BMO6624 Organisation Change Management Seminar Outline • Introduction • Assessment • Formation of groups • Why study Organisational Change Management? • Organisational Development (chpt.1&2) • OD Vs OCM- an explanation
Dec 26, 2015
BMO6624 Organisation Change ManagementSeminar Outline
• Introduction
• Assessment
• Formation of groups
• Why study Organisational Change Management?
• Organisational Development (chpt.1&2)
• OD Vs OCM- an explanation
Assessments
Assessment* Weight
Assignment 1
Learning and Reflective Journal 15%
Assignment 2
Literature Review 35%
Assignment 3
Group Facilitation and Project Presentation
10%
Assignment 4
Group Project Report40%
Assessments (2)1. Individual Reflection of four topics (800-1000 words)
2. Literature Review (2000 words)
3. Group Presentation and Activity (In class)
4. Group Report (3000 or so words)
Important note
1. Assignment coversheet signed
2. Submit by Assessment Dropbox on VU Collaborae
3. Turnitin report required as noted in the study guide.
4. Medical Certificate needed to cover late
5. I Mark lost for each date Late if Late by 6 days not marked ie fail
To get us in the mood
http://www.youtube.com/watch?v=yhx0vE9CjRQ&index=2&list=PLc-1xwo5clV0_Aoo1su4S_aN-mKkZ0K14
http://www.youtube.com/watch?v=x-9FaJPhFxQ&list=PLc-1xwo5clV0_Aoo1su4S_aN-mKkZ0K14
http://www.youtube.com/watch?v=Fv8HjxWKEF0
http://www.youtube.com/watch?v=rxl4a4dEt9Q
Management guru Tom Peter’s blunt formula is “change or die” Why?
Era where all aspects of Business Is Unusual
Three to five year Strategic Plan is often changed
What are your examples of change and change management (share with person next to you and present back)
Why Study- Organisational Change Management?
Plan for today
Summarise Last session
1.7.15 pm Shem McDonald from Melbourne Student Learning will talk about Literature Reviews
2.8 to 8.15 Share last change experiences
3.Break – Strict 10 to 15
4.8.30 Seminar for rest of Session _ I will start on time
Chapter 1 and 2
Psychological Contract – Reflection 1 (Have a go and email me)
http://trove.nla.gov.au/work/9437423?selectedversion=NBD50858808
Organisations are faced with fierce
• Global competition
• Market Deregulation
• World Politics/Wars and International
conflicts/disuptes
• Economic shocks
• Technology
• Social Trends and New Technologies
• Nature of the Workforce.Contd…..Contd…..
The pace, volume and complexity of managing
business and maintaining the competitive
advantage is no longer an easy task
Some of the changes are big; some are small.
Some occur rapidly; while others occur slowly.
Some are threatened, some are real.
Contd..Contd..
Some planned, others are unplanned and some
are controlled and while others are not.
They occur in all domains:
Education systems, Management information
systems; Business strategies, Product life
cycles, Human resource system, Leadership
positions, technology etc
Contd..Contd..
What ever the area of business or type, one
question gets asked over and over again “ how
are we going to implement these changes?”
It is this question that lead to the study of
Organisational Change Management in Business
Schools around the world and it is this question
that forms the basis of our lecture topics.
Contd..Contd..
Change has occurred for decades
However, today’s Organisations operate in:
Simultaneous, Unpredictable and turbulent
environment and
At a global scale, the forces multiply, competition
intensifies, complex relations with other firms-
survival
Contd..Contd..
1. Development Change- Fine tuning
“To do better than” or “To do more of” what already
exists.
2. Transitional Change
Old system is replaced by New
changes in services, quality technology as well as
workforce
THREE TYPES OF CHANGETHREE TYPES OF CHANGE
3. Transformational Change
Most radical form of organizational change.
Reconceptualisation of the organisation’s mission,
vision, culture, critical success factors, forms and
structures and leadership.
Contd..Contd..
THREE PERSPECTIVES ON THREE PERSPECTIVES ON CHANGECHANGE
OldState Transition Stage
Developmental change
Transitional change
Transformational change
NewState
Plateau
Birth Death
ReemergenceChaos
1. Change Strategists- Leaders & Visionaries are the initiators of change
Concerned with:
-Relationship between Organisations and the
Environment (industry, market & competition)
-Provide a vision to integrate the two and design
strategic plan to implement it.
THREE ELEMETS OF THREE ELEMETS OF CHANGECHANGE
2. Change Implementors : Agents and Champions
Responsible For:
The micro dynamics of the day by day change
effort,
internal organizational structure and
coordination of units.
This role is traditionally associated with middle managers
Who manages change in your organisation?
Contd..Contd..
3. Change Recipients: Changees
Their actions or reactions crucially determine success or failure of change.
Their role emerges towards the end of the change process.
Typically, they are not invited to participate in either the conception or implementation of the change.
While there are more recipients however change effort gets confined to upper and middle organizational ranks.
Contd..Contd..
Definition: Change in its broad sense, is planned or unplanned response to pressures and forces. There is no universal agreement on the magnitude, the time frame and the implications of these forces.
One part of the organization might perceive reasons for change while other sections may not.
THE CHALLENGE OF CHANGE
• Different parts of the organisations may drive different forces of change
• One assumption is that there is no margin for error, it has to be managed perfectly the first time round- Project change management.
• The other assumption is that mistakes can be made and accepted as part of managing change, the idea is that you can learn from your mistakes, thus increasing flexibility and long term success.
• Change can be seen as an obstacle or challenge, threats or opportunities – despair or mobilize energy.
WHEN TO CHANGE How do you know when to change? Organisations can
institute a change when : Things are going well- fine tuning Results are mixed- transitional Full fledged crises – transformational
Some argue that change can only be introduced when there is a genuine crises while others believe in manufacturing a sense of crises to create an atmosphere for change.
One thing for certain “when to change” involves an exquisite sense of timing : have we started too soon or too late?
ENABLING CHANGE
How do we enable the change to be effective?
Some key questions before implementation:
Pace: Time frame in which to plan and design the program. At what speed should the program unfold? How much room is there fore trial and error learning? How much time do you have to respond to the Driving forces- customer needs and competitive demands?
Scope: How large or small should be the change? How to carryout action research?
Depth: How far can a large scale change go to ensure maximum impact? how do you deal with resistance ? how much high risk/reward factors are involved?
Publicity:
How loud, how long and how much can the organization publicise? Should it be visible via speeches, banners, news letters, roadshows, to create the hype and excitement and the expectation is that every body will be motivated and committed?
The problem with this approach is that it raises expectations that are high already and leaves itself to criticism with little room for flexible adjustment.
The counter argument is for a quite , understated introduction, that controls resistance, allows for mistakes in learning and moderates expectations.
Supporting Structures:
What mechanisms does the organization have, or put in place, to further the change effort? Some care and nurturing will be needed.
Driving Force:
Who drives the change? Who should initiate the change? What should be the role of the sponsor?
Pace
Publicity
Scope
Depth
SupportingStructures
Drivingforce
EnablingChange
REACTING TO CHANGEHow to deal with resistance to change which includes issues such as:
• inertia, habit and comfort that surrounds the job;
•confusion and the threat of loss of control;
•collective decision to maintain status quo and culture;
•effort to block the organization from understanding the gravity of a problem;
• fear of downsizing, streamlining and restructuring- loss of job;
• There are limits to the stress that organisations can absorb. If reacting to change is not dealt properly, the organization can become saturated and unwilling or unable to integrate new and deeper changes.
Activity and Video
http://www.youtube.com/watch?v=Dg8KNE_NVJM
http://www.youtube.com/watch?v=ak4_Woqzh90
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CHAPTER 1
Introduction
• After studying this chapter, you should be able to:
– Describe what are Organisation Development (OD) and Organisation Transformation (OT), and explain the similarities and differences
– Explain the relevance of OD and its role within organisations
– Analyse the evolutionary historical context of OD and have an understanding of its future
– Assess the environment of OT and comment on its relevance in today’s change environment
LEARNING OBJECTIVES
32
MANAGING IN A CHANGING ENVIRONMENT
‘For the purposes of sustainability, organisations need to be able to implement both incremental and transformational change.’
(see Kammen, 1999, cited in Waddell, 5e, p.2)
‘[Managing change] requires organisational and management skills to compete in a mature market and develop new products and services.’
(Tushman & O’Reilly, 1996)
33
MANAGING IN A CHANGING ENVIRONMENT
WHAT IS YOUR THEORY OF CHANGE?
• Do you think change moves in a straight line from A to B? Or is it more circular?
• How do you react to change? How does your family react? How did your parents react?
• How do you make sense of Figure 1.1? What are the main elements involved in a process of change?
• Is the management of change necessary? Important?
Talk to your classmates and jot down a few ideas
35
WHAT IS ORGANISATION DEVELOPMENT?
Organisation development is a system wide application of behavioural science knowledge to the planned development and reinforcement of organisational strategies, structures and processes for improving an organisation’s effectiveness.
ORGANISATION DEVELOPMENT: VIEWS FROM THE FIELD
37
Warner Burke (1982)
Organisation development is a planned process ofchange in an organisation’s culture through the
utilisation of behavioural science technology, research and theory.
What does this mean to you?
38
Wendell French (1969)
Organisation development refers to a long-range effort
to improve an organisation’s problem-solving
capabilities and its ability to cope with changes in its
external environment with the help of external or internal
behavioural-scientist consultants, or change agents, as
they are sometimes called.
What does this mean to you?
39
Richard Beckhard (1969)
Organisation development is an effort:
(1) planned, (2) organisation-wide, and (3) managed from the top, to (4) increase organisation effectiveness and health through (5) planned interventions in the organisation’s ‘processes’, using behavioural science knowledge.
Does real change always need to be managed from the top?
40
Michael Beer (1980)Organisation development is a system-wideprocess of data collection, diagnosis, action planning, intervention and evaluation aimed at:
1.Enhancing congruence between organisational structure, process, strategy, people and culture
2.Developing new and creative organisational solutions, and
3.Developing the organisation’s self-renewing capacity
For Beer, OD occurs through the collaboration of organisational members working with a change agent using behavioural science theory, research and technology.
41
Dexter Dunphy & Doug Stace (1994)
Organisation development is a ‘soft’ approach that describes a process of change undertaken in small incremental steps managed participatively.
Is OD always a ‘soft’ process? Does it have to be participative?
42
Warner Burke & David Bradford(2005)
Based on a set of values, largely humanistic, application of the behavioural sciences, and open systems theory, organization development is a system-wide process of planned change aimed toward improving overall organization effectiveness by way of enhanced congruence of such key organization dimensions as external environment, mission, strategy, leadership, culture, structure, information and regard systems, and work policies and procedures.
What are humanistic values? Why are values included here?
43
1. OD applies to an entire system
2. OD is based on behavioural science knowledge and practice
3. OD is oriented to improve an organisation’s effectiveness through processes of adaptive development
4. OD creates change and also reinforces it
5. OD encompasses strategy, structure and process changes
6. OD is oriented towards improving organisational effectiveness
WHAT MAKES OD UNIQUE?
44
THE INTERDEPENDENCY OF CHANGE PROCESSES
45
WHY STUDY ORGANISATIONAL DEVELOPMENT?
The knowledge gained from studying organisation development is playing an increasingly important role in helping organisations change themselves. There are three major trends to which organisations need to understand and respond effectively:
• Globalisation is changing markets and environments
• Information technology is changing work and knowledge
• Managerial innovation is responding to these trends and accelerating their effect on organisations
46
SHORT HISTORY OF OD:FIVE DEVELOPMENTS
47
Origin: T-groupsKurt Lewin’s research: unstructured group in which
participants learn from their own interactions and evolving dynamics about such issues as
interpersonal relations, personal growth, leadership and group dynamics
Now: Team Building
T-group style development expanded into business and industry
LABORATORY TRAINING
48
ACTION RESEARCH/SURVEY FEEDBACK
OriginResearchers John Collier, Kurt Lewin and William Whyte found that research must be closely linked to action to be useful in managing change
NowOD practitioners now use action research cycles and surveys to help gather information about an issue or problem before a change process starts
49
PARTICIPATIVE MANAGEMENTOrigin
Likert found that participative management was the most effective
way to make change happen. He identified four systems:1. Exploitative authoritative systems (autocratic; top-down)
2. Benevolent authoritative systems (paternalistic)
3. Consultative systems (workers involved; management decides)
4. Participative systems (managers and staff involved in all levels of decision making)
NowDebates about levels of staff involvement in managing change
50
PRODUCTIVITY AND QWLOrigin
Eric Trist examined the technical and human sides of organisations and how they interrelate
Aimed at improving productivity AND quality of workers’ lives: an early example of win-win
NowStrongly aligned to TQM developed by Deming and Duran and pioneered by Toyota, Ericsson and Sheraton
51
STRATEGIC CHANGEOrigin
Beckhard was one of the first to use strategic thinking to align both the organisation’s relationship
to its environment and the fit between its technical, political and cultural systems
Now
A competitive OD strategy involves the whole organisation and is multi-levelled: might include finance and marketing, as well as using team building, action research and survey feedback
52
THE EVOLUTION OF ODExpansion of the OD network
Growth in professional societies
Growth in educational programs
New theorists, researchers & practitioners
Gen 1: Argyris, Bennis, Schein, Beckhard & Tannenbaum
Gen 2: Burke, Greiner, Lawler III, Margulies & Raia, Vaill & Lundberg
Wider network of use of OD
A now-international span of organisations using the OD approach, both for business and broader organisational development
53
THE LIMIT OF OD? THE RISE OF ORGANISATION TRANSFORMATION
Calls for Organisation Transformation (OT) arise when:
- There is a crisisOT approaches can respond quickly, often perceived as a ‘quick fix’
and observable, which may even receive significant coverage in the media as a result
- Where the environment may be unpredictable and planning would be difficult
- The factors pressing the change are external
OT also calls for a different leadership style than for OD
OT is regarded as more ‘revolutionary’ and OD and more ‘evolutionary’
54
• As organisations and their surrounding economy become more complex and uncertain, the scale and intricacy of organisational change has increased
• Organisational change is a fact of life
• Organisation Development has become a significant approach to planning change using behavioural science
• This has been shown to enable organisations to become more effective
• Unpredictable environments, external factors and crises have seen the development of OT as another aspect of organisation responsiveness to change
SUMMARY
BMO6624
Organisational Change Management