SEO for ecommerce

SEO FOR ECOMMERCEHow people can find your products in the search results

Search is the gateway of everything we do onlineIf we want to buy luxury shirt, we turn to search engine to find the best shirt for this Saturday night.

WELCOME

People are searching all day every day

But the question, will they find you and your products in the search result.

That’s what these slides all about

WELCOME

I’m Mustafa Shaikhly, founder of MTS Development LLC, where I’ve been working with organizations all over the world to implement Omni channel commerce.

Mustafa Shaikhly

@mustafashaikhly

WELCOME

SEO For ecommerceI will share with you the foundation of SEO (Search Engine Optimization) for ecommerce

01 How to research target keywords that you want your products rank for it

02 Link building strategy and the importance of that

03 Implementing ecommerce micro formatting

WELCOME

What’s SEO for ecommerce?

It’s a set of improvements on and off your website products pages in order to gain more exposure in search engine results and subsequently get more of the right visitors to your product pages.

OVERVIEW

What’s search engine goal?

Is to provide more relevant and authorize results to users based on keywords and phrases they are searching in

OVERVIEW

OVERVIEW

Setting SEO Expectations

Consistency and patient are virtue of running and measuring successful SEO campaign.

SEO needs a lot of work and takes time to brainstorming, discover keywords and phrases, create unique products content, building links and resolve technical issues on your website.

OVERVIEW

KEYWORD RESEARCH

KEYWORDRESEARCH

What’s keyword?

It’s the word or phase that people enter into the search engine that makes it possible for them to find your site pages.

KEYWORDRESEARCH

Keywords/ Phrases

What’s a good keyword?

KEYWORDRESEARCH

How to search for keywords?

The number one requirement of keyword research is to forget your products and put yourself in the position of customer mind.

KEYWORDRESEARCH

Steps to keyword research

01 Brainstorming

02 Collect Search Volume

03 Analyze Competition

04 Keyword Categorization

KEYWORDRESEARCH

Keyword Research Tools

KEYWORDRESEARCH

https://adwords.google.com > Tools > Keyword Planner

Google AdWords

KEYWORDRESEARCH

Keyword Research Tools

KEYWORDRESEARCH

http://www.google.com/trends

Google Trends

KEYWORDRESEARCH

LINK BUILDING

LINKBUILDING

What are the most important things for the search engine?

LINKBUILDING

01 Number of links point to your site

02 Quality of these links

03 How relevant these links to the product pages

04 The steady of gaining links

Website structure and internal links

LINKBUILDING

Home page

Category

Product

Product

Product

Category

Product

Product

Product

Category

Product

Product

Product

Blog

Article

Article

Article

Look book

Collection

Collection

Collection

Micro formatting from schema.org

SEO FOR ECOMMERCE

http://schema.org

SEO FOR ECOMMERCE

Schema of Products

Product pages should use schema of products found at http://schema.org/Product

SEO FOR ECOMMERCE

SEO FOR ECOMMERCE

Schema of Offers

Offer pages should use schema of offers found at

SEO for ecommerce

http://schema.org/Offer

SEO FOR ECOMMERCE

SEO FOR ECOMMERCE

Schema of Reviews

Reviews pages should use schema of reviews found at http://schema.org/Review

SEO FOR ECOMMERCE

SEO FOR ECOMMERCE

Schema of Rating

Ratings should use schema of rating found at

http://schema.org/AggregateRating

SEO FOR ECOMMERCE

SEO FOR ECOMMERCE

Schema of Local Business

Local businesses should use schema found at

http://schema.org/LocalBusiness

SEO FOR ECOMMERCE

Make sure to apply the schema for each location

SEO FOR ECOMMERCE

SEO FOR ECOMMERCE

Don’t cheat and remember SEO is a long term investment.

THANK YOU!

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