SEMPO Cities South Florida 2016 Lynn University

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Welcome

Digital Marketing Titans MeetTuesday, October 17, 2016

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Thank you

Global Sponsor

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About SEMPO

[email protected] | +1 781-876-8866

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Who is SEMPO?SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

SEMPO was built to serve the needs of modern digital marketers. Our focus since inception has been on the core tenets of search:

• SEO – search engine optimization• SEM – search engine marketing• CRO – conversion rate optimization

But just as the industry has expanded, so too has our focus to:• Social• Local• Mobile• Content marketing• Analytics, and more

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SEMPO Community• Approx. 1,200 active members representing over 300

companies and nearly 50 countries

• E-mail community reaches over 10,000 subscribers in over 75 countries

• Social community includes 15,000+ followers:• Twitter: 5,000+• Facebook Group: 5,000+ and Facebook Fans: 1,100+• LinkedIn: 726+• Google+: 800+• Pinterest: 150+

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SEMPO Community DemographicsMember Company Types

Agency In-House Marketer Media companyOther Service Provider Technology Provider

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SEMPO Community Demographics

0 to 10 11 to 25 26 to 50 51 Plus N/A

Member Company Size

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SEMPO Community Demographics

Other

PPC/Search Advertising

Paid Inclusion/Feed Management

Organic SEO

Mobile Search

Local Search

Integrated Search

Global Search

Full Service Interactive (online only)

Full Service (offline and online)

Affiliate Program Management

Services Provided by Members

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SEMPO Community DemographicsCountries Represented

United States Canada United Kingdom India Spain Mexico France Australia

Singapore Italy Brazil Poland Germany China Sweden Ireland

Japan Portugal United Arab Emirates Netherlands Colombia Turkey South Africa Switzerland

Belgium Denmark Ecuador Malaysia Saudi Arabia Pakistan Bulgaria Slovenia

Czech Republic Israel Costa Rica Argentina Egypt Chile Iceland Vietnam

Ukraine Korea Hong Kong Croatia Slovak Republic New Zealand Greece Kuwait

Indonesia

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SEMPO Board of DirectorsChris Boggs - VP of Education

Founder, Web Traffic AdvisorsMichael Bonfils VP of MembershipInternational Managing Director, SEM

InternationalMike Corak - Secretary/Treasurer

VP/ General Manager, DAC Group – Louisville

Marc Engelsman - VP of ResearchDirector, Strategy and Analytics, Digital Brand Expressions

John GagnonBing Ads Evangelist, Microsoft

Mike Grehan - ChairpersonCMO, Acronym

Mike Gullaksen - PresidentChief Operating Officer, iProspect

Simon Heseltine

Global SEO Business Lead, Hewlett Packard Enterprise

Krista LaRiviere - VP of CitiesCo-Founder & CEO, gShift

Bill LeakeCEO, Apogee Results

Corey MorrisDirector of Digital Strategy, ER Marketing

Cristie Reed VP of SponsorshipDigital Marketing Strategist, Thomson Reuters

Francis SkipperPartner, 451 Marketing

Dave TanHead of Performance Media Agency Development, Google, Inc.

Michael Y. XuSVP, Beijing Gridsum Technology Co., Ltd.

Global Sponsors & Platinum Members

Acronym • BingAds • CallRail • Digital Brand ExpressionsDirect Online Marketing • Higher Visibility • icrossing •

iProspect • WSI Research and Management • YP12

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SEMPO Activities• SEMPO Cities• SEMPO Member Forum• Research• State of Search Marketing

Industry Survey• Industry Compensation

Survey• Education:• Google+ Hangouts• Webinars• SEMPO Blog

• SEMPO Career Center• Discounts to Industry

Conferences, Awards, & Training• Committees for

Education, Research and Cities• Buyers Guide

(coming in Fall 2016)

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SEMPO Research• SEMPO Research Committee is responsible for

producing the State of Search Market Report each year. This report contains valuable and actionable information for search marketers, comparing in-house marketers to agencies.• The Committee also produces a Salary Survey bi-

annually, providing both individuals and companies with benchmarking datafor compensation in the industry.

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Education: Hangouts, Webinars & Blogs• The Education Committee produces monthly

hangouts with industry leaders, available to public. All hangouts are open for up to 9 members to attend on-air and streamed live for all members via YouTube.• Corporate members have the opportunity

to present educational webinars. Allwebinars are archived for member access.• Any member can submit an article to

be posted on the SEMPO Blog, oncereviewed by the Education Committee.

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SEMPO Career Center• Re-launched in 2015, the SEMPO Career Center is a

robust tool for members to access high quality candidates’ resumes and job postings.• All members receive discounted postings, and

corporate members receive complimentary postings.

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Committees & Leadership• SEMPO members are

encouraged to get involved with the following committees• Education Committee• Research Committee• SEMPO Cities

• Members can also nominate themselves for the prestigious position on the SEMPO board of directors. Elections occur bi-annually.

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MembershipWhat are you looking for out of the SEMPO association membership?

• Visibility & Marketing• Professional Development• Career Resources• Community & Networking

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Thank You For

Attending.

Happy Searching!