SEO and Social Signals - John Dempsey

SEO and Social SignalsPRESENTED BY

John DempseySenior Corporate Communications Manager,

G5

1multifamily-social-media.com

Agenda• Advance your SEO strategy

• Connecting social and search

• Amplify social

• Expected business results

• Q&A

multifamily-social-media.com 2

Foundational

SEO

multifamily-social-media.com 3

Advance your SEO strategy

multifamily-social-media.com 4

Zero Moment of Truth

multifamily-social-media.com 5

More than 70% of

apartment hunters search for apartments online

multifamily-social-media.com 6

Source: Mynewplace.com

Improve user experience for searchers and search engines

multifamily-social-media.com 7

multifamily-social-media.com 8

Connecting social

and search

multifamily-social-media.com 9

Domain Authority“How well will this page answer the question

that the searcher is asking?”

multifamily-social-media.com 10

Quality of inbound

and outbound links

multifamily-social-media.com 11

multifamily-social-media.com 12

Add your URL to trusted social platforms

multifamily-social-media.com 13

Making social matter to search engines

multifamily-social-media.com 14

multifamily-social-media.com 15

Trust is built

Trust• Brand

• URL

• Social media platform

multifamily-social-media.com 16

Avoid unnatural backlinks

• Forum links

• Blog comment links

• Link farms

• Links on low-quality networks

multifamily-social-media.com 17

multifamily-social-media.com 18

Develop authority through linking

• Be relevant

• Be trustworthy

• Use semantically correct anchor text

• Leverage your geographic location

multifamily-social-media.com 19

Quality content

multifamily-social-media.com 20

Elements of quality content

• Media enrichment

• Adds Value

• Word count

• Semantic relevance

multifamily-social-media.com 21

multifamily-social-media.com 22

Evolution of Content Marketing

Past Present Future

Articles Blogs Mobile Apps

Press Releases Infographics Mobile Games

Website Content Videos Google+

Static Website Photo SlidesContent

Management Systems

Bot-oriented Content Facebook Personalized Content

TwitterCombine CMS &

Marketing Automation

PinterestWeb Experience

Management System

Localization

Amplify social

multifamily-social-media.com 23

Native advertising

multifamily-social-media.com 24

Online advocacy

multifamily-social-media.com 25

Business results

multifamily-social-media.com 26

?

Increasedsite engagement

multifamily-social-media.com 27

multifamily-social-media.com 28

Improve presence on

the search engine results page

multifamily-social-media.com 29

multifamily-social-media.com 30

Key takeaways• Connect social to search by using social

platforms that are trusted by search engines

• Improve the trust in your domain by carefully controlling your linking strategy

• Amplify your social presence through quality content, citations and promoted reviews

• The result will be improved presence at the ZMOT

multifamily-social-media.com 31

Q&A

multifamily-social-media.com 32

Visit GetG5.comEmail [email protected] @JohnPDempsey

multifamily-social-media.com 33