Seminar deck

GETTING FOUND ONLINE 2013

A New Digital Roadmap

CONGRATULATIONS!

You have won a

Free Listing

Clean-up

• Marketing First Steps

• The core = Website

• Importance of Local

• How to be found in Search

• How to be ready for the shift to Mobile

• Using Social Media to Engage

• Local Digital Consultation- Schedule an

appointment

• Announce Winners!

• What are your marketing

objectives?

• Who is your target

audience?

• How are you going to

measure success?

• How are you going to track

results?

Mass Media Hyper Local Media

Consumers shop & learn in

a whole new way compared

to just a few years ago

SMB’s need to adopt…

or risk extinction.

Increasingly, consumers are turning to the internet before

they commit to a purchase. Searching online can be used to:

• find businesses that offer what they're looking for

• research different products and services

• find online reviews

• find out more about the history and values of a particular business

• If your business doesn't have a website, users searching in your business

area won't find you - but they could find your competitors.

Most important product a business can have

It IS YOUR store front

It IS YOUR 1st impression to potential buyersIt establishes credibility

You are losing business to your competitors

if you don’t have a good one

83% of people research

online before

buying offline

• Start with the basics

• Make it useful not noisy

• MUST be user friendly• Portray your personality as a business

• Surpass their expectations

Who would you pick?

Attorney A Attorney B

• 60% were missing either a toll-free or local telephone number on the

homepage

• Almost 75% were missing an email contact link on the homepage

• 67% were missing any type of form to allow consumers to request

information or provide feedback

• Only 20% of SMBs link to their Facebook page and even fewer link

to Twitter or LinkedInSMB DigitalScape -by BIA/Kelsey and vSplash

• Insure listing accuracy

• Increase distribution

• Grow your digital

footprint

• Improve business

visibility

• Optimize local SEO

ranking.

Search Engine Marketing allow

businesses to either buypremium placement on Search

Engine Results Pages

Or Optimize their website to

improve placement on Search Engine Results pages.

89% of users will not

leave the first page

of search results to

find a local

business.

A business has

less than

15 seconds

to make an

impression

• 90% of mobile

searchers took action

within 24 hours

• 61% called a local

business after

searching

• 59% visited in person

“Social Media is the biggest shift

since the industrial revolution”

Social Media refers to web

sites and other online

means of communication

that are used by large

groups of people to share

information and to develop

social and professional

contacts.

Create

Manage

DIY

70% of people trust

online reviews

• We scour the web for all mentions

of your brand and keep you

updated:

Social Networks

(Facebook, Google+, Twitter,

and more)

Blogs

Search Engines

(Google, Yahoo, and Bing)

Review Sites

(Yelp, TripAdvisor, and more)

• Mentions compiled into one

convenient report

• Answer the “Four Questions” to identify your

objectives, audience and tracking methods

• Claim and Optimize your Google + Page

• Search for your service/product in Google and see IF

and HOW you and your competitors show up

• Check your website on your mobile phone to see

what consumers are experiencing

• “Yelp yourself” and Google your business to see

what people are saying about you

• Review your current marketing media mix

• Identify your target audience

• Identify your marketing objectives

• Review your existing digital marketing campaigns

• Review your existing website

• Perform Google Keyword analytics to discover top

search trends in your industry

• Perform competitive search analysis

You have won Free

Mobile Website

Design

CONGRATULATIONS!

CONGRATULATIONS!

You have won

$100 Gift Card to

Hubert’s!