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SEO IN 2011

Five Things You Need to Know Now

@jennyhalasz

Who Am I?

@jennyhalasz

Experienced.

12 years in search

Columnist for Search Engine Land

Instructor for QIC Learning

Speaker – SMX, SES, Internet Summit…

Agency, in-house, consultant

@jennyhalasz

Ethical.

@jennyhalasz

Elemental.

@jennyhalasz

5 Things You Need to Know

Panda

Schema.org

Search Plus Your World

Canonicals

Social Networking

@jennyhalasz

Let’s talk about the Panda in the room…

Started in January 2010

Updated 11 times

Last update 11/18

@jennyhalasz

Content Links

Content or Linking?

@jennyhalasz

Schema.org

Supported by Google, Bing, Yahoo, and Yandex

Made possible with microdata formats in HTML5

Itemscope

Itemprop

Enumerations

Name

Price

Availability

Ratingvalue

@jennyhalasz

Search Plus Your World

@jennyhalasz

Search Plus Your World

@jennyhalasz

Search Plus Your World

@jennyhalasz

Search Plus Your World

@jennyhalasz

Canonicals

<link rel=“prev"

href=“Octuplet #5" />

<link rel=“next"

href=“Octuplet #7" />

<p>

I’m the sixth-born

</p>

@jennyhalasz

Social Networking

@jennyhalasz

Pinterest