SEO & Online Marketing 101 Axel Jack Metayer
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SEO & Online Marketing 101
Axel Jack Metayer
Axel Jack Metayer
Axel Jack Metayer
Hamburg / Germany
Axel Jack Metayer
Hamburg / Germany
First website in 1997
Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in Startups & Ad agencys
Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in Startups & Ad agencys
Content website kfz.net ~ 2003
Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in Startups & Ad agencys
Content website kfz.net ~ 2003
Full time SEO & Affiliate since 2006
Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in Startups & Ad agencys
Content website kfz.net ~ 2003
Full time SEO & Affiliate since 2006
Axel Jack Metayer
Hamburg / Germany
First website in 1997
Various jobs in Startups & Ad agencys
Content website kfz.net ~ 2003
Full time SEO & Affiliate since 2006
Digital nomad
Digital nomad
Digital nomad
SEO 101
SEO 101
Search Engine Optimisation (SEO)
SEO 101
Search Engine Optimisation (SEO)
No tricks
SEO 101
Search Engine Optimisation (SEO)
No tricks
Common sense
PAID
PAID
PAID
FREE
Keyword research
Keyword research
Brainstorming
Keyword research
Brainstorming
ubersuggest.org
Keyword research
Brainstorming
ubersuggest.org
Adwords Tool
Keyword research
Brainstorming
ubersuggest.org
Adwords Tool
Google Analytics traffic data
Keyword research
Brainstorming
ubersuggest.org
Adwords Tool
Google Analytics traffic data
Google Webmaster Tools
ubersuggest.org
google site:domain.tld
google site:domain.tld
google site:domain.tld
google site:domain.tld
google site:domain.tld
What makes a good snippet?
What makes a good snippet?
Provide context!
What makes a good snippet?
Provide context!
Who?
What makes a good snippet?
Provide context!
Who?
How?
What makes a good snippet?
Provide context!
Who?
How?
Where?
What makes a good snippet?
Provide context!
Who?
How?
Where?
What?
What makes a good snippet?
Provide context!
Who?
How?
Where?
What?
When?
Value in snippets
Value in snippets
Snippet: HTML title & meta description & URL
Value in snippets
Snippet: HTML title & meta description & URL
Value in snippets
Snippet: HTML title & meta description & URL
A snippet should always follow the context of the user
Books
BooksGoogle SEO Starter Guide
BooksGoogle SEO Starter Guide Getting Real
BooksGoogle SEO Starter Guide Getting Real
Kontakt Axel Jack Metayer Blog: autoschieber.net
@autoschieber
DerAutoschieber
Xing.com / Linkedin.com
slideshare.net/autoschieber
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