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The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011) © Peter Stockinger – Paris, 2011 Semiotics of audiovisual discourse A general framework for the analysis of (digital) audiovisual documents. PETER STOCKINGER Institut National des Langues and Civilisations Orientales (INALCO) Online course (M1 level) European Master of Intercultural Communication (EMICC) Facultat de Ciencies Humanes I Socials - Universitat Jaume I, Castellón de la Plana / Castelló - España / Espanya Castellon, Wednesday, the 09th of November 2011
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Page 1: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Semiotics of audiovisual discourse

A general framework

for the analysisof (digital) audiovisual

documents.

PETER STOCKINGER

Institut National des Langues and Civilisations Orientales (INALCO)

Online course (M1 level) European

Master of Intercultural

Communication (EMICC) Facultat

de Ciencies

Humanes I Socials

-

Universitat

Jaume

I, Castellón

de la Plana / Castelló

-

España / Espanya

Castellon, Wednesday, the 09th of November

2011

Page 2: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011© Equipe Sémiotique Cognitive et Nouveaux Médias

(Escom) – Paris

Introduction

Peter Stockinger: Semiotics of culture and communication (Lugano, 2007)

Page 3: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

In this general introduction will be presented:

1.

The content and general objectives of this

online course;

2.

The contribution expected

from

the side

of the students

in form

of a small

research

project

provided

by groups composed

of two

(max. three) persons;

3.

A presentation

of the website

of this

online course providing

the students

with

all necessary

resources

for assimilating

correctly

the course topics

and for realizing

the research

project;

4.

A precise

planning of all activities

concerning

this

online course.

Introduction

Page 4: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

-

Content of this

course and group work

-

Page 5: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

This online course is devoted to the systematic analysis of audiovisual productions (mainly amateur productions, but not exclusively!)

A systematic and explicit analysis is considered here as a means for making explicit underlying cultural models and visions that determine the message produced and diffused in audiovisual productions and services of traditional « mass media » as well as through to-day’s video content sharing platforms (such as You Tube, Vimeo or Daily Motion).

We will outline this approach of analysing audiovisual productions in 2 lectures (available on line):

Lecture I – Visual (audiovisual) scenes, objects and their meaning in a corpus of videos (“top – down analysis”)

Lecture II – The level of visual shots and the staging of audiovisual scenes/objects (“bottom – up analysis”).

Lecture III – The montage.

Lecture IV – The audiovisual discourse

Content & objectives

Page 6: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

The students’ group work:

A concrete contribution from the side of the students is asked for in form of:

a group work (each group should be composed by two students);

the group work consists in an analysis of a small video corpus (composed of max. five short freely chosen videos);

the group work will be realized in form of a research report ;

it will be evaluated by Peter Stockinger ([email protected]);

it will be published online on the web site of the research lab ESCoM in Paris (cf. infra).

For precise information of how to proceed, please read the General Instructions for Group Work

Content & objectives

Page 7: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Procedure:

During the first day (cf. hereafter, Planning of activities), students are forming groups composed of two (maximally three) members.

In parallel to the reading of the online course material, each group starts to constitute a small video corpus (for doing this, please read, the General Instructions for Group Work word file).

The research work should be elaborated following the online research project guide (in word format).

The specific activities for doing this are described hereafter under the « activities planning & calendar » heading.

For any questions, please contact Peter Stockinger: [email protected]

Content & objectives

Page 8: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011© Equipe Sémiotique Cognitive et Nouveaux Médias

(Escom) – Paris

-

The ESCoM web site and the web site of this

course -

Peter Stockinger: Semiotics of culture and communication (Lugano, 2007)

Page 9: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

ESCoM (Equipe Sémiotique Cognitive et Nouveaux Médias) is a research and development lab in Paris (at the Maison de Sciences de l’Homme) specialised in semiotics and (new) media studies, semiotics of cultures and IT.

The address of the ESCoM web site is: http://www.semionet.frThe web site

Page 10: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

The EMICC course home page with all necessary resources on line (explanation: next slight). You acess it directly through the homepage of the ESCoM web site in clicking on the EMICC icon …)

The web site

Page 11: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Explanations of how to use the homepage of this online course. It gives an access to the following resources:

1.

A proposed agenda and planning

for this online course: it will help you to organise your work you are assumed to realise for this course;

2.

Four interactive online lectures

(in pdf

and ppt

format) you are assumed to work through alone and in your group following the proposed agenda (more explanations hereafter);

3.

Already realised similar research projects

for this course within the EMICC framework: in 2009/2010 and 2010/2011;

4.

The (mostly in French) web site

dedicated to our teaching in intercultural communication.

The web site

Page 12: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Together, these resources will help you to assimilate the principal topics of our course dedicated to the semiotics of audiovisual discourse.

A more precise planning of the activities will be proposed hereafter.

Generally speaking:

You are assumed to work on one online lecture each day reserved for this course.

Your work should be divided in a personal lecture followed by a group discussion.

The reading of the online lectures as well as the group internaldiscussions of them should use not only the printed handouts of the lectures but also the online versions (in pdf or ppt format).

Indeed, all online lectures are in an interactive mode, this means that they enable you to access all those information and knowledge resources you need for a good assimilation of the proposed topics.

Open questions could be sent to me via email: [email protected]

The web site

Page 13: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

3rd

topic

-

Planning and coordination of activities, calendar

-

Page 14: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

I will explain you now the principal activities you should realize for this course. Please follow them step by step:

First day of course -

morning:

Wednesday 09th of November

9 o’clock –

13 o’clock

Planning of activities

Page 15: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

9 o’clock – 10 o’clock

Each student is supposed to start in reading this introduction.

During reading this introduction or just after having done it, please explore systematically the web site of this course and donwload:

The four lecturesThe Research Project Guide

Organise yourself in small groups of two (maximally three) persons and establish a list of all groups that should be sent to me. Please chose one colleague in your group who will do this.

10 o’clock – 11 o’clock

Each group should spent a small hour in:

Defining and collecting their video corpus composed of max. five small videos (any kind of online videos can be found on the« big » video content sharing platforms like You Tube)Exploring EMICC – Audiovisual Corpus Analysis 2010 (Utrecht)Exploring EMICC – Audiovisual Corpus Analysis 2009 (Lugano)

Each group should, finally, chose one research topic and send it to me ([email protected]).

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 16: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

11 o’clock – 12 o’clock

Each student should start working individually on the first lecture: “Visual (audiovisual) scenes, objects and their meaning in a corpus of videos”

This lecture develops the following points:

Identification and description of filmed objects and scenes thatcontribute to the meaning of a video

The distinction between iconic meaning and figurative meaning

The importance of emotional meaning

Don’t forget: every body should work not only on the printed hand out but also on the interactive online version of the lecture.

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 17: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Here are principal activities you should realize for this course. Please follow them step by step:

First day afternoon:

Wednesday 09th of November

14 o’clock –

17 o’clock

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 18: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

14 o’clock – 15 o’clock

Each group will work together on the first lecture, discuss its issues and eventually establish a small list of open questions to be sent to me ([email protected])

15 o’clock – 17 o’clock

Each group will spend these two hours in starting to work on theresearch project as follows:

1.

Downloading

and reading

of the Research project Guide;

2.

Informal discussion

and brainstorming;

3.

Organisation of work

following the Research project Guide;

4.

Analysis of the principal scenes and objects in the vidéo

corpus: (cf. Research project Guide, chapter 3);

Note: the research project should be sent to me till the 15th ofdecember as a word, pdf or ppt document ([email protected]).

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 19: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Here are principal activities you should realize for this course. Please follow them step by step:

Second day morning:

Thursday 10th of November

9 o’clock –

13 o’clock

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 20: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

9h – 11h00:

1/ Each student should start working individually on the second lecture: “Visual shots and staging of audiovisual scenes/objects”

2/ After individual lecture (1h30), the working groups meet together in order to discuss the results of their lectures with respect to their chosen corpus.

Don’t forget: every body should work not only on the printed hand out but also on the interactive online version of the lecture.

11h30 – 13h

1/ Each student should start working individually on the third lecture: “The montage of audiovisual shots and sequences”

2/ After individual lecture (1h), the working groups meet together in order to discuss the results of their lectures with respect to their chosen corpus.

Don’t forget: every body should work not only on the printed hand out but also on the interactive online version of the lecture.

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 21: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Here are principal activities you should realize for this course. Please follow them step by step:

Second day afternoon:

Thursday 29th of November

14 o’clock –

17 o’clock

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 22: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

14 o’clock – 17 o’clock

Each group will spend these three hours in working on the video corpus as defined in the Research project Guide:

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 23: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Here are principal activities you should realize for this course. Please follow them step by step:

Third day morning:

Friday 30th of November

9 o’clock –

12 o’clock

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 24: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

9 o’clock – 10h30 o’clock:

Each student should start working individually on the fourth lecture: “The audiovisual discourse”

Don’t forget: every body should work not only on the printed hand out but also on the interactive online version of the lecture.

11 o’clock – 12 o’clock

After individual work on the fourth lecture (1h30), the working groups meet together in order to discuss the main topics of lecture 4 with respect to their chosen corpus.

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 25: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

Here are principal activities you should realize for this course. Please followthem step by step:

Third

day

afternoon:

Friday 30th of November

14 o’clock

16 o’clock

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)

Page 26: Semiotics of audiovisual discoursesemioweb.msh-paris.fr/escom/ressources_enligne/Enseignement/11_… · The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón

The Analysis of Audiovisual Discourse – EMICC - Universitat Jaume I, Castellón de la Plana (2011)

© Peter Stockinger – Paris, 2011

14 o’clock – 17 o’clock

Each group will spend these two hours in working on the video corpus as defined in the Research project Guide:

Don’t forget:

The research project should be sent to me till the 15th of December as a word, pdf or ppt document

([email protected]).

Planning of activities

Links:

1/ The Research project Guide (word)

1/ EMICC -

audiovisual corpus analysis 2010 (Utrecht)

2/ EMICC –

audiovisual corpus analysis 2009 (Lugano)