SEO Basics
Seo basicsfrom-digital marketing paathshala
Aug 15, 2015
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SEO Basics
What and why of SEO
We won’t teach you everything about SEO,
just what you need…
What is SEO?
Your Website Here
SEO is visibility for
your website
through disciplined
business practices
SEO isn’t magic or voodoo…
Customers are searching,
Why SEO?
SEO directs them…
• Time is the only cost
• Active buyers
• Conversion tracking
• Nimble
• Targeted
• Pull advertising
• On 24/7
• Indefinite shelf life
SEO Benefits
3 Keys of SEO
Technical
Links Content
Technical
Links Content
Can see
…your website?
Technical
Links Content
If you publish,
they will come
Technical
Links Content
Links connect one website
to another
How Search Engines read
Most keyword-rich content
Least important content
You see…
Search Engines read keywords
sees…
What is a Keyword?
What is your PageRank?
to
• How Google grades your web pages
• “Page” – not website
• “Rank” – not score
• Higher Rank beats quantity
What is SEM?
Paying to
be here
Where do people click?
SEM 20%
SEM
10% SEO 70%
How do I get there? Create Content
Thought Leadership
• Display expertise
• Solve buyer problems
• Generate yourself
• Targeted
• Best Material
• Keywords
Content for links
• Wide spread
• Generic
• Outsource
• Quantity for links
• Syndicate
• Keywords
Where do I publish?
Use Social Media
Turn content into Links The lifeblood of SEO
Links “vouch” for your website
Quality over quantity
Increase Pagerank
Drives traffic
Keyword-rich anchor text
Incorrect: • Would you like to buy a boat? Click Here
Correct: • Would you like to buy a boat?
User Experience
• Purpose
• Natural flow
• Lead your buyers
• Organized internal structure
• Is your website easy to read, navigate and use?
Website Analytics
• Window into your website
• Track user activity
• Increase conversions
• Keyword data
Now you know SEO basics
Learn SEO practices…
Master Google Adwords, Search Engine Optimization
and Digital Marketing, Get trained by renowned
Digital Marketing Expert – Nick Bathla
Register Now
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