Sep18 Mobile

What’s in Your Mobile?

A Look at New Communication

Technologies

Dolly Samson18 September 2007

Overview

Who ?When ?How ?

Who?Location

Global, National, Regional

DemographicsAge, gender

Targeted AudienceDistribution list

WhenAlways (continuous partial attention)ImmediateSpecific future timeLimited time windowSynchronousAsynchronous

How?Internet

Slow/Fast

Push/Pull

Mobile/Wired

DevicesMobile phonePDAiPod touchLaptopDesktop workstationOther IP devices

car, home, fridge, Tivo, watch, game device

Now the fun part!

What kinds of messages do you send?NetworkingAudio/VideoMessagingMeetings

NetworkingSocial

Facebook, MySpace

ProfessionalLinkedIn

NetworkingTargeted, asynchronous, push/pull, all devices

Blogs (Dell, WalMarting Across America) "The Corporate Blogging Book” by Debbie Weil RSS web feeds

News reader aggregator

Audio/Video

Web2.0YouTube

Advert overlays

Podcasts, VodcastsFlashPowerpointsPecha kuchaThe third screen

“snack-sized”

MessagingEmail

For mobile device (Outlook, gmail)IM

For mobile deviceSMS/MMS

IndividualBulk

Calendars

Meetings

One-to-ManyWebExElluminate

Many-to-ManySkype, GoogleTalk, barabluNetMeetingSecondLife

Other Web2.0 ToolsDel.icio.usPayPalOffice2.0