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An Insider’s PerspectiveFrom Agency to In-House
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Who Are You?
PreviouslyCurrent
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Differences?
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Cross Discipline and Cross Team
Measure
UX
CROSEO
Other Internal Teams
• Designers• Developers• Product Managers• Operations • Senior Management• Customer Services
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Major Changes = Squeaky Bum Time
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Lessons Learned
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Yes, It’s Political
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Know Your Audience
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Don’t Promise What You Can’t Deliver
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Align Your Processes
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Attention to Detail
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Your Reports (probably) Suck
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TL;DR
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Automate But Provide Value
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Align Sources and KPIs
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What Metrics?
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Educate
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Report Progress and Success
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You Are Disposable
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Questions?