Sense International, the leading organization working for deafblind people and their families, needs to develop a younger audience and supporter base.

Sense International, the leading organization working for deafblind people and their families, needs to develop a younger audience and supporter base for our communication channels, directing supporters to the website and social media channels for fundraising.

There’s not enough common knowledge of deafblind people and how to help.

BRIEF

ISSUE

Young people ages 18-25 in the UK and the countries in which we work. University students and recent graduates interested in international development.

I would like to help charity associations, but I don’t have enough time or money.

TARGET

INSIGHT

IDEA

Supporting deafblind people to live, learn and thrive

We’re going to develop a public gaming challenge with Arcade Machines in universities and commercial centers, with a special game with difficulty levels such as darkening the screen and lowering the sound to make people aware of the importance of their natural senses.

Just like a normal machine you got to pay for play.You can pay with money (coins) or social media currency, login in to your Facebook or Twitter account and help us spread the word about Epic Sensaid, with our tagline: Supporting deafblind people to live, learn and thrive.

Epic Senseaid also is a phonetic title for the game, because it sounds like Sensei, which is the protagonist that will teach, guide and tell the audience all about deafblind while they’re playing.

Senseaid

Sense = OrganizationAid = Help

• Epic Senseaid (Sensei) will guide the player through the levels of the game.

• The player will start the game with two senses: view and hearing, but with every level that the player pass it’ll be harder to use those senses.

• The player will get through moments where the game can’t be seen (just heard) and he’ll try to get to the level just with sound clues.

• And others where the player will only see the screen but he’ll not know where the obstacles are coming.

• This will help the player to understand the importance of the senses and how people live without both of them.

Gaming

Supporting deafblind people to live, learn and thrive

We’ll build arcade machines of the new era with big touchscreens for people to play. The game will also be available in social media platforms and app stores for mobile devices. We’ll have ads on it to generate a continuously income for the charity.

For the people that want to be more involve in the cause they will be redirected to the official site of Sense International via a link on the arcade machine, app or social media.www.senseinternational.org.uk

IMPLEMENTATION

Using the Epic Senseaid event we’ll generate awareness for deafblind people and how to help them.

Also with the app initiative we’ll generate a continuously income for the cause and get the attention of the target audience around the world.With this type of initiative the charity will generate a lot of free press for the cause.

RESULTS

IDEAChallenge gaming with Arcade Machines in universities and commercial centers, with difficulty levels such as darkening the screen and lowering the sound to make people aware of the importance of their natural senses.

You got to pay for play. You can pay with money or like, share and tweet to help us spread the word about Epic Sensaid, with our tagline: Supporting deafblind people to live, learn and thrive.

The game will also be available in social media platforms and app stores for mobile devices. We’ll have ads on it to generate a continuously income for the charity.

The insight is “I would like to help charity associations, but I don’t have enough time or money”, the answer for this will be helping a charity just by playing a game.

With the game we can create new levels and experiences to keep the buzz going to maintain and get new audience.

For the people that want to be more involve in the cause they’ ll be redirected to the official site of Sense International via a link on the arcade machine, app or social media. www.senseinternational.org.uk

Gaming Challenge in universities

and commercial centers

Pay to playMoney, likes or

tweets

Supporting deafblind people to live, learn and thrive

Difficulty levels

Game APPAds, social interaction, awareness

Arcade machine game

IMPLEMENTATION

RESULTS