SEO_by_Prashant_Walke

Perennial System By: Prashant Walke

Seminar OnIMPROVE

WEBSITE SPEED & HOW TO

IMPROVE SEO RANKINGS

Index IntroductionHistory Search Engine Basics Why you should use SEOHow it Works Architecture of SEOKey concepts Conclusion References

Introduction Whenever you enter a query in a search engine and hit 'enter'

you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.

If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

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History….

1995 - Yahoo Launches its Web Directory 1998 – Google Launches, DMOZ launches this same year 2000 – Yahoo Drops AltaVista, Uses Google’s Algorithm instead 2001 – Page Rank is revealed to users through the toolbar 2005 – No Follow Tag Introduced 2009 – Google Introduces Caffeine Algorithm, a major shift in SEO. 2009 – Bing and Yahoo Merge 2011 – Panda Algorithm Update. A major step in the history of SEO April 24th 2012 – Penguin Algorithm Update September 27th 2012 – EMD Update (Exact Match Domain) October 4th 2012 – 65 Pack Rollout

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Search Engine Basics

Processing queries: When a request for information comes into the search engine, the engine retrieves from its index all the document that match the query.

Ranking results: Once the search engine has determined which results are a match for the query, the engine's algorithm (a mathematical equation commonly used for sorting) runs calculations on each of the results to determine which is most relevant to the given query.

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Why you should use SEO

Brand awareness – A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase.

Targeted traffic – Search engine optimization brings paying customers to your door step.  

Your competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.

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How it Works Search engines, such as Google,

Yahoo!, and Bing, scour the World Wide Web. Their automated "robots" (also called "spiders") move from page to page and site to site by following links.

Along the way the read the code for the pages they visit. The information from the page code is incorporated into the search engine's vast knowledge base.

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Paid and Unpaid ….

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Architecture of seo

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On Page Optimization

Title tag optimization

Description tag optimization

Keyword tag optimization

Image Optimization

PDF Optimization

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On-Page ServicesTitle Metadata: Title tags are the words that appear at the very top of your web browser, and they they are used by search engine’s as the title of the listing. (Every page should have a unique Title Tag, 65-75 characters long. )

Description Metadata: META tags are HTML tags that are used to include information about your web page. (A Meta Description Tag should be unique for every page, up to 160 characters long and contain 1-2 sentences that describe the page.)

Keyword Metadata : The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. (it is recommended to target the “long tail” of keywords)

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On-Page Services

Heading tags:Headings are part of the HTML of a page and they are visible to the site visitors. There are six different headings, from H1 to H6. Every page should have only one, unique H1 heading tag.

Remove Duplicate content:Duplicate content issue occurs when the exact same content exists in your website under 2 or more different URLs. This can have a negative effect for ranking

Content quality:For usability reasons, no page should ever be longer than 800 words

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On-Page Services

Image Optimization: The process of adding keywords in the image name and slicing image and

resolution reduction.

PDF Optimization: Optimizing PDF files for the Web can significantly shrink their size and boost

display speed, saving bandwidth and user frustration.

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Speeding Up Your Web Site

Website speed is really crucial and thus a faster loading site means better user experience.

You may be thinking of why you should give consideration to the website speed. Well, there are a number of facts and reasons behind this, but the most important of them are revenue and search engine rankings.

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Why Should You Speed Up Your Site?

Much Better RankingsHigher Conversion RateIncreased TrafficBetter User-Experience

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The Optimization Techniques

Minify JavaScript and CSS.Make JavaScript and CSS ExternalRemove Duplicate ScriptsNo 404sMinimize the Number of iframesReduce Cookie SizeOptimize ImagesMake favicon.ico Small and Cacheable

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Off Page Optimization• Press Release Submission

• Article Directory Submission

• Social Bookmarking

• Directory Submission etc.

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Conclusion

While nobody can guarantee top level positioning in search engine organic results, proper search engine optimization can help. Because the search engines, such as Google, Yahoo!, and Bing, are so important today it is necessary to make each page in a Web site conform to the principles of good SEO as much as possible.

To do this it is necessary to: Understand the basics of how search engines rate sites Use proper keywords and phrases throughout the Web site Avoid giving the appearance of spamming the search engines

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Thanks….

Any query…..https://walkeprashant.wordpress.com/2014/02/24/how-to-improve-seo-rankings/

https://walkeprashant.wordpress.com/2014/03/20/how-to-promote-your-website-using-seo/

https://walkeprashant.wordpress.com/2014/02/19/how-to-save-images-optimized-for-web/

https://walkeprashant.wordpress.com/2014/02/19/improve-wordpress-website-speed/

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