Thinking mobile-first. SEO IN YOUR HANDS: DIGITAL OLYMPUS 6th December 2016 Charlie Williams
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Thinking mobile-first.
SEO IN YOUR HANDS:
DIGITAL OLYMPUS 6th December 2016
Charlie Williams
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#digitalolympuslet’s tweet
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We love phones
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This is where we see SEO
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Get your content ready to go anywhere because it’s going to go everywhere.
BRAD FROST
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All about the timing
IT ’S
We’re at the dawn of the age of mobile-first SEO
ME
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analyticsTHINKING
AND MOBILE-FIRST
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Your mobile audienceD E S K T O P S O F T W A R E V S . P U B L I S H E R
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VisibilityMOBILE
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technicalTHINKING
AND MOBILE-FIRST
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Indexing not ranking
THIS IS ABOUT
SEARCHENGINEJOURNAL.COM/MOBILE-FIRST-INDEX-ACTUALLY-
MEAN/178017/
THESEMPOST.COM/GOOGLE-SWITCHING-MOBILE-FIRST-INDEX-
DESKTOP/
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DEVELOPERS.GOOGLE.COM/WEBMASTERS/MOBILE-SITES/MOBILE-SEO/
Mobile configuration
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Internal linksD O Y O U K N O W W H E R E T H E Y ’ V E G O N E ?
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Play with AMP
YES, YOU CAN
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Crawl errors
FIND YOUR
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Fetch & render
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Crawl as Google
DEEP DIVE
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Crawl as Google
DEEP DIVE
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BEING
Mobile friendly
search.google.com/search-console/mobile-fr iendly
varvy.com/mobile/
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Mobile errors & speedF E E L I N G L A Z Y ? G O O G L E W I L L T E L L Y O U !
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targetingTHINKING
AND MOBILE-FIRST
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PersonasD O Y O U N E E D T O B U I L D N E W O N E S ?
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PersonasA D D D E V I C E T Y P E & C O N T E X T T O Y O U R P E R S O N A S
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Some simple personas UPCLOSEANDPERSONA.COM
YOUGOV.CO.UK/PROFILESLITE
PERSONAPP.IO
SEARCHENGINELAND.COM/ HUMAN- SIDE-SEO-POWER-PERSONAS-255747
BLOG.KISSMETRICS.COM/ USER-PERSONAS-FOR-SEO
GET YOURSELF
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Common user stories
MAP OUT
MOZ.COM/BLOG/KEYWORD-RESEARCH-FOR-THE-MODERN-CUSTOMER-
JOURNEY
GATHERCONTENT.COM/BLOG/ADOPTING-AGILE-APPROACH-
CONTENT
GOV.UK/SERVICE-MANUAL/AGILE-DELIVERY/WRITING-USER-STORIES
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User storiesC R E AT E U S E R S T O R I E S F O R S I T E U S E S
As a…
I want to…
ACTOR:
NARRATIVE:
So that…GOAL:
CONTEXT: Using…
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contentTHINKING
AND MOBILE-FIRST
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Mobile content experience
CRAFTING THE
•Pizza and Pizza Delivery ( e . g . P i z z a n e a r m e , P i z z a H u t )
•Fast Food Restaurants ( e . g . M c D o n a l d s , C h i c k - F i l -A )
•Juice ( e . g . J u i c e b a r , t r o p i c a l s m o o t h i e )
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Keyword researchY O U R A U D I E N C E ’ S I N T E R E S T S C H A N G E B Y D E V I C E
•Restaurant Reservations and Booking ( e . g . O p e n T a b l e , N Y C r e s t a u r a n t w e e k )
•Online Grocery Shopping and Delivery ( e . g . P e a p o d , A m a z o n F r e s h )
•Prepared Foods ( e . g . M e a l s d e l i v e r e d , p r e p a r e d m e a l d e l i v e r y )
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Mobile suggest options
KNOW YOUR
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Formats mobile loves
THINK ABOUT
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Formats mobile loves
THINK ABOUT
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Formats mobile loves
THINK ABOUT
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Personsal distribution
A MORE
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Mobile intent
THINKWITHGOOGLE.COM/COLLECTIONS/MICROMOMENTS.HTML
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User needs
UNDERSTANDING
GOOGLE SEARCH QUALITY EVALUATOR GUIDELINES (PAGE 56)
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C O N T E X T & I N T E N T T O B E R E L E V A N T
A mobile-first index means a mobile-first SEO attitude
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KEY TAKEAWAY
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Thank You
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BIT.LY/OLYMPUS-MOBILE
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