- 1.ESCAPE TO PARADISE! Disclaimer: Please note, this
presentation does not constitute an offer to sell or a solicitation
of an offer to buy securities of iCre8It Marketing, Inc. (the
"Company," "our," "we" or "us") in any jurisdiction where it would
be unlawful to do so prior to the registration of such offer. Our
securities shall be sold only to a small group of accredited
investors and any such sale will be made pursuant to a securities
purchase agreement and related documentation setting forth, among
other things, important risk factors related to an investment in
our securities. Forward-looking statements made herein, including,
without limitation, financial projections, are subject to numerous
risks and uncertainties which could cause actual results to differ
materially from those presented in these forward-looking
statements. You are cautioned not to place undue reliance on these
forward- looking statements, which speak only as of the date such
statements are made.
2. THE COMPANY DEBRA PHIPPS aka SEORITA LIMNITA FOUNDER,
SPOKESPERSON, MOTIVATIONAL SPEAKER ICre8it Marketing, Inc.,
Phoenix, AZ Formed April 16, 2010 Debra Phipps, creator of SEORITA
LIMNITA Most awesome margarita mix on the planet Exciting, multi
million dollar lifestyle brand This innovative cocktail mix will
soon be enjoyed all over the world for consumers that are thirsty
for a fresh and focused capable alternative. 3. THE PRODUCT THE
SECRET TO A GREAT BRAND : Solve a Consumer Complaint SEORITA
LIMNITA solves TWO! Margaritas are too bitter and acidic. Chemical
testing has proven it to be a healthy balance of sugar and acidity.
Mixes on the market are TOO sugary sweet. SEORITA LIMNITA contains
NO high fructose corn syrup. SEORITA LIMNITA was created with the
desire to develop the ultimate, smooth, refreshing margarita. To
drink a tropical island vacation, SEORITA LIMNITA is currently
available for purchase on the internet. SenoritaLimonita.com 4.
PRODUCT VARIATIONS SEORITA LIMNITA is a unique, refreshing mixture
that goes down easy and achieves an exquisite, fruity blend.
Experience a variety of beverage opportunities: Tequila frozen or
on the rocks Rum Coconut rum, banana rum, etc. Wine (the Limonita!)
Champagne (the Limosa!) Vodka, Etc. Add it to you healthy smoothie
in the morning for an extra zip! Create a strawberry margarita with
a handful of strawberries, blueberries, raspberries, etc. Great all
by itself mixed with ice! 5. BRANDING AND DEVELOPMENT Registered
trademark logo Comprehensive business plan Fresh, fun and
innovative marketing plan Multi-million dollar lifestyle brand
strategy Professional, interactive website Online social media
personality Reputable co-packing company Drop shipper for internet
placed orders Affiliate marketing programs - Ujena Swimwear and
Vitamix blenders QR code technology Smartphone application Swimwear
line 6. FUTURE PLANS Capitalization of the emerging market of low
calorie, healthy drinks Skinny version Grab n go pouch complete
with tequila Private label swimwear, sport bikini line Designer
jeans, fitness apparel, t-shirts, hats Health and nutritional
products Makeup line, margarita flavored lipstick Sunglasses,
margarita glasses, beach towels SEORITA LIMNITA Cantina bars Wine
bar and restaurant participation Representation at sporting events
throughout the globe The sky is the limit! 7. BRAND STRATEGY
Captivating, sexy and invigorating as her margarita mix, SEORITA
LIMNITA not only offers consumers a sip of paradise with her
vacation in a glass, but to own the same sunshine yellow bikini
that she wears. SEORITA LIMNITA redefines social media as an actual
public figure with the adventurous role of promoting her margarita
mix all over the planet. She appears to followers as an
informative, inspiring, fun and engaging online personality who
entices and lures customers of every taste and desire. Her colorful
logo, personal appearances and experiences all work together to
define the SEORITA LIMNITA brand. 8. ADVERTISING The future of
advertising today is telling a STORY. SEORITA LIMNITA is telling a
story on the most effective and contagious method of advertising in
the world the internet. Inspirational Motivational FUN! SEORITA
LIMNITAs unique business model and fresh approach assures market
penetration and product growth, gaining recognition from coast to
coast and around the globe. 9. MARKETING PLAN Internet via website
Social media Bar and restaurant participation Motivational speaking
engagements Networking, television and radio Female
entrepreneur/social media success Book and screenplay Event
participation Fun, tropical games Promo model Limonita Girls
demonstrate and attend events throughout the world College students
promote SEORITA LIMNITA at parties and spring breaks in sunshine
yellow swimwear 10. MARKET RELEASE Jus-Made, LLP, of Dallas, Texas,
with over 50 years experience in the beverage industry, is the
product manufacturer. Major competitors are not readily identified
as there currently is not a beverage similar to SEORITA LIMNITA
represented in the market today. Production will saturate the
Southwest, increase throughout the United States and continue
growth throughout Mexico and the world. Current goal is to have
product at the first retail chain shelf in January, 2013. SEORITA
LIMNITA will begin representation in stores Summer 2013! 11. FUN
FACT MARGARITAS ARE THE MOST FREQUENTLY REQUESTED COCKTAIL IN THE
UNITED STATES WITH OVER CONSUMED PER HOUR MARGARITA MARKET
DOMINANCE IS ANTICIPATED TO ACCELERATE. 185,000 12. THE TEAM Over
40 years in the beverage industry, understanding of market trends
and customer needs brings complete synergy to building an amazing
beverage brand. Primary expertise is taking beverages to levels
through direct store delivery system nationwide. Represented such
leading edge brands such as Xyience, Reeds, Zevia and Jones Soda.
Donald R. Chilton VP, Sales With over 30 years of experience, Harry
serves on a number of Board of Directors and has instructed
instructed hundreds of CEOs from around the world. He has over 19
years in public accounting nationwide serving business leaders as
their trusted advisor. His business strategy includes strong
emphasis on improvement, planning and implementation. Harry S. Lay,
Business Strategy 13. THE TEAM Gerry Foster, Master Brand
Strategist David Harvill, Finance Product Manager at Treesweet for
7 years, and Assistant Brand Manager for Proctor and Gamble for 3
years. Transforms small businesses into super brands that someday
become a household name. He coaches, consults, mentors and
transforms any business into an irresistible brand. Provides
excellent Expertise for mega Financial projects. 25 years of a
distinguished career as a financial and accounting operations
consultant. Has the experience and expertise to ensure desired
financial and accounting goals and objectives of a company are
successfully met. Former clients include Price Waterhouse LLP, Rite
Aid Corporation, Albertsons, and United Health. 14. THE TEAM Bruce
Merrin, Public Relations Based in the entertainment capital of the
world, Las Vegas, Bruce Merrin has represented celebrities such as
Michael Landon, Johnny Carson, Elvis Presley and Ed McMahon. Bruce
launched the campaign for Teddy Ruxpin the talking teddy bear, the
#1 selling toy for three years worldwide. Handling product PR
promotions for Blublocker sunglasses, Rosarita foods, Remy Martin,
Cartier, BMW, Versace, Gucci, Discount Tire and Patron Tequila, he
is currently consulting with Davalos Tequila on an official
campaign launch in early 2013. 15. LAUNCH PLAN SEORITA LIMNITA will
build sales and distribution regionally in key markets with the
ultimate goal to expand across the United States, Mexico, and
globally. SEORITA LIMNITA will launch in multiple formats: Retail
Grocery and Convenience Bars and Restaurants Continued Growth of
Internet Sales SEORITA LIMNITA will optimize the following
opportunities that afford: Defined demographics targeting
metropolitan areas, retailer centric High potential outlets based
on category potential and traffic count Logistical viability linked
with distribution model Marketing strategy applied by geography
SEORITA LIMNITA will market using the following distribution
options: DSD in primary markets Delivering direct to the retailers
warehouse via DSD or through common carrier Depending on the
availability of DSD and retailer objectives, a hybrid plan 16.
RETAIL DEMOGRAPHICS 17. RETAIL/DISTRIBUTOR OPTIONS Retail Grocery/
Natural Specialty Kroger Safeway Frys Albertsons Save On Foods
Public HEB Texas Winn-Dixie A&P Wegmans Sprouts Whole Foods
Trader Joes AJs Bashas Total Wine BevMo Giant Eagle Twin Liquors
Regional Other Grocery Bars, Restaurants Carlos n Charlies Chilis
Garcias Gardunos Javalina Cantina Manuels Pelons TX Hotel
California Le Grand Orange Mandalas Cabo Sandbar Spanish Fly Zipps
Sports Alternative Internet Sales Airport Concessions Cruise Ships
Sporting Events TBD Distribution Options Southern Wine &
Spirits Alliance Beverage Youngs Mountain People Natures Best
Cornucopia Sysco Associated Grocers Republic Glazers Core-Mark Tree
of Life Coast Beverage Group Columbia Distributing Direct to the
retailers distribution center Retaiiler Drug, Mass, Club Wal-Mart
Target CVS Rite-Aid Walgreens Regional Other Costco Sams 18.
PROJECTED RETAIL OPPORTUNITIES 19. PROJECTED INCOME STATEMENT YEAR
ONE 20. PROJECTED CASH FLOW STATEMENT YEAR 1 21. THREE YEAR
PROJECTIONS - SUMMARY 22. PROFIT MARGINS - SUMMARY 23. MISSION
STATEMENT The purpose: To offer a totally new margarita drink
experience. SEORITA LIMNITA will take consumers away on an instant
tropical vacation with a single sip! The business: SEORITA LIMNITA
offers employment to workers around the world in an interesting,
fulfilling environment that is all about new experiences. The
cocktail mix and ancillary products will provide fun and engaging
entrepreneurial opportunities to college students so they may
achieve their highest potential. The values: SEORITA LIMNITA is
committed to inspire, motivate and educate people around the world
to make healthy choices and to live life to the fullest. A portion
of the proceeds of the margarita mix will be donated to charitable
organizations. 24. PRODUCT EXPANSION TIMELINE SUMMER 2013 PRODUCT
LAUNCH AZ, CA, WA SPRING BREAK 2014 DEBUT TX, FL SUMMER 2014
NATIONWID E EXPANSION EARLY 2015 GLOBAL EXPANSION FALL 2015
MARGARITA MIX SOLD ANCILLARY PRODUCTS DEVELOPE D 25. EXIT STRATEGY
In March 2011, Bethenny Frankel's Skinnygirl margarita sold to
Fortune Brands Beam Global for $120 million. A major player in the
spirits market, Beam manufactures such high end products as Jim
Beam and Sauza Tequila. Launched in 2009, Skinnygirls first year
sales were 100,000 cases. With the acquisition, Beam Global
capitalized on the emerging market of low-calorie liquor. Bill
Newlands, president of North America Beam Global said, To us, this
is the beginning of what we hope will be a very big category. We
think Skinnygirl is a tremendous platform to put other premium,
convenient, low-calorie products on the market. SEORITA LIMNITA
plans on a major acquisition by the end of three years. At that
time, she plans to remain heavily involved in the direction of the
company and will continue to promote the cocktail mix and expansion
of an ancillary line of fun, healthy products. 26. THANK YOU!