Sendik's Real Food - Summer 2006

8/14/2019 Sendik's Real Food - Summer 2006

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complimentary

Yourpurchaseofthismagazinehelpssupportcampheartland(seepage15)

Grilling for a Group Berry Desserts Fresh SaladsMexican Meals Rain or Shine Fourth of July

Dozens of easy-to-Do Recipes:

su 2006


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Sendiks Food Market

Finally, summer is with-in reach and we are

excited to bring you

another issue ofSendiks Real

Food. This issue is filled with

great recipes and ideas to help

you make your summer meals

and entertaining shine. Also in

this issue you will meet some

of the people who help make

Sendiks the favorite local food

market of many.

For almost 100 years, theBalistreri family has been sell-

ing the very freshest fruits and

vegetables available. The tradition started

with Grandpa Balistreri and his brothers

who sold produce from a horse-drawn cart

on Milwaukees lower east side. Today, the

tradition of freshness and quality is as strong

as ever. Sendiks co-owner and head produce

buyer Patrick Balistreri helps maintain this

family tradition. In this issue, Patrick offers

a unique glimpse into his world and dis-

cusses how fresh produce and Sendiks haveremained synonymous for decades.

If you cant trust your butcher whom can

you trust? Get to know Kevin Kelly, the

Meat and Fish Manager at our Whitefish Bay

Store, who has been with Sendiks for more

than twenty-six years. You will find out more

about the man behind the counter as we

share his story of providing countless meals

to North Shore families.

You probably knew that each of our

stores has a truly wonderful floral department.

However, you may not know that our floral

departments are full service and capable of

providing unique floral creations for any size

event, including weddings and banquets. See

how creativity blooms in the lovely floral

arrangements designed by our experts.

Each issue, we highlight many items we

think offer extraordinary value and quality to

our customers, and in this issue we featureSendiks famous coffee. If you havent tried it,

youll definitely want to see whats brewing.

We would like to thank Creative SHARP

Presentations for being our charity partner in

our last issue. As a result of customersSendiks

Real Foodpurchases, we were able to make

a generous donation to SHARP to help

with their literacy program. For this issue

we are teaming up with Camp Heartland, a

nonprofit, grass roots organization helping

children impacted by HIV/AIDS through

year-round support, advocacy, recreationalprograms, and community awareness efforts.

Again, to show our ongoing commitment

to the communities we serve, we will be

donating one dollar of every purchase of

this magazine to Camp Heartland. (Please

see page 15 for more information.)

Thank you for your continued interest in

our stores. We hope that you enjoy this issue

and find it fun, helpful, and informative.

Wishing you and your family a wonderful

summer. The Balistreri Family

Fresh Tradition

welcome

The Balistreris rom let to right: Ted Sr., Patrick, Margaret(Balistreri) Harris, Nick, and Ted.

Whitefish Bay

500 E. Silver Spring Dr.

Whitefsh Bay, WI 53217

(414) 962-9525

Mequon

10930 N. Port Washington Rd.

Mequon, WI 53092

(262) 241-9525

WauWatosa

8616 W. North Ave.Wauwatosa, WI 53226

(414) 456-9525

Grafton

2195 1st Ave.

Graton, WI 53024

(262) 376-9525

op 7 .m. 9 p.m. dl

www.sendiksmarket.com real food

Customer Appreciation

$5.00 Off $50.00 PurchaseW cp cv $5.00 pc $50.00 m. Lm

cp p cm/c. Vld sdk G,

M, Ww d W B l! exp Jl 31, 2006


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4/9

Unwavering

Standards.For over 100 years, Boars Head has been committed to producing onlythe nest deli meats and cheeses, without articial favors or colors, cereals

or llers; just pure poultry, pork

and bee - never any meat

by-products. Our cheesesare crated by Master

Cheesemakers, using

only the reshest

ingredients, many

made right here

in Wisconsin.

At Boars Head,

we wouldnt put

anything in our

products that you

wouldnt put on

your own table.

For recipes, nutritiona

inormation and more

visit Boars Head online

at www.boarshead.com


5/912 real food www.sendiksmarket.com

Bridal BloomsSendiks floral professionals can bring high fashion orclassic style to weddings and summer parties.


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floral

Sendiks Food Market

www.sendiksmarket.com real food 13

Sendiks floral managers from left to right: Marilyn McCulloch,

MaryJo Wiluth, Tom Kulich, and Stephanie Brown.

and Party PosiesF

lowers are one of the most impor-

tant elements of any party or wed-

ding. They set the mood and tone of

an event and will be remembered for years

to come. In fact, they are even a conversa-tion starterhelping your guests break

the ice and begin to relax. This summer

the hot floral trends follow high fashion,

pairing rich chocolate browns with soft

and vibrant pinks as well as opulent orange

with bronze undertones paired with red

and creamy white.

When planning a wedding or party it

is important to talk with a professional.

A professional designer can help reflect

the feel of the event and the personality

of the hosts or couple. When looking fora designer, ask yourself: Do I like what is

in the store; are the flowers fresh; and is

the shop well organized? You might also

want to ask to see samples or photos of the

designers work.

This year the trend in floral design is

to move away from the traditional and

replace it with a more eclectic mixture.

For instance, a bride might decide to have

a different color monochromatic bouquetfor each of her bridesmaids. This can also

be done on the tables and coordinated with

linens and favors.

At Sendiks our staff of designers is dedi-

cated to making your party or wedding

unique and individual to your taste. We carry

the freshest selection of seasonal blooms as

well as accessories to make your day special.

Our designers will work closely with you

to create the perfect

party or wedding.

Simply contact thestore nearest you for

an appointment or

stop in and talk to

one of the designers

on our staff.

Sendiks Top Ten Wedding Flowers

1. Calla Lily

2. Casablanca Lily

3. Gardenia

4. Hydrangea

5. Lilac

6. Lily of the Valley

7. Orchid

8. Rose

9. Stephanotis

10. Tulip


7/914 real food www.sendiksmarket.com

Sendiks Food Market

Patrick Balistreri, co-owner of Sen-

diks Food Markets, is also the pro-

duce and floral buyer. He is the third

generation to car ry on the tradition of

hand selecting only the best quality fruits,

vegetables, and flowers for the family busi-ness. Patrick lives in Grafton with his wife

Lisa and their three children. He loves the

outdoors and enjoys taking long walks with

his two golden retrievers.

Patrick uses a hands-on approach to

his job. I am fortunate to have worked

side by side with my grandfather and my

father. I will never forget their advice.

In fact, every time I walk through the

stores, I hear them. Patrick likes to tell the

story of the day his grandfather told him,

Dont choke the asparagus, when he feltthat Patrick was

rubbe r b and-

ing the aspara-

gus together too

tightly. To this

day, as he passes

the asparagus, he

checks to make

sure that its not

being choked.

When asked

what his favoritefruit and veg-

etable is Patrick

replies, I like everything. Each new sea-

son brings something new and exciting

to eat. His favorite time of year for fresh

produce, though, is summer because he has

the opportunity to buy locally grown veg-

etables and because of the variety of fruitthat is available. Patrick explains that this

summer he will be purchasing from long-

standing local growers as well as a local,

all-natural farmer who will be growing

exclusively for the Sendiks stores.

Im really excited about this, says

Patrick. I was even able to pick out the

seeds. There will be different varieties of

heirloom tomatoes, squash, and eggplant, as

well as flowers, just to name a few.

People care about what they eat, notes

Patrick. I try to buy as many organic andpesticide-free products as possible. The

recent trend with large and small growers

alike, according to Patrick, is to use fewer

chemicals. He believes that this is a positive

direction for the industry. Just because it

doesnt say organic, doesnt mean its not

good for you. He likes to buy organic

products because the smaller-production

growers take great pride in their products.

I wont just bring in organic products

to have them in the stores. They have to

meet our standards of quality. Consistencyof quality is always the main goal. Leafy

vegetables, strawberries, bananas, baking

potatoes, carrots, radishes, apples, and pears

are just some of the organic products that

you will likely find at Sendiks.Patrick is as passionate about fresh-cut

flowers and plants as he is about produce.

To him produce and flowers are exciting

stuff, especially because they make people

happy. Flowers should be a staple. Just like

a gallon of milk or a loaf of breadthey

should be an essential part of your life. He

adds, You have a beautiful home that can

only be enhanced by a great bouquet or a

flowering plant.

What Patrick seems to like the most

about his job is the people. His staff, whole-salers, growers, and customers all help to

keep his job interesting and satisfying.

Working with produce and flowers is not

just a job. Its something I enjoy doing. It

doesnt always seem like work because I

love what I do. It is a pr ivilege to walk the

same path as my father and grandfather and

to know that I am helping to carry on a

family tradition. It is something that I hope

to be able to pass on to my children.

PRODUCERunsin the Family

sendiks people

Patrick Balistreri


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community support

Sendiks Food Market

CAMP HEARTLAND:MAKING A LIFELONGDIFFERENCE TO A CHILD

www.sendiksmarket.com real food 15

Camp Heartland is a national 501(c)

3 nonprofit organization whose

mission is to enhance the lives of

children impacted by HIV/AIDS through

year-round support, advocacy, recreational

programs, and community AIDS awareness

efforts. Founded in 1993 by then 22-year-old Mequon native Neil Willenson, the

camp aimed to provide children impacted

with HIV/AIDS with the best week of

their lives. Since then, it has expanded from

a week-long camping experience to a vari-

ety of life-enhancing programs and services.

Camp Heartland lifts the veil of secrecy and

brings hope, strength, and a safe haven to

hundreds of children forever affected by the

isolation and tragedy of HIV/AIDS.

Although Camp Heartland is a national

organization, it continues to build uponalready strong ties throughout greater Mil-

waukee. Whether it is donating time, trea-

sure, or talent, there are many ways that you

can become involved.

Dining Out 4 Life, on June 15 will give

thousands of people the opportunity to help

children affected by HIV/AIDS by dining

out for breakfast, lunch, or dinner. Over 100

restaurants in southeast Wisconsin donate

25 percent of their food proceeds on one

designated day to Camp Heartland.

The Wisconsin AIDS Walk will be heldon September 30 in downtown Milwaukee.

Sponsor a walker, or join the Camp Heart-

land team to walk. If your employer has a

program to help within the community,

you could put together a group at your

workplace.

Party With Heart, held in March each

year, consists of several parties hosted by

friends of Camp Heartland. Following these

is a grand finale. You can host a party for this

event, donate to the finales silent auction, or

volunteer. In addition to Party With Heart,

Camp Heartland hosts other events that

require volunteers. Chances are, there is a

volunteer opportunity waiting for you!

Visit www.campheartland.org for

more information, including a list of par-

ticipating Dining Out 4 Life restau-

rants. Or, call 1-800-724-4673 or [email protected] to learn

how you can become involved.


9/916 real food www sendiksmarket com

Sendiks Food Market

whats in store

WhatsBrewing?

A

s early morning grocers, we need our coffeeand as food-crazed Italians we want

the coffee that finishes the evening meal to be perfect. Great food and beverage is

born at the intersection of want and need, and it is at this corner of our groceryworld that you will find Sendiks Fine Coffees.

We have assembled a select group of proprietary blends that reflect our love of coffee.

Be it the namesake Send It! blend (the directive to send it was confused for sendik

over the phone and suddenly the store had a name) or the gentle Tudis decaf. Each of these

coffees is roasted, blended, and packaged with care by Milwaukees own Alterra Coffee. The

close proximity of our roaster and their well-known reputation for quality ensures Sendiks

coffees are fresh, flavorful, and strong enough to open our eyes in the morning and make

the gears turn in our heads.

Why Cans Are Cool

Sometimes the old ways are the good

ways. After we stay up all night restock-

ing shelves and drinking the last of our

coffee, we dont lose our marbleswe

just put them in our old coffee cans!

Cans may not seem hip, but buying your

Sendiks Coffee in a steel can not only

ensures great coffee in your cup, but also

makes less waste for the earth. Our cans

are not only good for marble storage

but work for screws, bolts, nuts, potted

plants, rubber bands, and just about any-

thing else around the house that needs a

small and very cool home.

Steel cans are easy to recycle and are one

of the most recycled packages on earth.

Most multi-layered coffee pouches are

neither recyclable nor biodegradable.

Each ton of steel recycled saves 2,500

pounds of iron ore, 1,400 pounds of coal,

and 120 pounds of limestone.

Since all steel products contain recycled

steel, simply buying coffee in a steel can is

participating in the recycling effort.

Sendiks perks up the coffee aisle withMilwaukees own Alterra Coffee.

Sendik's Real Food - Summer 2006

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