Google Confidential and Proprietary SEO and Big Search Maile Ohye Developer Programs Tech Lead November 12, 2008
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May 15, 2015
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Google Confidential and Proprietary
SEO and Big Search
Maile OhyeDeveloper Programs Tech LeadNovember 12, 2008
Google Confidential and Proprietary
Agenda
• Discuss YouTube’s solid features
– Properties we can all mimic
• Unveil the big secrets at Google!
– Similar to the excitement of your dad telling a knock-knock joke
Google Confidential and Proprietary
YouTube: Media with HTML content & navigation
Source: http://www.youtube.com/watch?v=a1Y73sPHKxw
Site navigation in HTML; separate from rich media
Descriptive content alongside rich media
One page per “thing”
Google Confidential and Proprietary
YouTube: Solid features
• Allow easy navigation and search
– Star rating and views easily recognized
• Create social aspect with user-generated content and embed URL
• Give stickiness factor (related videos, “subscribe” option)
• Provide consistent uptime
Google Confidential and Proprietary
Google Confidential and Proprietary
Google.com: Create internal best practices
• Create “SEO starter guide" for new product/content releases
• Educate on search support policies, tools, webmaster guidelines
– Public tools (Analytics, Webmaster Tools) utilized by individual product teams
– Rel=nofollow links when money is exchanged
• Attempt to minimize launch roadblocks
Google Confidential and Proprietary
Release starter guide externally!
• Provide quick reference for any site or company
• Request for feedback (visit our Webmaster Central Blog)
Google Confidential and Proprietary
SEO Starter Guide
• Utilize semantic HTML (correct headings)
• Organize content logically
Google Confidential and Proprietary
SEO Starter Guide
• Relevant surrounding text
• Accurate filenames
• Descriptive alt text for images
– Alt text used as anchor text for image links
<a href="bicycle.html"><img alt="my red bicycle" src="bicycle.jpg"/></a>
Google Confidential and Proprietary
Participate in your community
• Provide value
– Unique, compelling service(s)
– Simplify people’s life (docs, gmail, calendar)
• Act responsibly
– Large sites can be penalized, too
• pissedconsumer.com
• Have fun
– Halloween robots.txt
Google Confidential and Proprietary
Thanks!Visit our blog, help center, and discussion forum linked from Google Webmaster Central http://www.google.com/webmasters