Domain Analysis
Related Elements Keywords/ Brand name Age History Popularity
Related Elements
URLuniform resource locator
Keywords
1. How many keywords you are using in
Domain Name
2. 2. Are you using your brand name in
Domain?
3. Did You Mean Page
AgeDomain age conveys trust to
website visitors and to the
search engines.
History
Domain name history is most important,
Your website depends on your domain
name.
Popularity
How many peoples searching your
domain?
Is your domain name is in instant
search?
On Page Analysis Health Check Content Review Page Structure 1 User Review Page Structure 2 Keyword Analysis Website Review
Health Check
Perform a site search (”site:www dcs.com”) Review the total pages indexed Duplicate content review
Content Review
Quality. Length. For Human or Robot. Ease to read. Invisible text Cloaking Duplicate content
Page Structure 1
Search-friendly URLs Complete and relevant Title Tags Unique, relevant Meta Descriptions Ease to access
User Review
Site load time Home page layout Landing pages Keyword focus
Page Structure 1
Review of internal link structure (including anchor text)
Image names Image sizes HTML review
Keywords Analysis Keywords in <title> tag
Keyword density in document text
Keywords in headings (<H1>, <H2>, etc. tags)
Keywords in <alt> tags
Keywords in MetaTags
Keyword Mistypes
Keyword stuffing
Website Review Flash Frames Site Accessibility Sitemap Site size Site theme IP address Redirects (301 and 302)
Competitive analysis SW Analysis Competitive Site List Content Analysis Social Media Traffic Analysis Link Analysis
Competitive Site List
Industry competitors (primary market)
List 3- 5 leaders of industry and direct competitors.
Content Analysis
Top pages Quality Uniqueness Types of content Calls to action User-generated content
Social Media
Active channels Level of engagement Frequency Relationship Branding
Traffic Analysis Alexa.com Compete.com Semrush.com etc
Link Analysis
Total number of links Total number of linking domains Link building content Quality of links Source of link generation
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