Semiology

Semiologya science that studies the

life of signs in society

What is a sign?

…a sign arises in a word, an image, a sound, a smell

Signifier

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Signified= Sign

D o g

Representation…something that

depicts, images or stands in for persons,

objects or events

Money

beer

feet

idiot

girl

The relationship between a

signifier and a signified

is conventional

Ferdinand de Saussure

…meaning is made by establishing difference

red

red

Rene Magritte (1928-29)

red rose

Roland Barthes

Signs

Denotation

(literal meaning)

connotation(emotional, expressive evaluative meaning - in

addition to the literal meaning)

Connotations

Devout?Goodness?

Oppressed? Conformity

?Threatening?

Freedom?

Individuality?

Fun?

The sign is the site of ideological/politicalstruggl

eV. N Volosinov (1973) Marxism and the Philosophy of Language

Police Chief Brody the Amity community

public service commercial interests

public duty domestic comforts

land sea

civilisation wilderness

Brody shark

good evil