Perform a site search (”site:www yourdomain.com”) Perform brand searches (product/service name) Review the total pages indexed Duplicate content review (www vs. non-www, etc) Health Check Usability Review Search-friendly URLs Unique Relevant Title Tags Unique Meta Descriptions Number of links in and out. Quality, Length & Readability Image size & naming 301 307 410 302 404 500 503 Site load time Home page layout Interior landing pages Content/Keyword focus Quality/frequency of CTA Human or goal-focused . TAKE CARE OF YOUR HEALTH SEO Onsite checklist 1 2 Content/Page Review 3 Server Redirect/ Response Codes 4 Industry competitors List 3- 5 leaders Niche competitors List 2- 3 competitors Traffic Analysis Total number of inbound links Total number of linking domains Link building content Quality of links Source of link generation Competitive Keywords analysis Link Analysis 1 Search Intent & Relevance 3 Competitive Site 2 100% 0% moz Google gtMETRIX MAJESTIC Trends analytics search console top 100 number of keywords - % of search traffic awaren ess use this seo audit check list buying branded competitor long tail or money 11.5% 70% short tail long tail DON'T CRIPPLE YO U R SITE IN SEARCH