SEPTEMBER 16 - OCTOBER 14 , 2012 MARKETING & PRODUCT … · 2015. 4. 1. · product, by using a Sharpie Marker and clearly printing your favourite Ontario VQA pick on the shirt sticker.

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Post-Thanksgiving Super Sale! 07 The Post-Thanksgiving Super Sale advertising effort is designed to drive traffic to stores during what is typically a slow sales period after the Thanksgiving holiday. Products on sale will offer customers deep discount LTO’s for 6 days only, October 9-14.

ICB In-Section Program Bag in Box 25 Customers who shop ICB Wines are often looking for value and convenience. ICB wines are perfect companions for entertaining and are great everyday wines.

PT7 New ICB Features

End Aisle Wraps 06 Please assemble and install End Aisle Wraps Before Building product display on the End Aisle.

Staff Stickers 12 A great way to start a conversation about VQA!

You can tell customers your favourite Ontario VQA wine whether by varietal, style, or a specific product, by using a Sharpie Marker and clearly printing your favourite Ontario VQA pick on the shirt sticker.

Shelf Talker Cards 13 Name your pick on the shelf! Opportunity to recommend an Ontario VQA wine product your store is excited about. Use the available space on the Shelf Talker to tell customers why you chose it or what you love about it!

Pelee Island Merlot

PT7 New VQA Features

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Why is your store a VQA store? VQA stores were selected based on a higher indexing of VQA sales and/or sales trends, showing customer propensity to select VQA in those stores.

VQA and ICB each has its own strategy, for VQA, it is to elevate the quality image of VQA wines and increase customer confidence, while for ICB, it is to promote ICB as a great value category, and grow sales by shifting share from other value segments.

One of the ways we are doing this is to flight stores with ICB and VQA end aisle with unique product selection and marketing strategies to support them.

• VQA End aisles products have been selected to reflect quality

• ICB End aisles have been selected with a focus on great value

• Supported by LTO FSI

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Why is your store a VQA store? 01Goals of the Promotion 03

VQA Participating Stores 04

PT7 Features Non-Traditional Signage 05

Staff Pick: My Ontario Wine 11

Post-Thanksgiving Super Sale! 15

1-Bottle Paper Bag 17

Advertising 19

Promotional Sign Gallery 21

VQA In-Section Program Bag in Box 37

Summer Rosé Program 39

Ready to Drink 43

Featured Gifts 47

Pod Program 53

Seasonal & New Product Fixture Program

55

Front End Merchandiser 59

Wine Fridge 61

Mini-Thematic 67

Special Promotions Fixture 69

Exterior Springer Sign 71

Shopping Cart Signs 73

goLOCAL - Ontario Wines 75

goLOCAL VQA FSI Fixture 76

Ontario Superstars 77

Ontario Popular Pick 78

Vintages Superstars 79

Vintages BAM & LTO Signage 81

Beer Programs 83

Ontario Craft Beer End Aisle 84

Brewery Spotlight 85

Craft Beer Program 86

Ontario Craft Beer (Quarterly Program) 87

FOOD & DRINK 89

Participating Stores 91

Sold Space Programs 99

Display Table Guidelines 125TRADE COPY O

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Marketing & Product Guide

VQA PROMOTION - PEOPLE ARE TALKINGSeptember 15 - October 14, 2012

People are talking about Ontario wine – it’s a fact! Everyone from the hottest chefs, wine writers, sommeliers and bloggers to everyday LCBO customers are using social media to talk about fabulous Ontario wine!

This month at the LCBO, we’ll showcase what’s being said by some key influencers and we’ll invite people to join the conversation using the Hashtag #LCBOgoLOCAL on Twitter (go to page 14 to learn more about Twitter).

There’s a lot to talk about too, including featured wines that have been hand-picked by our wine buying team and over 20 NEW VQA wines to discover!TR

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PT7 VQA PARTICIPATING STORES

Questions? Call helloLCBO at (416) 365 - 5932

1, 2, 4, 5, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 22, 24, 25, 28, 29, 30, 35, 36, 37, 38, 39, 40, 42, 46, 47, 48, 49, 51, 52, 53, 54, 55, 56, 57, 58, 60, 64, 66, 67, 70, 71, 72, 74, 75, 76, 77, 78, 79, 81, 83, 84, 85, 86, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 146, 147, 148, 149, 151, 153, 154, 156, 157, 158, 159, 160, 161, 162, 164, 166, 167, 169, 170, 172, 173, 174, 176, 178, 180, 181, 183, 184, 187, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 211, 212, 213, 214, 217, 219, 220, 221, 222, 223, 224, 225, 226, 227, 229, 230, 231, 232, 233, 235, 236, 238, 239, 240, 241, 243, 245, 246, 247, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 279, 280, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 324, 325, 326, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 343, 344, 346, 347, 348, 349, 350, 352, 353, 354, 355, 358, 361, 363, 364, 365, 367, 369, 370, 371, 372, 373, 374, 375, 376, 377, 379, 380, 382, 384, 386, 388, 389, 390, 392, 393, 395, 397, 399, 400, 401, 402, 403, 405, 406, 407, 409, 410, 412, 413, 414, 417, 418, 419, 420, 421, 422, 423, 424, 427, 429, 430, 431, 432, 433, 435, 436, 437, 438, 439, 440, 441, 442, 443, 445, 446, 447, 448, 449, 450, 451, 454, 455, 456, 457, 460, 461, 462, 463, 464, 465, 466, 467, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 481, 482, 483, 485, 486, 487, 488, 489, 492, 493, 495, 496, 498, 499, 502, 503, 504, 506, 507, 509, 510, 511, 512, 513, 514, 515, 516, 517, 518, 519, 520, 521, 524, 526, 527, 528, 529, 530, 531, 532, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 547, 548, 550, 553, 556, 557, 558, 559, 560, 561, 562, 565, 566, 567, 568, 569, 570, 571, 573, 574, 575, 576, 577, 578, 579, 581, 582, 583, 586, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 618, 619, 621, 622, 624, 626, 630, 634, 636, 637, 638, 639, 641, 643, 677, 697, 702, 771

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Ontario Wines

NON-TRADITIONAL SIGNAGE

1. End Aisle Wraps

2. Backer Card 3-D Speech Bubbles

3. Perimeter Sign Channel 3-D Speech Bubbles

4. VQA Fixture 3-D Speech Bubbles

5. Cash Desk Decal

PT7

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6 Promotional Turn 7

PT7 FEATURES - NON-TRADITIONAL SIGNAGEEn

d Ai

sle

Wra

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Program OverviewNEW for Period 7: Store Staff will be required to assemble Customized End Aisle Wraps for the Sold Space End Aisles 1-10.

Merchandising Instructions• Do not start building product display

before proceeding to the following steps.

• AssembletheflatpackedEndAisleWraps. Assembly is the same process as building a 3-sided box (please peel the double sided tape to ensure the folds stay attached on the inside panels).

• Place the End Aisle Wrap on the End Aisle base.

• Proceed with building the product display on the End.

IMPORTANT

Please assemble and install End

Aisle Wraps BEFORE Building

product display on the End Aisle.

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LCBOLCBO007015375-13-P7_VQA End Aisle WrapsAug 8, 2012

Acct:Dkt:Item:

Date:

Final:Scale:Flat size:Bleed:

Dieline100% of final106"(w) x 41"(h).25 all around

Proof: 1 2 3 4 5 6 7 8 9 Final

ARTWORK APPROVAL

Artist: /

Studio Mgr: /

Production: /

Art Director: /

Creative Dir.: /

Acct. Service: /

Colour: PMS 234

outside

Dimension 29.5” x 50.5” (1 Version)

Re-order CodeDGN 13078-23

Where to InstallSold Space End Aisles 1-10

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Marketing & Product Guide 7

PT7 FEATURES - NON-TRADITIONAL SIGNAGE PT7 FEATURES - NON-TRADITIONAL SIGNAGE

Back

er C

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3-D

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Where to Install EndAisleBackerCard

Program OverviewNEWforPeriod7:EndAisleBackerCardswillshiptoyour store with a 3-D Speech Bubble that will need to be adheredtothetoprighthandcornerofthebackercard.

Merchandising InstructionsThe Speech Bubble versions have been assigned to specificendaisles.Tomatchthecorrectspeechbubbleto its corresponding end aisle display - please reference the bottom right hand corner of the speech bubble. PleaseadherecorrespondingSpeechBubblestoBackerCardsforallendaisle displays.

Step by Step1. InstalltheBackerCardintheEndAisleframe.

2. Peelthedoublesidedtapefromthebackercardandattachthecorrectcorrespondingspeechbubbletothedottedlineonthebackercard.

Dimension13.25” x 14.4” (6 Versions)

Re-order CodeSpeechBubblesarekittedandpackagedwiththeBackerCards.

Speech Bubbles - Backer Cards

Vinifera, The Inn on Winery Row @viniferainn

The wine Gods are shining on Ontario. Come taste the magic.

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Matt Kramer Wine Spectator Magazine

I became convinced that Ontario is the world’s least-known great wine zone.

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Bradley Barbour @Bradley1701

Was excited to see Ontario wine on the list at @GordanRamsay01 at Claridge’s in London, UK!

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Zoltan Szabo @zoltanszabo

Niagara is a world-class wine, food and tourist destination!

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Lindsay Tessis @LindsayTessis

We should drink Ontario wine because it tastes great.

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Jennifer Hall @fashionfood

I adore my VQA and all my winemaking friends. We are so lucky to live in Ontario.

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10 | LCBO - VQA - v11 | August 20, 2012

Speech Bubbles - Backer Cards



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10 | LCBO - VQA - v11 | August 20, 2012

IMPORTANT

Backer Card must

be in the End Aisle

Frame prior to

adhering the 3-D

Speech Bubble to

the Backer Card.

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PT7 FEATURES - NON-TRADITIONAL SIGNAGEPe

rimet

er S

ign

Chan

nel 3

-D S

peec

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s

Where to Install Perimeter Sign Channel

Program Overview NEW for Period 7 - Store Staff will be required to install the 3-D Speech Bubbles throughout the Perimeter of the Store on the Perimeter Sign Band Channels.

Merchandising Instructions• The Speech Bubbles will ship with an attached

rectanglethatfitsintothesignchannel.

• The 3D speech bubble should be installed as follows:

IMPORTANT • Please do not

adhere speech bubbles directly to the Category Signs or the Channel Fixture.

• If a ladder is required for installation, please maintain a 3-point touch, and follow all Health and Safety procedures.Dimension

13.25”x14.4”(8Versionskittedin1pack)

Re-order CodeDMS 13072-71 (6 3/8” H Perimeter Sign Channel) DMS 13072-72 (7 7/8” H Perimeter Sign Channel)

Step 1 Step 2 Final Install

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VQA

Fixt

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3-D

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ch B

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Where to InstallVQA Cube Fixture

Program Overview NEW for Period 7 - Store Staff will be required to install the Speech Bubble Sleeves over all of the VQA Cubes in the VQA Section.

Merchandising Instructions• This signage will sit over top of all VQA Cubes.

• Slide the VQA Speech Bubble Sleeve over the top and centre of the VQA Fixture Sign as follows:

PT7 FEATURES - NON-TRADITIONAL SIGNAGE



Good Life Magazine @GoodLifeMissy

Prince Edward County. It’s much more than Ontario’s newest wine region.

15375-13

-P7

Dimension13.25” x 14.4” (Double Facing Quotes)

Re-order CodeDGN13078-06(3Versionskittedin1pack)

Step 1 Step 2 Final Install

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Cash

Des

k De

cal

Where to Install CashDeskCounterTop

Program OverviewStorestaffwillberequiredtoadherethespeechbubblestothecashdeskcounter tops.

Merchandising Instructions• Peel&sticktheadhesivespeechbubbletothecentreoftheCashDeskso

that the copy on the speech bubble is facing the customer.

Dimension16.25” x 17.6” (4 Versions)

Re-order CodesVersion 1 (Vinifera): DGN 13078-99 Version 2 (Lindsey): DGN 13078-100 Version 3 (Zoltan): DGN 13078-101 Version 4 (Jennifer): DGN 13078-102

PT7 FEATURES - NON-TRADITIONAL SIGNAGE

Period 7 – Ontario Wines NON-TRADITIONAL SIGNAGE Cash Desk Decal ‘Speech Bubbles’ Dimension: 16.25” x 17.6” (4 Versions) Where to Install: Cash Desk Counter Top Re-order Codes: Version 1: DGN 13078-99 Version 2: DGN 13078-100 Version 3: DGN 13078-101 Version 4: DGN 13078-102 Participating Stores: ALL VQA Stores. Program Overview: NEW for Period 7 Store Staff will be required to adhere the Cash Desk Decal ‘Speech Bubbles’ to the Cash Desks in your Store. Merchandising Instructions: •Please peel & stick the adhesive Cash Desk Decal to the centre and top of the Cash Desk. IMPORTANT: Please ensure the copy on the Speech Bubble is facing the Customer. Only 1 Speech Bubble should be attached per cash desk.

NEW IMPORTANT: • Only 1 Speech Bubble

should be attached per cash desk.

• Please ensure the copy on the Speech Bubble is facing the Customer.

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Staff Pick: My Ontario Wine

Participating Stores: All VQA stores.

PT7

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PT7 FEATURES - STAFF PICKSt

aff P

ick

Stic

kers

A GREAT WAY TO START A CONVERSATION ABOUT VQA!

You can tell customers your favourite VQA wine whether by varietal, style, or a specific product, by using a Sharpie Marker and clearly printing your favourite VQA pick on the shirt sticker.

By varietal example: Riesling By product example: Cave Spring Riesling VQA

Mandatory participation• Placestickerontherightside

of shirt; do not cover the logo ortheshirtpocket.

• We have provided enough stickerstoeachstoresostaffcanchangetheirstickersandrecommendations throughout the program.

• Product recommendations must be Ontario VQA. Staff is encouraged to recommend a favourite Ontario VQA varietal or a favourite Ontario VQA product – for examples, Riesling, Cave Spring Riesling VQA, Baco Noir, Henry of Pelham Baco Noir VQA.

• Donotplacestickersonfixtures,bottles,etc.–theywill leave residue.

Cave Spring Riesling VQA

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PT7 FEATURES - STAFF PICK

Staf

f Pic

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alke

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NAME YOUR PICK ON THE SHELF!Opportunity to recommend a product your store is excited about. Use the available space on the Shelf Talker to tell customers why you chose it or what you love about it!

Find consensus amongst your colleagues and name six to 10 Ontario wine products as your Staff Pick.

Using a Sharpie marker, clearly write three descriptive words to help our customers find the Ontario products they want.

These Shelf Talkers are to be used for Ontario VQA products only.

Some suggestions:• Great with pizza!

• Amazing wine for $15

• Delicious!

• Outstanding value!

Great with pizza!

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WHY USE SOCIAL MEDIA IN THE CAMPAIGN?We want people to ‘join’ the conversation – andthebestwaytodothisandtomakeacampaign viral is by harnessing the power of social media.

With social media, customers can interact with others about VQA wines in-store/out of store/ wherever they have their mobile device or computer. We want to encourage people to share pictures, stories, serving suggestions, andultimatelytogetthemtotalkabouttheirexperiences with VQA wines.

TALKING IN TWITTERA large part of this campaign revolves around gettingpeopletalking.Thismeans,encouragingour customers and the general public to discussVQAwines–and‘talk’aboutthisinTwitter using the hashtag #LCBOgoLOCAL.

WHAT IS TWITTER?Twitterisasocialnetworkingsitethatinvolvesusers ‘tweeting’ by forming a 140 character or lesssentence,muchlikeaFacebookstatus.

For example:• From @LCBO: ‘Tell us what you love about

VQA wines? #LCBOgoLOCAL’• Userscantalktootherpeopleintheir‘tweet’

by directing it to someone (using the ‘@’sign)• Userscantalkaboutparticularsubjects/

topics in a conversation by tagging them using the Hash Tag #.

Twitter is comprised of a series of symbols, once you understand what these mean, it becomes a lot easier to use. You’ll see these symbols on the Period 7 Signage

Twitter’s logo

The “@ “symbol indicates when you’re replyingtosomeone(it’sabitlikecalling out someone’s name in public)

This “# “ (hashtag) symbol is used to designate a topic. The hashtag we are using for the P7 VQA campaign is #LCBOgoLOCAL

@

#

Get people talking via social media Generate buzz and conversation around Ontario Wines.

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Post-Thanksgiving Super Sale!

Deals valid October 9 -14

LCBO #53827 Dan Aykroyd Cabernet Merlot VQA 750 mL • reg. $14.95 • $3 LTO

LCBO #669465 French Cross Pinot Grigio 4000 mL • reg. $40.95 • $5 LTO

PT7

FEAT

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PT7 FEATURES - Post-Thanksgiving Super Sale!Po

st-T

hank

sgiv

ing

Supe

r Sal

e!

The Post-Thanksgiving super sale advertising effort is designed to drive traffic to stores during what is typically a slow sales period after the Thanksgiving holiday. Products on sale will offer customers deep discount LTO’s for 6 days only, October 9-14.

Products

• LCBO#53827DanAykroydCabernetMerlotVQA 750mL•reg.$14.95•$3LTO

• LCBO #669465 French Cross Pinot Grigio 4000mL•reg.$40.95•$5LTO

In-store ExperienceIn addition to external online advertising, we will also provide a Shelf Talkerforeachproducthighlightingthegreatsavings.TheseShelfTalkersshould be merchandised in-section in front of the participating products.

Note: We expect customers to come in asking about these products. This is a great opportunity to let them know about these, and other great Ontario products on offer.

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Join The Conversation 1-Bottle Paper Bag Participating StoresParticipating stores will be force shipped their allocation of single bottle bags for PT7.

1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 22, 24, 25, 28, 29, 30, 32, 35, 36, 37, 38, 39, 40, 42, 45, 46, 47, 48, 49, 51, 52, 53, 54, 55, 56, 57, 58, 60, 64, 66, 67, 69, 70, 71, 72, 74, 75, 76, 77, 78, 79, 81, 83, 84, 85, 86, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 146, 147, 148, 149, 151, 153, 154, 156, 157, 158, 159, 160, 161, 162, 164, 166, 167, 169, 170, 172, 173, 174, 176, 178, 180, 181, 183, 184, 187, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 211, 212, 213, 214, 217, 219, 220, 221, 222, 223, 224, 225, 226, 227, 229, 230, 231, 232, 233, 235, 236, 238, 239, 240, 241, 243, 245, 246, 247, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 279, 280, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 324, 325, 326, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 343, 344, 345, 346, 347, 348, 349, 350, 352, 353, 354, 355, 358, 361, 363, 364, 365, 367, 368, 369, 370, 371, 372, 373, 374, 375, 377, 379, 380, 382, 384, 386, 388, 389, 390, 392, 393, 395, 397, 399, 400, 401, 402, 403, 405, 406, 407, 409, 410, 412, 413, 414, 417, 418, 419, 420, 421, 422, 423, 424, 427, 429, 430, 431, 432, 433, 435, 436, 437, 438, 439, 440, 441, 442, 443, 445, 446, 447, 448, 449, 450, 451, 454, 455, 456, 457, 460, 461, 462, 463, 464, 465, 466, 467, 468, 469, 471, 472, 473, 474, 475, 476, 478, 479, 480, 481, 482, 483, 484, 485, 486, 487, 488, 489, 492, 493, 495, 496, 499, 502, 503, 504, 506, 507, 509, 510, 511, 512, 513, 514, 515, 517, 518, 519, 520, 521, 524, 526, 527, 528, 529, 530, 531, 532, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 547, 548, 550, 553, 556, 557, 558, 559, 560, 561, 562, 565, 566, 567, 568, 569, 570, 571, 573, 574, 575, 576, 577, 578, 579, 581, 582, 583, 586, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 618, 619, 621, 622, 624, 626, 630, 634, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 702, 771

PT7

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PT7 FEATURES - Join The Conversation 1-bottle Paper BagJo

in T

he C

onve

rsat

ion

1-bo

ttle

Pap

er B

ag

To encourage our customers to “Join the Conversation” on Twitter by using the #LCBOgoLOCAL hash tag, we are supporting the P7 Ontario Wines promotion in VQA designated stores by providing a 1-bottle bag that has the promotional messaging.

Merchandising Instructions • Please use bags until depleted

and replenish with the regular 1-Bottle Bag.

• These bags are not available for reorder.

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Advertising

“People are Talking about Ontario Wine” FSI

PEOPLEARE TALKING ABOUT

ONTARIOWINE

“

“

Check out Ontario’s newest

buzz-worthy wine!TR

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Advertising

“PeopleareTalkingaboutOntarioWine”FSI

The PT7 VQA FSI features 16 new products (including a couple classics with new packaging)thathavebeenhand-pickedbyAstridBrummer,LCBOOntarioWinesBuyer.EachproductincludesaquotefromAstridtalkingaboutwhysheselectedtheproduct.

Drop Dates

The 20 page FSI will drop on Sept 20, 22 or 23 in the following publications:

• GlobeandMail(OntarioEdition)• St.CatharinesStandard• BarrieExaminer• TorontoSun• OttawaSun• LondonFreePress• KingstonWhigStandard• GuelphMercury

Participating Products

LCBO# Description Size (mL)305110 Cave Spring Red VQA 750305128 Cave Spring White VQA 750303040 Fielding Fireside White VQA 750306779 Crush Riesling Gewurztraminer VQA 750

308510 Crush Midnight Cabernet VQA 750306761 Team Canada 1972 Cabernet Merlot 2010 VQA 750

219543 InniskillinLateAutumnRieslingVQA 750261099 InniskillinPinotNoirVQA 750250217 Henry Of Pelham Pinot Grigio VQA 750305367 Vinology White VQA 750305375 Vinology Red VQA 750305300 CreeksideCabernetShirazVQA 750305383 Palatine Hills Quattro VQA 750307744 O'Leary Cabernet Merlot VQA 750258673 Pinot Noir G. Marquis Silver Line VQA 75067587 Megalomaniac Narcissist Riesling VQA 750

• KitchenerWaterlooRecord• HamiltonSpectator• TorontoStar• NationalPost• ThunderBayChronicle• OttawaCitizen• WindsorStar

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Promotional Sign Gallery

All promotional sign components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, call helloLCBO (416-365-5932) and quote its re-order number. Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Music

Music CD re-ordered# DMS-13170

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Promotional Signs - End Aisles

Component

End Aisle Backer Cards with 3-D Speech Bubbles

Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

1 Henry Of Pelham Cuv. Catharine Brut& Angels Gate Archangel ChardonnayTmBrut/CocktailsMust-Haves 13070-01

2 Open Sauvignon Blanc, Diva Semillon-Sauvignon Blanc & Strewn Gewurzt-Riesling/Today’s Wine Discoverty 13070-02

3 Family Series Cabernet Merlot, Alvar Cabernet Sauvignon & Hat TrickRed/WhiskyLover 13070-03

4Jackson-TriggsSauvBlanc,InniskillinUnoakedChardonnay& Chateau Des Charmes Generations Seven White /Beer Headquarters

13070-04

5 Sibling Rivalry Red,Trius Merlot, Open Cab 2 Merlot/No Fuss Cocktails 13070-05

6 Crush White,Open Riesling-Gewurztraminer,Pelee Island GewurztraminerRiesling/CocktailsMust-Haves 13070-06

7 Cave Spring Riesling, Alvar Chardonnay Gewurztraminer, Flourish Riesling/Today’s Wine Discovery 13070-07

8 Trius Sauv Blanc, Family Series Chardonnay,Peelee Island Riesling Dry/WhiskyLover 13070-08

9 HofPBacoNoir,SandbanksBacoNoir,Jackson-TriggsBlackSeries Meritage/Beer Headquarters 13070-09

10 Vineland Estates Dry Riesling, Union White & Pen Ridge Inox Chard/NofussCocktail 13070-10

11 SandbanksShorelineCabernetMerlot,FlourishMerlotPinot,PeleeIslandEcoTrailRed/CocktailMust-Haves 13070-11

12 Harbour Estates Sunrise Vidal/Chardonnay, Straight Up White, Angels Gate SussRiesling/Today’s Wine Discovery 13070-12

13 Pelee Island Secco, The Underdog Red, Cave Springs Pinot Noir/Beer Headquarters 13070-13

14 WayneGretzkyRiesling,Jackson-TriggsChard,PeleeIslandEcoTrailChardAuxerrois/No-FussCocktails 13070-14

15 PeninsulaRidgeMerlot,DanAykroydCabShiraz,UnionRed/WhiskyLovers 13070-15

16 Fresh Sauvignon Blanc Chardonnay & Pelee Island Chard/Beer Headquarter 13070-16

17 Peninsula Ridge Sauvignon Blanc , Alvar Semillon Sauv Blanc & EastdellChard/NoFussCocktail 13070-17

18 CreeksideShiraz,PeleeIslandLighthouseCabernetFrancVqa,FamilySeriesBacoNoirVqa/CocktailMustHaves 13070-18

19 Chateau Des Charmes Barrel Fermentd Chard Vqa & Strewn Chard/Today’s Wine Discovery 13070-19

20 20BeesShiraz,PeleeIslandLighthouseMerlot&InniskillenCabMerlot/WhiskyLovers 13070-20

Branded Backer CardSpeech Bubbles - Backer Cards



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10 | LCBO - VQA - v11 | August 20, 2012

3-D Speech Bubble

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Promotional Signs - End Aisles

End Aisle ProductsRe-order

Code Image

Generic CocktailMust-Haves 13070-50

Generic Today’sWineDiscovery/ForWhiskyLovers 13070-51

Generic Beer Headquarters/No-Fuss Cocktails 1370-52

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Component Where to install sign Re-order Code Images

Exterior BannersPeoplearetalking

(DOMINANT)

Banners: 43” w x 87” h

Alternate the versions. 13072-31

Exterior BannersJoin the conversation with Hashtag

Banners:43” w x 87” h

13072-32

Show CardPeoplearetalking/Jointheconversation with Hashtag


Install in the windows on the hangers or in the frames.

13072-01

Exterior TransparencyPeoplearetalking(DOMINANT)


Vendor installed between Sunday, September 16 and Wednesday, September 19.

13073-21

Exterior TransparencyJoin the conversation with Hashtag


13073-22

Promotional Signs - Exterior Signs

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Promotional Signs – Power Aisle Banners


Power Aisle Banner

Front:Peoplearetalking

Back:Hashtag


Over the central aisle.

ALTERNATE AS SHOWN

13071-11

Power Aisle Banner

Front: Join the conversation

Back:Hashtag


13071-12

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Promotional Signs – Perimeter Banner and Transparency


Perimeter BannerSQUARE:VQA Wine 100% Ontario/ VQA Wine 100% Ontario

Dimensions:28.5” w x 28.5” h

On the hangers around the periphery of the store.

13071-01

Perimeter TransparencySQUARE:VQA Wine 100% Ontario/ VQA Wine 100% Ontario



13073-01

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Promotional Signs – Perimeter Transparencies


Perimeter TransparencyHORIZONTAL:Peoplearetalking

Dimensions:

45.5” w x 28.5” h


13073-11

Perimeter TransparencyHORIZONTAL:Hashtag


13073-12

Perimeter TransparencyHORIZONTAL:Join the conversation


13073-13

Perimeter TransparencyVertical: Peoplearetalkingwith hashtag


13073-15

Perimeter TransparencyVertical: Join the conversation with hashtag


13073-16TRADE COPY O

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28 Promotional Turn 7 28 Promotional Turn 7

Promotional Signs - Pods


Pod 1 Display Backers

Quad/Solution POD

Power Aisle or prominent locations of the store.

LCBO# Description Size (mL)

303776 Rosehall Run Liberated VQA 750

307769 RosehallRunDefiantVQA 750

305110 Cave Spring Red VQA 750

305128 Cave Spring White VQA 750

13074-21

Please follow installation instructions that will be shipped along with this Pod.


Quad/Solution POD



303149 CottageBlockMerlotVQA 750

296574 CottageBlockSauvBlancRieslingVQA 750

308510 Crush Midnight Cabernet VQA 750

306779 Crush Riesling Gewurztraminer VQA 750

13074-22



Quad/Solution POD

Power Aisle or prominent 13074-23 locations of the store.


306753Team Canada 1972 Sauvignon Blanc 2011 VQA 750

306761Team Canada 1972 Cabernet Sauvignon 2010 VQA 750

305383 Palatine Hills Quattro VQA 750

303040 Fielding Fireside White VQA 750


Pod Riser Wraps(1 version)

Wrap around the riser width wise only

13074-29

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Promotional Signs - Store Entrance


Hero Display

Banner Stand Insert


Hero Display


219543 InniskillinLateAutumnRieslingVQA 750

261099 InniskillinPinotNoirVQA 750

13072-41

Pricer CardsDimensions:8” w x 7” h

Hero Display

2 signs (one for each product)

DMS 13072-42

• 219543InniskillinLateAutumn Riesling VQA

• 261099InniskillinPinotNoirVQA

Thematic Banner Stand Insert


Thematic Banner Stand (store entrance)

13072-46

Backlit / Tasting Bar


Install in the frame on the portable Tasting Bar.

Some stores will be suppliedabacklitsignholder.

13072-51

Shopping Cart Sign

Dimensions:8”w x 6”h

Social Responsibility Sign:

Install on the outside frame of the Shopping Carts.

Thematic Sign: (Sold to the Trade)

Social Responsibility Sign:

DMS-13075-10

Thematic Sign:

DMS- 13075-02

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Pole Top SignsSummerSoldBlockPile

Onblockpiledisplay 13075-51

Pricer CardsSummerSoldBlockPile

Cut case display 13075-52

Shelf TalkersSummerSoldBlockPile

On shelf in section 13075-53

Ontario Wines Superstars KitIncludes:

• BackerCardsx2

• ShelfTalkers6”wx3”h

• Pricer Cards

Dimensions:14”Wx24”H(BackerCards)

Cut case display at VQA Cube

Fullkit:BackerCardsx2,ShelfTalkers,PricerCards

(KitA)13078-01

ShelfTalkersOnly: (KitC)DMS-13078-03

Popular Pick KitIncludes:

• BackerCardx1

• ShelfTalkers6”wx3”h

Dimensions:14”Wx24”H(BackerCard)

Cut case display in Ontario Section

ShelfTalkersandPopularPicksBackerCards:

(KitB)13078-02

Promotional Signs

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Promotional Signs


Vintages Superstars KitIncludes:

• BasketInsert 10.875” x 9.875”

• ShelfTalkers 6” w x 3”h

Merchandise the participating productinabasketnextto/neartheLCBO Ontario VQA wines section.

Installthepre-printedshelftalkerinfront of the featured product, in its on-shelf position within the Vintages section.

Reference by program name only.

goLOCAL FSI Fixture• VQA goLOCAL Category

Signs x 2

• ShelfTalkers6”wx3”h Bundlesof4x2perkit

• Vintage sShelfTalkers 2 7/8” w x 5”h

• VQA Fixture 3-D ‘Speech Bubbles’ Sleeve (Re-order 13078-06)

One end of the VQA Fixture

(Participating stores only)

CompleteKit:

13078-04

Special Promotions Fixture Drum SignFall for Niagara

Dimensions:48” w x 6.375” h

Special Promotions Fixture #2 13074-16

Special Promotions Fixture PosterFall for Niagara

Dimensions:22” w x 39.5” h

Special Promotions Fixture #2 13074-11

VQA goLOCAL Category

English Shelf Talker Bilingual shelf talker

Shelf TalkerBasket Insert

VQA Fixture 3-D ‘Speech Bubbles’ Sleeve

(Re-order 13078-06)

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Promotional Signs


Promo Fixture Sign - Short(Mini Thematic)

Dimensions:28” w x 6 3/8” h

Promotional Fixture See page 68 for details.

13072-61

Promo Fixture Sign - Long(Mini Thematic)


13072-62

Promo Fixture Shelf Talker(Mini Thematic)


DMS 13072-64

In-Store Brochure (bundled in 50)

Ontario Craft Beer

13072-63

Promo Fixture Sign - Short(Gifting)


Promotional Fixture Sign Band

13072-65

Shelf Talkers(Gifting)

On shelf in front of bags & vessels

DMS 13072-67

Gift Tags(Gifting)

On pre-wrapped vessels

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order # Images

On Shelf

“SAVE”ShelfTalkers

Pre-printed

(Limited Time Offer Program)

6” w x 3” h English/No Price

Price/No PriceDMS-13077-01

On Shelf

AirMilesShelfTalkers

Pre-printed

(Bonus Air Miles Program)



On Shelf

“NEW”ShelfTalkers

Pre-printed

(New Product Program)



On Shelf

MoreMilesShelfTalkers

Pre-printed

(BBAM Program)

6” w x 3” h DMS-13077-04

On Shelf

“InTheSpotlight”ShelfTalkers

Pre-printed

(IMAGE Program)



On Shelf

“SAVE”ShelfTalkers

Pre-printed

(Limited Time Offer Program)

6” w x 3” h Bilingual/No Price


On Shelf

AirMilesShelfTalkers

Pre-printed

(Bonus Air Miles Program)

6” w x 3” h Bilingual/No Price

Price/No Price DMS-13077-07

On Shelf

NewShelfTalkers

Pre-printed

(New Product Program)

6” w x 3” h Bilingual/Now Price


On Shelf

“IntheSpotlight”ShelfTalkers

Pre-printed

(IMAGE Program)

6” w x 3” h Bilingual/No Price DMS-13077-09

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Images

On End

Aisles

Pre-printed - Thematic

(60 versions) ShelfTalkers-6”x3” DMS-13077-19

On shelfPre-printed

(Regular Program - 65 versions)

Extender strips

12” x 2.5”DMS-13077-12

On shelf

Pre-printed

(Community Program - 10 versions)

Extender strips

12” x 2.5”DMS-13077-13

On shelfPre-printed

(Discovery Program - 9 versions)

Extender strips

12” x 2.5”DMS-13077-14

On shelf

BlankShelfTalkers LCBO stamp

(1 version x 50 per bundle)

ShelfTalkers Blank-6”x3” DMS-13077-15

Cut Cases

BlankPricerCards LCBO stamp


Pricer Cards Blank-8”x7” DMS-13077-16

On shelfBlankExtenderStrips LCBO stamp


Extender strips Blank-12”x2.5” DMS-13077-17

On shelf Pre-printed Go Green Extender insert - 1 version

Extender stripsPre-printed - 12” x 2.5”

DMS-13077-18

Pods and Hero Displays

Pre-printed - Thematic

Pricer Card for Pod and Hero

(7 versions)

Thematic Pricer Card Pre-printed - 8” x 7”

Pod’s- DMS-13074-26

Hero- DMS-13072-42

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LCBO# Description Size

305300 CreeksideCabernetShirazVQA 750308726 SmallTalkGoodNightRedVQA 750296574 CottageBlockSauvignonBlanc/RieslingVQA 750303149 CottageBlockMerlotVQA 750305128 Cave White VQA 750305110 Cave Red VQA 750305383 Palatine Quattro VQA 750303776 Rosehall Run Liberated VQA 750303040 Fielding Fireside White VQA 750307769 RosehallRunDefiantVQA 750306761 Team Canada 1972 Cabernet Merlot VQA 750306753 Team Canada 1972 Sauvignon Blanc VQA 750306779 Crush Riesling Gewurztraminer VQA 750308510 Crush Midnight Red VQA 750276501 G. Marquis The Red Line Pinot Grigio VQA 750296848 Chateau des Charmes Aligote VQA 750305151 Open Chardonnay VQA 750300657 Starlet Red VQA 750307751 O'Leary Chardonnay VQA 750307744 O'Leary Cabernet Merlot VQA 750305367 Vinology White VQA 750305375 Vinology Red VQA 750308486 Angels Gate Pinot Noir VQA 750225920 SandbanksBacoNoirReserveVQA 750

Merchandising instructions

Merchandisethehotbuttonshelftalkersinfrontofparticipatingproductsintheirregular shelf location by using the perpendicular shelf talker clips (re-order #691451) Perpendicular shelf talker clips (re-order #691451)


Promotional Signs - On Shelf - Hot Button

Objective

• There have been many new additions to the Ontario wine portfolio

• Highlights new products – creates in-section excitement / attention

Participating Stores

All VQA Stores

Components

• Hot Button Perpendicular shelf talker “NEW” English/English (1 bundle of 24 versions: (Re-order# DMS 13077-22)

• Perpendicular shelf talker clips (re-order #691451)

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VQA In-Section Program Bag in BoxParticipating stores

1, 2, 4, 5, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 22, 24, 25, 28, 29, 30, 35, 36, 37, 38, 39, 40, 42, 46, 47, 48, 49, 51, 52, 53, 54, 55, 56, 57, 58, 60, 64, 66, 67, 70, 71, 72, 74, 75, 76, 77, 78, 79, 81, 83, 84, 85, 86, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 101, 102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 137, 138, 139, 140, 141, 142, 143, 146, 147, 148, 149, 151, 153, 154, 156, 157, 158, 159, 160, 161, 162, 164, 166, 167, 169, 170, 172, 173, 174, 176, 178, 180, 181, 183, 184, 187, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 211, 212, 213, 214, 217, 219, 220, 221, 222, 223, 224, 225, 226, 227, 229, 230, 231, 232, 233, 235, 236, 238, 239, 240, 241, 243, 245, 246, 247, 249, 250, 251, 252, 253, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 279, 280, 281, 282, 283, 284, 285, 286, 287, 288, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 300, 301, 302, 303, 304, 305, 306, 307, 308, 309, 310, 311, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 324, 325, 326, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 343, 344, 346, 347, 348, 349, 350, 352, 353, 354, 355, 358, 361, 363, 364, 365, 367, 369, 370, 371, 372, 373, 374, 375, 376, 377, 379, 380, 382, 384, 386, 388, 389, 390, 392, 393, 395, 397, 399, 400, 401, 402, 403, 405, 406, 407, 409, 410, 412, 413, 414, 417, 418, 419, 420, 421, 422, 423, 424, 427, 429, 430, 431, 432, 433, 435, 436, 437, 438, 439, 440, 441, 442, 443, 445, 446, 447, 448, 449, 450, 451, 454, 455, 456, 457, 460, 461, 462, 463, 464, 465, 466, 467, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 481, 482, 483, 485, 486, 487, 488, 489, 492, 493, 495, 496, 498, 499, 502, 503, 504, 506, 507, 509, 510, 511, 512, 513, 514, 515, 516, 517, 518, 519, 520, 521, 524, 526, 527, 528, 529, 530, 531, 532, 534, 535, 537, 538, 539, 540, 541, 543, 544, 545, 547, 548, 550, 553, 556, 557, 558, 559, 560, 561, 562, 565, 566, 567, 568, 569, 570, 571, 573, 574, 575, 576, 577, 578, 579, 581, 582, 583, 586, 589, 590, 591, 593, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 618, 619, 621, 622, 624, 626, 630, 634, 636, 637, 638, 639, 641, 643, 677, 697, 702, 771

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Bag in Box


Alllargeformatproductssuchas1500mL,3Land4Lcask/boxes.Pleasenote,the‘StaysFreshfor60Days’ShelfTalkersshouldonlybeplacedinfrontof3Land4Lboxes.

In-store Experience: Signage Components

WewillprovideperpendicularShelfTalkersin-storehighlightingattributesofICBwines(great value, easy to serve, crowd pleasers).

StoresareencouragedtoplacetheseperpendicularShelfTalkersusingperpendicularSelfTalkerclips(Re-order:691451)availablefromcentralsupplyintheICBsectionoftheir store, in front of the participating products.

OverviewCustomerswhoshopICBWinesareoftenlookingforvalueandconvenience.ICBwinesare perfect companions for entertaining and are great everyday wines. This program will highlightsomekeyfeaturesofICBwinessuchas:

• They stay fresh for 60 days

• They are easy to serve

• They offer great value

• Theyaredefinitecrowdpleasers

KeyDates

Install: September 16, 2012 Takedown:October14,2012

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Summer Rosé Program

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Overview

The Summer Rosé Program concludes September 15th and has been a huge success, generating over $4 Million in net, a 12% increase over last year.

The participating products are not to be planogrammed on shelf and the 1-in/1-out rule willnotapply.TheywillalsobeexcludedfromactualSKUcountonthestores’FlashreportandshouldnotbeincludedontheBackRoomTracker.

Participating Stores 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34, 35, 36, 37, 38, 39, 40, 42, 43, 44, 45, 46, 47, 48, 49, 50, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 90, 91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 107, 109, 110, 112, 113, 115, 116, 119, 122, 123, 124, 125, 128, 130, 132, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 157, 160, 163, 164, 165, 166, 167, 168, 169, 171, 174, 175, 178, 179, 181, 182, 183, 185, 186, 187, 188, 190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202, 203, 205, 207, 208, 209, 210, 211, 212, 213, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 237, 238, 239, 242, 243, 244, 246, 247, 248, 249, 250, 251, 252, 253, 254, 255, 259, 260, 261, 263, 264, 265, 266, 267, 268, 269, 270, 273, 275, 276, 278, 279, 281, 284, 286, 287, 288, 289, 293, 294, 295, 297, 298, 299, 300, 301, 302, 305, 306, 310, 311, 312, 313, 314, 316, 318, 320, 321, 324, 325, 326, 327, 329, 330, 331, 333, 334, 335, 340, 343, 344, 345, 346, 348, 349, 351, 353, 354, 355, 358, 359, 360, 361, 362, 363, 364, 365, 366, 367, 369, 370, 371, 372, 373, 374, 378, 380, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 406, 407, 408, 411, 412, 414, 415, 416, 417, 418, 419, 420, 423, 425, 426, 427, 428, 429, 430, 431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445, 446, 448, 449, 450, 452, 453, 454, 455, 456, 457, 458, 459, 461, 462, 465, 467, 468, 469, 470, 471, 473, 474, 475, 481, 482, 483, 484, 485, 486, 489, 490, 491, 492, 494, 495, 496, 497, 499, 501, 502, 504, 505, 509, 511, 512, 515, 517, 518, 521, 522, 523, 526, 527, 528, 529, 530, 532, 533, 534, 536, 537, 538, 539, 540, 542, 544, 545, 546, 547, 549, 550, 552, 553, 555, 556, 559, 560, 561, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 581, 582, 584, 586, 587, 590, 593, 598, 599, 601, 602, 605, 612, 614, 616, 617, 618, 619, 623, 624, 626, 629, 630, 631, 632, 634, 635, 636, 637, 638, 641, 642, 643, 677, 694, 697, 698, 700, 702, 703, 771, 776

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Continued

Participating Products - (13 from Phase 1 & 17 from Phase 2)

LCBO# Description Retail Price Size (mL) LTO273771 20 Bees Rosé VQA $9.95 750274399 Adobe Reserva Rosé (Organic) $11.95 75079384 Barefoot White Zinfandel * $9.95 750278192 Bieler Pere et Fils Sabine Rosé $12.95 750277863 Botter Raboso Moscato * $9.95 750175620 Campo Viejo Tempranillo Rosé $11.95 750122481 Cono Sur Merlot Rosé $9.95 750234872 Flourish Rosé VQA $10.95 75043588 FolonariPinkPinotGrigio $11.95 750122424 Fuzion Shiraz Rosé * $7.95 750275693 Hardys Twice Lost Shiraz Cabernet Rosé * $12.95 750 $1.00275727 InnocentBystanderPinkMoscato $18.55 75037622 Jacob'sCreekShirazRosé8 $11.95 750274381 KWVClassicPinotageRosé $10.95 750279661 L'Orangeraie Rosé, Pays d'Oc $9.75 750587725 Masi Modello delle Venezie Rosato * $10.90 750273763 Santa Digna Cabernet Sauvignon Rosé * $12.95 750277855 Mythique Languedoc Rosé $12.95 750622134 La Vieille Ferme Rosé $10.95 750244616 SandbanksRoséVQA $12.95 75034322 Santa Julia Syrah Rosé * $9.95 750274340 Stoneleigh Marlborough Pinot Noir Rosé $16.95 750274373 SutterHomePinkMoscato* $8.95 750283952 Terrasse de Lalande Rosé $10.95 750234575 Terres de Saint Louis Rosé $11.10 750164343 The Beachhouse Rosé $8.95 750275685 Union Rosé VQA $13.95 750279968 VIVACE Rosé Dolce $13.95 750159269 Voga Rosé IGT * $13.95 750126110 XOXO White Zinfandel Gamay Rosé $9.95 750

Prices subject to change without notice.*Thefollowingproductshaveinventoryinthewarehouse.Storesarerequestedtoordertoreplenishstockinretailforsale up until the end of the Seasonal Rosé Program.

Merchandising Instructions

Merchandise the participating products In-Section, on the Seasonal & New Product Fixture and/or used as discretionary selections for the Wine Fridge. Ensure the pre-printedShelfTalkersareinfrontofparticipatingproducts.

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Promo Table #1 - (PT7)

NOTE: Additional pre-printed Shelf Talkers are available for participating stores to order.


Promo Table Signs• Stores with Promo Table #1 will feature 8 of the

participatingRoséwinesonthefixture.

• Merchandisethepre-printedShelfTalkersinfront of participating products.

Component Where to install sign

Promo Table #1 Sign


THE PINK IT UP SIGN IS TO BE DISPLAYED ON

PROMO TABLE #1

See the Display Table Guide for details.


Continued

LCBO# Description Price Size (mL)

Wine Style

Merchandising Location

79384 Barefoot White Zinfandel $9.95 750 Medium Promo Table/Seasonal & New Product Fixture

43588 FolonariPinkPinotGrigio $11.95 750 Dry Promo Table/Seasonal & New Product Fixture

122424 Fuzion Shiraz Rosé $7.75 750 Dry Promo Table/Seasonal & New Product Fixture

587725 Masi Modello delle Venezie Rosato 2011 $10.95 750 Dry Promo Table/Seasonal & New Product Fixture

622134 Perrin La Vieille Ferme Rosé $10.95 750 Extra Dry Promo Table/Seasonal & New Product Fixture

275693 Hardy’s Twice Lost Shiraz Cabernet Rosé $10.95 750 Medium Promo Table/Seasonal & New Product Fixture

273763 Santa Digna Cabernet Sauvignon Rosé Reserva

$12.95 750 Dry Promo Table/Seasonal & New Product Fixture

*Prices subject to change without notice.

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Ready to Drink

Participating stores

Participation is mandatory for the following stores:1, 5, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 27, 28, 29, 31, 34, 35, 36, 38, 39, 42, 43, 44, 45, 46, 47, 48, 49, 50, 52, 55, 56, 58, 61, 62, 63, 64, 68, 69, 70, 72, 73, 74, 77, 78, 80, 82, 83, 84, 85, 86, 87, 90, 91, 93, 94, 95, 97, 98, 99, 101, 103, 104, 106, 107, 108, 109, 110, 113, 114, 115, 116, 122, 123, 125, 126, 127, 128, 130, 132, 133, 136, 137, 139, 140, 141, 144, 145, 148, 149, 151, 152, 153, 155, 156, 157, 158, 160, 166, 168, 169, 171, 173, 174, 175, 176, 179, 181, 182, 183, 184, 185, 186, 187, 188, 190, 191, 193, 194, 195, 196, 198, 199, 200, 201, 202, 205, 207, 209, 211, 212, 213, 217, 218, 220, 222, 223, 224, 225, 226, 228, 229, 230, 231, 232, 236, 237, 238, 239, 240, 242, 243, 248, 249, 250, 252, 253, 255, 256, 258, 258, 262, 263, 265, 266, 267, 268, 269, 270, 271, 275, 276, 277, 278, 279, 284, 286, 288, 292, 295, 297, 298, 299, 300, 302, 303, 304, 308, 309, 310, 311, 312, 315, 321, 322, 324, 325, 326, 327, 329, 330, 334, 335, 340, 343, 344, 345, 346, 348, 351, 355, 359, 361, 362, 365, 366, 367, 370, 371, 372, 373, 375, 377, 378, 379, 380, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 399, 400, 402, 404, 405, 407, 408, 409, 410, 412, 416, 417, 418, 421, 422, 425, 427, 428, 430, 431, 432, 434, 435, 436, 437, 438, 441, 443, 444, 445, 446, 448, 449, 451, 452, 453, 454, 456, 457, 458, 461, 462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486, 487, 488, 489, 490, 494, 495, 497, 499, 501, 505, 507, 509, 510, 511, 517, 518, 519, 521, 522, 523, 527, 528, 529, 531, 533, 534, 536, 539, 540, 542, 543, 544, 545, 546, 549, 550, 553, 555, 556, 558, 559, 562, 563, 564, 565, 566, 568, 569, 571, 572, 573, 575, 576, 578, 581, 584, 586, 587, 589, 590, 591, 593, 596, 598, 599, 601, 602, 603, 605, 616, 617, 618, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 638, 641, 698, 700, 702, 703, 771, 776

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Ready to Drink - Party Zone Block Pile

Overview

This program features 6 versions of Pole Topper signs, pre-printed Pricer Cards and ShelfTalkersforthePT7PartyZoneturn.

Please implement it as any other sold program, the display must be built on time, and maintainedwithsufficientinventoryfortheentiredurationandsignedwiththeapprovedmaterial.

KeyDates

Install date: September 16, 2012Takedown:October14,2012


LCBO# Description Format Retail Price Support Program Price Size (mL)

29231 Smirnoff Ice 4-Pk-B 9.95 4 x 330

211227 Palm Bay Ruby Grapefruit Sunrise Spritz 6 Pk-C 11.45 6 x 355

273151 Rockstar + Vodka Electro Lemonade 3.45 473

204057 Smirnoff Mixed Cranberry & Lime 4 Pk-B 9.95 4 x 330

697409 Woody’s Pink Grapefruit 9.95 4 x 330

77933 REV PET 3.15 473


Build one block pile with all six of the participating products in a high traffic area of the store.

PRODUCT #12 Cases Wide (min)7 Cases High (max)






POLE TOP SIGN POLE TOP SIGN POLE TOP SIGN















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Ready to Drink - Party Zone Block Pile

Continued

•Theblockpileshouldconsistoftwocasesofeachproduct(minimum),stackedsevencases high.

•Do not build too close to other sold space displays (Hero, Pod,etc.).•UsePolesandthesuppliedPoleTopsigns(re-order#13075-51)ontheBlockPiledisplays.•Use the Pricer Cards (re-order# 13075-52) supplied to communicate the price of the

products.•UsetheShelfTalkers(re-order#13075-53)providediftheproductsarealsomerchandised

on-shelf or in the store’s fridge.

Re-ordering Components

Please call the helloLCBO @ 416-365-5932 to re-order the signs. Component Where to install sign Re-order Code Images

Pole Top SignsSummerSoldBlockPile

Onblockpiledisplay 13075-51

Pricer CardsSummerSoldBlockPile

Cut case display 13075-52

Shelf TalkersSummerSoldBlockPile

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Promotional FixtureFeatured Gifts Participating stores

1, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 58, 60, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 185, 186, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 226, 228, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 643, 694, 698, 700, 702, 703, 771, 776TR

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Gift Components

LCBO# 258350 • Autumn Tin Pails • $6.95

These warm rich-coloured pails are perfect for this season. Available in 2 colours – burnt orange and rustic red, they are large enough tonestletwobottlesofwine.ThismakesforaperfectgiftforanyhostduringThanksgivinggatherings.Vesselsarecasepackedinunits of 12 (6 of each colour).

LCBO#263806•AutumnWrapKits•$3.50TheAutumnTinPailWrapKitcontainsenoughmaterialstowrap12pails.

Components: • 12 Clear Cello Bags• 12Pre-cutkraftcolouredwraphia• 36 Sheets of newsprint• KrinkleShred• 108 Wine/Food match tag

Pre Wrap Cello Program • AutumnToencouragethepurchaseofOntarioWinesweareprovidingCelloWrapkitstoparticipating Gifting stores at NO CHARGE. Please do not charge a wrap fee to customerspurchasingproductswrappedinthispackage.

Components: • 108 Clear Cello Bags• 108 Pre Cut Ribbon Pieces• 108 Gift Tags

GreatwithTurkey•ThanksgivingToshowourcustomersthatOntarioWinesisaperfectmatchforaThanksgivingturkeydinner, we will be sending to stores, via the mailbag, a special tag to attach onto the bottlesontheFeaturedGiftFixture.AShelfTalkerwillalsobeprovidedtosupportourOntario Wines commitment.

Promotional Fixture Featured Gifts

#258350 • Autumn Tin Pail • $6.95

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Participating Products • Ontario Wines

ToencourageourcustomerstopurchaseOntarioWinesthatwillpairwellwithturkeyforThanksgiving.PleaseselectfromthefollowingOntarioWinesvarietalstomerchandiseyour Feathered Gift Fixture: Riesling, Chardonnay, Pinot Noir, Gamay.

Merchandising Instructions - Promotional Fixture

Promotional Fixture - Top ShelfEach bottle is to be placed in a cello bag and tied with the pre-cut ribbon and gift tag.Merchandise the cello bottle bags on the top shelf of the Promotional Fixture and partially on the middle and bottom shelves.

Promotional Fixture - Middle And Bottom ShelfMerchandise the assembled Autumn Tin Pail alongside the Cello Wrapped Bags, on the middle and bottom shelves. Should the pails sell down, merchandise the remaining gifts alongside with the Year-Round Boxes (LCBO #178723 One-Bottle Box and #LCBO 178764 Two-Bottle Box).

PRE-WRAP BOTTLES

AUTUMN PAIL & PRE-WRAP BOTTLES

AUTUMN PAIL & PRE-WRAP BOTTLES

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Featured Gift Signs and re-ordering

ShelfTalkersandaPromotionalFixtureSignwillbeprovidedtosupporttheAutumnFeatured Gifts.

Insert the ‘Autumn Gifts’ Category Sign into the sign band on the Gifting Promotional Fixture.PlacetheAutumnTinPailShelfTalkerinfrontoftheprewrappedvessels on the middle and bottom shelves.

Item Description Re-order# Where to install

Featured Gift Promo Fixture Sign

13072-65 Promo Fixture Sign Band

Gift Tags DMS 13072-66 On pre-wrapped vessels

ShelfTalkers (1 Versions)

DMS 13072-67 On shelf in front of bags & vessels

Shipping

AlltheabovenotedgiftingitemswillshiptoparticipatingstoresbyweekofSeptember10th, 2012.


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PromotionalFixtureFeaturedGifts-Autumn95¢Bags

Components LCBO# Description Price

309468 Autumn 95c Bag $0.95 each

*Three versions of the 95c Bag will be available. Bags are casepackedin75(25perversion)


All stores to receive 1 case, each case contains 75 bags (25 per version). Additional inventory is available to re-order from your warehouse.


Cash EndThe 95c Bags are to be merchandised at cash ends in the metal bag holders.

Shipping

TheAutumn95cgiftbagwillshiptostoresbyweekofSeptember10th,2012.

Signs and Re-Ordering

Hot Button sign to be attached to one Metal Bag Holder at each Cash End.

Item Description Re-order#

95c Bag Hot Button DMS 13075-41

Bag Clip NlHK102

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Pod ProgramParticipating stores

1, 5, 10, 15, 17. 21, 38, 57, 74, 148, 149, 187, 217, 226, 249, 252, 253, 288, 300, 326, 344, 346, 355, 361, 367, 373, 386, 390, 392, 397, 407, 412, 427, 437, 438, 457, 485, 511, 528, 534, 545, 556, 566, 569, 575, 619, 624, 630, 634, 641, 643

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Pod Program

Overview

The pod display is a merchandising program that highlights products in the most favourableandhightrafficlocationsofthetopdestinationstores.Theprogramruns for the full Promotional Turn.



Quad/Solution POD


LCBO# Description Size (mL)303776 Rosehall Run Liberated VQA 750

307769 RosehallRunDefiantVQA 750

305110 Cave Spring Red VQA 750

305128 Cave Spring White VQA 750

13074-21



Quad/Solution POD


LCBO# Description Size (mL)303149 CottageBlockMerlotVQA 750 296574 CottageBlockSauvBlancRieslingVQA 750 308510 Crush Midnight Cabernet VQA 750 306779 Crush Riesling Gewurztraminer VQA 750

13074-22



Quad/Solution POD

Power Aisle or prominent 13074-23 locations of the store.


306753 Team Canada 1972 Sauvignon Blanc 2011 VQA 750

306761 Team Canada 1972 Cabernet 2010 VQA

750

305383 Palatine Hills Quattro VQA 750303040 Fielding Fireside White VQA 750


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Participating stores are grouped depending on the Seasonal&NewProductfixturesizes.Eachstorehasbeenallocatedaspecificsetofmerchandisinginstructions, and is required to follow the Planoguide merchandising instructions.

1, 5, 7, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 62, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 226, 228, 237, 243, 244, 248, 252, 253, 260, 263, 265, 269, 278, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 343, 344, 346, 353, 355, 359, 360, 361, 367, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 404, 407, 408, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 470, 483, 490, 491, 494, 495, 497, 499, 501, 505, 511, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568, 569, 573, 575, 579, 584, 590, 593, 601, 605, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776

Seasonal & New Product Fixture Category Sign “Recent Arrivals”Re-order #: GFT092

On Shelf Box Sign (10 versions) Re-order #: GFT091TR

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Overview

EffectivePT1,themerchandisingstrategyfortheGiftCentrefixtureinparticipating stores changed along with the name of the Gift Centre. Going forward the Gift Centre is now referred to as the: Seasonal & New Product Fixture.

ThefollowingprogramswillbemerchandisedonthefixtureuntilPT8:NewProducts,RoséProgram,SeasonalVodkaProgram,LargeFormatproducts and gifts.


New Wines LCBO# Description Retail Price Size (mL) ETA296632 EastDellEstatesBlackCabVQA200mL 4.95 200 P7

296640 EastDell Estates Pinot Grigio VQA 200mL 4.95 200 P7

308486 Angels Gate Pinot Noir VQA 14.95 750 P7

308726 SmallTalkGoodNightRedVQA 750 P7

309070 SawmillCreekSauvignonBlanc4L 36.95 4000 P7

313262 SawmillCreekSauvignonBlanc 16 1500 P7

309088 Nicolas Laloux Chardonnay 8.95 750 P7

308767 Nicolas Laloux Merlot 8.95 750 P7

295105 Alamos Cabernet Sauvignon $13.95 750 P7

295139 Alamos Malbec $13.95 750 P7

292458 Argento Bonarda $9.95 750 P7

272401 Big House Cardinal Zin $12.95 750 P7

292466 Café Culture Pinotage $12.95 750 P7

307975 CupcakeCabernetSauvignon $14.95 750 P7

308007 Menage a Trois Red $17.95 750 P7

308015 Menage a Trois White $17.95 750 P7

292441 Mitolo Junior Cabernet $16.95 750 P7

291724 Sauvignon.com Cabernet Sauvignon $12.95 750 P7

307983 SkinnygirlRedWine (NEW) $14.95 750 P7

307991 SkinnygirlWhiteWine (NEW) $14.95 750 P7

269860 La Posta Cocina Tinto Blend (NEW) $12.95 750 P8

308841 LuckyStonesWhiteVQA (NEW) 12.95 750 P8308833 LuckyStonesRedVQA (NEW) 12.95 750 P8TBD WayneGretzkyPinotGrigioVQA (NEW) 13.95 750 P8312736 Malivoire Table Wine Riesling VQA (NEW) 12.95 750 P8291724 Sauvignon.com Cabernet Sauvignon (NEW) 12.95 750 Period 7292458 Argento Bonarda (NEW) 9.95 750 Period 7269860 La Posta Cocina Tinto Blend (NEW) 12.95 750 Period 8


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LCBO# Description Retail Price Size (mL) ETA275693 Hardys Chronicles Twice Lost Rose (Rose Program) $13.95 750 FEBRUARY

122275 Stoneleigh Pinot Noir Rose (Rose Program) $16.95 700 FEBRUARY274381 KwvClassicPinotageRose(RoseProgram) $10.95 750 FEBRUARY275727 Innocent Bystander Moscato (Rose Program) $18.95 750 FEBRUARY37622 Jacob'sCreekShirazRose(RoseProgram) $11.95 700 FEBRUARY122424 Fuzion Shiraz Rose (Rose Program) $7.75 375 MARCH79384 Barefoot White Zinfandel (Rose Program) $9.95 750 MARCH234872 Flourish Rose VQA (Rose Program) $10.95 750 MARCH164343 The Beachhouse Rose (Rose Program) $9.95 750 APRIL34322 Santa Julia Syrah Rose (Rose Program) $9.95 700 APRIL279968 Vivace Rose Dolce (Rose Program) $13.95 375 APRIL274399 Adobe Reserva Rose Organic (Rose Program) $11.95 750 APRIL122481 Cono Sur Merlot Rose (Rose Program) $9.95 750 APRIL273763 Santa Digna Cab Sauv Rose (Rose Program) $12.95 750 APRIL

274373 SutterHonePinkMoscato(RoseProgram) $8.95 700 APRIL275685 Union Rose VQA (Rose Program) $13.95 375 APRIL244616 SandbanksRoseVQA (Rose Program) $12.95 750 APRIL273771 20 Bees Rose (Rose Program) $9.95 750 APRIL126110 Xoxo White Zinfandel Gamay Rose (Rose Program) $9.95 750 APRIL279661 L'orangeraie Rose, Pays D'oc $9.95 700 MARCHTbd Terrasse De Lalande Rose $10.95 375 APRIL234575 Terres De Saint Louis Rose $11.35 750 APRIL277855 Mythique Languedoc Rose $12.95 750 APRIL278192 Bieler Pere Ef Fils Sabine Rose $12.95 750 APRIL587725 Masi Modello Delle Venezie Rosato 2011 $10.95 700 APRIL43588 FolonariPinkPinotGrigio $11.95 375 APRIL159269 Voga Rose IGT Veneto $13.95 750 MARCH175620 Campo Viejo Tempranillo Rose $11.95 750 MARCH622134 Perrin La Vieille Ferme Rose $10.95 750 MARCH277863 Botter Raboso Moscato $9.95 750 APRIL

Seasonal Vodka ProgramLCBO# Description Retail Price Size (mL) ETA272690 Pinnacle Whipped 25.45 750 P13

272724 ThreeOlivesCake 25.95 700 P13272732 SobieskiCynamon 25.4 750 P1 275354 UVCake 25.45 750 P1275412 Smirnoff Fluffed Marshmallow 25.95 700 P13279489 VanGoghEspressoVodka (NEW) 69.95 375 APRIL

Rosés

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Ready To DrinkLCBO# Description Retail Price Size (mL) ETA299339 SkinnygirlWhitePeachMargarita(NEW) $15.95 750 P06

225771 BlackFlyTequilaMargaritaPet4Pk-B $11.00 1600

697292 BacardiBreezerPinaColadaPet4Pk-B $9.95 1320697334 BacardiBreezerIslandPineapplePet4Pk-B $9.95 1320612713 BlackFlyCranberryBlueberry4Pk-Pet $11.00 1600

SpiritsLCBO# Description Retail Price Size (mL) ETA

Any P.E.T product can be included in the spirits section of the display (i.e. 31757)

283911 Captain Morgan Silver Spiced Rum (NEW) $26.95 750 P06283929 CaptainMorganBlackSpicedRum(NEW) $30.95 750 P06115980 PrairieOrganicVodka $39.75 750271924 Tierras Organic Reposado Tequila $49.95 750225094 Leyenda 'Tlacuache' Organic Mezcal $51.75 750

Vintages

LCBO# Description Retail Price Size (mL)Any Organic or sustainable products from the new releases can be included in the display

342436 Bonterra Chardonnay $18.95 750342428 Bonterra Cabernet Sauvignon $19.95 750

WinesLCBO# Description Retail Price Size (mL)

Any lightweight glass product can be included in the display

255844 Era Montepulciano D'Abruzzo Biologica Organic $9.95 750255869 Era Igt Veneto Merlot Biologica Organic $9.95 75029090 Ciao Sangiovese Organic Carton $11.95 1000254888 Angel Nero D'Avola Organic Giorgio & Gianni $9.95 75087379 Green Rabbit Organic Merlot Carton $13.95 1000267260 Castellar Di Castellina Chianti Classico $18.95 750192674 Malivoire Guilty Men Red VQA $14.95 750

192666 Malivoire Guilty Men White VQA $14.95 750249565 SouthbrookOrganicRedConnectVQA $14.95 750249078 SouthbrookOrganicWhiteConnectVQA $14.95 750250217 Henry Of Pelham Pinot Grigio VQA $14.95 750219030 Red House Cabernet/Shiraz VQA $12.95 750559088 Ladybug Rosé (Malivoire Wine Co.) $15.95 750573147 Chardonnay VQA Niagara (Malivoire) $19.95 750127456 Fuzion Organic Malbec Cabernet $12.95 750160952 Domaine Jean Bousquet Malbec Organic $11.45 750218859 35 South Cabernet Sauvignon Merlot Organic $12.95 750218875 Domaine Jean Bousquet Cabernet Sauv Organic $12.05 750230565 Cono Sur Chardonnay Organic $11.95 750229740 Parducci Sustainable Red $15.45 750

*Prices subject to change without notice.


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Front End Merchandiser Participating stores

1, 4, 5, 10, 11, 12, 14, 17, 18, 21, 24, 35, 36, 38, 55, 58, 64, 70, 79, 86, 93, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 192, 210, 217, 226, 243, 249, 252, 253, 270, 288, 295, 300, 311, 312, 325, 326, 343, 344, 346, 353, 371, 373, 382, 384, 386, 392, 397, 400, 401, 427, 431, 432, 437, 438, 445, 456, 457, 465, 481, 485, 486, 495, 521, 528, 540, 544, 545, 556, 590, 593, 624, 630, 641, 643

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Overview The new Front End Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participating is mandatory. Signage will be shipped to participating stores each Period.

Signage Components

• Pre-PrintedShelfTalker

• Box Sign

Re-Ordering

• DMS-13075-61

Participating Product

LCBO# Brand Size (mL)

277632 Union Noir VQA 750

279547 White House Wine Co. Vidal Moscato VQA 750

Front End Merchandiser

Shelf Talker Box Sign

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Wine FridgeParticipating Stores

This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Group A Stores1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 587, 590, 619, 623, 624, 630, 631, 632, 641, 702, 703, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 145, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 694, 698, 700

Group C Stores2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 144, 165, 167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 324, 298, 345, 366, 389, 408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 552, 563, 589, 598, 605, 618, 639, 677

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Wine Fridge

Overview The Wine Fridge Sold Space program was initiated in P2, 2012 to support the business plan for Wines and grow wine sales. Space in wine fridges in A & B stores is allotted to participating skus. This provides customers with a consistent assortment of white, rose and sparkling wines in the fridges and ensures that paid products get premium shelf positioning.

Program Higlights & Implementation

Participating stores have been divided into (3) groups basedonsalesandavailablewinefridgefixtures.Theselection will change 3 times in the year, the Holiday turn is from P7 to P10, 2012. Participating products that have paid for the program must be showcased in the fridge with premium shelf positioning.

Participating products that are on the LTO or BAM programs must also have signage in the fridge and “Available Chilled” signage on shelf in front of the featured brands.

StoresthatdonotlistparticipatingSKUsmustbringininventory for the fridge for the duration of the program. The product does not need to be displayed on shelf.The 1-in-1 out rule does not apply for products brought in for display in the wine fridge only.

New

• Stores that support the Ontario Wines and Vintages Wines Superstar programs are suggested to merchandise their white or rosé Superstar selections in their fridge space.

• Vintage s stores are suggested to dedicate one discretionary spot to showcase a Vintage s release VQA rosé.

For product and Planoguide questions please call:

Ann PatelProduct ManagerNew World Wines416-864-6868

Bobby PanchuProduct ManagerEuropean Wines416-864-6801

Astrid BrummerProduct ManagerOntario Wines416-864-6743

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Wine Fridge Turn 2 - (PT7-PT10, 2012)

Group A: There are 22 paid spots for this group of stores

1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 555, 556, 566, 568, 572, 573, 587, 590, 619, 623, 624, 630, 631, 632, 641, 702, 703, 771, 776


Group A

LCBO# Description Varietal Size (mL)

215962 LansonBlackLabelBrutChampagne Champage 750

897702 Bottega Vino Dei Poeti Prosecco Doc Prosecco 750

619288 Hungaria Grande Cuvee Brut Spakling 750

217273 Mumm Cuvee Napa Brut Prestige Sparkling 750

229039 Yellow Tail Bubbles Sparkling 750

193565 Konzelmann4GenerationsFrescoSeccoVQA Sparkling 750

184176 KonzelmannRoseMethodeCuveeCloseVQA SparklingRose 750

289124 Laroche Chablis St Martin Chardonnay 750

270009 Vina Maipo Vitral Reserva Chardonnay Chardonnay 750

557934 McWilliam's Hanwood Estate Chardonnay Chardonnay 750

326728 (V)Chardonnay Marlborough (Oyster Bay) Chardonnay 750

274480 Mirassou Pinot Grigio Pinot Grigio/Pinot Gris 750

223610 Fielding Estate Pinot Gris VQA Pinot Grigio/Pinot Gris 750

382713 Nederburg Sauvignon Blanc Sauvignon Blanc 750

426601 Villa Maria Private Bin Sauvignon Blanc Sauvignon Blanc 750

273342 Errazuriz Max Reserva Sauvignon Blanc Sauvignon Blanc 750

221804 Trius Sauvignon Blanc VQA Sauvignon Blanc 750

286237 Clean Slate Riesling Qualitatswein Mosel Riesling 750

24133 Riesling Thirty Bench (Andrew Peller) Riesling 750

75663 Alianca Vinho Verde White Blend 750

620773 Masi Masianco Pinot Grigio & Verduzzo Igt White Blend 750

588780 Bottega Petalo Il Vino Dell' Amore Moscato Moscato 750

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Group B


462432 PiperHeidsieckBrutChampagne Champagne 750

266023 Mionetto Prosecco D.O.C. Treviso Prosecco 750

687582 Prosecco Di Valdobbiadene Brut (S. Margherita) Prosecco 750

55533 Latour Chardonnay Chardonnay 750

255885 J.P. Chenet Chardonnay Chardonnay 750

93401 Wyndham Estate Bin 222 Chardonnay Chardonnay 750

234443 Terra Andina Chardonnay Chardonnay 750

270017 Jacob'sCreekReserveChardonnayAdelaideHills Chardonnay 750

286898 Jacob'sCreekChardonnay Chardonnay 750

321943 PenfoldsKoonungaHillChardonnay Chardonnay 750

627802 Yellow Tail Chardonnay Chardonnay 750

237750 Montevina Pinot Grigio Pinot Grigio/Pinot Gris 750

240978 The People's Wine Pinot Gris Pinot Grigio/Pinot Gris 750

669465 FrenchCrossPinotGrigioCask Pinot Grigio/Pinot Gris 4000

40501 Robert Mondavi Woodbridge Sauvignon Blanc Sauvignon Blanc 750

113019 Frontera Sauvignon Blanc Central Valley Sauvignon Blanc 1500

413070 Two Oceans Sauvignon Blanc Sauvignon Blanc 1500

247080 Mouton Cadet Reserve Blanc White Blend 750

234310 Crush White VQA White Blend 750

289835 French Cross Dry White White Blend 1500

277210 Cavit Collection Moscato Pavia Igt Moscato 750

89862 Girls Night Out Chardonnay Merlot Rose VQA Rose 750

Group B: There are 22 paid spots for this group of stores

14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 145, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 694, 698, 700

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Group C: There are 6 paid spots for this group of stores

2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 144, 165, 167, 186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 461, 467, 469, 483, 515, 523, 537, 538, 539, 547, 552, 563, 589, 598, 605, 618, 639, 677


Group C


217760 Chateau De Montgueret Cremant De Loire Brut Sparkling 750

263582 KirRoyal Sparkling 750 230219 20 Bees Buzz & Bubbles Sparkling 750 234591 Yellow Tail Reserve Chardonnay Chardonnay 750 73148 Montalto Pinot Grigio Igt Sicily Pinot Grigio/Pinot Gris 750 527465 ObikwaSauvignonBlanc Sauvignon Blanc 750

Merchandising

We recommend that products are positioned as they are listed; by varietal/wine category tomakeiteasierforyourcustomerstoshop.Eachpaidproductshouldaccommodate a minimum of 1 case with 3 facings.

The balance of the wine fridge space can be used at the store’s discretion. We recommend you merchandise wines from the following product categories in the discretionary spaced and group these products together based on product category.

• Champagne• Sparkling Wines• Ontario Wines• Ontario Wines Superstars (White or Rosé)• Vintages Superstars (White or Rosé)• Vintages Release Ontario VQA Rosé Wines• Rosé Wines• Premium White Wines

C & D stores are not part of the paid program. However, it is recommended that they merchandise the paid products in the wine fridge as well, as space permits.

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Signage Components & Merchandising Instructions

For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Fridge Sold Space Program guide and or on the LCBO Portal under Sales & Marketing home in the side bar menu titled SAM Program Updates.

In-section ‘Available Chilled’ Hot Button

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

Wine Fridge Hot Buttons

The Wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

ENG DMS-13055-04Bilingual DMS-13055-06

ENG DMS-13055-05 Bilingual DMS-13055-07

Wine Fridge

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Mini Thematic

Ontario Craft Beer

Everyone knows that wine and cheese is a good match. What they may not know is that beer and cheese is a match made in heaven. In this promotion, we will show customers how to enjoy Ontario Craft Beer with a variety of cheeses. The eleven participating beers offer bold and diverse flavours to suit everyone’s taste preferences.


1, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 59, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 226, 228, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 643, 694, 698, 700, 702, 703, 771, 776

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286575 Cameron's Cream Ale 6 x 341 286401 StoneHammer Premium Light 6 x 341 242172 Red Leaf Lager 473547430 BlackOakPaleAle 6 x 341 169334 Beau's Lug Tread Lagered Ale 4 x 60031104 MillStreetTankhouseAle 6 x 341256313 416 Urban Wheat 6 x 355132670 Hoptical Illusion Almost Pale Ale 6 x 355275172 NickelBrookHeadstockIPA 473239749 MuskokaMadTomIPA 6 x 35565011 WellingtonCountyDarkAle 473

Promo Fixture Components

1. Promofixturesignshort“OntarioCraftBeer”(English/French) Re-order: DGN# 13072-61

2. Promofixturesignlong “Ontario Craft Beer” (English/French) Re-order: DGN# 13072-62

3. In-storeTakeawayBrochure(English) Re order: DGN-13072-63

4. PromoFixtureShelfTalkers (11 versions) x2 sets (English/French) Re-order: DMS-13072-64

Mini Thematic – Promotional Fixture

KeyDates

Install: September 16, 2012Takedown: October 14, 2012


• Insert Category sign into the sign band on the Promo Fixture.

• Installthepre-printedproductshelftalkersinfrontoftheparticipatingproductsonthepromofixture.

• Merchandisethetakeawaybookletinthedesignatedwirebasketsonthefixture.

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Special Promotions Fixtures

Re-order #BAM001(Bilingual)

Re-order #13074-11

Re-order #13074-16

Re-order #BAM002 (Bilingual)


10, 17, 21, 22, 23, 31, 34, 35, 38, 44, 57, 65, 102, 106, 115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195, 198, 200, 212, 226, 243, 252, 253, 288, 298, 300, 325, 326, 329, 334, 344, 346, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 407, 412, 416, 427, 437, 438, 445, 452, 457, 459, 470, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 555, 566, 569, 575, 579, 584, 590, 601, 605, 617, 619, 623, 624, 629, 630, 631, 632, 634, 641, 643, 694, 698, 700, 702, 703

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Special Promotions Fixtures

PreviouslyMixedDrinkFixture

Fixture #1 - Bonus AIR MILES® Reward MilesSelect any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILES® Shelf Talkers on the fixture to communicate the offers.

Components Re-order #

Posters - 22” x 39.5” (English over Bilingual) BAM001

Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM002

RollofblueBinTicketStrip(REUSEEXISTINGBLUESTRIP) BAM003

Fixture#2–Shari’sPick–FallforNiagara

ComponentsDescription Component Re-order #

Fall For Niagara Special Promotions Fixture: Posters - 22” x 39.5” 13074-11

Fall For Niagara Special Promotions Fixture: Drum Signs - 48” x 6 3/8” 13074-16

KeyDates



LCBO #57349 Château Des Charmes Gamay Noir VQA, 750ml

Installation

• Install the Fall for Niagara poster and drum sign. • Order enough inventory of featured product to maintain the display through PT7

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Exterior Springer Sign

“Children Look up to You”

PT7 Exterior Springer SignRe-order #13078-32

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Exterior Springer Sign

KeyDates



All Stores.

Components and Re-ordering

“Children Look up to You” – Exterior Springer Sign (English/French) Re-order# 13078-32


• Removethe“DeflatetheElephant”sign.• Install the “Children Look up to You” sign.• StoreswithanLCBOownedparkinglotwillreceivetwosigns.Onesignisforthe

entranceoftheparkinglotorstoremanager’sdiscretion;theotheroneistobeplaced near the store entrance.

• All remaining stores will receive one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health and safety risk.

PT7 Exterior Springer SignRe-order #13078-32

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Shopping Cart Signs

Please ensure the PT7 Shopping Cart Frame Signs are installed by the start of the Promotion. Participation is mandatory for the following designated stores.


1, 10, 15, 17, 21, 22, 24, 35, 36, 38, 39, 45, 48, 57, 58, 64, 70, 71, 74, 77, 79, 83, 84, 93, 101, 102, 106, 115, 130, 132, 140, 148, 154, 156, 164, 166, 167, 187, 210, 211, 212, 214, 217, 226, 229, 233, 243, 252, 253, 260, 270, 287, 288, 300, 311, 312, 325, 326, 344, 345, 346, 353, 355, 361, 365, 367, 373, 382, 386, 388, 389, 390, 392, 393, 397, 399, 407, 412, 417, 432, 437, 438, 445, 446, 454, 456, 465, 467, 481, 486, 495, 499, 502, 507, 511, 518, 521, 540, 544, 556, 559, 566, 569, 573, 575, 579, 590, 593, 619, 624, 630, 634, 641, 643, 694, 702, 771

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Shopping Cart Signs

Overview

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is English only. Signs are to be installed by the start of the promotion.


Thematic Sign (Sold to the Trade) • Install the Thematic sign inside the frame of the Shopping Carts. “Inniskillin Late

Autumn Riesling VQA & Inniskillin Pinot Noir VQA

• Thematic Shopping cart -Re-order DMS-13075-02

Start Date: September 16, 2012Takedown: October14,2012

“25 or under? Please be ready to show your I.D.” (Social Responsibility)• Install sign in the frame on the outside of the Shopping Carts.

• Re-order DMS-13075-10

Start Date: September 16, 2012Takedown: November10,2012endofPT8


• Remove the PT6 “Luccarelli Primitivo Puglia“ and PT6 “ BBQ Central Chill & Grill Responsibly ” signs and recycle

• Install the new PT7 “Inniskillin Late Autumn Riesling VQA & Inniskillin Pinot Noir VQA“ sign on the inside of the frames of the cart.

• Install the new PT7 “25 or under. Please be ready to show your I.D.” sign on the outside the frames of the cart.

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goLOCALOntario WinesVQA FSI Fixture

Ontario Superstars

Ontario Popular Pick


1, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 40, 43, 44, 45, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 84, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 226, 228, 233, 234, 237, 238, 242, 243, 244, 246, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 351, 353, 355, 358, 359, 360, 361, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 461, 465, 467, 469, 470, 481, 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 564, 566, 568, 569, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776

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Program OverviewThe display must be maintained for the duration of PT7.


LCBO# DescriptionSize (mL)

101477 KacabaCab-MerlotMeritageVQA 750

273862 HatTrickWhiteVQA 750

279521 House Wine Co. Baco Noir Cabernet Sauvignon VQA

750

284950 Château Des Charmes Estate Aligote VQA

750

Note: Continue to merchandise the products on the fixture until end of PT7.

KeyDates


VQA Cube Centre Sign


English Shelf Talker

Bilingual Shelf Talker

Components

1. Merchandise the four participating products on the top shelf of the VQA gondola retrofittedfixture.

2. Install the 3D speech bubble over the VQA Cube. Please refer to Page 9 for more details.

3. Installthepre-printedshelftalkersinfrontofeachparticipatingproductintheirregular shelf location.

4. Install the goLOCAL Category signs in the side bands on either side of the Centre Sign.

NOTE: There are no recipe cards for this period. Please save the recipe card holders for future use on this fixture.

Re-orderingGoLocalSignKit-Re-order#13078-04

• VQA goLOCAL Category Signs x 2 per kit

• Shelf Talkers 6” W x 3”H Bundles of 4 x 2 per kit

• Tore-orderakitof3oftheVQAFixture3DSpeechBubbleSleevespleaseuse re-order code: DGN 13078-06 Please refer to Page 9 for more details.

goLOCAL FSI Fixture

VQA Cube Centre SignVQA Speech Bubble Sleeve


English Shelf Talker

Bilingual Shelf Talker

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Coyote’s Run Five Mile White VQALCBO# 195669 750mL•$14.95“This fresh white blend has flavours of tropical and citrus fruits with a hint of sweetness. It’s a great sipper and a perfect match with Thai food, fresh spring rolls and sushi.”

Component Where to install sign

Re-order Code Images

Superstars KitIncludes:

• KitA Dimensions: 14” w x 24” h (CutcaseBackerCards)

• KitB

• KitD

Cut case display at

VQA Cube

(KitA)13078-01 Fullkit:OWScutcasebackerx2+OWSshelftalker&OWSPricerCard.

(KitB)13078-02PopularPicksBackerCards&OWSshelftalkers.

(KitC)-DMS-13078-03 OntarioWineSuperstarsshelftalkersonly.

KeyDatesInstall: September 16, 2012Takedown: October 14, 2012

Malivoire Guilty Men Red VQALCBO# 192674 750mL•$14.95“Dry, full-flavoured with savoury berry and spice flavour, this blend is a fine match for red meat, pasta and hearty vegetarian dishes.”

Ontario Superstars

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Ontario Popular Pick

PopularPick

Pelee Pebbles Vidal HibernalLCBO#270173•750mL“Sweet fruit aromas of raspberry and cherry with a hint of smoke make this easy-drinking wine an excellent companion to barbecued chicken, pork roast or turkey.”

LIMITED TIME OFFERValid until October 14, 2012

Was: $8.95Save: $1.00Now: $7.95

Component Where to install sign Re-order Code

Popular Pick KitIncludes:

• KitB

Dimensions:14”wx24”h(BackerCards)

Cut case display in Ontario Section (KitB)13078-02

PopularPicksBackerCards&OWSshelftalkers

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“Vintages superstars” Program

Vintages Superstars Shelf Talker

Vintages Superstars Basket Insert

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Overview The Vintage s Superstar program promotes great local products while pairing them with delicious recipes. Each period there will be three Ontario Superstars: two LCBO wines and one Vintage s Essential. This is a mandatory program.


FLAT ROCK CELLARS TWISTED VQA Twenty Mile Bench, Niagara Peninsula001578 (D) 750mLPrice $16.95

KeyDates


Kit1+Kit2willbetobeshipped via store mailbag.


Kit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 36, 37, 44, 55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 200, 201, 202, 207, 214, 218, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 351, 353, 354, 359, 372, 373, 381, 384, 386, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 532, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

Kit2(All Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 38, 40, 57, 58, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 209, 210, 212, 217, 226, 243, 252, 253, 255, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 355, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 505, 511, 512, 522, 523, 536, 542, 544, 545, 546, 549, 553, 555, 566, 569, 572, 573, 575, 579, 586, 590, 593, 605, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 700, 702, 703, 771, 776


Basket Sign Insert• Merchandise the participating

productinabasketnextto/neartheLCBO Ontario VQA wines section.

• InsertthebasketsigninsertintotheLarge Metal Sign Holder (Central Supply #691089)

• Display the fully merchandised basketintheLCBOOntarioVQAwines section next totheVQAfixture.

• Takedownoncestockissoldout, or by October 13, 2012.

• Pre-printedShelfTalker• Installthepre-printedshelftalkerin

front of the featured product, in its on-shelf position within the Vintage s section,withawithaMiracleStick(Central Supply #692012) or 2” shelf clip for Vintage s (helloLCBO – re-order #LC1506).

• Takedownoncestockissoldout, or by October 13, 2012.

“Vintages superstars” Program

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Vintages BAM & LTO SignageParticipating Stores

1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 31, 35, 36, 37, 38, 40, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 222, 223, 225 226, 227, 232, 233, 235, 237, 238, 241, 243, 244, 247, 248 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 344, 346 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 384, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456, 457, 459 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512, 515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537 538, 540, 542, 544, 545, 546, 547, 549, 550, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 586, 589, 590, 593, 598, 601, 602, 605, 611, 612, 614, 616, 617, 618, 619 623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698, 700, 702, 703, 771, 776

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Overview

The Vintage s BAM & LTO signage will arriveinthemailbagtheweekbeforeeach promotional period starts. This is a mandatory supplier program. All Shelf Talkersfortheparticipatingproductsshould be installed at the start of the period.

IfyoudonotreceiveyourkitpleasecallhelloLCBOtorequestakit.IfaShelfTalkeris damaged or misplaced please print a newShelfTalkerusingthein-storeprintingtemplates.

Components

Participating ProductsLCBO# Description Original Price Price Promotion021089 Asbach Uralt $32.95 $32.95 BAM(+10)710426 CakebreadCellarsCabernetSauvignon(V) $99.95 $99.95 BAM(+40)264739 Château de Navarro Blanc 2010 $14.95 $14.95 BAM(+4)072348 Fontanafredda Briccotondo Barbera (V) $15.95 $15.95 BAM(+8)258673 G. Marquis The Silver Line Pinot Noir 2011 $19.95 $19.95 BAM(+5)925453 KilikanoonKillerman'sRunShiraz(V) $19.95 $19.95 BAM(+8)079293 Luigi Bosca Malbec (V) $17.95 $17.95 BAM(+5)

637785 BarkanClassicCabernetSauvignon(KPM)(V) $13.95 $12.95 LTO898684 BaronHerzogSauvignonBlanc(KPM)(V) $13.95 $12.95 LTO258715 Equifera Vidal Icewine 2008 $49.95 $39.96 LTO507707 Finca Flichman Expresiones Reserve Malbec/Cabernet

Sauvignon 2009$15.95 $14.45 LTO

430561 Henry of Pelham Riesling Icewine (V) $49.95 $44.95 LTO551085 InniskillinVidalIcewine(V) $49.95 $44.95 LTO563247 KittlingRidgeVidalIcewine(V) $39.95 $34.95 LTO522672 LakeviewCellarsVidalIcewine(V) $19.95 $18.95 LTO933077 Louis Jadot Chardonnay Bourgogne (V) $18.95 $17.95 LTO261750 Luis Segundo Correas Valle Las Acequias Rosedal Malbec 2006 $29.95 $26.95 LTO573147 Malivoire Chardonnay 2010 $19.95 $17.95 LTO000026 MikeWeirChardonnay(V) $14.95 $13.95 LTO177840 Peninsula Ridge Beal Vineyards Cabernet Rosé 2011 $11.95 $9.95 LTO586420 Planalto Reserva Vinho Branco Seco 2010 $14.95 $13.95 LTO741769 Rocca delle Macìe Chianti Classico (V) $18.95 $16.45 LTO278523 SouthbankChardonnay2010 $17.95 $15.95 LTO079798 Susana Balbo Signature Malbec 2009 $21.95 $19.95 LTO271379 Tatiarra Culled Barrel Shiraz 2009 $39.95 $36.95 LTO035840 ZubrowkaBisonVodka $25.95 $24.95 LTO

Vintages BAM & LTO Signage

BAM Shelf TalkersLTO Shelf Talkers

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Beer Program

Ontario Craft Beer End Aisle

Brewery Spotlight: Shipyard Brewing Co.

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

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Ontario Craft Beer End Aisle

Formerly Ontario Craft Beer Fixture, now merchandised on shelf

Key Dates

Install Date: September 16, 2012 Take Down: October 14, 2012

Components

Pre-Printed Shelf Talkers (ENG) – DMS - 13078-42Pre-Printed Shelf Talkers (FRE) – DMS -13078-43End Aisle Backer Card (same) – OCBEA01


LCBO# Brand Price Size (mL) Brewery Distributor Code

31104 MillStreetTankhouseAle $13.15 6 x 341 Mill Street 1950

288506 AmsterdamBoneshaker $12.95 6 x 341 Amsterdam Brewing Company

3842

928051 Old Credit Amber Ale $3.25 680 Old Credit Brewing Co 3271


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

OCB End Aisle Backer CardRe-order # OCBEA01

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Key Date

Start Date: September 16, 2012 Take Down: December 9, 2012

Components

Pre-Printed Shelf Talkers (English) DMS – OCB013

Pre-Printed Shelf Talkers (French)DMS –OCB014

Note: FLS designated stores should display both French and English versions of the product shelf talkers.


Brewery LCBO# Description Size (mL) Price

Shipyard Brewing Co.

288993 Pugsley's Signature Series Imperial Porter 625 $7.95

289108 Pugsley's Signature Series XXXX IPA 625 $7.95

288969 Pugsley's Signature Series Barley Wine 625 $7.95

254896 Pugsley'sSignatureSeriesSmashedPumpkin 625 $7.95


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630

Overview

The “Brewery Spotlight” is a year-round program that features unique and premium products from craft breweries around the world. This program turns four times a year and each turn we focus on one specific brewery.

Brewery Spotlight: Shipyard Brewing Co.

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KeyDatesStart Date: September 16, 2012 Take Down: December 9, 2012

Components

• Pre-PrintedShelfTalkers(ENG) DMS –OCB012

• Pre-PrintedShelfTalkers(FRE) DMS –OCB011

Craft Beer Program

FormerlyknownasthePremium/SpecialtyBeerProgram

Item# Product Name Size (mL) Price Country287466 PauwelKwak 330 $3.50 Belgium287490 TripelKarmeliet 330 $3.50 Belgium284406 Cannery Squire Scotch Ale 650 $5.80 Canada173658 Garrison Imperial Ipa 500 $4.25 Canada174581 CanneryBlackberryPorter 650 $5.80 Canada125435 WeihenstephanerHefeweissbierDunkel 500 $3.05 Germany254656 Ayinger Celebrator 330 $3.75 Germany288688 St. Isid'or 750 $6.50 Netherlands285437 Craftsman Oatmeal Chocolate Stout 500 $5.95 New Zealand236091 Celt Bronze Crafted Ale 500 $3.65 UnitedKingdom296830 St.Peter'sTheSaintsWhiskyBeer 500 $3.95 UnitedKingdom296939 Meantime London Porter 750 $7.25 UnitedKingdom237875 Box Steam Funnel Blower 500 $3.95 UnitedKingdom297762 SouthernTierMokah 650 $9.85 United States


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776


NOTE: FLS designated stores need to display both French and Englishversions of the product Shelf Talkers.

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The store list for this program has been updated.

Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 742, 771, 776

NOTE: FLS designated stores need to display both French and English versions of the product shelf talkers.


LCBO# Brand Price Size (mL) Brewery Distributor Code

243410 KingViennaLager $12.95 6 x 341 KingBrewery LCBO Supplying Warehouse

280081 Steam Whistle Premium Pilsner $14.75 6 x 355 Steam Whistle Brewing 5577

289793 HogsbackVintageLager $2.60 473 HogsbackBrewingCompany

LCBO Supplying Warehouse

174524 GrandRiverGaltKnifeOldStyle $3.25 500 Grand River Brewing Company

8469

Ontario Craft Beer (Quarterly Program)

FormerlyknownastheOntarioCraftBeerFixture

KeyDatesStart Date: September 16, 2012 Take Down: December 9, 2012

Components

• Pre-PrintedShelfTalkers(ENG) DMS – OCB008

• Pre-PrintedShelfTalkers(FRE) DMS - OCB009

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Features

• Try a relaxed approach to Thanksgiving dinner with a mouthwatering pork roast and two delectable choices of dessert.

• Cocktail and hors d’oeuvre combos specially created to match and heighten each others’ flavours.

• Stylish and delicious dishes composed of our expert’s favourite black ingredients.

• How Ontario’s top five wine styles got on the map – and what’s in store for them.

• Garden-variety vegetables cut into unique shapes, shavings and more, giving fresh life to standard sides.

The Autumn 2012 issue of FOOD & DRINK is to be distributed in stores Wednesday, September 5, 2012.

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Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, pleasedisplayFOOD&DRINKatallcheckouts,customerserviceandtheInfocentre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

To request additional copies once your original supply hasrunout,[email protected].

Your email should include the following information: • Store # and contact name

• # of additional copies and why

• English or French edition

We will distribute the magazines equitably among all stores who request overs 10 days after original distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Watch for the Holiday 2012 issue of FOOD & DRINK, which will be in stores on Wednesday, November 7, 2012.

Food & Drink

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Column Heading Key

Store #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold End AislesNumber of Sold End Aisles and

(P)remium or (S)tandard Flight

EndAisleBackerCards # of Number of signs shipped

Regular Extenders

Number of Regular Extenders In Store

See Sold Space Program Extender Section for participating extender locations.

C = Community Extender Program

Discovery Extenders Spirits # of Extenders

Discovery Extenders Wine # of Extenders

Discovery Extenders BSM # of Extenders

Green Extender # of Extenders

Exterior Banner # of Number of signs shipped

Show Cards # of Number of signs shipped

Power Aisle Banners # of Number of signs shipped

Perimeter Banners # of Number of signs shipped

Transparencies Vendor installed, see page 11

Special Promotions Fixtures Y = Participating Store (2 Fixtures)

goLOCAL FSI Fixture Y = Participating Store

Ontario Wine Superstars Y = Participating Store

OntarioPopularPicks Y = Participating Store

Mini Thematic ProgramY = Participating Store (on Promo Fixture)

Featured Gift Program Y = Participating Store

FLS

F = LCBO stores located in FLS designated areas

FF = LCBO FLS designated stores

Seeback/insidecoverfor definitions


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1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F2 6S 8 ST ST Y F3 8P 15 40 2 Y Y F4 T 8P 15 40 3 2 3 4 Y Y F5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F6 H 5 15 40 3 6 12 Y Y Y Y Y Y F7 16S 2 16 ST ST Y FF8 T 10S 10 40 5 2 6 Y F9 T 10 3 4 6 ST ST Y F10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF11 H 8S 15 40 2 6 12 Y Y F12 T 8P 15 40 4 Y F13 5 20 1 4 Y Y F14 8S 15 40 3 2 Y Y Y Y Y F15 H 15P 25 Y 40 10 7 4 Y Y Y Y Y Y F16 ST Y Y F17 H 105 30 Y 40 6 3 6 2 Y Y FF18 H 5 20 40 3 Y Y Y Y Y F19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF20 H 8S 15 40 3 3 4 Y Y F21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y22 H 20S 40 65 3 3 6 1 4 2 Y Y Y Y23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y FF24 8S 20 40 3 1 4 Y FF25 8P 20 45 3 5 3 6 Y Y Y Y Y Y26 H 10P 25 40 3 3 6 Y Y Y F27 H 15S 25 45 1 Y Y Y Y F28 T 5 10 2 6 12 Y29 10 1 10 Y Y30 T 5 15 2 6 8 ST Y31 H 15P 30 Y 55 3 6 6 2 Y Y Y Y Y32 5 10 3 4 ST ST Y F34 H 15S 25 40 4 5 6 2 Y Y Y Y F35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y FF37 H 8P 15 40 3 10 Y Y F38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y FF39 15 3 Y Y40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y FF42 T 10 3 6 12 ST Y43 H 10S 15 40 2 6 Y Y44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y Y45 5 15 2 2 6 Y Y46 10 1 ST Y47 10S 15 40 2 3 6 12 Y Y48 10 4 6 ST ST

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49 T 10 3 6 8 ST ST FF50 H 10S 15 40 6 3 6 Y Y Y Y FF51 ST ST52 ST Y FF53 5 3 1 ST ST Y54 5 10 3 Y F55 H 15S 20 40 3 3 6 12 Y FF56 T 5 10 3 4 Y57 H 15S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y58 8S 20 40 4 1 Y Y Y FF59 10S 10 40 3 Y Y Y60 H 10S 15 45 3 2 4 Y Y Y Y Y Y61 H 5C 10 10 1 Y Y62 H 15S 20 40 4 4 4 Y Y Y Y63 H 10S 20 50 7 4 Y Y Y Y F64 H 10S 30 45 3 3 4 6 Y Y Y Y65 H 10S 25 Y 45 6 4 4 2 Y Y Y Y66 T 10 2 4 6 ST Y FF67 5 3 4 4 ST Y FF68 H 15S 25 40 3 1 6 12 Y Y Y Y69 5 10 6 8 ST Y70 8S 20 40 4 2 6 ST Y Y71 T 5 2 1 6 12 ST ST72 10S 15 55 3 6 Y Y Y Y73 H 8S 15 40 3 Y Y74 H 10S 15 Y 40 2 6 12 Y Y75 T 5 2 4 6 ST Y FF76 3 2 4 ST Y FF77 T 15 2 6 8 Y Y FF78 5 10 4 6 ST Y FF79 H 8S 10 50 1 10 Y Y Y80 H 10S 15 45 1 Y Y Y81 T 5 15 3 2 4 6 ST Y FF82 H 8S 20 40 2 3 Y Y Y83 20 2 2 4 Y Y Y Y Y FF84 T 5 2 4 6 ST ST Y85 H 10S 20 40 3 4 Y86 H 8S 20 40 Y Y87 T 10 6 12 ST Y88 T 5 20 1 6 8 ST Y89 5 1 4 ST Y FF90 H 10S 15 40 1 Y Y Y Y91 T 5 15 3 6 8 ST Y FF92 T 10 3 4 4 ST Y F93 H 8S 15 45 6 Y Y94 T 10 2 6 8 ST Y

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95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y96 T 5 2 4 6 ST Y97 10S 25 40 6 2 4 Y Y Y Y98 T 5 3 6 12 ST Y FF99 5 10 5 4 ST Y FF101 H 15S 25 40 3 4 Y Y Y102 H 10S 25 45 4 2 4 2 Y Y Y Y103 T 5 10 3 Y FF104 T 10 2 4 ST Y F105 5 1 4 ST Y106 H 15S 30 55 3 4 6 2 Y Y Y Y Y107 T 5 1 4 6 ST Y108 T 15 3 4 ST Y FF109 T 5 10 1 4 6 ST Y110 5 15 3 4 6 ST Y Y111 T 5 3 4 4 ST Y112 10 4 4 6 ST Y FF113 T 5 2 6 8 ST Y114 5 4 ST Y115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y116 T 2 4 4 ST Y117 T 10 3 4 6 ST Y FF118 T 5 2 4 6 ST Y FF119 5 1 4 ST Y120 1 4 ST Y121 1 ST Y FF122 T 5 2 4 4 ST Y FF123 T 10 3 6 8 ST Y FF124 3 Y125 H 10S 25 40 4 4 4 Y Y Y Y FF126 10 1 ST Y FF127 10 1 4 ST Y128 T 10 2 4 6 ST Y F129 5 1 4 4 ST Y FF130 H 10S 25 50 2 4 Y Y Y Y131 5 1 4 ST Y132 H 10S 25 40 7 1 4 2 Y Y Y Y133 10 1 4 ST Y134 3 1 4 ST Y FF135 T 15 2 6 8136 T 5 10 2 4 ST Y137 10 4 ST Y138 5 1 4 ST Y139 T 10 2 4 6 ST ST140 H 15P 20 55 3 3 4 Y Y Y Y FF

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141 5 1 4 ST Y142 10 1 4 ST Y143 8P 25 40 4 4 Y Y Y Y Y Y F144 H 10S 15 40 2 6 12 Y145 15S 30 40 6 2 4 2 Y Y Y Y146 5 1 ST Y147 5 1 4 ST Y148 H 15P 45 Y 55 3 3 4 2 Y Y Y Y Y Y149 H 20P 30 Y 55 10 6 2 Y Y Y Y Y F151 5 1 4 4 ST Y FF152 H 10S 20 40 2 6 12 Y153 8S 20 40 6 4 6 Y Y Y Y154 H 15S 25 40 6 3 4 Y Y Y Y Y F155 8S 15 40 3 4 3 Y Y Y Y156 H 20P 25 55 3 3 4 5 4 Y Y Y Y Y157 T 15 3 4 ST Y158 T 10 3 4 ST Y159 T 5 1 4 ST Y160 5 1 4 6 Y161 T 5 4 4 ST Y162 T 10 2 4 4 ST Y FF163 H 8S 15 40 3 2 5 6 Y Y F164 H 10P 20 55 3 3 5 4 Y Y Y Y Y FF165 H 8S 20 45 4 4 Y Y Y F166 T 10 3 6 12 ST Y Y167 H 10S 20 45 3 3 4 6 Y Y F168 H 10P 20 40 3 5 4 2 Y Y Y Y169 T 10 3 6 8 ST Y170 T 10 4 6 ST Y171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y F172 5 1 4 6 ST Y173 5 1 ST Y FF174 T 10 3 6 8 ST Y175 10S 15 45 3 3 4 4 Y Y Y Y176 5 1 4 ST Y178 T 10 1 6 12 ST Y179 H 15P 25 55 4 3 4 Y Y Y Y Y180 5 1 4 ST Y FF181 5 1 6 8 Y182 H 15P 25 40 2 3 6 12 Y Y Y Y F183 5 15 3 4 4 Y Y Y F184 T 5 10 3 4 4 ST Y FF185 H 15P 25 Y 55 3 4 2 6 2 Y Y Y Y F186 T 8S 10 40 1 4 Y Y F187 H 20S 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y Y

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188 H 10S 20 40 3 Y Y Y189 5 1 4 4 ST Y FF190 H 10S 15 40 1 10 Y Y Y F191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y192 8S 10 40 2 6 12 Y Y Y F193 10 1 4 6 ST Y FF194 T 10 2 6 8 ST Y Y195 H 20S 40 Y 60 3 4 2 Y Y Y Y F196 H 8S 15 40 3 6 12 Y Y Y Y197 T 5 15 2 4 6 ST Y198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y F199 5 10 4 Y Y200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y F201 H 15S 25 55 2 6 Y Y Y Y202 5 10 3 6 12 Y Y203 Y204 5 2 4 ST Y FF205 T 10 3 6 ST Y207 H 8S 20 40 4 7 Y Y Y Y Y F208 T 10 1 6 12 ST Y209 H 15S 20 60 6 6 4 Y Y Y Y210 10S 30 40 5 2 4 Y Y Y Y211 H 8S 10 40 1 4 6 Y Y Y212 H 15P 30 40 7 8 4 2 Y Y Y Y Y Y F213 T 15 3 6 8 ST Y214 10S 25 40 2 6 Y Y Y Y Y FF216 H 8S 15 40 2 5 4 Y Y217 H 20P 30 Y 55 3 3 6 7 Y Y Y Y Y Y FF218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y F219 T 10 2 4 6 ST Y220 T 10 3 4 ST Y FF221 T 10 1 ST ST222 T 5 10 3 4 ST Y223 T 5 15 2 6 ST Y224 T 10 4 4 ST Y225 T 5 10 2 2 4 ST Y FF226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y227 T 5 10 2 4 Y228 H 20S 25 40 3 3 4 3 4 Y Y Y Y F229 T 10 3 6 8 ST Y230 15 1 6 12 ST Y231 T 10 2 4 ST Y232 T 5 10 3 6 8 ST Y233 H 8S 15 40 4 6 Y Y F234 10S 15 40 4 4 Y Y Y F

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235 5 1 4 ST Y236 T 5 10 1 4 6 ST Y FF237 10S 25 40 7 3 4 Y Y Y Y238 T 10 1 6 8 Y Y239 T 10 2 4 6 ST Y240 5 1 4 4 ST Y241 5 1 4 4 ST Y FF242 H 15S 25 45 4 7 4 Y Y Y Y F243 H 20P 30 55 3 3 8 8 2 Y Y Y Y Y Y FF244 H 15S 25 40 5 3 4 Y Y Y Y245 5 1 4 ST Y FF246 T 5 10 3 6 12 Y Y247 T 5 15 3 6 8 ST Y248 H 15P 25 40 3 2 6 4 6 2 Y Y Y Y249 H 10S 20 Y 40 3 4 Y Y Y Y F250 5 10 1 4 ST ST Y251 5 1 ST Y252 H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y FF254 T 10 3 6 8 ST Y255 H 10S 20 55 6 2 6 Y Y Y Y Y F256 5 1 4 ST Y F257 5 1 4 4 ST Y258 T 10 1 ST Y259 10 ST Y260 5 25 4 2 6 ST Y Y261 T 10 1 4 ST Y262 10 1 4 ST Y263 H 15S 20 45 4 4 Y Y Y Y264 T 10 3 6 8 ST Y265 H 15S 20 40 3 3 6 6 4 Y Y Y Y266 T 5 15 3 ST Y Y267 T 10 3 ST Y268 5 15 3 Y Y269 H 20S 25 Y 40 8 18 4 Y Y Y Y F270 5 25 10 4 4 6 ST Y271 5 1 10 ST Y272 5 1 ST Y FF273 T 5 4 6 ST Y274 5 1 4 4 ST Y275 T 10 3 4 ST ST276 T 5 3 10 ST Y277 T 15 3 6 12 ST Y278 H 8S 15 40 7 3 4 Y Y Y Y FF279 5 15 3 Y F

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280 5 1 4 ST Y281 T 10 3 4 6 ST Y282 T 10 3 6 12 ST Y283 5 1 ST Y284 T 10 2 6 12 ST Y285 3 3 4 ST Y286 1 4 4 ST Y287 H 15S 20 55 3 3 6 Y Y Y Y FF288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y289 T 15 2 6 12 Y290 3 1 4 ST Y291 T 10 2 6 8 ST Y FF292 5 4 4 ST Y293 T 5 1 4 4 ST Y294 T 10 3 6 12 ST Y295 H 10P 15 40 3 3 Y Y Y Y Y Y F296 T 10 3 4 6 ST Y297 T 15 4 3 4 ST Y Y298 H 20P 30 Y 40 3 6 6 4 Y Y Y Y Y299 T 15 2 4 4 Y300 H 10S 30 55 3 6 5 Y Y Y Y Y301 10 1 4 6 ST Y302 5 5 ST Y303 T 10 3 4 6 ST Y304 T 5 15 3 4 6 ST Y305 10 1 ST Y306 T 10 2 4 4 Y307 5 1 ST Y308 10 1 4 ST Y FF309 5 1 4 ST ST F310 5 10 2 4 Y Y F311 H 10P 20 55 5 3 Y Y Y Y312 8S 20 40 2 4 Y Y F313 10 2 Y Y314 T 10 3 4 ST Y315 3 1 ST ST316 T 10 3 4 6 ST Y317 T 5 1 4 ST Y318 T 5 4 4 ST Y319 5 1 4 ST Y320 10 6 8 ST ST Y Y F321 H 8S 20 45 3 4 Y Y F322 5 1 4 ST Y FF323 T 10 3 6 ST Y324 H 8P 15 40 3 6 8 Y Y Y Y Y FF325 H 15S 30 50 3 5 3 4 2 Y Y Y Y Y Y326 H 15S 30 Y 50 1 4 2 Y Y Y Y

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513 5 1514 5 1 ST Y515 ST ST FF516 15 5 5 ST Y Y517 T 5 15 3 ST Y518 H 10S 25 40 3 1 4 Y Y Y Y F519 5 1 ST Y F520 T 3 4 4 ST Y521 H 10P 20 45 3 1 4 Y Y Y Y FF522 10P 25 Y 55 5 4 4 2 Y Y Y Y523 H 20P 45 Y 40 3 6 3 4 2 Y Y Y Y524 T 2 6 12 ST Y FF526 ST ST FF527 T 10 3 6 12 ST Y528 H 15P 30 Y 40 6 2 Y Y Y Y Y Y F529 T 5 15 3 6 12 ST Y530 T 10 3 6 8 ST Y531 T 3 4 ST Y F532 10 4 Y ST Y Y FF533 10S 20 40 3 1 6 Y Y F534 H 10S 25 Y 40 6 4 4 Y Y Y Y F535 5 1 ST ST536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y537 10 2 4 ST Y538 ST ST FF539 T 5 15 2 4 Y Y F540 H 15S 20 55 3 5 4 Y Y Y Y FF541 5 1 4 4 ST Y542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y F543 T 10 1 4 4 ST Y544 H 10S 20 60 3 3 6 7 4 2 Y Y Y Y545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y546 H 15S 30 40 5 7 4 2 Y Y Y Y Y F547 ST Y F548 5 4 ST Y549 H 20S 30 60 5 9 4 Y Y Y Y Y Y550 10 6 12 ST Y552 8S 15 40 3 3 Y Y FF553 H 15P 25 55 3 6 8 Y Y Y Y F555 H 8S 30 40 6 4 2 Y Y Y Y F556 H 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y F557 5 1 4 ST Y558 10 1 6 8 ST Y

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559 H 15S 20 40 6 3 4 Y Y Y Y560 T 5 1 ST Y561 T 5 ST Y562 T 1 4 ST Y563 H 10S 20 40 2 4 Y Y564 H 8S 20 40 3 3 3 4 6 Y Y Y F565 5 1 4 ST Y FF566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y567 10 1 4 4 ST Y568 H 8P 20 60 10 Y Y Y Y Y FF569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y F570 5 1 ST Y571 Y Y F572 H 10S 15 40 2 4 Y Y Y F573 H 10P 25 55 4 4 4 Y Y Y Y Y574 1 ST Y FF575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y F576 T 10 2 6 ST Y FF577 5 1 4 ST Y FF578 T 5 10 3 4 6 ST Y FF579 H 10S 25 45 6 4 4 2 Y Y Y Y Y Y581 T 5 3 4 4 ST Y Y582 T 5 3 6 8 ST Y583 5 1 4 4 ST ST584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y F586 15S 20 40 3 5 3 6 Y Y Y Y Y587 H 10S 20 55 2 10 Y Y Y Y588 5 1 ST Y FF589 20 1 6 Y Y FF590 H 20P 30 60 3 3 5 8 2 Y Y Y Y Y591 3 1 4 ST Y593 H 15P 20 45 2 5 4 Y Y Y Y F594 T 15 3 4 4 ST Y595 T 5 1 ST Y596 T 10 2 4 6 ST Y597 1 ST Y F598 ST ST FF599 T 15 2 4 6 ST Y601 H 15S 30 55 3 7 4 2 Y Y Y Y F602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y603 10 1 6 8 ST Y604 3 1 ST Y FF605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y606 3 1 ST Y

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607 5 1 ST Y608610 3 1 4 ST Y611612 T 15 3 6 12 ST Y613 5 1 ST Y614 10S 2 Y Y F615 1 ST Y616 H 10S 15 40 3 4 7 4 Y Y Y Y617 H 15S 25 55 5 6 4 2 Y Y Y Y618 H 10S 25 40 3 4 Y Y619 H 20S 40 Y 65 3 1 4 2 Y Y Y Y Y Y F621 10 1 Y Y622 5 1 ST Y623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y FF626 3 5 1 ST Y629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y631 H 20S 40 50 4 6 2 Y Y Y Y Y F632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y635 10S 30 40 10 4 4 Y Y Y Y636 6S 3S 3S ST Y F637 13S 2S 3 4 Y Y F638 10S 20 40 6 2 4 Y Y Y Y FF639 9S ST Y F641 H 20S 40 Y 55 6 6 2 Y Y Y Y642 5 15 4S 7 6 Y Y F643 H 10S 20 Y 40 6 7 3 2 Y Y Y Y FF677 8S Y Y F694 H 10S 25 Y 40 6 5 4 2 Y Y Y Y F697 2S ST ST F698 H 15S 30 Y 40 2 4 2 Y Y Y Y F700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y F702 H 15P 25 40 3 4 4 2 Y Y Y Y Y703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y F771 H 15P 30 55 5 4 Y Y Y Y Y776 H 20S 40 Y 65 3 3 6 7 4 Y Y Y Y Y

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Sold Space Programs

Display Programs - Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets includes:• Retail Price (as of publication date)• Agent Names

The products participating in the Hero Display, the Pod Program and the sold End Aisles are included in the Display Programs – Participating Products Table.

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Location LCBO#Case Conversion# Description Size (mL)

Support Programs

HD219543 InniskillinLateAutumnRieslingVQA 750 LTO, FSI-

VQA

261099 InniskillinPinotNoirVQA 750 LTO, FSI-VQA

1217521 Henry Of Pelham Cuv. Catharine Brut VQA 750 LTO

227009 Angels Gate Archangel Chardonnay Tm Brut VQA 750 LTO

2

178681 Open Sauvignon Blanc VQA 750 LTO

179143 Diva Semillon-Sauvignon Blanc VQA 750 LTO

467662 Strewn Gewurztraminer/Riesling VQA 750 LTO

3

58628 Family Series Cabernet Merlot VQA 750 LTO

214957 Alvar Cabernet Sauvignon VQA 750 LTO

273854 HatTrickRedVQA 750 LTO

4

58438 Jackson-TriggsSauvBlancBlackSeriesVQA 750 LTO

66266 InniskillinUnoakedChardonnayVQA 750 LTO

197988 Chateau Des Charmes Generations Seven White VQA 750 BAM

5

126151 Sibling Rivalry Red VQA 750 LTO

134957 Open Cab 2 Merlot VQA 750 LTO

587907 Trius Merlot VQA 750

6

109991 Pelee Island Gewurztraminer Riesling Umb VQA 750 LTO

134965 Open Riesling-Gewurztraminer VQA 750 LTO

234310 Crush First White VQA 750 LTO, Wine Fridge B

7

192492 Flourish Riesling Vidal VQA 750 LTO

198226 Alvar Chardonnay Gewurztraminer VQA 750 LTO

234583 Cave Spring Riesling VQA 750 LTO

8

136028 Pelee Island Riesling Dry VQA 750 LTO

221804 Trius Sauvignon Blanc VQA 750 Wine Fridge A

582825 Family Series Chardonnay VQA 750 LTO

9

225920 SandbanksBacoNoirReserveVQA 750 LTO

270926 Henry Of Pelham Baco Noir VQA 750 LTO

526228 Jackson-TriggsBlackSeriesMeritageVQA 750 LTO

10

167551 Vineland Estates Dry Riesling VQA 750 LTO

197145 Union White VQA 750

594200 Peninsula Ridge Inox Chardonnay VQA 750 LTO

Display Programs – Participating Products

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Location LCBO#Case Conversion# Description Size (mL)

Support Programs

11

159962 SandbanksShorelineCabernetMerlotVQA 750 LTO

192500 Flourish Merlot Pinot Noir VQA 750 LTO

612465 Pelee Island Eco Trail Red VQA 750 LTO

12

26880 Harbour Estates Sunrise Vidal/Chardonnay VQA 750 LTO

219097 Straight Up White VQA 750 BAM

620104 Angels Gate Sussreserve Riesling VQA 750 LTO

13

225946 Pelee Island Secco VQA 750 LTO

248484 The Underdog Wine Red VQA 750 BAM

417642 Cave Spring Pinot Noir VQA 750

14

144865 WayneGretzkyRieslingVQA 750 BAM

526251 Jackson-TriggsBlackSeriesChardonnayVQA 750 LTO

591719 Pelee Island Eco Trail Chard Auxerrios VQA 750 LTO

15

61101 Peninsula Ridge Merlot VQA 750 LTO

74062 DanAykroydCabernetShirazVQA 750 LTO

197152 Union Red VQA 750 LTO

16

26 ChardonnayMikeWeir 750 LTO

192625 Fresh Sauvignon Blanc Chardonnay VQA 750 LTO

393751 Pelee Island Chardonnay VQA 1500 LTO

17

53678 Peninsula Ridge Sauvignon Blanc VQA 750 LTO

215392 Alvar Semillon Sauvignon Blanc VQA 750 LTO

609867 EastdellEstatesUnoakedChardonnayVQA 750 LTO

18

66654 CreeksideShirazVQA 750 Contest

145441 Pelee Island Lighthouse Cabernet Franc VQA 750 LTO

582841 Family Series Baco Noir VQA 750 LTO

1981653 Chateau Des Charmes Barrel Fermentd

Chard VQA 750 BAM

522730 Strewn Chardonnay Barrel-Aged VQA 750 LTO

20

146837 20 Bees Shiraz VQA 750 LTO

612622 Pelee Island Lighthouse Merlot VQA 750 LTO

627166 InniskillinCabernetMerlotVQA 750 LTO

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST=ShelfTalker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles

Display Programs – Participating ProductsContinued

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Extender Location LCBO# Description

Size (mL)

Support Programs Agent

# of Extenders40 45 50 55 60 65

R1 VodkaA 279463 VanGoghBlueVodka 750 LTO Mondia Alliance Canada Inc. Y Y

R2 VodkaB 149567 TagNo.5Vodka 750 LTO MaverickDistilleryLimited Y Y Y Y Y

R3 VodkaC 225250 StolichnayaVodka 1140 LTO Corby Distilleries Limited Y Y Y Y Y Y

R4 VodkaD 157941 Three Olives Bubble FlavouredVodka 750 LTO TheKirkwoodGroup Y Y Y Y Y Y

R5 VodkaE 181636 SobieskiVodka 750 LTO Charton Hobbs Inc Y Y Y Y Y Y

R6 Rum A 935 Captain Morgan White Rum 750 BAM Diageo Canada Inc. Y

R7 Rum B 53140 Havana Club Dry 7 Years Old 750 LTO Corby Distilleries

Limited Y Y Y Y Y

R8 Rum C 253575 MalibuBlackCoconutFlavoured Rum 750 LTO Corby Distilleries

Limited Y Y Y Y Y Y

R9 Rum D 216838 Bacardi Superior 1140 LTO Bacardi Canada Inc. Y Y Y Y Y Y

R10 Rum E 269027 BacardiOakheartSpicedRum 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y

R11Canadian WhiskyA 269563 Maker'sMarkKentucky

Straight Bourbon 375 Value Add Beam Global Canada Y Y

R12Canadian WhiskyB 246603 Crown Royal Limited

Edition 750 LTO Diageo Canada Inc. Y Y Y Y Y

R13Canadian WhiskyC 217174 BlackVelvet 1140 LTO Vincor International Y Y Y Y Y Y

R14Canadian WhiskyD 550715 FortyCreekBarrelSelect 750 LTO KittlingRidgeLtd. Y Y Y Y Y Y

R15Canadian WhiskyE 279356 Rickard'sAutumnSpice 6 x

341 BAM Molson Coors Canada Y Y Y Y Y Y

R16 Scotch A 285262 Baileys Biscotti Cream Liquor 750 Diageo Canada Inc. Y Y Y Y Y Y

R17 Scotch B 605857 Amarula Cream 1140 LTO Pma Canada Ltd. Y Y Y Y Y Y

R18 Gin A 456095 KetelOneVodka 750 Necktag Diageo Canada Inc. Y Y Y Y Y Y

R19 Liqueurs A 303594 Marie Brizard Peppermint Schnapps 750 LTO Charton Hobbs Inc Y Y Y Y

R20 Liqueurs B 267187 Jose Cuervo Especial Gold 750 LTO Diageo Canada Inc. Y Y Y Y Y Y

R21 Liqueurs C 237792 McGuinness Long Island Iced Tea 1140 LTO Diamond Estates

Wines & Spirits Y Y Y Y Y Y

R22 Liqueurs D 313049 Dr. McGillicuddy's Peach Schnapps 750 LTO Diamond Estates


Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf Extenders Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


Size (mL)


# of Extenders40 45 50 55 60 65

R23 Brandy A 551416 Cabo Wabo Reposado Tequila 750 LTO PMA Canada Ltd. Y

R24 Brandy B 4101 Remy Martin VSOP 750 LTO Select Wine Merchants Inc. Y Y Y Y Y Y

R25 Tequila A 227678 1800 Silver Tequila 750 LTO TheKirkwoodGroup Y Y Y Y

R26Ontario Blend A 274498 Pelee Island Moscato 750 BAM, FSI Pelee Island Winery Y Y Y Y Y Y

R27Ontario Blend B 621219 Pelee Island Pinot Grigio 750 LTO Pelee Island Winery Y Y Y Y Y Y

R28Ontario Blend C 558999 KittlingRidgeIcewine&

Brandy 375 LTO KittlingRidgeLtd. Y Y Y Y Y Y

R29Ontario Non-VQA A 132506 Xoxo Pinot Grigio/

Chardonnay 1500 LTO, FSI Andrew Peller Limited Y Y Y Y Y

R30Ontario Non-VQA B 609875 EastdellBlackCabVQA 750 LTO Diamond Estates


R31Ontario Non-VQA C 276170 Pelee Island Blanc De

Blanc VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y

R32Ontario Non-VQA D 135939 Pelee Island Pinot Noir

VQA 750 LTO Pelee Island Winery Y Y Y Y Y Y

R33Ontario VQA A 439281 KonzelmannMerlotVQA 750 LTO KonzelmannEstate

Winery Y Y Y

R34Ontario VQA B 114686 Rosehall Run Sz Red

VQASullyzwicker 750 LTO Rosehall Run Vineyards Inc. Y Y Y Y

R35Australia/New Zealand A

270462KiwiWalkSparklingSauvignon Blanc Marlborough

750 LTO Churchill Cellars Ltd. Y Y Y

R36Australia/New Zealand B

266098 Six Hats Chenin Blanc 750 LTO RkwWineImportsInc. Y Y Y Y

R37Australia/New Zealand C

111526 Nederburg Paarl Cabernet Sauvignon 750 Value Add MarkAnthonyBrands Y Y Y Y Y Y

R38Australia/New Zealand D

668947 Lindemans Bin 85 Pinot Grigio 750 LTO Treasury Wine Estates Y Y Y Y Y Y

R39 USA A 48611Robert Mondavi Woodbridge Cabernet Sauvignon

750 LTO Vincor International Y Y Y Y Y Y

R40 USA B 34041 Fetzer Pinot Grigio 750 LTO Charton Hobbs Inc Y Y Y Y Y Y

R41 Chile A 266049 Adobe Reserva Sauvignon Blanc Organic 750 LTO Diamond Estates

Wines & Spirits Y Y Y Y

R42 Chile B 177774 Santa Rita Reserva Carmenere 750 LTO MarkAnthonyBrands Y Y Y Y Y Y

R43France Blend A 245860 Antoine Moueix Merlot

Bordeaux 750 LTO Select Wine Merchants Inc. Y

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Shelf Extenders Continued


Size (mL)


# of Extenders40 45 50 55 60 65

R44France Blend B 621995 J.P Chenet Premier De

Cuvee Merlot Cabernet 750 LTO MarkAnthonyBrands Y Y Y Y Y Y

R45France South A 2881 Pisse-Dru Beaujolais 750 LTO Churchill Cellars Ltd. Y Y

R46France South B 170142

Zonin Ripasso Valpolicella Superiore Doc

750 LTO Imprese Inc. Y Y Y Y Y Y

R47France Bordeaux/Burgundy A

152587 Chateau Saint-Germain 750 LTO MarkAnthonyBrands Y Y Y

R48Italy Central A 254888 Angel Nero D'Avola

Organic Giorgio & Gianni 750 BAM Wine Lovers Agency Inc. Y Y

R49Italy Central B 42606 RuffinoChianti 1500 LTO Vincor International Y Y Y Y Y Y

R50 Italy North A 134999 Si Soave - Doc 750 BAM Wine Lovers Agency Inc. Y Y Y Y Y

R51 Italy North B 219808 Gabbiano Chianti Classico Docg 750 LTO Treasury Wine Estates Y Y Y Y Y Y

R52Southern Europe A 267047

Tommasi Poggio Al Tufo Sangiovese Cabernet Sauv

750 LTO RkwWineImportsInc. Y

R53Southern Europe B 538074 Domaine Hatzimichalis

Cabernet Sauvignon 750 LTO Dionysus Wines Y Y Y

R54 Germany A 216887 Freixenet Carta Nevada Sparkling 750 LTO Dionysus Wines Y Y Y Y Y Y

R55 SparklingA 145458 InniskillinRieslingPinotGrigio VQA 750 LTO Vincor International Y Y Y

R56 SparklingB 107235 PanamaJack'sButterCaramel Cream 750 LTO Andrew Peller Limited Y Y Y Y Y Y

R57Ontario Beer A 285270 Double Trouble - Hops &

Robbers IPA 473 BAM North American Craft Agency Y Y

R58Ontario Beer B 255380 Pilsner Urquell 500 LTO MarkAnthonyBrands Y Y Y Y Y Y

R59 Beer 1 911388 KingBreweryPilsner 6 x 341 BAM Beer Barons Y

R60 Beer 2 487264 Stella Artois 500 LTO Labatt Breweries Ontario Y Y Y Y Y Y

R61 Beer 3 186510 Corona Extra 6 x 330 BAM Molson Coors Canada Y Y Y Y Y Y

R62 Beer 4 605733 FortyCreekBarrelSelectWhisky 1140 BAM KittlingRidgeLtd. Y Y Y Y Y Y

R63 Party Zone 1 273201 Bacardi Breezer Raspberry Citrus Spritzer 1320 LTO Bacardi Canada Inc. Y Y Y Y Y Y

R64 Party Zone 2 123463 Smirnoff Ice 1l Pet 1000 LTO Diageo Canada Inc. Y Y Y Y Y Y

R65 Party Zone 3 204073 SmirnoffMixedDrinksClassic Lemonade 1320 Necktag Diageo Canada Inc Y Y Y Y Y Y

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Shelf Extenders Continued

Community Shelf Extenders

Location LCBO# DescriptionSize (mL)

Support Program Agent

C1: Community Extender 1 190363 PrinceIgorVodka(P.E.T) 1750 BAM KittlingRidgeLtd.

C2: Community Extender 2 26229 CanadaGoldWhisky(P.E.T) 1140 Value Add KittlingRidgeLtd.

C3: Community Extender 3 289835 French Cross Dry White 1500 LTO,Wine Fridge B

Andrew Peller Limited

C4: Community Extender 4 174854 CarlRehKabinett 750 LTO Charton Hobbs Inc.

C5: Community Extender 5 43570 Two Oceans Chardonnay 750 BAM PMA Canada Ltd.

C6: Community Extender 6 38505 SmirnoffVodka 1750 Value Add Diageo Canada Inc.

C7: Community Extender 7 254649 Pisa Liqueur 750 LTO Diamond Estates Wines & Spirits

C8: Community Extender 8 224691 Gran Centenario Reposado Tequila 750 LTO TheKirkwood

Group

C9: Community Extender 9 326421 Pelee Island Cabernet 750 LTO Pelee Island Winery

C10: Community Extender 10 255885 J.P. Chenet Chardonnay 750BAM, Wine

Fridge B

MarkAnthonyBrands

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Discovery & Green Extenders

Discovery Shelf Extenders

Green Shelf Extender



D1: Discovery Wines 1 215079 ConoSurSparklingBrutNv 750 LTO Authentic Wine & Spirits Merchants

D2: Discovery Wines 2 46946 Taylor Fladgate Late Bottled Vintage Port 750 Value

AddSylvestre Wines &

Spirits Inc.

D3: Discovery Wines 3 203737 Fielding White Conception VQA 750 LTO Fielding Estate Winery

D4: Discovery BSM 1 263327 Waterloo Premium Amber 473 LTO TheBrickBrewingCo.

D5: Discovery BSM 2 94094 Domaine Pinnacle Ice Cider 375 BAM Diamond Estates Wines & Spirits

D6: Discovery BSM 3 242719 Bacardi Superior & Cola Tall Can 473 LTO Bacardi Canada Inc.

D7: Discovery Spirits 1 281451 Ouzo By Metaxa 700 LTO Select Wine Merchants Inc.

D8: Discovery Spirits 2 40626 Charm Soju Liquor 360 LTO Jl2 Sqaure Ltd.

D9: Discovery Spirits 3 209056 360 Double Chocolate Vodka 750 LTO TheKirkwoodGroup



G1: Green Extender 249078 SouthbrookOrganicWhiteConnect VQA 750 BAM Trialto Wine Group

Ltd.

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IMAGE Shelf Talkers

LCBO# Description Size (mL) Agent

54353 Stoneleigh Marlborough Pinot Noir 750 Corby Distilleries Limited

165308 Colio Extra Dry White 1500 Colio Estate Wines

173302 D'Arenberg The Stump Jump Lightly Wooded Char 750 Churchill Cellars Ltd.

173641 MuskokaHarvestAle 750 LakesOfMuskokaCottageBrewery

177741 Moosehead Lager 6 x 355 The Premium Beer Company Inc.

184135 Lake&RiverSeriesChardonnayVQA 750 Colio Estate Wines

209064 Absolut Elyx 750 Corby Distilleries Limited

214064 Viva Spumante 750 Colio Estate Wines

214809 Underberg Bitters Mini (3 x 20 mL) 60 PMA Canada Ltd.

230474 GraffignaCentenarioReserveMalbec 750 Corby Distilleries Limited

273342 Errazuriz Max Reserva Sauvignon Blanc 750 Philippe Dandurand Wines Ltd.

279646 Magners Pear Cider 500 The Premium Beer Company Inc.

285262 Baileys Biscotti Cream Liquor 750 Diageo Canada Inc.

298364 BlackVelvetToastedCaramelWhisky 750 Vincor International

307330 Samuel Adams Boston Lager 6 x 355 The Premium Beer Company Inc.

602714 Raynal XO Superior French Brandy 750 PMA Canada Ltd.

614750 Errazuriz Max Reserva Shiraz 750 Philippe Dandurand Wines Ltd.

699389 Magners Original Irish Cider 500 The Premium Beer Company Inc.

911396 Moosehead Lager 6 x 341 The Premium Beer Company Inc.

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Limited Time Offers

LCBO#Case Conversion# Description Size (mL) LTO Display Program

26 ChardonnayMikeWeir 750 $1.00 End Aisle

67 SmirnoffVodka 750 $1.00

414 Pama Pomegranate Liquor 750 $5.00

943 Mouton Cadet Rouge 750 $1.00

2881 Pisse-Dru Beaujolais 750 $1.00 Shelf Extender

4101 Remy Martin VSOP 750 $10.00 Shelf Extender

16352 French Cross Chardonnay Crtn 1000 $1.50 End Aisle , FSI-ICB

22079 EffenVodka 750 $5.00

26880 Harbour Estates Sunrise Vidal/Chardonnay VQA 750 $1.00 End Aisle

27235 Sauza Gold Tequila 750 $2.00

27854 Masi Modello Della Venezie Rosso Igt 1500 $1.00

28787 Yellow Tail Shiraz/Grenache 750 $1.00

31104 MillStreetTankhouseAle 6 x 341 $1.00

31757 SmirnoffVodka(P.E.T.) 750 $1.00

32938 NakedGrapeChardonnayBib 3000 $3.00 End Aisle

32946 NakedGrapeShirazBib 3000 $3.00 End Aisle , FSI-ICB

33928 Wiser's De Luxe 1750 $3.00

34041 Fetzer Pinot Grigio 750 $2.00 Shelf Extender

35840 ZubrowkaBisonVodka 750 $1.00

40196 Luxardo Sambuca Dei Cesari 750 $1.50

40626 Charm Soju Liquor 360 $0.35 Discovery Ext.

42606 RuffinoChianti 1500 $2.00 Shelf Extender

45617 Pelee Island Pinot Noir 750 $1.00 End Aisle, FSI-ICB

45955 Tecate 473 $0.20

48611 Robert Mondavi Woodbridge Cabernet Sauvignon 750 $1.00 Shelf Extender

50088 Patron Reposado Tequila 750 $7.00

53140 Havana Club Dry 7 Years Old 750 $2.00 Shelf Extender

53678 Peninsula Ridge Sauvignon Blanc VQA 750 $2.00 End Aisle

58438 Jackson-TriggsSauvBlancBlackSeriesVQA 750 $1.00 End Aisle

58628 Family Series Cabernet Merlot VQA 750 $1.00 End Aisle

61101 Peninsula Ridge Merlot VQA 750 $2.00 End Aisle

66266 InniskillinUnoakedChardonnayVQA 750 $2.00 End Aisle

68544 SawmillCreekDryRed 4000 $3.00 End Aisle

68577 SawmillCreekDryWhiteBib 4000 $3.00 End Aisle, FSI-ICB

71126 HeinekenLager 6 x 330 $1.00

71597 AbsolutMangoVodka 750 $1.00

73791 Carlsberg Beer 6 x 330 $1.00

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Limited Time Offers Continued


73809 Carlsberg Beer 500 $0.15

74062 DanAykroydCabernetShirazVQA 750 $2.00 End Aisle

74591 Tuborg Gold Beer 500 $0.25

77933 Rev Pet 473 $0.25

79400 Pelee Island Baco Noir VQA 1500 $1.50

85456 Coilo Bianco Secco 1500 $1.00 FSI -ICB

85464 Colio Extra Dry Red 1500 $1.00 FSI-ICB

89862 Girls Night Out Chard Merlot Rose VQA 750 $1.50 Wine Fridge B

91702 RedKnotCabernetSauvignon 750 $1.00

91850 RekorderligWildBerries 500 $0.20

107235 PanamaJack'sButterCaramelCream 750 $2.00 Shelf Extender

109991 Pelee Island Gewurztraminer Riesling Umb VQA 750 $1.00 End Aisle

114686 RosehallRunSzRedVQASullyzwicker 750 $1.00 Shelf Extender

123463 Smirnoff Ice 1l Pet 1000 $1.00 Shelf Extender

126151 Sibling Rivalry Red VQA 750 $1.00 End Aisle

127456 Fuzion Organic Malbec Cabernet 750 $1.00

132506 Xoxo Pinot Grigio/Chardonnay 1500 $2.00 Shelf Extender, FSI-ICB

134957 Open Cab 2 Merlot VQA 750 $1.00 End Aisle

134965 Open Riesling-Gewurztraminer VQA 750 $1.00 End Aisle

135939 Pelee Island Pinot Noir VQA 750 $1.00 Shelf Extender

136028 Pelee Island Riesling Dry VQA 750 $1.00 End Aisle

140509 James Ready 5.5 6 x 473 $0.55

144493 Montecillo Crianza La Rioja 750 $1.00

145441 Pelee Island Lighthouse Cabernet Franc VQA 750 $1.00 End Aisle

145458 InniskillinRieslingPinotGrigioVQA 750 $1.00 Shelf Extender

146837 20 Bees Shiraz VQA 750 $1.00 End Aisle

149567 TagNo.5Vodka 750 $1.00 Shelf Extender

152587 Chateau Saint-Germain 750 $1.00 Shelf Extender

155598 KahluaMochaCoffeeFlavouredLiquor 750 $2.00

157883 Montes Classic Series Cabernet Sauvignon 750 $1.00

157941 ThreeOlivesBubbleFlavouredVodka 750 $1.00 Shelf Extender

159962 SandbanksShorelineCabernetMerlotVQA 750 $1.00 End Aisle

164756 GraffignaCentenarioPinotGrigioReserve 750 $1.50

165308 Colio Extra Dry White 1500 $1.00 FSI-ICB, IMAGE ShelfTalker

165845 Chivite Gran Feudo Rose 750 $1.00

167551 Vineland Estates Dry Riesling VQA 750 $1.00 End Aisle

169441 Frangelico 750 $2.00

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Limited Time Offers

Continued


170142 Zonin Ripasso Valpolicella Superiore Doc 750 $1.00 Shelf Extender

174854 CarlRehKabinett 750 $1.00 Comm. Extender

174904 Miller Chill 6 x 355 $2.00

177774 Santa Rita Reserva Carmenere 750 $1.50 Shelf Extender

178624 Montgras Carmenere Reserva 750 $1.00

178681 Open Sauvignon Blanc VQA 750 $1.00 End Aisle

179143 Diva Semillon-Sauvignon Blanc VQA 750 $1.00 End Aisle

181636 SobieskiVodka 750 $1.00 Shelf Extender

192492 Flourish Riesling Vidal VQA 750 $1.00 End Aisle

192500 Flourish Merlot Pinot Noir VQA 750 $1.00 End Aisle

192625 Fresh Sauvignon Blanc Chardonnay VQA 750 $1.00 End Aisle

197152 Union Red VQA 750 $1.00 End Aisle

197996 Nicolas Laloux Cabernet Sauvignon 750 $1.00 End Aisle, FSI-ICB

198002 Nicolas Laloux Sauvignon Blanc 750 $1.00 End Aisle

198226 Alvar Chardonnay Gewurztraminer VQA 750 $1.00 End Aisle

203737 Fielding White Conception VQA 750 $1.00 Discovery Ext.

209056 360DoubleChocolateVodka 750 $2.00 Discovery Ext.

210286 Russian Standard Original 1140 $1.45

212142 Linden Bay Cabernet Merlot 750 $1.00 End Aisle

212282 LuksusowaVodka 1140 $1.00

214957 Alvar Cabernet Sauvignon VQA 750 $1.50 End Aisle

215079 ConoSurSparklingBrutNv 750 $1.00 Discovery Ext.

215392 Alvar Semillon Sauvignon Blanc VQA 750 $1.00 End Aisle

216747 Stradivarius Fine Moscato Grappa Decanter 700 $2.00

216838 Bacardi Superior 1140 $1.15 Shelf Extender

216887 FreixenetCartaNevadaSparkling 750 $1.00 Shelf Extender

217174 BlackVelvet 1140 $2.00 Shelf Extender

217448 Malibu Coconut Rum 1140 $2.00

217521 Henry Of Pelham Cuv. Catharine Brut VQA 750 $3.00 End Aisle

218891 Dois Amigos Tinto Red 3000 $2.00 End Aisle , FSI-ICB

219543 InniskillinLateAutumnRieslingVQA 750 $2.00 Hero, LTO, FSI-ICB, Shopping Cart Sign

219808 Gabbiano Chianti Classico Docg 750 $2.00 Shelf Extender

222190 EmeriPinkMoscato 750 $1.50

222307 Gracia De Chile Reserva Syrah 750 $1.00

223511 Dois Amigos Branco White 3000 $2.00 End Aisle, FSI-ICB

224691 Gran Centenario. Reposado Tequila 750 $4.00 Comm. Extender

225250 StolichnayaVodka 1140 $2.15 Shelf Extender

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225680 Cruzan 9 Spiced Rum 750 $2.50

225920 SandbanksBacoNoirReserveVQA 750 $1.00 End Aisle

225946 Pelee Island Secco VQA 750 $1.50 End Aisle

226332 DekuyperPeachtreeSchnappsLiqueur 1140 $2.00

227009 Angels Gate Archangel Chardonnay Tm Brut VQA 750 $1.00 End Aisle

227678 1800 Silver Tequila 750 $2.50 Shelf Extender

229575 Pelee Island Passage 1500 $1.50 End Aisle

229732 FlyteVodka 750 $1.00

229849 Finca La Linda Merlot 750 $1.00

230789 Allegrini Valpolicella Doc 750 $1.50

234310 Crush First White VQA 750 $1.00 End Aisle Wine Fridge B

234583 Cave Spring Riesling VQA 750 $1.00 End Aisle

237792 McGuinness Long Island Iced Tea 1140 $2.00 Shelf Extender

240978 The People's Wine Pinot Gris 750 $1.00 Wine Fridge B

241950 SawmillCreekChardonnay 1500 $2.05 End Aisle

242719 Bacardi Superior & Cola Tall Can 473 $0.25 Discovery Ext.

245860 Antoine Moueix Merlot Bordeaux 750 $1.00 Shelf Extender

246603 Crown Royal Limited Edition 750 $2.00 Shelf Extender

247007 SawmillCreekPinotGrigioChardonnayBib 4000 $3.00 End Aisle

247601 SundanceStrawberryKiwi 750 $1.00 End Aisle, FSI-ICB

248872 Trove Riesling Moscato 750 $2.00 End Aisle

248880 Trove Shiraz Cabernet 750 $2.00 End Aisle

250258 Girls' Night Out Citrusberry Twist 1500 $1.00 End Aisle, FSI-ICB

250266 Girls'NightOutDarkberryDuet 1500 $1.00 End Aisle . FSI-ICB

253575 MalibuBlackCoconutFlavouredRum 750 $2.00 Shelf Extender

254649 Pisa Liqueur 750 $3.00 Comm. Extender

255133 Copper Moon Pinot Grigio 3000 $3.00 End Aisle, FSI-ICB

255380 Pilsner Urquell 500 $0.25 Shelf Extender

261099 InniskillinPinotNoirVQA 750 $2.00 Hero, FSI-VQA

263327 Waterloo Premium Amber 473 $0.25 Discovery Ext.

266049 Adobe Reserva Sauvignon Blanc Organic 750 $1.00 Shelf Extender

266098 Six Hats Chenin Blanc 750 $1.00 Shelf Extender

267047 Tommasi Poggio Al Tufo Sangiovese Cabernet Sauv 750 $1.00 Shelf Extender

267187 Jose Cuervo Especial Gold 750 $3.00 Shelf Extender

268011 Tennent's Export Lager 500 $0.25

269027 BacardiOakheartSpicedRum 750 $3.00 Shelf Extender

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Limited Time Offers

Continued


269845 CooralookChardonnay 750 $1.00

270009 Vina Maipo Vitral Reserva Chardonnay 750 $2.00 Wine Fridge A

270082 Tommasi Le Rosse Pinot Grigio Igt 750 $1.00

270173 Pelee Pebbles Vidal Hibernal 750 $1.00 Ontario Wine PP

270314 Santa Julia Pinot Grigio 750 $1.00

270454 Liberty Ale 6 x 355 $1.35

270462 KiwiWalkSparklingSauvignonBlancMarlborough 750 $1.00 Shelf Extender

270926 Henry Of Pelham Baco Noir VQA 750 $1.00 End Aisle

272815 Woody’sPinkGrapefruit 1000 $0.70

273110 Canadian Club & Ginger Ale 473 $0.50

273201 Bacardi Breezer Raspberry Citrus Spritzer 1320 $1.00 Shelf Extender

273854 HatTrickRedVQA 750 $1.00 End Aisle

276170 Pelee Island Blanc De Blanc VQA 750 $1.00 Shelf Extender

276394 Jackson-TriggsVidal 1500 $2.05 End Aisle, FSI-ICB

279331 McGuinness Ice Storm Raspberry 750 $1.00

279463 VanGoghBlueVodka 750 $2.00 Shelf Extender

281451 Ouzo By Metaxa 700 $1.00 Discovery Ext.

283804 SkinnygrapePinotGrigio 750 $2.00 FSI-ICB

283812 SkinnygrapeChardonnay 750 $2.00 FSI-ICB

286237 Clean Slate Riesling Qualitatswein Mosel 750 $1.00 Wine Fridge A

289835 French Cross Dry White 1500 $1.50 Comm. Extender, Wine Fridge B

296152 SkinnygirlMargarita 750 $1.00

296574 CottageBlockSauvignonBlRieslingVQA 750 $1.00 POD 2

303149 CottageBlockMerlotVQA 750 $1.00 POD 2

303594 Marie Brizard Peppermint Schnapps 750 $2.00 Shelf Extender

306001 Colio Bianco Secco Bib 4000 $2.00

307025 RuffinoAzianoChiantiClassicoDocg 750 $1.00

311795 Wolf Blass Red Label Shiraz/Cabernet Sauv 750 $2.00

313049 Dr. McGillicuddy's Peach Schnapps 750 $1.50 Shelf Extender

326421 Pelee Island Cabernet 750 $1.00 Comm. Extender

373191 SawmillCreekMerlot 1500 $2.05 End Aisle

377820 Jackson-TriggsMerlot 1500 $2.00 End Aisle, FSI-ICB

393751 Pelee Island Chardonnay VQA 1500 $1.50 End Aisle

393769 Pelee Island Cabernet 1500 $1.50 End Aisle , FSI-ICB

399428 Jackson-TriggsSauvignonBlanc 1500 $2.00 End Aisle, FSI-ICB

407544 Philippe De Rothschild Merlot Vdp 750 $1.00

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426601 Villa Maria Private Bin Sauvignon Blanc 750 $1.00 Wine Fridge A

439281 KonzelmannMerlotVQA 750 $1.00 Shelf Extender

449819 Mike'sHardCranberryLemonade4Pk-B 1320 $1.00

467662 Strewn Gewurztraminer/Riesling VQA 750 $1.00 End Aisle

469643 Rossi D'Asiago Limoncello Snaps 750 $2.00

487249 Lowenbrau Original 500 $0.25

487264 Stella Artois 500 $0.15 Shelf Extender

496711 KilkennyTraditionalCreamAle 4 x 440 $0.75

506519 Cesari Mara Vino Di Ripasso Valpolicella Doc 750 $2.00

506741 Kronenbourg1664 500 $0.25

521963 ChopinPotatoVodka 750 $3.00

522730 Strewn Chardonnay Barrel-Aged VQA 750 $1.00 End Aisle

526228 Jackson-TriggsBlackSeriesMeritageVQA 750 $1.00 End Aisle

526251 Jackson-TriggsBlackSeriesChardonnayVQA 750 $1.00 End Aisle

538074 Domaine Hatzimichalis Cabernet Sauvignon 750 $1.50 Shelf Extender

550715 FortyCreekBarrelSelect 750 $1.00 Shelf Extender

550749 Absolut Mandrin 750 $1.00

551416 Cabo Wabo Reposado Tequila 750 $5.00 Shelf Extender

557108 St Remy XO Brandy 750 $2.00

558999 KittlingRidgeIcewine&Brandy 375 $3.00 Shelf Extender

560524 Lamberti Santepietre P Grigio Delle Venezie 750 $2.00

582825 Family Series Chardonnay VQA 750 $1.50 End Aisle

582841 Family Series Baco Noir VQA 750 $1.00 End Aisle

584888 FinlandiaLimeVodka 750 $1.00

589051 FrenchCrossDryWhiteCask 4000 $4.00 End Aisle, FSI-ICB

591719 Pelee Island Eco Trail Chard Auxerrios VQA 750 $1.00 End Aisle

593905 KittlingRidgeWhiteZinfandel/Vidal 1500 $2.00 FSI-ICB

594200 Peninsula Ridge Inox Chardonnay VQA 750 $2.00 End Aisle

594275 Pelee Island Monarch Vidal VQA 1500 $1.50

600585 SlavaUltraPremiumVodka 750 $3.00

601765 Malibu Coconut Rum 375 $1.00

602995 PravdaVodka 750 $2.00

605048 Patron XO Cafe Tequila Liqueur 750 $5.00

605857 Amarula Cream 1140 $4.00 Shelf Extender

609867 EastdellEstatesUnoakedChardonnayVQA 750 $2.00 End Aisle

609875 EastdellBlackCabVQA 750 $1.00 Shelf Extender

610857 Fat Bastard Merlot Vdp 750 $1.50


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612259 Sleeman Original Draught 6 x 341 $1.00

612465 Pelee Island Eco Trail Red VQA 750 $1.00 End Aisle

612622 Pelee Island Lighthouse Merlot VQA 750 $1.00 End Aisle

613497 Moosehead Lager 473 $0.15

614909 KozelBeer 500 $0.25

620104 Angels Gate Sussreserve Riesling VQA 750 $1.00 End Aisle

621110 Jackson-TriggsPinotGrigio 750 $1.00 End Aisle

621201 Pelee Island Shiraz 750 $1.00 End Aisle

621219 Pelee Island Pinot Grigio 750 $1.00 Shelf Extender

621995 J.P Chenet Premier De Cuvee Merlot Cabernet 750 $1.00 Shelf Extender

623678 Carolans Irish Cream 1140 $4.00

627166 InniskillinCabernetMerlotVQA 750 $1.00 End Aisle

627257 Mott'sClamatoCaesarOriginal12Pk-B 4260 $1.75

637710 Jackson-TriggsShiraz 750 $1.00 End Aisle

637785 BarkanClassicCabernetSauvignonKpM 750 $1.00

665224 NakedGrapeSauvignonBlanc 750 $1.00 End Aisle, FSI-ICB

668947 Lindemans Bin 85 Pinot Grigio 750 $1.00 Shelf Extender

669440 French Cross Shiraz 1500 $2.00 End Aisle , FSI-ICB

669473 French Cross Pinot Grigio 1500 $2.00 End Aisle, FSI-ICB

676379 Innis & Gunn Original 330 $0.20

696864 TyskieBeer 500 $0.20

697292 BacardiBreezerPinaColadaPet4Pk-B 1320 $1.00

697409 Woody'sPinkGrapefruit4Pk-B 1320 $1.00

894014 El Dorado Demerara 5 Year Old Rum 750 $1.00

897702 Bottega Vino Dei Poeti Prosecco Doc 750 $1.00 Wine Fridge A

898684 BaronHerzogSauvignonBlancKpM 750 $1.00

927228 Rickard'sRed 6 x 341 $1.00

Limited Time Offers

Continued

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Value Added Program Warehouse Applied

LCBO#Case Conversion# Description Size (mL) VA Approved

VA Mother Carton#

4622 Newfoundland Screech Rum

750 IcebergVodka50mL 891762

5132 SilentSamVodka 750 Goldschalger 50 mL 293720

9365 SmallCaskBrandy 750 FortyCreekBarrekSelect50mL 893644

12476 PrinceIgorVodka(P.E.T) 1140 Extreme Prince Igor 50 mL 893313

26229 CanadaGoldWhisky(P.E.T)

1140 FortyCreekBarrelSelect50mL 893321

197400 Tequila Rose Liqueur 750 360DoubleChocolateVodka50mL 893263

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Value Add Program

Sales Representative Applied


653 McGuinnessSilkTassel 1140 FireballCinnamonWhisky50mL

1339 DeKuyperGenevaGin 750 FireballCinnamonWhisky50mL

9365 SmallCaskBrandy 750 FortyCreekBarrekSelect50mL

12476 PrinceIgorVodka(P.E.T) 1140 Extreme Prince Igor 50 mL

26229 CanadaGoldWhisky(P.E.T) 1140 FortyCreekBarrelSelect50mL

34637 Canadian Club Premium 1750 Canadian Club Classic 2 x 50 mL

35766 KopkeFullRichRubyPort 750 Veedha Douro Red Wine 50 mL

38505 SmirnoffVodka 1750 SmirnoffRocksGlass

46946 Taylor Fladgate Late Bottled Vintage Port 750 Port Serving Guide

57893 Lamb's Palm Breeze (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL

65284 BlackVelvet(P.E.T) 1750 TBCWhisky50mL

93666 MonkeyBayPinotGrigio 750 MonkeyBayPurseHook

111526 Nederburg Paarl Cabernet Sauvignon 750 Branded Glass

112771 Alvear's Fino Montilla 750 Branded Pen

125187 Cazadores Reposado Tequila 750 BacardiOakheart50mL

139659 Raynal Vsop French Brandy 1140 Grant'sSherryCask50mL

161356 SeagramWildBerryTheOriginal4Pk-B 1364 Seagram Iced Lemon Tea 355 mL

195974 Sandeman Lbv Port 750 Sandeman Ruby 50 mL

197400 Tequila Rose Liqueur 750 360DoubleChocolateVodka50mL

207688 D'Eaubonne VSOP Napoleon Brandy 1140 FireballCinnamonWhisky50mL

209205 Walker'sSpecialOld(P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL

211326 Dujardin VSOP Brandy 1140 Branded Glassware

214049 Girls' Night Out Strawberry Samba 1500 Purse hanger

216671 Wisers Special Blend 1140 Wiser's DeLuxe 50 mL

216721 Tanqueray Dry Gin 1140 Baileys 50 mL

216788 BacardiBlack 1140 Oakheart50mL

217745 Captain Morgan White Rum 1140 Goldschlager 50 mL

219139 Hardys Butcher's Gold Shiraz Sangiovese 750 BBQ Spices

219147 Hardys The Gamble Chardonnay Pinot Gris 750 BBQ Spices

269563 Maker'sMarkKentuckyStraightBourbon 375 Devil's Cut 50 mL

275248 Citadelle Gin 750 Mathilde Poire 50 mL

289512 Growers Raspberry Cider 6 x 330 Lip balm

305607 Seagrams 83 750 Glass

338012 Hardys Stamp Series Shiraz/Cabernet 750 BBQ Spices

382713 Nederburg Sauvignon Blanc 750 Branded Glass

400754 IcebergVodka 750 Cosmopolitaincocktailmix

407205 Grolsch Premium Lager 6 x 330 TIFF movie download card

428334 Mike'sHardLemonade4Pk-B 1320 Hockeykeychain

448548 Hardys Stamp Series Riesling/Gewurztraminer 750 BBQ Spices

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477836 Malibu Coconut Rum 750 Ice Storm Raspberry 50 mL

527457 Nederburg Shiraz 750 Branded Glass

600981 Hpnotiq Liquor 750 Pama Liqueur 50 mL

601484 Amaro Montenegro Liqueur 750 PokerCards

602821 Carolans Irish Cream 375 Kahlua50mL

605816 St. Remy Brandy 1140 St Remy A La Creme 50 mL

676148 YankeeJimIce 6 x 355 Free can of YJ ice beer 355 mL

676429 Bavaria Holland Beer 6 x 500 Boxed glass

695080 Hardys Stamp Series Shiraz/Cabernet 1500 BBQ Spices

698787 SeagramOrangeCreamSwirl4Pk-B 1364 Seagram Iced Lemon Tea 355 mL

910026 LakerLager 6 x 341 LakerIce355mL

910042 LakerLager 24 x 341 WaterlooDark355mL

929026 LakerIceLagerBeer 6 x 341 LakerIce355mL

Value Add Program Sales Representative Applied

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Bonus AIR MILES® Reward Miles

LCBO#Case Conversion# Description Size (mL) Display Program BAM

935 Captain Morgan White Rum 750 Shelf Extender 6

2063 Lamb's Navy Rum 750 8

5322 Aveleda Vinho Verde Fonte 750 5

6106 Kronenbourg1664 6 x 330 4

7187 KwvRoodeberg 750 4

8219 PrinceIgorVodka(P.E.T) 750 10

8805 FortyCreekBarrelSelectWhisky 1750 15

10801 De Valcourt Napoleon VSOP 750 6

11130 Dewar's White Label 750 8

16022 Duff Gordon Brandy 750 6

18689 KwvCheninBlanc 750 4

21089 Asbach Uralt Brandy (Underberg Ag/Sa) 750 10

22251 Durbanville Hills Sauvignon Blanc 750 6

31930 Seagrams V.O. 1750 15

33175 Fuller's London Porter 500 1

33308 CanadaGoldWhisky 750 12

33340 Collavini Pinot Grigio Igt 750 6

34579 PrinceIgorExtremeVodka 1140 10

39404 McGuinnessSilkTassel 1750 30

43570 Two Oceans Chardonnay 750 Comm. Extender 5

45898 Bacardi Superior 1750 15

47951 Xplorador Cabernet Sauvignon 750 6

53876 Antinori Toscana Igt 750 6

54007 Red Guitar Old Vine Tempranillo Garnacha 750 4

54213 Alberta Premium (P.E.T) 1750 15

61499 Chateau Des Charmes Riesling VQA 750 6

61663 Casillero Del Diablo Rsv Cab/Sav 1500 10

78048 Voga-Quattro 750 4

79301 Mezzomondo Pinot Grigio Chardonnay Igt 750 5

81653 Chateau Des Charmes Barrel Fermentd Chard VQA

750 End Aisle 6

85811 Bacardi Gold Rum 1750 15

87015 Lamb's White Rum (P.E.T) 1750 15

87379 Green Rabbit Organic Merlot Carton 1000 5

88799 AlbertaPureVodkaPet 750 7

89995 Quinta Da Aveleda Vinho Verde 750 6

90472 J.P. Chenet Cabernet Syrah 750 6

91751 Jacob'sCreekReserveCabernetSauvignon

750 10

93401 Wyndham Estate Bin 222 Chardonnay 750 Wine Fridge B 8

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Continued


93419 The Balvenie Signature 12 Year Old 750 25

94094 Domaine Pinnacle Ice Cider 375 Discovery Ext. 10

105742 Appleton Estate Extra 750 15

107144 EightBelowLuxuryVodka 750 10

107201 Gray Fox Cabernet Sauvignon 1500 5

114967 FinlandiaVodka 1750 15

125203 FireballWhiskyShooter 375 5

134890 Dragani Montepulciano D'Abruzzo 750 4

134999 Si Soave - Doc 750 Shelf Extender 4

142513 KittlingRidgeKingsgatePort 750 3

144865 WayneGretzkyRieslingVQA 750 End Aisle 4

145128 Mission Hill Pinot Noir VQAFive Vineyards 750 8

146548 Villa Maria Private Bin Pinot Noir 750 8

157859 CaramilkCreamCooler 1080 8

160994 Trivento Fair Trade Malbec 750 7

161950 Bolivar Coffee Liqueur 750 5

163170 Bols Creme De Bananes 750 10

173542 Don Julio Blanco 750 25

175026 Funf 5 German Riesling 750 3

177816 Xplorador Carmenere 750 6

186510 Corona Extra 6 x 330 Shelf Extender 4

187039 JamesOatleyTicTokSauvignonBlanc 750 10

187179 JamesOatleyTicTokCabernetSauvignon 750 10

188193 Gato Negro Cabernet Sauvignon 750 4

190041 Collavini Prosecco 750 6

190363 PrinceIgorVodka(P.E.T) 1750 Comm. Extender 15

192922 Seagram's 83 1140 10

193433 SilentSamVodka 1750 20

195651 FortyCreekConfederationOakReserveWhisky

750 20

197913 Steven & Chris Trend Chardonnay-Pinot Grigio VQA

750 5

197970 La Puerta Torrontes 750 4

197988 Chateau Des Charmes Generations Seven White VQA

750 End Aisle 6

198036 Chateau Des Charmes Generation Seven Red VQA

750 6

212134 Linden Bay Pinot Grigio 750 End Aisle 5

212605 Fifth Leg Shiraz Merlot Cabernet Sauv 750 8

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Continued


212613 Fifth Leg Semillon Sauv Blanc 750 8

212704 Jacob'sCreekReserveRiesling 750 8

214478 RosehallRunSzWhiteVQASullyzwicker 750 5

215905 VogaItaliaSparkling 750 5

215939 Stock84VSOPBrandy 1140 10

216663 Appleton Special Gold Rum 1140 12

217125 Sauza Silver 1140 15

217554 CaptainMorganDarkRum 1140 10

217687 Canadian Club Premium 1140 10

218644 Santa Rita 120 Cabernet Sauvignon 750 6

218859 35 South Cabernet Sauvignon Merlot Organic

750 8

219097 Straight Up White VQA 750 End Aisle 4

221200 TheBalvenieCaribbeanCask14YoScotch 750 25

222778 Fetzer Gewurztraminer 750 6

223529 Appleton Estate V/X 1140 12

223651 Finca La Linda Syrah 750 5

224295 Xoxo Riesling Vidal 750 FSI-ICB 4

224766 Chateau Des Charmes Brut Methode Traditionelle VQA

750 8

226324 Barclay's Rare Old Brandy 1140 10

226571 Sterling Vintner's Pinot Noir 750 8

233726 Schmitt Sohne Mosel Gold Riesling 750 4

234815 Art De Vivre Cabernet Sauvignon 750 5

238683 Aveleda Vinho Verde Fonte 1500 10

239756 Beringer White Zinfandel 750 5

240416 Montresor Amarone 750 10

241869 Glenmorangie Quinta Ruban 750 50

245423 Courvoisier 12 Year Old 750 30

248484 The Underdog Wine Red VQA 750 End Aisle 5

249078 SouthbrookOrganicWhiteConnectVQA 750 Green Extender 4

252312 GlenfiddichSingleMalt12YearOld 375 7

253831 Campo Maccione Morellino Di Scansano Docg

750 5

254888 Angel Nero D'Avola Organic Giorgio & Gianni

750 Shelf Extender 4

254912 CodorniuBrutClasicoSparkling(3x200mL)

600 7

255885 J.P. Chenet Chardonnay 750 Comm. Extender, Wine Fridge B

6

260869 SobieskiVodka1.14 1140 10

261768 CanadaGoldWhisky(P.E.T) 1750 15

261776 Alpenbitter No 7(P.E.T) 375 5

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Continued


262337 Niersteiner Spatlese Late Harvest 750 6

263079 SawmillCreekRiesling 1500 End Aisle 7

265991 Le Parisien Pinot Noir Pays D'Oc 750 5

270157 Pelee Island Baco-Gamay Noir Zweigelt 750 End Aisle, FSI-ICB 4

270892 Jackson-TriggsMerlotCask 4000 End Aisle 15

274498 Pelee Island Moscato 750 Shelf Extender, FSI-ICB

4

279356 Rickard'sAutumnSpice 6 x 341 Shelf Extender 4

283713 Coors Light Iced T 6 x 341 4

285270 Double Trouble - Hops & Robbers IPA 473 Shelf Extender 1

286807 Buton Vecchia Romagna Brandy 750 6

288738 Bacardi Arctic Grape 750 8

288795 Stoneleigh Marlborough Chardonnay 750 10

291674 Fetzer Chardonnay 750 6

291971 Villa Wolf Pinot Noir Pfalz 750 8

292177 Phillips Butter Ripple Schnapps 750 8

292730 Lamb'sBlackSheepSpicedRum 750 8

293035 Antonin Rodet Syrah 750 6

294520 Spearhead Hawaiian Style Pale Ale 6 x 355 4

296228 Calvados Boulard 750 15

309302 Santa Alicia Carmenere Reserva 750 4

314039 TsantalisMakedonikosWhite 1000 4

316844 Bombay Sapphire London Dry 750 8

322792 French Cross Red 1500 End Aisle 4

335638 Hardys Stamp Series Chardonnay/Semillon 750 4

336735 Baden Gewurztraminer Qba 750 4

336974 Fetzer Cabernet Sauvignon 750 6

340398 Two Oceans Cabernet Sauvignon/Merlot 750 5

341024 SouthbrookFramboise 375 5

383356 SawmillCreekAutumnBlush 1500 End Aisle, FSI-ICB 7

384511 Dragani Montepulciano D'Abruzzo 2000 8

385286 IcebergVodkaP.E.T 375 4

398552 Bacardi Limon 750 8

410415 SkyyVodka 750 8

413070 Two Oceans Sauvignon Blanc 1500 Wine Fridge B 8

427088 Casillero Del Diablo Rsv Merlot 750 8

452615 Herradura Reposado Tequila 750 20

454462 BanffIceVodka 1750 15

454991 Chateau Des Charmes Cabernet/Merlot VQA

750 6

459917 French Cross Blush 1500 End Aisle 4

544155 IcebergVodka 1750 16

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Continued


564674 Masi Modello Delle Venezie Bianco Igt 750 5

566133 Wyndham Estate Bin 555 Shiraz 1500 15

569087 Farnese Chardonnay 750 3

572453 Cesari Merlot Delle Venezie 750 4

582833 Family Series Cab Franc VQA 750 4

589036 FrenchCrossCabMerlotCask 4000 End Aisle 10

589523 Argento Cabernet Sauvignon 750 4

591701 Argento Chardonnay 750 4

598391 CanadianClubReserveWhisky 1750 15

603050 TheGlenlivetFrenchOakReserve15YearOld

750 20

604868 GreyGooseVodka 1750 30

605733 FortyCreekBarrelSelectWhisky 1140 Shelf Extender 10

610188 Osborne Solaz Tempranillo Cabernet Sauvignon

750 4

620583 Dragani Pinot Grigio Trebbiano 2000 8

620666 Casillero Diablo Rsv Carmenere 750 6

620831 Negrar Ripasso Valpolicella Classico DOC 750 6

621003 Montecillo Reserva 750 10

621227 Straccali Chianti Docg 750 5

621680 French Rabbit Cabernet Sauvignon Carton 1000 5

630657 Labet Cotes Du Rhone Rouge Aoc 750 4

637389 Dooley's Original Toffee Cream Liquor 750 8

911388 KingBreweryPilsner 6 x 341 Shelf Extender 4

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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM

BBAM Amount

Total BAM

139651 Sleeman Honey Brown Lager 473

6 673361 Sleeman Cream Ale 473

1212605 Fifth Leg Shiraz Merlot Cabernet Sauvignon 750 8

4 20212613 Fifth Leg Semillon Sauvignon Blanc 750 8

1274670 G. Marquis The Red Line Riesling VQA 750

10 10276501 G. Marquis The Red Line Pinot Grigio VQA 750

2 47290 FortyCreekBarrelSelect 375 12 12

4

242172 GreatLakesRedLeafLager 473

3 3242545 GreatLakesCrazyCanuckPaleAle 473

615880 Devil’s Pale Ale 473

Option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus AIR MILES®”

Option 2 - “Buy two of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 3 - “Buy three of the same listed product and receive the Bundled Bonus AIR MILES®”

Option 4 - “Buy two of the three listed products and receive the Bundled Bonus AIR MILES®”

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Necktags

LCBO# Case Conversion Description Size (mL) NT Approved

893 Wiser's De Luxe 750 Wiserhood

984 Alberta Premium 750 AlbertaPremium'sDarkerSide

58594 Angels Gate Gewurztaminer VQA 750 OfficialWineSponsorshiptoReadforthe Cure

64287 Cono Sur Viognier 750 Share Your Seasonal Fare To Win!

94060 Casillero Del Diablo Rsv Malbec 750 Accolades

146787 Pillitteri Pinot Grigio VQA 750 New Label Explanation

204073 SmirnoffMixedDrinksClassicLemonade 1320 #1 Cooler Brand

212993 Cousino Macul Antiguas Reserva Cab/Sav 750 Cousino Macul Cabernet Review

227140 Heering Cherry Liqueur 750 Recipebooklet

264986 Chateau Pey La Tour 750 Pey La Tour Review

265157 Jacob'sCreekMoscato 750 Product Info

265900 Firriato Primula Syrah 750 Primula Syrah Review

270017 Jacob'sCreekReserveChardonnayAdelaide Hills 750 Product Info

286088 Place In The Sun Shiraz 750 FairtradeInfoNecktag

289124 Laroche Chablis St Martin 750 New product

291765 JJ McWilliams Pinot Grigio 750 New product & tasting note

298364 BlackVelvetToastedCaramelWhisky 750 RecipeBook

341602 Cono Sur Pinot Noir 750 Share Your Seasonal Fare To Win!

349126 Pillitteri Gewurztraminer/Riesling VQA 750 New Label Explanation

349191 Pillitteri Cabernet/Merlot VQA 750 New Label Explanation

456095 KetelOneVodka 750 KetelOneBartender'sSecret

457176 Cono Sur Merlot 750 Share Your Seasonal Fare To Win!

602763 AbsolutRaspberriVodka 750 Recipe

665471 Jacob'sCreekReserveShiraz 750 Product Info

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Display TableMerchandisingGuidelines

The following section provides direction on merchandising Nesting and Promo Tables.

If you have any questions, please contact your store’s Regional Visual Merchandiser or e-mail [email protected].

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Display Table Themes

The Nesting Table Map (p97) is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising accordingtothe“like-with-like”and“colour/size/type”principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Example of colour, size, type

Example of “like with like”

Merchandising Display Tables

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Example of basket with sign

Product Placement

Toomanyfacingsofthesameproductwillmakethedisplayseemcluttered,dullingtheimpact of the products being promoted.

Byfollowingthebasicprincipleof‘likeproductwithlikeproduct’,youwillaccomplish athemed,fullystockedandcustomerfriendlyfixture.

Remember to consider the colour, size and type when building your display.

Placingcomplementarycoloursnexttoeachotheralsoenhancesthelookofthedisplay.Items on the Display Tables should not ‘compete’ with each other.

NestingTableBaskets

Allnestingtablesmusthaveabasketoneachcorner of the table.

Selectoneproducttomerchandiseineachbaskettocomplement the theme. Sign the product with metal sign holdersandblacksigninserts.

Eachmedium-sizedbasketholdstwocasesof750mL product or one case of 1000 mL /1500 mL product.

Nesting Table Baskets

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Nesting Table Fixtures

Product Theme Location

Store #

Nesting Table Theme

Peo

ple

are

Talking:

Ont

ario

W

ines

goLO

CA

L

Cra

ft B

eer

VIN

TAG

ES

Ess

entia

ls

1 1

10 2 1 1 115 117 121 1 122 135 138 1 14057 1115 1 1 1149 1 1164 1187 1 1 1212 1217 1226 1249 1252 1344 1346 1 1 1 1355 1 1 1 1361 1367 1 1371 1 1373 1390 1 1393 1412 1 1 1417 1432 1438 1445 1 1 1 1495 1511 1544 1545 1556 1 1568 1573 1575 1579 1590 1 1619 1624 1641 1

Store #

Nesting Table Theme

Peo

ple

are

Talking:

Ont

ario

W

ines

goLO

CA

L

Cra

ft B

eer

VIN

TAG

ES

Ess

entia

ls

643 1 1771 1 1

Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

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Nesting Table Map

Use for all Nesting Table Themes

Basket

1 Case

Q

Basket

1 Cas

e P

Basket

1 Case

O

Basket

1 Case R

SIG

NA

GE

SO

FT

D

RE

SS

ING

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

FR

ON

T

OF

S

TO

RE

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PeopleareTalking:OntarioWines

Location LCBO# Description Format

A 0134965 Open Riesling -Gewnrztraminer VQA 750 mL

B 0276170 Pelee Island Blanc De Blanc VQA 750 mL

C 0393405 Pelee Island Monarch Vidal VQA 750 mL

D 0326413 Pelee Island Pinot Grigio VQA 750 mL

E 0219543 InniskillinLateAutumnRieslingVQA 750 mL

F 0582825 Family Series Chardonnay VQA 750 mL

G 0485128 Pelee Island Baco Noir VQA 750 mL

H 0308585 Pelee Island Blanc De Blanc VQA 1500 mL

I 0234583 Cave Spring Riesling VQA 750 mL

J 0433714 Pelee Island Cabernet Franc VQA 750 mL

K 0467662 Strewn Gewnrztraminer/Riesling VQA 750 mL

L 0145417 Pelee Island Lighthouse Riesling VQA 750 mL

M 0594275 Pelee Island Monarch Vidal VQA 1500 mL

N 0134957 Open Cab 2 Merlot VQA 750 mL

O 0609875 EastdellBlackCabVQA 750 mL

P 0216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL

Q 0234310 Crush First White VQA 750 mL

R 0110049 SandbanksEstateBacoNoirVQA 750 mL

Alternate Products

N1 0135939 Pelee Island Pinot Noir VQA 750 mL

N1 0233635 Cave Spring Riesling Dry VQA 750 mL

N1 0126144 Sibling Rivalry White VQA 750 mL

N1 0145458 InniskillinRieslingPinotGrigioVQA 750 mL

NOTE: The Nesting Table Map is used for all of the Nesting Table Layouts.

Re-order# DGN 13078-87Shelf Talkers DMS Re-order# DMS-13078-96

Nesting Table Theme: N1 & N4

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goLocal: Exciting New Ontario Wines


A 305383 Palatine Hills Quattro VQA 750 mL

B 305300 CreeksideCabernetShirazVQA 750 mL

C 303040 Fielding Fireside White VQA 750 mL

D 305110 Cave Spring Cave Red VQA 750 mL

E 305128 Cave Spring Cave White VQA 750 mL

F 225920 SandbanksBacoNoirReserveVQA 750 mL

G 307769 RosehallRunDefiantPinotNoirVQA 750 mL

H 303776 Rosehall Run Liberated Chardonnay VQA 750 mL

I 305367 Vinology Red VQA 750 mL

J 305375 Vinology White VQA 750 mL

K 307744 O'Leary Cabernet Merlot VQA 750 mL

L 307751 O'Leary Chardonnay VQA 750 mL

M 306761 Team Canada 72 Cabernet Merlot VQA 750 mL

N 306753 Team Canada 72 Sauvignon Blanc VQA 750 mL

O 308510 Crush Midnight Cabernet VQA 750 mL

P 306779 Crush Rielsing Gewurztraminer VQA 750 mL

Q 303149 CottageBlockMerlotVQA 750 mL

R 296574 CottageBlockSauvignonBlancRieslingVQA 750 mL

Alternate Products

N2 305151 Open Chardonnay VQA 750 mL

N2 296848 Chateau des Charmes Aligote VQA St. David's Bench Vineyard 750 mL

N2 300657 Starlet Red Merlot VQA 750 mL

N2 276501 G. Marquis Pinot Grigio The Red Line VQA 750 mL


Re-order# DGN 13078-88

Nesting Table Theme: N2

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Nesting Table Theme: N3

Mini Thematic - Craft Beer


A 286575 Cameron's Cream Ale 6 x 341 mL

B 286401 StoneHammer Premium Light 6 x 341 mL

C 242172 Red Leaf Lager 473 ml can

D 547430 BlackOakPaleAle 6 x 341 mL

E 169334 Lug Tread Lagered Ale 4 x 600 mL

F 31104 TankhouseAle 6 x 341 mL

G 256313 Urban Wheat 6 x 355 mL

H 132670 Hoptical Illusion Almost Pale Ale 6 x 355 mL

I 275172 HeadstockIPA 473 mL

J 239749 MuskokaMadTomIPA 6 x 341 mL

K 65011 WellingtonCountyDarkAle 473 mL

L 547646 Steam Whistle 6 x 341 mL

M 84210 Mill Street Original Organic Lager 6 x 341 mL

N 173641 MuskokaHarvestAle 750 mL

O 174524 GaltKnifeOldStyle 500 mL

P 615880 Devil's Pale Ale 473 mL

Q 64642 Neustadt 10W30 473 mL

R 911388 KingBreweryPilsner 6 x 341 mL

Alternate Products

N3 289793 HogsbackVintageLager 473 mL



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Vintages – Sold Program: New Essentials on Display Table

Date: September 10, 2012

Objective

There are 2 new Vintages Essentials products. Space on the Vintages Display Table has been sold to the trade to promote these products during PT7. The products will be offered pre-wrapped. The wrap is free to customers.


10, 21, 31, 115, 171, 187, 226, 252, 334, 344, 346, 355, 360, 361, 367, 371, 373, 381, 416, 432, 445, 452, 470, 495, 523, 544, 556, 605, 703, 771


LCBO# Description Price

258673 G. Marquis The Silver Line Pinot Noir $19.95

038117 Vineland Elevation St. Urban Riesling $19.95

Components

• Nesting Table Sign

• Hot Buttons

• Flip-Top Shelf Talker

• Cellophane Bottle Wrap Kit (includes: bags, purple ribbons, “A Gift for You”gift tags)

• Components will arrive by September 10, 2012. Stores are not charged for the wrap components. TR

ADE COPY ONLY





The promotion of the participating products has been sold to the trade. Participation is mandatory - the products must be merchandised on the table.

Instead of the “Ontario’s World Class Wines” Release sign, install the “Vintages” Display Table sign. It will remain in place for the Vintages September 29th Release.

Wrap the middle facing of the 2 new Essentials products with the wrap components supplied. Do not wrap the other products on the table. Please replenish the wrapped products until supply of wrap components is depleted.

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A Product Consultant discretion of New Essentials Product 750 mL

B 258673 G. Marquis The Silver Line Pinot Noir 750 mL

C Product Consultant discretion of New Essentials Product 750 mL

D 038117 Vineland Elevation St. Urban Riesling 750 mL

E Product Consultant discretion of New Essentials Product 750 mL

F Product Consultant discretion of New Essentials Product 750 mL

G Product Consultant discretion of New Essentials Product 750 mL

H Product Consultant discretion of New Essentials Product 750 mL

Baskets





Nesting Table of Vintages Wines – September 15 Release

• There should be 8-10 different products (including the 2 featured products) ordered for the table & basket set up.

• To merchandise the table properly, 2-3 cases of each product shown should be ordered.

Please order enough of the 2 featured products to merchandise on the table.Each basket will hold 2 cases of 750 mL product.

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Nesting Table of Vintages Wines – September 29 Release

• There should be 8-10 different products (including the 2 featured products) ordered for the table & basket set up.

• To merchandise the table properly, 2-3 cases of each product shown should be ordered.

Please order enough of the 2 featured products to merchandise on the table.Each basket will hold 2 cases of 750 mL product.


A Product Consultant discretion of New Essentials Product 750 mL


C Product Consultant discretion of New Essentials Product 750 mL


E Product Consultant discretion of New Essentials Product 750 mL

F Product Consultant discretion of New Essentials Product 750 mL

G Product Consultant discretion of New Essentials Product 750 mL

H Product Consultant discretion of New Essentials Product 750 mL

Baskets





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A3

Faci

ngs

B3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

C3

Faci

ngs

F3 Facings

B3 Facings

G3 Facings

H3 Facings

D3 Facings

4

Basket

1 Case

B

Baske

t

1 Case D

Basket

1 Case

B

Basket

1 Case D

SIG

NAG

ESO

FT

DRE

SSIN

G

F3 Facings

B3 Facings

G3 Facings

H3 Facings

A3

Faci

ngs

B3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

D3 Facings

B3 Facings

D3 Facings

B3 Facings

D3 Facings

B3 Facings

D3 Facings

B3 Facings

D3 Facings

FRO

NT

OF

STO

RE

B

C3

Faci

ngs



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Promo Table Fixtures - Product Theme Locations

Product Theme Location

Store #

Promo Table Themes

RoséFood and Drink Story:

Matchmaker: Goodbye Grill

Food and Drink Story: Spirits: Bourbon

Renewa

Food and Drink Story: Wine: Bubbling Over

5 1

10 1

115 1 1 1

187 1 1 1 1

212 1

252 1 1 1 1

253 1 1 1

355 1 1

388 1

445 1 1 1 1

573 1

590 1 1 1 1

619 1 1 1

624 1 1 1 1

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Promo Table Themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 facings of each product.

SIGNAGE

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

FRONT OF STORE

Promotional Table Location Map

Promo Table 1: Rosé


A 79384 Barefoot White Zinfandel 750 mL

B 43588 FolonariPinkPinotGrigio 750 mL

C 122424 Fuzion Shiraz Rosé 750 mL

D 587725 Masi Modello delle Venezie Rosato 2011 750 mL

E 622134 Perrin La Vieille Ferme Rosé 750 mL

F 275693 Hardy’s Twice Lost Shiraz Cabernet Rosé 750 mL

G 273763 Santa Digna Cabernet Sauvignon Rosé Reserva 750 mL

Products on Promo Table #1 are part of the Summer Rosé program and will be merchandisedonthefixtureinPT7.

Please order additional inventory of the participating products to maintain the display through PT7.

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PromoTable2:FoodandDrinkStory:Matchmaker:GoodbyeGrill

Location LCBO# Description FormatA 69336 Trumpour’s Mill Estate Bottled Pinot Gris VQA 750 mL

B 266106 KenForresterPetitCheninBlanc 750 mL

C 481838 Folonari Valpolicella Ripasso Classico Superiore DOC 750 mL

D (VE) 268771 Louis Roederer Brut Premier Champagne 750 mL

E 216127 Peller Estates Ice Cuvée VQA 750 mL

F 613471 Henry of Pelham Rosé VQA 750 mL

G 277194 Batasiolo Moscato D’Asti 750 mL

H (VE) 415901 Cave Spring Indian Summer Select Late Harvest Riesling (375 mL) 375 mL

Alternate Products

P2 897637 Jannamico Lemoncello 750 mL


PromoTable3:FoodandDrinkStory:Spirits:BourbonRenewal

Location LCBO# Description FormatA 256230 Four Roses Small Batch Bourbon 750 mL

B 103747 Maker’sMarkKentuckyBourbon 750 mL

C 225565 Maker’sMark46 750 mL

D 272161 Devil’s Cut 750 mL

E 605063 Buffalo Trace Bourbon 750 mL

F 326009 KnobCreekBourbon 750 mL

G 255232 KnobCreekSingleBarrel 750 mL

H 325993 Booker’sbourbon 750 mL

Alternate Products

P3 54866 BulleitBourbonFrontierWhiskey 750 mL

P3 480624 Woodford Reserve Distiller’s Select Bourbon 750 mL


PromoTable4:FoodandDrinkStory:Wine:BubblingOver Location LCBO# Description FormatA 224410 OpenSociableSparklingVQA 750 mL

B 225946 Pelee Island Secco VQA 750 mL

C 213983 Cave Spring Blanc de Blancs Brut VQA 750 mL

D 224766 Chateau des Charmes Brut VQA 750 mL

E 184176 KonzelmannEstateWineryRoséMéthodeCuveCloseVQA 750 mL

F 217505 Henry of Pelham Cuvee Catharine Rosé Brut VQA 750 mL

G 224410 OpenSociableSparklingVQA 750 mL

H 225946 Pelee Island Secco VQA 750 mL


Promo Table Themes

TRADE COPY O

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TRADE COPY O

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SEPTEMBER 16 - OCTOBER 14 , 2012 MARKETING & PRODUCT … · 2015. 4. 1. · product, by using a Sharpie Marker and clearly printing your favourite Ontario VQA pick on the shirt sticker.

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