SEO Launchpad: A major part of making interactive campaigns a success is the proper use and implementation of SEO elements. What is SEO? In the next hour, you’ll learn about search engine optimization and a few Google Analytics reports that will help you make data driven choices.
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SEO Launchpad:A major part of making interactive campaigns a success is the proper use and implementation of SEO elements.
What is SEO?In the next hour, you’ll learn about search engine optimization and a few Google Analytics reports that will help you make data driven choices.
About UsHaden Interactive is a web design and SEO firm. Since 2008, we have provided strategic communication, quality copywriting, and SEO for clients on four continents.
The purpose of SEO is to help your site be found in search by both current and potential customers, not to lure people to a site that isn’t useful for them.
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— n computing the process of adjusting the content, structure, etc, of a website so that it will be displayed prominently by a search engine
• Indexing and Ranking• Search Algorithm• Moment of Search
How Search Engines Operate
Directories
Blogs Articles
Social Media
Press Release
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Two functions: building an index and providing relevant answers.
Anatomy of the Interface
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Website: Content + Keywords + SEO Coding
Development: Information Architecture + Standards Compliant Code
Text Links: Earned + Requested + Social
SEO Related Elements
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Getting Started: Home
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Accounts
Properties
Profiles
Users
Getting Started: Navigation
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ToolbarPrimary Navigation
Date Selector
Mode Selector
Getting Started: Report Overviews
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ProTip: Clicking the small graphs to the left will make that the primary graph in the report.
Getting Started: Traffic Report
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Getting Started: Traffic Report
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Josepha’s Big Seven - Audience Overview
- Demographics: Location
- Mobile: Device
- Behavior: New vs Returning
- Visitors Flow
- Traffic Sources
- Content: All Pages
Now You’re Overwhelmed“Great sites and campaigns
are a product of evolution, not creation.”
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Advanced Stuff
Once you’ve got the basics of Google Analytics down, you’ll be ready to move on to the tools they have to offer.