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Seo Basics - Meetup Presentation

Apr 13, 2017

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Page 1: Seo Basics - Meetup Presentation

WEBSITEis atRISK

Your

Starting a business?Make sure you take action

interwebcoding.com/free-stuff

Page 2: Seo Basics - Meetup Presentation

INTRO01 WHY?

IDEA →  NAME → PRODUCT → SM → WEBSITE

IDEA →  NAME → WEBSITE               → SM

                            → PRODUCT 

VS

Early customer traction and feedback

SEO head­start

Solidify Ideas

Lean Startup methodology is a practice for developing productsand businesses based on 'validated learning', getting customer

feedback quickly and often.

Page 3: Seo Basics - Meetup Presentation

DOMAINS02 GOOD PRACTICE

DO's

KEYWORDS

EASY TO READ

10 or less Characters

TLD + LOCAL.com & com.au

Whois.comwhois.com.au

Page 4: Seo Basics - Meetup Presentation

DOMAINS03 BAD PRACTICE

DONT's

Word Seperators

SPAM related TLD's

Name Competition

Whois.comwhois.com.au

Page 5: Seo Basics - Meetup Presentation

Profile04 REGISTRAIONS

Namechk.com

Get all the popular social media platformsTwitterFacebookLinkedIn (company)InstagramPinterestFlyingSoloTechboardVimeoSlideshareYoutubeGoogle+

Page 6: Seo Basics - Meetup Presentation

LANDING05 PAGES

INSTAPAGE$39/m or  $29/m (annually)Custom DomainsEasy Drag and DropEmail List IntegrationWordpress IntegrationSEO Friendly

mailchimpFree 12,000 emails to 2,000 peopleNo Automation!

campaign monitor$9 /m 2,500 emails to 500 peopleFull features

Page 7: Seo Basics - Meetup Presentation

SEO06 PRACTICE

TRICKGOOGLE

Don't try

Basic FoundationWebmaster Tools

Add & Verify your siteSubmit a sitemap & robots.txt

Set location and language 

Google AnalyticsG+ for BusinessCode </HTML>

Unique TITLE's and META DESCRIPTION'sTitle Tag 10­70 CharactersMeta Description 70­160  Google: "meta tag preview"Headings (H1­H5) Use them all, and correctlyAlt image tags ­ name each image appropriatelyGoogle+ Publisher tag v Author (SERP)FaviconDon't use Underscores in URLS

Speed >>>>Ensure that your site loads inunder 3 seconds

tools.pingdom.com/fpt/

Page 8: Seo Basics - Meetup Presentation

SEO07 BONUS

Link back all your SMLocal Directories - CitationsPRESS / PRNoFollow vs DoFollowWhitehat Link Strategies

Moving man Method ­ broken linksSkyscraper Technique ­ Make something betterWrite testimonialsFind unlinked Mentions...

Ahref.com

Page 9: Seo Basics - Meetup Presentation

LINKS08 SHARED

Domainswhois.com

whois.com.au

namechk.com

Landing PagesInstapage

MailchimpCampaign Monitor

Search Engine ToolsWeb Master Tools

Google Analytics

Google for BusinessSpeed Test

AHREF Site Explorer

interwebcoding.com/free-stuff