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Increase visibility of your website in search engine
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SEO helps to…
Gain traffic from organic listings in search engine
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SEO helps to…
If you want your website to be found by people searching for the products and services you sell, you need SEO.
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WHO NEEDS SEO???
ON PAGE SEO???
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Changes made to pages on the website to enhance appearance and to increase traffic to your site
ON PAGE SEO???
Meta tag Relevant to page with maximum of 70 charactersDescription Relevant to title with maximum of 160 charactersKeywords Density(usage) should be 2% to 3% and to be included in title , descriptionH1 tags One <h1> tag has to be present with keyword if possibleAlt tags Alternative text for image and must contain keywordPage loading Loading speed must be above 80Anchor text Text with links embedded in it. May contain keywords
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OFF PAGE SEO???
Article Submission Writing articles about your site and submitting it to top article directories like ezinearticles,etc.Directory Submission Submitting site URL to top directories like DMOZ into relevant categorySocial bookmarking Creating your fan page in social media and sharing updatesBlog Submission Creating suitable blogs inorder to promote your servicesPress Release Submission Writing news about your updates and submitting it to top PR directories like sbwire.com,etc.Video distribution Publishing videos about services provided
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Backlinks Links to your site from another websiteMust be from relevant site with unique
class C IP
LINK BUILDING???
One of the off-page SEO techniques.Process of gaining quality backlinksfor your site throughdirectory submission, PR submission, etc.
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SEARCH PROCESS
Involves 3 stepsCrawling Search engine crawler(Google-bot)
looks for results matching search query and collects in google server
Indexing Collected results stored in databaseServing Results These results are displayed in
SERPs(Search Engine Results Page)
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If your website has been properly optimised on-page and off-page, then it will surely be displayed on the SERP for the posed search query
WHY GOOGLE???
Google is the most preferred search engine and so SEOs mainly focus on google
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GOOGLE ALGORITHM???
Google uses two different algorithms to rate a site’s quality Panda Penguin
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PANDA MAINLY FOCUSES ON ON-PAGE FACTORS, ESPECIALLY THE CONTENT QUALITY
So if a site has scrappy content or violates on- page regulations, then it is more likely to be penalised by Google Panda
PENGUIN MAINLY FOCUSES ON OFF-PAGE FACTORS, ESPECIALLY BACKLINKS
If a site lacks quality backlinks, then
it is more likely to be penalised by Google Penguin
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There are about 200 factors based on which Google algorithm rates a site’s quality. These factors are briefed in the following site
http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/
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CRAWLER ELEMENTS???
There are certain elements in a web-page purely meant for crawlers(Googlebot/ Spider). Following are major and essential elements for crawler
Source code Crawler looks for page title, description, necessary html tags & other on-page factors
Sitemap Lists all URLs present in a site(XML sitemap)
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Robots.txt Lists files that need not be crawled
A site can have more than one xml sitemap and only one robots.txt file submitted to root server
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Navigation Has to be proper with bread crumb listing
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Best SEO practice is to follow white hat strategy…
Provide quality content
Avoid Keyword stuffing
Provide proper redirects for not-found pages
Make sure to gain quality backlinks
Ensure submission of sitemaps and robots.txt
file
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BEST SEO PRACTICE???
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Quality backlink
Quality content
Website indexed in Google’s SERP
If you seek a best SEO service, you will definitely succeed..
For more details visit http://www.submitinme.com
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