SEO in a Universally Personalized SERP World Presented by: David Wallace CEO/Founder - SearchRank @DavidWallace
Jan 14, 2015
SEO in a UniversallyPersonalized SERP World
Presented by:
David WallaceCEO/Founder - SearchRank
@DavidWallace
Personalized Search = My Search
@DavidWallace
Personalized Search = My Search
@DavidWallace
On-Page SEO Still FoundationalBasic On-Page SEO Best Practices
Even though SEO is now multi-faceted and can include a myriad of elements, on page SEO is the foundation.
- Keyword Research- Title Tag- Meta Data- Headers- Image Alt Attributes- Anchor Text in Links- Canonical- HTML- Etc.
@DavidWallace
@DavidWallace
Image source: http://harleyandmakara.com
Content MarketingA strategic content marketing strategy will help cover all aspects of today’s personalized universal search (i.e., web pages, images, video, social, etc.)
• Blog Posts / Articles still work but need images
• How To’s / Tutorials
• White Papers
• Video
• Infographics
• Interactive Infographics / Video Infographics
@DavidWallace
Content Marketing + Social PushGood content is invisible unless accompanied with social media marketing
Post Level Tips:
• Make sure social media voting buttons are present
• Incorporate thumbnail to show up on Facebook and Google + posts
• For infographics, include “embed this” code
http://infographicjournal.com/embed-code-generator/
@DavidWallace
Content Marketing + Social PushGood content is invisible unless accompanied with social media marketing
Social Media Outreach:
• Establish strong presences on Facebook, Google +, Twitter & Pinterest
• Contests, promos, giveaways and the like to build your following
• Push content via these social media accounts
• Use unique descriptions for each site
@DavidWallace
InfographicsInfographics Archives/Directories
• Infographic Journal – http://infographicjournal.com/
• Cool Infographics - http://www.coolinfographics.com/
• InfographicsArchive - http://www.infographicsarchive.com/
• Infographic Site Dot Com - http://infographicsite.com/
• Submit Infographics - http://submitinfographics.com/
• The Infographics Showcase - http://www.infographicsshowcase.com/ ($100)
Additional Sites – http://www.infographicgalleries.com/
@DavidWallace
Which Social Media Sites?These are the essential social sites where your content should be distributed.
• Facebook - Utilize “Promote This Post”
• Twitter - Consider morning, afternoon and evening tweets for same content
• Google + - Because it’s Google dammit!
• Pinterest - If good images are present
• YouTube - For video content
• Others - StumbleUpon (Paid Discovery), Tumblr, LinkedIn, Slideshare
Besides these, seek out social media sites that fit your content and audience.
@DavidWallace
Video: Cool Knife Tricks
@DavidWallace
Infographic: Knife Throwing Records
@DavidWallace
Infographic: Barcode Scanners
@DavidWallace
16 Facebook Likes69 Google +s136 Tweets
1,484 Stumbles
Infographic: QR Codes
@DavidWallace
156 Facebook Likes41 Google +s185 Tweets
1,352 Stumbles
Infographic: How Animals See
@DavidWallace
Published April 2012 (1 year ago)Still # 1 visited piece of content on Infographic Journal
65 inbound links to date
Infographic: B.A.C.
@DavidWallace
Page Speed• Minimize HTTP requests• CSS design (avoid nested tables)• Externally locate CSS and JavaScript• Place style sheets towards top of html• Place scripts towards bottom of html• Reduce DNS lookups• Make AJAX cacheable• Don’t scale images in html• Make favicon.ico small and cacheable• For Wordpress sites - make sure theme & plug-ins are not slowing
down site. Use P3 – Plugin Performance Profiler
@DavidWallace
Key Takeaways• Traditional On-Page SEO foundational to success
• Use Content Marketing Strategy to cover all aspects of personalized universal search (i.e., web pages, images, video, social, etc.)
• Good content that nobody sees is not good content at all. Make sure you have an effective social media marketing strategy in place for your content.
• If a user thinks your web site is slow, so will a search engine. Optimize for page speed.
@DavidWallace
Thank You!
David Wallace
searchrank.com
infographicjournal.com
@DavidWallace
@DavidWallace
SearchRank
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