SEO For Blogs Stuff to help you rank well when it matters
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SEO For Blogs
Stuff to help you rank well when it matters
Who Am I?• Got on the Internet in 1986 at my school lab• Working online with search since 1996• Social Media, Paid & Natural Search with a
smattering of Affiliates• in-house: e-Commerce, Publishing & High Tech• Moved to digital media agency & worked with
Bayer, Readers Digest, NBC Universal, COI• Wrote chapters on SEO & Social Media
analytics for B2B Marketing guides plus chapter on SEO for IAB
• One of the SEO Chicks!
What is SEO?“SEO is the active practice of optimizing a
web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
- SEOmoz
What is SEO?
• Natural Visibility including
• Words• Images• Video• Links
Top Factors You Need To Consider
• Keyword Research• Tags• Image Optimisation• On Page Text• Site Architecture and Internal Links• Links• SEO Tools
Elements of Ranking• Title Tags • Meta Description Tags • Meta Keyword Tags • H1, H2, H3 • Keywords in the content • URL Structure• Linking• Authority• Age of domain
Header tags
Navigation
Image ALT tags
Main page content
On Page
Header tags
H1
H2
H3
Keyword Research• Check that the words are what everyone uses
and not just internal/personal jargon• Check you are using a more frequently
searched term for roughly the same meaning – “social media” vs “social networking”
• Go for a longer tail – 2 or more words• Each page needs an individual focus• Check Google for competition and news articles• Use as many keyword tools as possible
https://adwords.google.com/select/KeywordToolExternal?defaultView=2
Natural search – SEO factors
Around 200 factors contribute to the ranking of a webpage or a website.
These 200 factors can be broadly categorised as:
ContentContentTechnical/ArchitectureTechnical/Architecture PopularityPopularity
SEO• On Page Text SEO• Permalinks• Optimize your Titles for SEO• Optimize your Descriptions• Keyword rich internal links
On Page Text• Stick to a single focus• Don’t use all keywords for whole site on
all pages - focus• Semantic relevancy is key
Keyword density
5 – 10 occurrences of thekeyword or phrase per 100Words.
What you should avoid is the following…
Optimal Keyword Density
• No magic number• Anchor text counts less towards density• Total number of words matters• 20% density gets you banned from Bing – no
reinclusion request yet• 5 – 7% or as high as 10% ideal• Does not include meta data• Check competitors• Keyword Density Checkers:www.webconfs.com/keyword-density-checker.phpwww.ranks.nl/tools/spider.htmltools.seobook.com/general/keyword-density/
URLs
• Optimise• Used for relevancy• Make it for people AND search engines
URLs - Permalinks
Title Tag• Customise it• Ensure keywords at start• Don’t stuff keywords• Unique• Don’t let blog name go first
Descriptions• Compelling call to action• Don’t auto-generate – write it• Don’t let this happen to you (if it matters)
ENGAGE!• Respond to comments• Follower top commenters on Twitter• Post responses to other blogs• Encourage RSS feed signup and list
subscription
Analytics
Use Popularity to Elevate
Keyword Rich Internal Links
• Logical Groupings – macro to micro• Keep visitors longer• Reinforce keyword relevance
External Link Building
• Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing
• Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)”
• Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site
• Remember – Anchor text is important toget right
Link:desired-target-domain.com
Linkbait
• Written purely to encourage links• Blog responses• Twitter – retweets• Digg• Use Technorati
Linkbait
Yoast.com – Use The Plugins!
Blogs
http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/
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