DIGITAL MARKETING PRESENTATION (A R O K I A I T P V T L I M I T E D)
Dec 05, 2014
DIGITAL MARKETING PRESENTATION
(A R O K I A I T P V T L I M I T E D)
DIGITAL MARKETING
DIGITAL MARKETING Digital Marketing is the promotion of brands using all forms of
digital advertising channels to reach consumers This now includes Television, Radio, Internet, Mobile, Social
Media Marketing and any other form of Digital Media
ADVANTAGES Usage of various media to reach people Segmentation of target audience is easy Reach to a large number of people Achieve results quickly Achieve a long shelf life
Email: [email protected] Website: http://www.arokiait.com
Digital Marketing
InternetRadioMobile Television
Website: http://www.arokiait.com Email: [email protected]
INTERNET MARKETING
INTERNET MARKETING Internet marketing ties together the creative and technical
aspects of the Internet This includes design, development, advertising, and sales
ADVANTAGES Inexpensive way of reaching audience Reach to a wide audience Convenience to users Achieve results quickly Ability to collect payment online
Email: [email protected] Website: http://www.arokiait.com
Internet Marketing
Search Engine Marketing (SEM)
Affiliate MarketingViral Marketing
Website: http://www.arokiait.com Email: [email protected]
SEARCH ENGINE MARKETING
SEARCH ENGINE MARKETING• Search Engine Marketing (SEM), is a form of Internet
marketing • Seeks to promote websites by increasing their visibility
in search engine result pages by using SEO and SMO
ADVANTAGESHigher return on investmentLow investment compared to other techniquesSite stays long term in the rankingsIncrease in traffic of visitorsAchieve a high international profile
Email: [email protected] Website: http://www.arokiait.com
Search Engine Marketing (SEM)
Social Media Optimization(SMO)
Search Engine Optimization (SEO)
Website: http://www.arokiait.com Email: [email protected]
VIRAL MARKETING
VIRAL MARKETING Viral marketing aims to persuade initial targets to pass the
promotion on to others Initial targets pass on the promotion through E mail, Chain
Letters, Funny Video Clips, Chat Rooms, Forums & Social Sites
ADVANTAGES Cost Free Method for Promoting a Business Resources are Easily Available Marketing through friends and relatives Generates Revenue from Advertisement Follows a chain reaction
Email: [email protected] Website: http://www.arokiait.com
Viral Marketing
Video Clips Advergames Images Text Messages E-Books
Website: http://www.arokiait.com Email: [email protected]
AFFILIATE MARKETING
AFFILIATE MARKETING Affiliate Marketing is a focused on achieving greater market
penetration through websites Targeted at a specific groups of internet users
ADVANTAGES Uses a “Pay for Performance" Model No Need For Payment Until Result Is Achieved Only Initial Setup Cost Has To Be Paid Wider environment for promotion Assured increase in sales
Email: [email protected] Website: http://www.arokiait.com
Affiliate Marketing
E-Mail Marketing Organic SEO
Weblogs and Website Syndication
Feeds
Link Building Between Websites
Website: http://www.arokiait.com Email: [email protected]
Thank You!(A R O K I A I T P V T L I M I T E D)
Email: [email protected] Website: http://www.arokiait.com