activities; and we have
added 98 new bus inesses to Castle Rock business base this year.
So far in 2012, the CR EDC is leading the cha rge for CREP in working with several re loca-
tion/expansion projects. One of these prospects is in the technology field that would bring
up to 10 senior management positions and is currently in negotia tions of purchasing a
downtown building. There is a potential of an additional 40 employees if they also relocate
their Data Center to Castle Rock. In addition, the EDC is in advanced discussions with a
Midwest company that is considering Castle Rock as a strategic re location. This move
would represent upwa rds of 100 employees over a five year transition period. They have
identif ied land in Castle Rock and a re working with one of our area developers to assess
the feasibility of this project.
Not only is CREP interested in re location of bus inesses to Castle Rock, but also in the ex-
pansion of our local businesses. The EDC is working to keep one of our local businesses
which has just under 100 current employees here and to help them possibly expand by
bringing another additional 50 employees if they are able to a cquire the right facility and
zoning within the T own limits. The current challenge for the EDC in assisting bus inesses, in
regards to relocation and expansions, is the lack of contiguous office and industrial spa ce.
This dilemma will be the focus of future discussions for CREP.
The Chamber’s role with CREP is to foster entrepreneurial activity by providing the essen-
tial informa tion, infrastructure and resources required for successful bus iness development
and growth. (Continues on page 4)
2012-2013 Board of Directors
EEEEXECUTIVEXECUTIVEXECUTIVEXECUTIVE C C C COMMITTEEOMMITTEEOMMITTEEOMMITTEE
CCCCHAIRMANHAIRMANHAIRMANHAIRMAN OFOFOFOF TH ETH ETH ETH E BOARDBOARDBOARDBOARD
Thursday 6th Castle Rock Stars Monthly Meeting (Chamber) @ 8:00 am Ribbon Cutting “Ellenberger Auctions” @ 4:00 pm Webster University MBA Class (Chamber) @ 5:30 pm
Friday 7th Castle Rock Economic Partners (EDC) @ 8:00 am
Saturday 8th Colorado ArtFest at Castle Rock (Downtown Castle Rock) @ 9:00 am – 6:00 pm
Sunday 9th Colorado ArtFest at Castle Rock (Downtown Castle Rock) @ 9:00 am – 5:00 pm
Monday 10th Chamber Office Closed
Tuesday 11th The Breakfast Club Leads (V illage Inn) @ 7:30 am Leads Plus (The Fowl Line) @ 11:30 am
Wednesday 12th Free Business Consultation (Chamber) Ambassadors Exec Meeting (Chamber) @ 10:30 am Ambassadors Meeting (Chamber) @ 12:00 pm
Thursday 13th Webster University MBA Class (Chamber) @ 5:30 pm
Friday 14th Leadership Douglas County Retreat (Denver South Marriott) @ 7:30 am
Saturday 15th Leadership Douglas County Retreat (Denver South Marriott) @ 8:00 am
Wednesday 19th Free Business Consultation (Chamber) Leadership Douglas County Steering Meeting (Chamber) 7:30 am Community Leadership (Chamber) @ 11:30 am Leads Referral (Mesquite Mexican Grill) @ 11:30 am Business After Hours gopixel design studios, inc. (Chamber) @ 5:00 pm
Thursday 20th Castle Rock Stars Monthly Lunch (TBD) @ 11:30 am Douglas County Community Foundation Board Meeting (TBD) 3:30 pm Webster University MBA Class (Chamber) @ 5:30 pm
Friday 21st Castle Rock Economic Partners (EDC) @ 8:00 am
Monday 24th Castle Rock Economic Gardening Meeting (Chamber) @ 11:30 am Young Entrepreneurs Academy Committee Meeting (Chamber) @ 3:00 pm Costa Del-Sol Spain Meeting (Chamber) @ 5:30 pm
Tuesday 25th Government Issues Committee Meeting (Chamber) @ 7:30 am The Breakfast Club Leads (V illage Inn) @ 7:30 am Board of Directors & Volunteer Sales Tra ining (Castle Rock Library) @ 11:00 am Leads Plus (The Fowl Line) @ 11:30 am Business Boot Camp Orientation (Chamber) @ 5:00 pm
Wednesday 26th Free Business Consultation (Chamber) Business of the Month “White Construction” @ 9:00 am Business Training “5 Secrets to Sales Success (Chamber) @ 11:00 am
Thursday 27th So Co Business Partnership Board (Pueblo) @ 2:00 pm Ribbon Cutting Arapahoe/Douglas Works (Douglas County Libra ry) @ 4:00 pm Webster University MBA Class (Chamber) @ 5:30 pm
PRESIDENT’S LEVEL
Castle Rock Bank
Colorado Community Media
Sky Ridge Medical Center
EXECUTIVE LEVEL
Black Hills Energy
Castle Rock Adventist Health Campus
Douglas County Living Magazine
Intermountain Rural Electric Assoc.
Pinnacol Assurance
ENTREPRENEUR LEVEL
Castle Rock Development Company
FirstBank-Douglas County
Patriot Enterprises
Wells Fargo Bank
PREMIER LEVEL
One Clear Choice
Bonaventure of Castle Rock
Bubbles Liquor World
CoWest Insurance Group
Douglas County Libraries
Folkestad,Fazekas,Barrick & Patoile PC
gopixel design studios, inc.
Kaiser Permanente
Key Bank
Random Productions
Plumbline Services Inc.
Webster University
SEPTEMBER’S
TRAFFIC ALERT!
PHONE CALLS 1137
WALK-INS 754
THE CHAMBER STAFF WORK S HARD TO ASSIST
VISITORS & GUESTS COMING INTO TH E OFFICE &
VISITOR’S CENT ER.
4
Aaron Barrick, Chairman of the Board, proudly pre-
sents the Business of the Month award to Debbie
Davis and her family, as Pam Ridler and Chamber
Ambassadors show their support.
The Castle Rock Chamber of Commerce
is pleased to announce its August recipi-
ent for Business of the Month —
AreaNewsletters. They have been proud
members of the Castle Rock Chamber of
Commerce for more than 21 years!
Debbie Davis, owner of Davis Graphic
Concepts and publisher of Castle Rock
“AreaNewsletters” joined the Castle
Rock Chamber of Commerce in 1991
shortly after her first monthly newslet-
ter rolled off the presses at only 8 pages
and was hand delivered to 300 homes in
Founders Village. Twenty two years
later, the pages have tripled and the
distribution has grown to almost 16,000
homes in 12 Castle Rock neighborhoods.
Debbie began publishing these newslet-
ters in 1990 after leaving an Art Direc-
tor position in Denver and starting her
own home based graphic design busi-
ness. “I realized a niche for a local publi-
cation where residents could let
neighbors know about their businesses,
teens could get word out that they
babysit or mow lawns, and store o wners
in town could reach out to potential
customers in these new neighborhoods
that were popping up throughout Castle
Rock,” says Davis.
In addition to the variety of advertising
options such as display ads, Homebase
listings and Advertorials, the newsletters
are also filled with valuable local infor-
mation, community events, classifieds,
business news, and so much more.
(Read more on page 17)
Your Chamber works to...
-Strengthen our local economy
-Promote the community
-Take political action
-Create business relationships
-Represent business with
government
Our Mission
To su pport, enc ourage and promote mem ber businesse s in the c ommunity
To be a “voice” for businesse s t o local and reg iona l government
To foste r a l ivable, v ital community whe re qua lity of li fe and positive growth a re both possible
Our Vision
Igniting passion for busine ss success and community prosperity .
Our Values
Accountability-to provide transparent and responsive leadership;
acting as good stewards of funds, time and resources
Innovation-to inspire new ideas, solutions and opportunities
Integrity-to do things right and always do the right thing
Respect-to earn trust and to hold others in high esteem
Team Work-to motivate and empower one another to do great things
Relationships-to build enduring connections and partnerships founded
upon honesty, gratitude and commitment
Diversity-to honor and value varied ideas, beliefs and practices
Mission, Vision
& Values
All of these services are provided at little or no cost to both s tart-ups and established busi-
nesses in Castle Rock through the Business Boot Camp, one-on-one business consultations
and business tra inings.
We have begun two new initiatives with our Economic Gardening program: Business As-
sistance through use of technology “Ask CREG” which is a BLOG that uses loca l community
business experts in the fie lds of accounting, finance, IT, marketing, sales, HR, operations
and other business service arenas that will assist business owners/mangers in the comfort
of their office or home through the “Ask CREG” BLOG located on the CastleRockEG.com
website. Just post a question and the appropria te expert will give you advice regarding
your question. Our local experts a re committed to empowering and equipping business
owners to grow and succeed.
We are now in the recruitment s tage for high school students to join the Y oung Entrepre-
neurs Academy (YEA!)—classes will begin in October. This new program is nationally ac-
credited and will be the first in Colorado. The Chamber will facilitate the program, located
at Castle View High School with pa rticipants from Castle View, Douglas County & home
schooled students. YEA! is a groundbreaking and exciting after-school program that trans-
forms high school students into rea l, conf ident entrepreneurs. These students will de-
velop bus iness ideas, write business plans, conduct ma rket research, pitch their plans to a
local business panel of investors and actually launch and run their own real, legal, fully-
formed companies and social movements. This prog ram is complete with dynamic guest
speakers from our local business community and exciting behind-the-scenes trips to area
companies. The program is project-based a nd fun for all participants. Check out
www.castlerock.org/YEA.htm (Continues on page 6)
CEO Focus continued from page 2 Business of the Month
AreaNewsletters
5
Business Trainings
Michael T afoya CE O,
Estrada Strateg ies
Wednesday,
September 26th
11 am to 1 pm
Castle Rock Chamber
420 Jerry Street
Are you getting sales by
accident or by design?
Most business owners
admit they get most sales
by accident. Comments
like these prove my point,
“I met my last customer in
the grocery line”, or “a friend of my wife referred
5 Secrets to Success, Converting Suspects to Sales-Sept. 26th
Our Next Business Training
will be on Tuesday,
October 16th, 2012.
Topic: Unlocking the
Merchant Services Mystery
Presented By: Kim Callaway
Fund Your Dream
More info at:
www.CastleRockEG.com
Save the Date!
Now Accepting Student Applications for the
Young Entrepreneurs Academy. Deadline is Sept. 21st
View www.CastleRock.org for more information.
Business Ex pert s can
answer your quest ion s!
6
Chamber Members Celebrating Anniversaries Thank You for your continuous commitment and dedication to your
chamber. We celebrate your business success!
Correction t o July’ s Am bassador of t he
Month.
Donna Thurlow has lived in Ca stle Rock for what she says w ill be “ six w onder ful years in July since I m oved to th is great
city”. In Donna’s opinion, a lthough Castle Rock c ontinues t o grow, it has n ot lost the closene ss of liv ing in a small community. There are so many act ivitie s to pa rticipate
and enjoy. People’s warmth and friendliness enhances the beauty of Ca stle Rock.
Donna has been a m ember of the
Chambe r just a little over two ye ars. As a Chambe r Amba ssad or she ha s the opportunity to pa rticipate in many of the
Chambe rs program s, enc ouraging other busine ss owners to ta ke advantage of the many serv ices prov ided by the Cham ber t o enhance their business. D onna fee ls it is a
great pleasure t o meet and get to know current busine ss owners as we ll a s new busine ss owners that also see the value in Chambe r mem bership.
While Donna enjoys part icipating in al l the events, she particularly enjoys attending the Open House /Ribbon
Cuttings for new busine sses, lettin g them know the Cham ber is here t o assist in grow ing their business. It’s al l about helpin g others in Donna’s m ind.
Donna is the President/CE O of Be st Season s Trave l. As a Travel Spec ialist, being an Am ba ssador give s her the
opportunity to build relat ion ships w ith others, startin g with the w onderfu l group of Cham ber Am bassadors, and to learn more a bout th is c ommunity. “It’s like w ith
anything, D onna says, “what you put int o it is what you w ill get out of it.” She trie s to take advantage of al l the wonder ful opportunitie s offe red.
Congratu lations on your hard w ork as an Am bassador of the Cast le Rock Cham ber of Commerce, Donna, and rec ognit ion for
your efforts “a bove and bey ond the call” as Am bassador of the Month. Your t ime and dedication are a ppreciated.
Opticians 2 32 Years
Land Title Guarantee Company 31 Years
Outlets at Castle Rock, The 20 Years
Han Lee Taekwondo Academy 16 Years
Cherokee Ranch & Castle Foundation 15 Years
TMMC Property Management 9 Years
Columbine Printing & Copy Center 7 Years
Summit Church of Castle Rock 6 Years
U.S. Small Business Administration 6 Years
FirstBank of Douglas County-Castle Pines Location 6 Years
Fund Your Dream 6 Years
Eclipse Promotions, LLC 6 Years
Cindy Welch Design 4 Years
Cold Stone Creamery 3 Years
Tallgrass Kitchen & Bath 3 Years
Metabolic Research Center 2 Years
All Recycling, Inc. 2 Years
United States Air Force Academy Athletic Association 2 Years
American Family Insurance - Richard Tobin 1 Year
Bling! 1 Year
French Photography 1 Year
Go to Car Gal 1 Year
Colorado Real Estate Co., The 1 Year
Mobile Shred Document Destruction 1 Year
Wellspring Community 1 Year
Wedding Treasures Bridal & Tuxedo 1 Year
JULY
Ambassador of the Month
Donna Thurlow
(CEO Focus continue from page 4.) The T own’s Development Services Department works
hand-in-ha nd with CREP to “grow the tax base” and “improve the business climate”. In
doing so they created an unprecedented tenant finish program ca lled “10 days or it’s
free”. The program has been in place for 14+ months and s taff maintains a perfect re-
cord on the time frame and no refunds to date have been given. They recently received
an 80+% rating from electronic survey respondents of their services of good or exce llent.
It really takes a team to create a better community and we believe that our public/
private partnership has seen many successes and we will continue to work together to
build a much brighter future for us all who work, live and play in Castle Rock.
7
Through the partnership of the
Chamber, Town of Castle Rock,
Douglas County, PS Miller Library
and the Senior Core of Retired Ex-
ecutives (SCORE), we can help you
keep your business on course or
successfully help you launch a new
venture by providing consultations
with industry experts.
If you are an established business or
start-up, schedule your appointment
for a business consultation with an
expert regarding the following:
• Business start-ups
• Developing a business plan
• Marketing and sales activities
• Accounting and tax issues
• Securing financing
• Business organization
• Managing business growth
• Business Boot Camp
• Access to Local Expertise
• Database & GIS Research.
Call 303-688-4597 or sign up online:
www.CastleRockEG.com
How Does Your
Business Thrive?
Be Inspired Over Lunch, October 11, 2012
Share the challenges, dreams and accomplishments of high prof ile women in business,
government, science and the arts.
Thursday, Oct. 11, 2012
Time: 11:30 am to 1 pm
Cherokee Ranch & Castle
6113 Daniels Park Road
Regis ter at www.CastleRock.org
The Castle Rock Chamber of Commerce welcomes Julie Schrock, a
local business woman who has experience and training in a vari-
ety of fields, none of which are traditional qualifications for writing her first book. What
qualifies her to write Missing Max: Finding Hope After My Marine Son’s Death are her
experiences as the mother of a Marine son deployed to, and killed in, Afghanistan. On
that topic, she is a subject matter expert.
Missing Max is a compelling story of Julie’s journey of the extraordinary events surround-
ing the death of her Marine son, a working dog handler in Afghanistan. You will share her
despair, fears, tears and finally, her hope as she moves through the days, weeks and
months following word of Max's injury, and then his death. Her story will encourage lis-
teners to live a life that is focused on making their lost loved-one proud. She has first
hand experience with moving through the grieving process and, through her faith and the
love of family and friends, beginning the healing process and going forward with her life.
Julie will challenge you to examine your thoughts on the afterlife, as well as your faith.
Her experience has had a profound effect on her ability to move forward. Julie's hope in
telling Max's story is that it will provide strength, hope, courage and faith to those who
need it. And she hopes that Max, and all fallen soldiers, will never be forgotten. Come
and listen to how Julie moved through this episode in her life and where her experience