senexptradeshowprogramspring2014

Sponsored by

Senior ExperienceTrade ShowMay 15, 2014

2 CSUSM College of Business Administration

PROJECT NAME #Anesis Footwear LLC DBA Fandalz 32Baker Electric Solar 12Bayshore Preparatory Charter School 48CCR Construction 41Colleen Moss Heart Healing 39CSUSM CoBA Alumni 29CSUSM CoBA Entrepreneur Study 36CSUSM Extended Learning Temecula 28CSUSM Kellogg Library 34DLH Foundation 16Door Service and Repair, Inc. 31EasyTurf 13Escondido Chamber of Commerce [Branding]

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Escondido Chamber of Commerce [Events Analysis]

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Evaero Corporation 20Facilitating Access & Coordinated Transportion

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Federal Heath Sign Company, LLC 9FICO 44First Amendment Belt Company 14GEICO 33Green Guard Services Inc 19Harrah's Resort Southern California 52HMT Electric 3Hunter Industries [Colorado River] 4Hunter Industries [Paper Reduction] 5Kyle Secciani Entrepreneurial Project 1

PROJECT NAME #Lake San Marcos Security Patrol Association

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Learning Evolution 50M.A.T. Parcel Express, Inc. 15Miller Wealth Management 49Mt. San Jacinto College 6National Ethics Association 18North County Health Services 21PeakNRG 30Peter Grimm Ltd 35PM Talent Global 42Real Property Management 51Renaissance Executive Forums San Diego

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San Diego Fly Fishers 43San Diego Toy and Doll Museum 40Spectral Labs Incorporated 11Square Peg Packaging and Printing, LLC 10SURFfit 22Switchfoot Bro-Am 7Tarr Inc. 24Tip Top Meats & European Delicatessen, Inc.

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Verliance, Inc. 45ViaSat, Inc 2Watkins Landmark Construction 25Watkins Manufacturing 23Welk Resort Group 26Wells Fargo 37

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Spring 2014 Senior Experience Projects

Baker Electric Solar requested a sales presentation for its solar energy consultants to use when discussing customized options with prospective customers in their homes. The team recommended a distribution platform best suited to the company’s needs and developed a final presentation that showcased the benefits of going solar “The Baker Way.”

Bayshore Preparatory Charter School

Bayshore Preparatory Charter School is located in San Marcos, California and offers three different programs to K-12 students. The team completed a demographic study and developed a marketing plan which included a new website design, marketing collateral, and suggestions for additional marketing tactics to improve the schools community image and increase enrollment.

Jacqueline Diaz, Bethany Dineen, Christina Eich, Tatjana Gvozdenovic, Brooke PhillipsAdvisor: Nina Woodard, MBA

Anesis Footwear LLC DBA Fandalz

The objective of this project was to determine the consumer profile of Fandalz. Surveys were administered to potential and current customers to gain their insight on Fandalz’s products. Survey results were analyzed and recommendations were given on where Fandalz should focus their resources to capture their target demographic.

Steven Carlen, Kuassi Dzeketey, Marta Hernandez, Megan Jackson, Carly LewisAdvisor: Klaus Schryen, MBA

Baker Electric SolarNicole Amy, Grant Gerrity, Sahel Ershadi, Aaron Kapp, Alex NgAdvisor: Gary Oddou, Ph.D.


The goal of this project was to understand how local government policies and procedures affect entrepreneurs when starting new businesses in five north San Diego county cities. Interviews were conducted with local entrepreneurs and cities’ information systems were analyzed. The final report provides recommendations for entrepreneurs and the five cities.

The Senior Experience team identified a target demographic and created a marketing plan for the CSUSM at Temecula campus. A three-pronged marketing strategy was developed that included both short and long-term goals in social media advancement, creative advertising, and physical outreach / recruitment.

The objective of the project was to create an entrepreneurial start-up in the healing arts industry. The team used secondary market research methods to design, create, and deliver a new venture business strategy. The final report provides marketing materials and recommendations for conducting healing art workshops, exhibits, and lectures.

CC&R Construction

The objective of this project was to assess the feasibility of cities implementing an online over-the-counter permitting process. Recommendations were made based on interviews with city officials and competitor analysis. CC&R Construction plans to use these recommendations to make a decision on whether or not to proceed with their desired investment.

Saraya Barat, Lindsey Braun, Caylen De Nuccio, Margie Lynch, Daniel StehleAdvisor: William Burns, Ph.D.

Colleen Moss Heart HealingConnor Premuda, Victor Kjellgren, Anthony Leon, Michael Rafalik, Lucas RichardsonAdvisor: Alan Omens, Ph.D.

CSUSM CoBA Entrepreneur StudyJonathan Bernetskie, Dana Hunt, Bonnie Lui, Viviana Martinez, Kevin TamayoAdvisor: Beverlee Anderson, Ph.D.

CSUSM Extended Learning TemeculaKaetlyn Boone, Jeremy Britton, Oriona Kovatch, Hector Ramos, Kaylee SmithAdvisor: Bennett Cherry, Ph.D.


Door Service and Repair, Inc.

The purpose of the project was to analyze current internal processes, undertake a software review, and make recommendations that would alleviate issues occurring with the existing processes. Research and analysis of new software programs were undertaken. A software program recommendation was made that would streamline those processes.

Uyen Bui, Trian Cariaga, Sarah Do, Jessie Phimmasouk, Katrina LabayenAdvisor: Sheldon Lou, Ph.D.

EasyTurf

EasyTurf requested social media campaigns to increase engagement and reach in the residential golf market. The team created, planned, and budgeted three unique campaigns and used primary research to gain insight on preferred types of posts. The final report included a 12-month social media calendar, example posts, and recommendations on executing successful social media campaigns.

Jacob Flores, Amber Fowler, Erica Hoppe, Israel Irizarry, Jessica PoengAdvisor: Vassilis Dalakas, Ph.D.

DLH Foundation

The DLH Foundation asked the team to conduct a social media campaign to promote awareness for gastro-esophageal cancer. The team designed and implemented a weekly campaign that involved postings to social media with a different theme each day, which involved inspirational, nutritional, and educational elements. Recommendations were made to further increase awareness for gastro-esophageal cancer.

Stephanie Abayan, Kayla Flores, Scott Fong, Christopher Kuech, Holly PlummerAdvisor: Ed Ashley, MBA

CSUSM Kellogg Library

The CSUSM Kellogg Library requested a historical review on the changing environment of academic libraries, a complete analysis of database usage, and a clear definition of the copyright law and requirements of the Copyright Clearinghouse. A complete cost-benefit analysis was performed on a sample of existing databases.

Peter Bracken, Kyle Holtz, Christa Thorne, Brandon Ware, Sellecca WongAdvisor: Edward Balian, Ph.D.


Evaero Corporation

Evaero Corportaion asked the team to research and describe the consumer market for the behavioral and substance abuse industry. The team assessed the size of the industry and its potential for buying Evaero’s software, outlined the target market segment, and developed a pro-forma revenue projection and a roll-out plan for software development.

Amanda Alvarez, Rachel Lee, Iliana Salas, Richard SerranoAdvisor: Ofer Meilich, Ph.D.

Facilitating Access & Coordinated Transportion

Facilitating Access & Coordinated Transportion requested improvements to their customer satisfaction survey as well as recommendations for improving their online presence, marketing in rural areas, and improving their workflow. The team delivered recommendations to help improve each area along with the supporting research.

Cheri Dorko, Norma Espinoza, Dannielle Fathman, Janette Toth, Ian WhiteAdvisor: Alan Omens, Ph.D.

Escondido Chamber of Commerce

The Escondido Chamber of Commerce asked the team to research the current Escondido Street Faire and implement a marketing-based strategy to increase attendance and vendor participation. The team developed and administered a survey and a logo design contest. The results provided a solid groundwork from which recommendations were made to increase overall attendance and vendor participation.

Martin Adamczyk, Carly Den Hartog, Jacob Bogomolny, Akihiro Ban, Derek LundgrenAdvisor: Klaus Schryen, MBA

Escondido Chamber of Commerce

The team developed three prototype membership handouts and an updated website to address the Escondido Chamber of Commerce objectives. After administering a survey to Chamber members regarding their perceptions of the prototypes, the team developed final recommendations for the handouts and the website.

Kimberly Alvarez, Kristine Dizon, Alexandra Hopkins, Drew Khorasani, Robyn WaringAdvisor: Vassilis Dalakas, Ph.D.


First Amendment Belt Company

First Amendment Belt Company is bringing a fresh idea to a traditional product. This new product combines a belt with the concept of customization. The team conducted a quantitative and a qualitative survey to check market feasibility for this new product. The team delivered a financial break-even analysis based on recommended prices and demand.

Anthony Duval, Kelcie Hensley, Emil Petrosyan, Katrina Quigley, Joseph WhitmoreAdvisor: Edward Balian, Ph.D.

GEICO

The purpose of this project was to improve GEICO’s customer service survey result rankings through analysis of current and past surveys and make recommendations for process improvement. The team conducted industry analyses to identify comparative strengths and weaknesses, analyzed customer service surveys and provided recommendations to help GEICO become the “number one insurer.”

Brendan Bass, Mario Clay, Jonathan Culbertson, Carolina Landeros, Yenifer MaldonadoAdvisor: Ted Shore, Ph.D.

FICO

FICO requested an analysis about the health care systems in Brazil and Mexico. For each country the team researched major players in health insurance, the flow of money, and the type of fraud that exists in those transactions. The team also gave a final recommendation as to which country FICO should do business with.

Jean Aguilar, Charles Pender, Catherine Pham, Sean Schexnydre, Nathan WardlawAdvisor: Tom Sennhauser, MBA, MSEE

Federal Heath Sign Company, LLC

Federal Heath wants to make sure all employee positions are complying with Fair Labor Standards Act (FLSA) guidelines. The team identified positions whose current classifications deviate from those of FLSA. Final findings included recommendations for further investigation and best practices on how to develop a process for sustainable compliance with FLSA standards.

Tim Balay, Vyanca Colon, Judy Graves, Lyndsey Lizarraga, Analisa RamirezAdvisor: Nina Woodard, MBA


FONTS:

HMT: BitDust Two

ELECTRIC: Silom

COLORS:

Yellow: C 1.57 M 9.41 Y 99.61 K 0

Black: Rich Black

HMT Electric

This project required a complete change of HMT Electric’s online image. The team researched competitors and online marketing trends and developed a new, fully responsive website with social media integration. Recommendations were also made for maintaining and increasing the company’s visibility among competitors.

Connie Beltran, Lucas Brandao, Jeronimo Reynal, Marijana Sarcevic, Piotr WesolowskiAdvisor: Alan Omens, Ph.D.

Hunter Industries

The Hunter Industries- Colorado River project was to raise awareness about the irrigation industries as well as, the general public’s dependence on the Colorado River and Hunter’s commitment to protect the river now and for future generations. The project entails creating a marketing campaign that would trigger a call to action supporting the overall theme of this initiative.

David Casas, Jody Hoglen, Ryota Machida, Kazuma Ochiai, Tim RaticanAdvisor: Klaus Schryen, MBA

Harrah’s Resort Southern California

Harrah’s Rincon Casino wanted to raise awareness of their rebranding to Harrah’s Resort Southern California. The team created a marketing plan that catered to the military demographic, a new target market for Harrah’s. The team also delivered a marketing plan for social media sites and on-site communication tactics.

Hinna Fatima, Betty Gastelum, Sarah Lane, Justin ShelleyAdvisor: Beverlee Anderson, Ph.D.

Green Guard Services Inc.

Green Guard Services is the regional leader in the kitchen exhaust cleaning industry and prides themselves on advancing their company, the technology they use, and the products and services they offer. The team conducted market research, interviews, and surveys to identify which services and products most piqued the clients’ interests.

Krista Alvarez, Stirling Hamelton, Chris Haskell, Ron Hix, AJ MercadoAdvisor: Ofer Meilich, Ph.D.


Lake San Marcos Security Patrol Association

The team was presented with a marketing research project focused on how to increase subscriptions. The team conducted surveys and held a focus group to analyze buying behaviors and customer attitudes. Final deliverables included a reformatted pamphlet and a marketing plan with recommendations for website integration, an itemized policy, and increased community presence.

Matt Dages, Adrian Frick, Ben Fairweather, Shelby Shattuck, Chris SmithAdvisor: Palash Deb, Ph.D.

Learning Evolution

The team researched new markets for Learning Evolution’s new product, elli, and conducted a survey to identify how to best position it. The final report includes an industry analysis, product analysis, and pitch deck.

Alicia Beckmire, Nathan Eggebrecht, Jeff Hickman, Jose Gutierrez, Jamie WebbAdvisor: Ed Ashley, MBA

Kyle Secciani Entrepreneurial Project

An entrepreneurial venture requested a thorough analysis of the industry and market they plan on entering. The team researched the demographics, competitors, and industry trends relevant to the proposed company. A business plan was established for the founders and potential investors of the company to refer to when making business decisions.

Sarah Hunt, Trent Jemmett, Jordan Polchow, Kyle Secciani, Andrew VolkAdvisor: Alan Omens, Ph.D.

Hunter Industries

Hunter Industries set a goal of reducing overall paper use by 1.6 million sheets before 2015. The team was enlisted to analyze business processes and develop a paper reduction campaign. The final report consisted of data collected from interviews, surveys and process maps. Recommendations were given for creating an effective paper reduction campaign.

Khunmanith Buth, Thomas Coyle, Katlyn Hollinger, Christopher Peters, Kevin YoungAdvisor: Kathleen Watson, Ph.D.


Mt. San Jacinto College

Mt. San Jacinto College asked the team to make recommendations that would help improve the usability of the school’s website. The team designed a survey and conducted a focus group study that assessed the usability of the current website. The final report included an analysis of the data collected and recommendations for improvement.

Se An, Andre Anderson, Marc Detienne, Ryan Jones, Chang KimAdvisor: Ed Ashley, MBA

National Ethics Association

The purpose of this project was to advise the National Ethics Association on how to pursue a differentiation strategy. The team utilized strategic management tools to analyze the industry and developed a final report with recommendations for the company to differentiate itself from competitors.

Peter Carlson, Jeff Gutowski, Robin Luna, Lian Schmitt, Brittany WincklerAdvisor: Martin Gannon, Ph.D.

Miller Wealth Management

Miller Wealth Management asked the team to conduct a market research survey to identify the target demographic of companies that would be most interested in their services. Based on the research conducted and information collected, the team created a list of prospects that met the criteria.

Matt Bahadur, Matt Burns, Ryan Ellis, Edric Quintong, Jordan SpearsAdvisor: George Sharghi, DBA

M.A.T. Parcel Express, Inc.

M.A.T. Parcel Express requested an operational cost analysis to indicate areas of profitability and loss. The team utilized the traditional costing method to assess profitability by region and by truck. The final report recommended strategies for implementing an activity-based costing system that would provide a more accurate depiction of their cost structure.

Brock Marek, Minh Phan, Aaron Ross, Kiley Ruby, Meghan SchaeferAdvisor: Don Kovacic, CPA, MBA, JD


Peter Grimm Ltd

Peter Grimm, a leading headwear company, is looking to grow their company from $7 million to $10 million in sales. The objective of this project was to benchmark other companies in the headwear industry against Peter Grimm to see what could be done to improve sales.

Julie Robinson-Lietzau, Kaylo Greenwell, Krysta Meza, Mathew Broyles, Natassia SadulskyAdvisor: Peter Antoniou, DBA

PM Talent Global

PM Talent Global wanted to implement a keep-in-touch and referral program. The team researched CRM systems, referral recognitions, and marketing trends and materials. The results served as the foundation for a system to maintain relationships with current and potential clients.

Kenneth Mazo, Tu Tran, Logan Stidham, Michelle Effenberger, Kristine FosterAdvisor: Tom Sennhauser, MBA, MSEE

PeakNRG

PeakNRG is a start-up company that needed to better identify and quantify market segments for their battery storage device. The team researched the costs of building a peaker plant, as well as the costs of electricity for the distributors and target consumers in order to recommend where PeakNRG should proceed with its product.

Eileen Harrell, Brian Lee, Jessica Ortiz, Adam RauhAdvisor: Ofer Meilich, Ph.D.

North County Health Services

North County Health Services requested that the team design an effective marketing plan in response to the recent changes in external environmental conditions. A survey was used to collect data from a sample of local residents. The team analyzed the data and provided correlations that should be the foundations of the new marketing plan.

Elise Duarte, Thomas Hagos, Pete Melko, Felissa Montanez, Robert WaltersAdvisor: Palash Deb, Ph.D.


4/18/14, 4:07 PMlogo-wanted-san-diego-toy-doll-museum-logo-design-99designs_14…b2f21ac1cb6c1d6f28d71582aef6a4c39fde7_largecrop 500×370 pixels

Page 1 of 1http://d8u1nmttd4enu.cloudfront.net/designs/logo-wanted-san-diego-…signs_14111950~21bb2f21ac1cb6c1d6f28d71582aef6a4c39fde7_largecrop

San Diego Fly Fishers

San Diego Fly Fishers requested a new website and social media strategies that would attract younger members. The team interviewed a social media expert and surveyed members of the organization. The data gathered and an industry benchmark analysis were used to design a new website and develop social media strategy proposals.

Olumide Ahmed, Jennifer Keyes, Audrey Roemer, Alexander Jessup, Kristina NjegovanAdvisor: Fang Fang, Ph.D.

San Diego Toy and Doll Museum

The San Diego Toy and Doll Museum asked the team for a strategic plan to jump-start this non-profit. The team researched other toy and doll museums to identify trends and successful practices. The team delivered a report with industry practices, fundraising activities, and marketing strategies.

Jason Duarte, Meredith Daly, Marissa Daly, Kimberly Gagnon, Maria EnlowAdvisor: Kathleen Watson, Ph.D.

Renaissance Executive Forums San Diego

Renaissance Executive Forums San Diego (REF) wanted to explore paperless solutions for its daily administrative operations. The team researched scanners, cloud storage, and efficiency options that would improve REF’s current manual processes. The final report included recommendations on how the company could streamline its business processes using new technologies.

Julie Chabert, Shelly Edwards, Ashley Kalieta, Sherwin Leung, Sophia PseftisAdvisor: Yi Sun, Ph.D.

E x p e r i e n c e d . T r u s t e d . I n v e s t e d .

PMS 294

PMS 1807

Font: Myriad Pro (Medium, Light and Bold Condensed)

RentRPM.com

Real Property Management

Real Property Management asked the team to develop a comprehensive marketing strategy to attract new clients. The methodologies included researching competitors, investigating applicable marketing concepts, and conducting phone surveys with current and prospective clients. Recommendations were made to utilize various marketing activities to obtain new clients.

Shabnm Asady, Alexis Deleon, John Fitzmaurice, Shelby Krueger, Logan TedfordAdvisor: Alan Omens, Ph.D.


SURFfit

The objective of this project was to improve search engine optimization for SURFfit. To expand SURFfit’s audience and direct traffic to the website, the team maintained and increased SURFfit’s following on social media platforms and also created advertising and marketing campaigns to increase brand awareness. The final report outlined the effectiveness of the campaigns.

Kristian Bertron, Krista Hoffman, Nick Kosmas, Taylor Nagel, Raf RodriguezAdvisor: Ed Ashley, MBA

Switchfoot Bro-Am

This unique annual charitable event that incorporates surfing competitions, live concerts, and a number of youth and family oriented activities, has become one of the key community gatherings in San Diego County. The team was tasked with determining Switchfoot Bro-Am’s economic impact on the City of Encinitas and San Diego County as a whole.

Mariana Loskutova, Ryan O’Shea, Mitch Freeman, Lindsay Helm, Andjela Jezdic-MileticAdvisor: Peter Antoniou, DBA

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Square Peg Packaging and Printing, LLC

Square Peg is a packaging, printing, and servicing company in San Diego. The team defined the target client demographic and created a strategy that will yield a pipeline of qualified leads based on the ROI of various lead generation programs. The final report included industry analyses, suggested lead generation programs, and company recommendations.

Alberto Andrade, Pruthvi Chauhan, Adam Child, Kevin Du, Roxana PerezAdvisor: Alan Omens, Ph.D.

Spectral Labs Incorporated

Spectral Labs Incorporated requested a comprehensive review of the company’s current website, a strategy to establish a clear marketing message, and suggestions to provide additional customer support. The final report included recommendations for the three objectives which were determined by an analysis of customer survey data, in addition to secondary research.

Elizabeth Flinn, Noel Martinez, Phillip Ornelas, Grant Osborne, Jacob RobisonAdvisor: Vassilis Dalakas, Ph.D.


43525 Ridge Park Dr. Suite 300, Temecula, CA 92590Ph.: 877-643-4549 | Fax: 951-693-5928 | www.verliance.com

Verliance, Inc.

Verliance, Inc. requested a comprehensive marketing plan targeting four industries; to create brand awareness and establish credibility of the company as it relates to each of those industries. The team completed a detailed industry report and included a social media marketing plan to help improve perceptions of the collections industry.

Madeline Crabb-Herrera, Aracely Flor, Carrissa Mata, Justin Reyes, Jeremy RochfordAdvisor: Bennett Cherry, Ph.D.

ViaSat, Inc.

ViaSat asked the team to research and identify the most widely recognized aviation agencies and certifications required for aviation maintenance, repair, and overhaul organizations (MROs). They requested a list of potential MRO partners for whom they could strategically align. Using a business matrix for analysis, the team provided a report of recommended potential MRO partners.

Benito Gonzalez, Ryan McLaughlin, Kody Nevarez, Ubaldo Pamatz Ortega, Ricardo Romero

Advisor: Edward Balian, Ph.D.

Tip Top Meats & European Delicatessen, Inc.

Tip Top Meats requested assistance with human resources practices and procedures. Deliverables included an organizational culture/climate survey, an employee handbook addressing work practices and conduct, personnel selection and appraisal procedures, a functional safety manual, and recommendations on integrating digital human resources practices.

Michael Betancourt, Mehul Bhagvanjee, Leah Bose, Amanda Bromell, Brian KerrAdvisor: Nina Woodard, MBA

Tarr Inc.

Tarr Inc. has experienced extraordinary growth in the weight loss and supplement industry. The team developed a new warehouse layout to increase supply chain efficiency, recommended new inventory management systems, and evaluated alternative suppliers to ensure Tarr Inc. is well equipped to satisfy rapidly growing consumer demand.

Sean Clayton, Marc Chappell, James Henderson, Peiqi Li, Chris MyersAdvisor: Edward Balian, Ph.D.


Welk Resort Group

The objective of this project was to evaluate the housekeeping department and the effectiveness of their operations at Welk Resort Group. Data was gathered weekly by interviewing and shadowing the housekeeping staff. Recommendations were made to improve department efficiency.

Zachary Barnes, Eileen Gawronski, Kristen Howard, Huice Lin, Erika ValenciaAdvisor: Don Kovacic, CPA, MBA, JD

Wells Fargo

Wells Fargo asked the team to create a marketing plan that would appeal to a younger target market. The team designed and administered a customer banking survey to college students. Recommendations were given to reach out to, retain and communicate with this college-age target market.

Leah Korthof, Cynthia Lokovic, Kevin Murphy, Karmen Rodgers, Matt RossioAdvisor: Gayle Ceresino-Belch, MBA

Watkins Manufacturing

Watkins Manufacturing has been experiencing capacity issues with its current dock system. In order to justify the costs of an expansion, Watkins asked the team to provide recommendations that will increase load capacity and reinforce safety standards. The final report included a statistical analysis, a time-lapse video of the previous dock, and a visual representation of the recommended expansion.

James Jump, Brittany Karman, Caren MohillSmith, Yvette Myers, Denise Tinstman, Advisor: Edward Balian, Ph.D.

Watkins Landmark Construction

Watkins Landmark Construction requested a market expansion study to identify a city with the greatest opportunity for a new office location. The team researched five potential target markets and developed a ranking system to identify the city with the most potential. The final report included an analysis and recommendations for all five markets.

Miriam Arrazola, Alma Garcia, Lauren Hardwick, Roberto Lara, Colton MekaelianAdvisor: Alan Omens, Ph.D.


CSUSM College of Business Administration (CoBA) students complete a Senior Experience project as their culminating course. Immersive learning is the cornerstone of this program, giving students an opportunity to apply their education and skills to real world challenges. Project work has exposed students to business challenges all over the world. In 21 years the program has tallied:

1,000+ Sponsor Organizations1,400+ Projects6,200+ Students

If you would like to sponsor a Senior Experience project please contact us: [email protected] or 760.750.4266. You can also learn more about the program at www.csusm.edu/seniorexperience.

Senior Experience


NOTES


The CSUSM College of Business Administration (CoBA) encourages experiential learning throughout our curriculum and student programs. If you would like to get involved in any of our programs please reach out to us at [email protected].

In the Executive’s ChairThis management course features weekly interviews and discussion with San Diego executives. Students and guests have a rare opportunity to talk to prominent leaders in a candid manner about their careers and the successes and challenges they faced along the way.

In the Executive’s Chair presentations are open to the public. Visit the web page for current schedules: www.csusm.edu/itec. If you are interested in being a guest speaker, or if you have a colleague who may be a good fit, feel free to reach out to the course Professor, Dr. Raj Pillai, [email protected].

Professional Mentor ProgramThe Professional Mentor Program connects business students with working professionals to develop an experiential learning relationship. Students are paired with mentors based on career interests and work experience.

Interested in mentoring a student? Visit the program web page to get full details and/or register as a volunteer mentor: www.csusm.edu/coba/mentor. We are looking for mentors from different backgrounds and with different experience levels.

Business Professional DevelopmentTo help meet the challenges of an increasingly competitive business environment, CoBA created a program that helps students round out their business knowledge by developing personal and professional success skills. Some of the activities include resume workshops, personality assessments, networking events, and mock interviews. Upon completion of this program students receive a certificate from the Dean and CSUSM branded business cards.

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