SEO: The Organic Way to Riches
Nov 29, 2014
SEO: The Organic Way to Riches
What We’ll Cover…
• The changing landscape of SEO and what it means for your website
• How to leverage local search for improved organic rankings
• 3 effec?ve strategies for improving search results immediately
• How to leverage content to drive targeted traffic to your website or blog
• The secret for improving website authority, resul?ng in higher search results… and riches!
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The Changing Landscape of SEO
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What you Need to Know
• On-‐site SEO fundamentals – Renewed emphasis
• Growing Importance Local – Panda 4.0 (May) – Pigeon (July)
• Engagement – Social Media – BeUer Metrics
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• Use tools like SEMrush and Moz to evaluate your site against SEO best prac?ces: – Keyword usage on page – Keyword in URL – Keyword in meta ?tle and descrip?on
• Each page should be unique – Keyword in page ?tles and alt image tags – Other factors: site load speed, architecture, and canonicals
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1. On Page SEO Best PracCces
How Consumers Shop
More than 60% of all online searches have local intent
2. Local Search
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Local Search
• Start with Google o Dominant driver of traffic o More search w/local intent
• Local search directories
o Google Places, Yahoo, Bing o Foursquare o Superpages
o Use Data aggregators to publish and manage your business informa?on
How to Leverage Local Search
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• Track the data – Google Analy?cs (GA) – Google Webmaster Tool – Third Party analysis
• Learn from compe??on – Learn from top-‐ranked sites
– Model their link profiles
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3. Engagement
3 Strategies to Improve Search Results Immediately.
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3 Keys to Top Rankings
• Repackage content to appear in mulCple lis?ngs and formats
• Leverage authoritaCve websites to improve website authority increase rankings
• Combine paid and organic for a mul?plier effect
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MulCple LisCngs Take Many Forms
• Websites • Local lis?ngs • Reviews • Images • Maps • Video • Slides • Forums • Social Media
• Get your business listed on third party sites that Google prefers (Think authority) – Social like Facebook, TwiUer, YouTube
• Think mulCmedia. Don’t be one dimensional.
• Think long-‐term…slow and steady wins the race – Too aggressive and you’re off the list – Not at all aggressive, you’ll never get no?ced
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Leverage AuthoritaCve Websites
Leverage content and drive targeted traffic
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Leverage Content for Top Organic Placement
• The idea of content markeCng is to aUract and retain customers by crea?ng and cura?ng relevant and valuable content.
• How this works… o Create the Right Content o Get noCced o Build trust o Drive engagement o ConCnue to nurture and grow
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A Story in Self-‐IntroducCon
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IntroducCon Touch Points
Tips: Use Content to Get Results
• Create content that is relevant to your target audience
• Narrow your focus. Stop trying to be everything to everybody
• Have others make introducCon(s) for you through social media (shares, re-‐post, etc.)
• Google Points for ENGAGEMENT -‐ making deep and meaningful connec?ons
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Improve Website Authority Easy to follow guidelines
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SEO Guidelines
• Use on-‐site best prac?ces • Make your content accessible • Focus pages on a single keyword • Follow a regular content publishing schedule
• Share everything socially (FB, Tw, G+)
• Use mul?ple formats when publishing
• Build quality in-‐bound links (a.k.a. STAY WITH IT)
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Organic Path to Riches
Website Plakorm On-‐Page SEO Content Development Off-‐Page SEO SEO + PPC
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Contact
Resources: SEO Made Simple (4th Ed.) on AMAZON.com SEO SERVICES: www.bigfinsolu?ons.com EMAIL: mfleischner@bigfinsolu?ons.com