SEO FOR SOFTWARE COMPANIES Patrick McKenzie
Jun 14, 2015
SEO FOR SOFTWARE COMPANIES
Patrick McKenzie
Brief Bio
The SEO Equation
Content
+ Links You win
Your website is a shipping software
productof your company.
Scalable Content Generation
The optimal size of a website isas big as possible.
1) Install (or Build) a CMS
Quick, easy, non-technical updates Better presentation = more value On-page SEO baked in
2) Outsource Content Writing
You are expensive. Writers are cheap. You are too busy to write more than 5
pages. Quality/quantity can be augmented with
software, for exponential gains.
3) Milk It
The best content is: Modular Evergreen Competitively Defensible Process-oriented
Track what works Best performers Overlooked Opportunities
900 Activities Like This
It Works!
Baby Shower Christian Symbolism Bowling States Capitals Camping Names For God 0
1000
2000
3000
4000
5000
6000
Sales Attributable To Content
Sales
100 activities with $30 of sales each
Impact on Business
Best performing pages generated $1,000s in revenue.
Setup Time: ~1 week Time Commitment: 5 minutes a month. Total: ~$20,000 in sales on $3,000
investment.
Linkbait
Providing value to groups of influential people in such a manner that it helps you out.
Who Links?
The Linkerati Bloggers Social media gadflies
Traditional Media Existing websites
Universities Other software companies
Open Source Software
Plays to your strengths OSS community is extraordinarily link-
rich. Very defensible Landgrab economics
Case Study: A/B Testing
Thanks for Listening
Blog at http://www.kalzumeus.com Slides will be posted. See @patio11 Send me email. I love chatting about
this. [email protected]