SEPHORA SENSORIUM - Amazon Web Servicescom.core77designawards.c77ad2012.s3.amazonaws.com/uploads/184/... · sephora sensorium When Sephora and Firmenich approached us with the opportunity
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A pop-up fragrance museum in the heart of New York City’s Meat Packing District, designed to reimagine the magical art of perfume through olfactive storytelling and an interactive content experience.
STUDIO CAPABILITIES
Interior ArchitectureInteractive Technology DesignLive Action Production & DirectionMotion Graphics
Interactive Hardware Design & ProductionInteractive Software Development
DETAILS
New York City Meat Packing DistrictOctober 7th - November 27th, 2011
CLIENT
SephoraFirmenich
ROLE
First Scent & Lucid Dreams — Experience Design & Interactive ContentConceptualize & Design the physical spaces, content and new technologies that transform fragrance into a multisensory experience.
“An ingenious and thrilling experience that heightens one’s perception of scent by its inter- action with sight, sound, as well as an individual’s memories and emotions.” Cool Hunting
Your sense of smell activates the visual projection: each dream is as long as your longest sniff. A Lucid Dream is a master perfumer’s imagination visualized and brought to life by your own sense of
smell. Using a high tech flower sculpture, the images transform based on the power of the individual’s sniff: triggered by the
unique sound transmitted by the physical act of smelling. The technical production of the interactive elements involved sig-
nificant R-&-D including an examination of wind velocity and other triggers before landing on an auditory solution.