SEO explained at BNI Rugby

@ar_cole

• Why is SEO important for businesses

• Search Engine Ranking Factors

• SEO Keyword Selection 

• Reporting and ROI

• The future of SEO 

Why is SEO important for businesses?

89%Market Share

OMG!That makes sense!

So you need SEO

SEO =Search Engine Optimisation

- Organic Search Results Are Not paid

What are the ranking factors?

Onsite & Offsite

OnsiteContent – Quality - Research – Words – Engage - Fresh

HTML – Page Title – Page Description - Heading

Architecture – Crawl – Speed – URL’s

OffsiteLinks – Quality - Text – Quantity

Social – Reputation - Shares

Trust – Authority – History – Domain Age

Personal – Country – Locality – History - Social

Link Building

Google DOES NOT LIKE this!!

SEO Keyword Selection

Reporting &ROI

The Future OfSEO

SEO will be needed for the

foreseeable future

Search engines will continue to become more clever & advanced..

Your competitors will

get stronger

Key Take Away’s• Produce quality content & make sure its original – www.copyscape.com

• Have a blog on your website• Don’t buy 1000’s links for $2• Use Google Webmaster Tools• Prove to be the best in your field

Thank you for listening

Questions please

www.linkedin.com/in/anthonycole

ar_cole