SEO Worksheet - Web viewMarketing Strategy. Describe your business: ... Word of mouth. Other (please describe): 3. ... SEO Worksheet

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Search Engine Optimization (SEO) Worksheet

This worksheet allows our team to determine the scope of your SEO needs and providesthe basic information needed to begin DublinBlueTM SEO activities. All information willbe held in strict confidence. Please fill out as much as you can in preparation for theinitial interview with your DublinBlueTM representative.

1. Contact Information

Company: __________________________________________________

Address: __________________________________________________

__________________________________________________

City: __________________________

State: __________

Zip: __________

Contact: __________________________

Title: __________________________

Email: __________________________

Phone: _____________

Fax: _____________



2. Marketing Strategy

Describe your business:

Please list your products and services including a brief description of each (non-profitsshould list key issues and causes). Be sure to rank them in order of importance with “1”being the highest.

Do your products and services span a specific city, state, region and country or are theyglobal?

What is the profile of your target audience?

Marketing activities currently employed (please check all that apply):

Print TV Radio Direct Mail Trade Shows Seminars Email Permission Marketing Affiliate Programs Banner Ads Word of mouth Other (please describe):



3. Website Information

URL(s):

Developer: __________________________

Hosting Company: __________________________

Advertising Agency: __________________________

How long has the website been in operation?

Has your site previously been registered with search engines?

Do you monitor your site traffic? If so, what tools do you use?

Do you have access to your server logs?

Please list all current online marketing campaigns:

Please list all current linking efforts:

Please list your target search engines and directories:



4. Goals and Objectives

What would you like DublinBlueTM to accomplish?

5. Target Search Terms

Please provide a list of search phrases that your target audience might use to find yourcompany through an online search.

Please provide a list of search phrases that your target audience might use to find yourproducts and services through an online search.

Please provide a list of search phrases that your target audience might use to find yourindustry through an online search.

Please provide a list of geographic search phrases that your target audience might use tofind your company or products and services through an online search.



6. Competitors

Please provide a list of your competitors (non-profits list supporting or likely-supportingorganizations). Be sure to include the company name and website address(es).

7. Additional Information

Do you have a budget for your SEO project?

Please provide any additional comments, questions, concerns or issues:

SEO Worksheet - Web viewMarketing Strategy. Describe your business: ... Word of mouth. Other (please describe): 3. ... SEO Worksheet

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