S.e.o by h@r$h!l

Search Engine Optimization(S.E.O)

By :- Harshil Barot([email protected])-Department Of Computer Science,H.N.G.University,Patan,Gujarat.(India)

» What is S.E.O?

> The process of improving web pages so they rank higher in search engines for your targeted keywords by using several Techniques.

> If you are a Web Developer or Designer Than You Must Know about SEO.

> By Using SEO You Can Get Your Website,Product,Business or Online Service Get First Page On The Search Engine.

There are Many Search Engine in The Market Like…. Google Yahoo Bing Ask Yandex

> The Secret Of The Search Engine are Know Only Some Selected Engineers.

IMPORTANCE OF SEO

> 90% online user uses search engine to find products and info .

Your website will constantly feature on page one of the search results for terms that best describe your business.

Natural search receives 250% more traffic than paid search.

1st page of SE result get atleast 80% clicks.

If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.

Benefits Of S.E.O> Get More Customers to your Website,Business or any Product.

> Brand Visibility.

> Site Popularity.

> Quality Sales Leads.

> Active buyers

> Increase your profile against your competitors.

Search Engine Market Share

64% - Google

16% - Yahoo

14% - Bing

6% - Other Ask,Yandex,Lycos,Altavista,AOL

• Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database

• Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

• Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)

• Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors.

How Do Search Engines Work?

Key internet marketing strategies» Search engine optimisation (SEO)

- no cost per clickOrganic: Results based on content and keyword relevancy (as per algorithm)

» Search engine marketing (SEM) - cost per clickPaid Placement (PPC):

Google AdWords Yahoo! Search Marketing (YSM)

» Search Media Optimization(SMO) Facebook,Twitter,LinkedIn,Myspace,Digg Etc.

What You See??

What Google See??

URL

Title

Description

Keywords

Size

Text

Meta Tag

Links

S.E.O Techniques1. Domain name strategies

2. Linking strategies

3. Keywords

4. Title tags

5. Meta tag & description tags

6. Alt tags

7Submit your website to SEs for indexing.

8.Avoid Black Hat Techniques

9.Submit Your Sitemap to S.E

10.Update Your Site Regularly

» Google - http://www.google.com/addurl/» Yahoo! http://siteexplorer.search.yahoo.com/submit » Bing - http://www.bing.com/docs/submit.aspx

Now a Days Many Online Tools are There By Using That We Can Submit Site to Many Search Engines in a Single Click.

URL Submission

Google S.E.O Tools

Google Adwords

Google Webmaster Tools

Google Analytic

Google Analytic Tool Show The How Customer Come to Your Site

Use Social Networking Sites For Get More Customer to Your Business Facebook

Google +

Myspace

Twitter

Youtube

LinkedIn

Stumbleupon

Digg

Reditt

Flickr

• Social Media Optimization (SMO)

When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product or services .

Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility.

Use Social Media to Promote Your Website.

Create Facebook PageCreate Google + PageCreate Twitter A/c For Your Business.Create Youtube Channels.

Any Question ????

www.JustWebWorld.Com

Thank You

[email protected]

End Of Presentation