SEO + UX CHECKLIST FOR SUCCESS 02 OPTIMIZE 01 PLAN Figure out your users’ problems first. And solve them with the right content. Does the SERP match the actual content on your page? Quickly confirm that you have what they came looking for. It’s not just about rankings; focus on the UX of the search engine results page (SERP). More visually appealing listings entice clicks, despite your ranking. Always be fast, ensuring fast loading time for your page. Use free tools from Google to test them out. Get to the point quickly with content. Develop content that is easy to skim, but also allows the user to dive deeper and expand in if their interest is piqued. Uncover UX challenges in Google Analytics. Seek out common GA metrics for usability beyond bounce rate; Work with your UX team to interpret. Use clear calls to action and simple to fill-in forms in highly visible places on your page. You got them there; don’t lose them. Create a common language between your UX and SEO teams. Lose the jargon and ditch the silos to win customers. Conversion Rate Optimization (CRO) is about SEO and UX getting together. If the intent of your page isn’t clear from a three-second glimpse, it won’t be clear to your users. Build instant brand equity with clear UX and calls to action. Do Your Research Align the Messages Give Good Schema Build for Speed Develop Light Content With Heavy Context Lead With Data Don’t Forget The CTAs Speak the Same Language Follow the Three-Second Rule Go With the Flow Leverage tools from BrightEdge to make your SEO workflow automated and scalable. Also develop common goals between UX and SEO teams. www.noblestudios.com